What Kadence WP does

Kadence WP (legal entity: Liquid Web, LLC, ultimately owned by Nexcess Corp.) develops WordPress themes, plugins, and site-building tools sold under the Kadence brand via the Liquid Web software storefront. The platform combines a premium Kadence Theme foundation with Kadence Blocks Pro (a 30+ block page builder), global design controls, a header and footer builder, mega menus, custom fonts, a child theme builder, and a library of 200+ starter templates aimed at letting non-developers assemble professional sites without leaving WordPress.

The product is sold in three annual subscription tiers: Essentials at $99/year (theme plus blocks foundation), Pro at $299/year (adds Shop Kit for WooCommerce, security with firewall/2FA/Patchstack, daily backups with one-click restore, content restriction, and speed optimization), and Elite at $499/year (adds Kadence Central multi-site management, white-label client portals, A/B testing, popups, and up to 1,000 emails per month via Kadence Mail). Additional add-on bundles (Security, Backups, Shop Kit, Memberships, Central) can be purchased individually. Marketing automation integrations with ActiveCampaign and MailChimp are offered as add-ons, and the platform integrates deeply with WooCommerce through the Shop Kit's 17+ store tools. An upcoming Kadence AI website builder will generate layouts, copy, and images from a business description.

Kadence operates a product-led growth go-to-market: customers self-serve purchase on the website with immediate download. The customer base targets WordPress agencies and freelancers managing multiple client sites, WooCommerce store operators, membership site and course creators, small businesses and startups outgrowing entry-level tools, and nonprofits. The company self-reports 600,000+ websites built using the platform, a 4.9-star Trustpilot rating, and a self-claimed #1 ranking as a WordPress site builder for professionals and agencies. No public revenue, headcount, funding, or audit-backed scale metrics are disclosed in the source material.

Name

Kadence WP

Legal name

Liquid Web, LLC

Website

https://kadencewp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Kadence WP is the WordPress site-builder brand operated by Liquid Web, LLC (a Nexcess Corp. subsidiary), selling annual subscriptions ($99-$499) for a theme-plus-blocks ecosystem, WooCommerce Shop Kit, security, memberships, and multi-site agency tooling, targeting SMBs, agencies, and course creators.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual Subscription Plans: Three-tier annual subscription model (Essentials $99, Pro $299, Elite $499 per year) providing access to theme, blocks, and varying feature sets. Upgrade path as customer needs grow from design to security, commerce, and multi-site management.
2. Add-on Bundles: Individual add-on bundles for Security, Backups, Shop Kit, Memberships, and Central available as separate purchases for customers needing specific functionality

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kadence WP sells an integrated WordPress site-building ecosystem that combines a premium theme framework, a block-based page builder (Kadence Blocks Pro with 30+ blocks), and add-on modules for security, automated backups, WooCommerce commerce (Shop Kit), memberships, and multi-site agency management (Kadence Central). Products are sold via annual subscriptions in three tiers ($99 Essentials, $299 Pro, $499 Elite) plus individually purchasable add-on bundles, all delivered through the Liquid Web storefront.

Product overview

Kadence WP is a unified WordPress site builder ecosystem offered by Liquid Web through three pricing tiers. The platform combines a premium WordPress theme (Kadence Theme) with a page builder (Kadence Blocks Pro) and 30+ blocks, supplemented by optional add-on modules including Kadence Security (firewall, 2FA, Patchstack), Daily Backups, Kadence Shop Kit for WooCommerce, Kadence Memberships, Kadence Central for multi-site management, and Kadence Mail. The Essentials plan ($99/year) provides the core theme and blocks foundation with design tools like the Header & Footer Builder, starter templates, and global design controls. The Pro plan ($299/year) adds security, backups, Shop Kit, and Memberships. The Elite plan ($499/year) adds Kadence Central for agency multi-site management, A/B testing, and Kadence Mail (1,000 emails/month). An upcoming Kadence AI website builder will enable AI-powered layout generation from business descriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kadence Theme Premium WordPress theme that provides the base framework for building websites within the Kadence ecosystem; sold as part of all subscription tiers and the foundation product.
• Kadence Blocks Pro Professional WordPress page builder with 30+ blocks for visual website construction; included with the Kadence theme subscription.
• Kadence Shop Kit WooCommerce enhancement suite with 17+ store tools including product galleries, attribute swatches, variant selection, volume pricing, bundles, discount codes, one-click upsells, and performance monitoring; available as an add-on bundle or included in Pro and Elite plans.
• Kadence Security Security add-on including real-time firewall, two-factor authentication, and Patchstack virtual patching for vulnerability protection; available as an add-on bundle or included in Pro and Elite plans.
• Daily Backups with One-Click Restore Automated daily backup system with one-click restore for site recovery; available as an add-on bundle or included in Pro and Elite plans.
• Kadence Memberships Membership and content gating add-on offering tiers, subscription/recurring billing, drip content, access control, and 30+ pro add-on integrations; available as an add-on bundle or included in Pro and Elite plans.
• Kadence Central Multi-site management dashboard that lets agencies manage all client WordPress sites from a single interface with white-label client logins; included in the Elite plan.
• Kadence Mail Transactional and marketing email functionality included with the Elite plan offering 1,000 emails per month.
• A/B Testing & Conversion Insights Built-in A/B testing and analytics tool to test, track, and optimize headlines, buttons, and layouts with real-time results; included in the Elite plan.
• Starter Templates Library of 200+ professionally designed site templates that can be imported and customized; included across plans.

Quantifiable outcome

• 600,000+ websites built using the platform
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature12 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GeneratePress: GeneratePress is a lightweight WordPress theme + block-based builder with a premium plugin (GP Premium) sold on annual subscriptions, competing for the same performance- and accessibility-conscious WordPress users as Kadence.
• Elegant Themes (Divi): Elegant Themes sells Divi, a long-established WordPress theme and visual builder with subscription pricing. Divi competes head-to-head with Kadence on theme + page-builder positioning for professionals and agencies.
• Beaver Builder: Beaver Builder is a premium WordPress page builder plugin marketed to agencies and freelancers, with a similar agency-tier and white-label focus as Kadence's Elite plan.
• ThemeIsle: ThemeIsle produces WordPress themes and the Neve theme plus the Otter Blocks page builder, competing with Kadence in starter-template-driven site building for SMBs and bloggers.
• Thrive Themes: Thrive Themes sells conversion-focused WordPress themes and plugins (Thrive Architect, Thrive Apprentice, Thrive Cart). It overlaps with Kadence on landing pages, ecommerce conversion tools, and membership/course creator segments.
• Elementor: Elementor is the largest WordPress page builder, offering a visual drag-and-drop editor, theme builder, WooCommerce builder, and AI tools. It directly competes with Kadence for the same agencies, freelancers, and SMB site owners.
• WPBakery Page Builder: WPBakery is a long-standing premium WordPress front-end and back-end page builder sold via one-time licenses. It competes with Kadence for designers and developers building custom WordPress sites.

Emerging players

• Bricks Builder: Bricks is a fast-growing, performance-oriented WordPress site builder popular with technical users and agencies. It overlaps with Kadence's agency and freelancer segment and is gaining share through speed and developer-focused features.

Broad incumbents

• Squarespace: Squarespace is a hosted website builder with design-forward templates, ecommerce, and memberships built in. It competes for the same small-business, creator, and entrepreneur customer that Kadence targets within WordPress.
• Webflow: Webflow is a hosted, no-code visual website builder targeting designers, agencies, and brands. It is a broader-incumbent alternative to WordPress+page-builder stacks like Kadence for users willing to leave the WordPress ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KadenceWP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kadence WP