What DotCamp does

DotCamp is a privately held Brooklyn-based software company that develops and distributes a portfolio of WordPress plugins, with primary focus on extending the native Gutenberg Block Editor. Founded by Imtiaz Rayhan and Istiak Rayhan, the company operates with a team of 1-10 employees and targets WordPress site builders, bloggers, content marketers, and WooCommerce merchants who need professional design and conversion tools without coding.

The product suite consists of eight plugins spanning two categories: Gutenberg-specific blocks (Ultimate Blocks, Sliderberg, Tableberg, Galleryberg) and general WordPress tools that work with any theme or page builder (WP Table Builder, WP Coupons and Deals, ConvertForce, OpinionCamp). The underlying technology is built around the WordPress Gutenberg Block Editor, with proprietary block implementations that include responsive controls, display conditions, drag-and-drop table builders, gallery layouts, and conversion-targeting rules. ConvertForce and OpinionCamp extend the portfolio beyond visual design into conversion optimization and audience feedback respectively. The company also maintains the GroundWP WordPress theme.

DotCamp operates a product-led growth model with a freemium monetization approach. Free plugin versions are distributed through the official WordPress.org plugin repository, providing organic discovery across the global WordPress install base, while premium upgrades are sold through dedicated product websites and the central dotcamp.com hub. The company states 'thousands of creators' use its products, indicating a long-tail SMB/individual customer base. No external funding, revenue figures, partnerships, or enterprise customers are disclosed. Recent product activity in December 2025 includes feature updates to Galleryberg (responsive column controls) and ConvertForce (display conditions), suggesting ongoing product development at a measured pace.

Name

DotCamp

Legal name

DotCamp

Website

https://dotcamp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DotCamp is a Brooklyn-based WordPress plugin studio that develops a portfolio of Gutenberg block plugins and conversion tools (Ultimate Blocks, WP Table Builder, Sliderberg, Tableberg, Galleryberg, ConvertForce, OpinionCamp) for SMBs, bloggers, and content marketers using a freemium product-led growth model.

Ownership category

akta.pro rank

Product category

WordPress Plugins

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• WordPress plugins
• Gutenberg blocks
• Page builder tools
• Content management plugins
• Website conversion widgets

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium WordPress Plugins: Free plugin versions available on WordPress.org with premium upgrades for advanced features. This is the primary revenue mechanism through freemium conversions.
2. Plugin Licensing and Subscriptions: Paid products and services associated with Ultimate Blocks, WP Table Builder, Tableberg, Sliderberg, Galleryberg, ConvertForce, OpinionCamp, and other plugins.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

DotCamp develops and publishes a suite of WordPress plugins and Gutenberg blocks that extend the WordPress editor and front-end site experience. Its products range from page-building blocks (Ultimate Blocks) to tables (WP Table Builder, Tableberg), sliders and galleries (Sliderberg, Galleryberg), coupon/deal management (WP Coupons and Deals), and conversion/feedback widgets (ConvertForce, OpinionCamp). Distribution relies on the freemium model — free versions on wordpress.org plus paid premium upgrades.

Product overview

DotCamp is a WordPress plugin company offering a portfolio of specialized Gutenberg-focused blocks and WordPress tools. The product suite includes six plugins featured on the main site: Ultimate Blocks (comprehensive Gutenberg blocks), Sliderberg (carousels/sliders), Tableberg (table builder for Gutenberg), Galleryberg (image galleries), WP Table Builder (drag-and-drop tables for general WordPress), and WP Coupons and Deals (promotional content). The company also develops ConvertForce (conversion optimization with targeted display conditions) and OpinionCamp, as noted in their privacy policy. The offerings span both Gutenberg-specific plugins designed to extend the WordPress Block Editor and general WordPress tools that work with any theme or page builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Blocks A WordPress plugin adding a collection of custom Gutenberg blocks to extend the WordPress block editor with advanced content layout, marketing, and design elements, targeted at bloggers and content creators.
• Sliderberg A WordPress slider plugin for creating responsive image and content sliders within the WordPress site builder workflow.
• Tableberg A WordPress plugin providing advanced responsive table blocks for the Gutenberg editor, letting users create comparison, pricing, and data tables without code.
• Galleryberg A WordPress gallery plugin for building image galleries and portfolios within the block editor.
• WP Table Builder A drag-and-drop WordPress table builder plugin that lets site owners create responsive pricing tables, comparison tables, and other data tables without coding.
• WP Coupons and Deals A WordPress plugin for creating, managing, and displaying coupons, deals, and discount offers on WordPress sites, targeted at affiliate and deal-publication sites.
• ConvertForce A WordPress conversion rate optimization plugin offering call-to-action, popup, and on-site engagement widgets to improve conversions on WordPress sites.
• OpinionCamp A WordPress feedback and survey plugin that lets site owners collect user opinions, ratings, and on-site feedback through embeddable widgets.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• GenerateBlocks: Lightweight, performance-focused Gutenberg block plugin with a paid model. Competes with DotCamp for professional WordPress builders who prioritize clean, fast blocks over feature breadth.
• Spectra (by Brainstorm Force): Advanced Gutenberg block plugin with design library, patterns, and premium features. Targets the same WordPress content creators and bloggers as DotCamp's Ultimate Blocks and design-focused plugins.
• Stackable: Premium Gutenberg block library with a freemium model targeting WordPress site builders. Competes head-to-head with Ultimate Blocks and other DotCamp Gutenberg plugins on block variety, design controls, and pricing.
• WPForms: Leading WordPress form plugin with a strong freemium model serving bloggers and SMBs. Comparable in distribution strategy (WordPress.org + premium upgrades), target audience, and recurring SaaS-style monetization.
• Brainstorm Force (Ultimate Addons, Starter Templates): Develops Ultimate Addons for Gutenberg and Starter Templates, directly competing with DotCamp's Ultimate Blocks plugin in the Gutenberg block library category for WordPress creators and agencies.
• Otter Blocks: Gutenberg block plugin with freemium blocks and templates aimed at bloggers and small businesses. Comparable to DotCamp in product category, target segment, and freemium-to-premium monetization.
• Kadence WP: Kadence Blocks is one of the leading Gutenberg block plugins with a freemium + premium model and a strong agency following. Directly comparable in product scope, target customer, and pricing approach to DotCamp's Gutenberg suite.

Broad incumbents

• Elementor: The dominant WordPress page builder with a much larger installed base and broader offering (theme builder, hosting, Pro). Competes with DotCamp for the same site builder wallet but operates at significantly larger scale across the broader WordPress ecosystem.
• Jetpack (Automattic): Automattic's broad WordPress plugin suite covering stats, security, social, and blocks. Overlaps with DotCamp's Gutenberg blocks and site-building tools but operates as part of a much larger, well-capitalized portfolio.

Emerging players

• YITH (YITH WooCommerce plugins): Large portfolio of freemium WordPress and WooCommerce plugins including coupon, gallery, and slider tools. Comparable in product portfolio breadth, freemium model, and target audience of SMB WooCommerce merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dotcamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DotCamp