Decoroom

Name

Decoroom

Legal name

Decoroom L.L.C.

Website

https://decoroom.biz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Drapery and Window Treatments: Custom-made window treatments including soft and upholstered drapery, sold directly to residential and commercial clients through showrooms and designer partnerships. Revenue generated through one-time product sales with pricing based on custom specifications, materials, and labor.
2. Bedding and Soft Furnishings: Custom bedding including quilted bed covers, skirts, kids and baby sets, cushions, pillows, and table skirts. Sold as made-to-order products.
3. Retail Showroom Products: The showroom offers art, accessories, furniture, and lighting with European flair available for immediate purchase.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Decoroom is a custom drapery workroom that handcrafts Old World-style window treatments, bedding, cushions, pillows, upholstery, table linens, and decorative details for residential and commercial clients. The company also retails art, accessories, furniture, and lighting with European flair from its Michigan showrooms and works closely with clients from conception through installation.

Product overview

Decoroom is a multi-faceted custom drapery workroom that offers a comprehensive suite of handcrafted soft goods and custom design services. The company's core products include custom window treatments (draperies, valances, cornice boards), bedding, cushions, pillows, upholstery, and table linens—all produced with meticulous Old World-style handcraftsmanship. The business operates two showrooms (Troy and Utica, Michigan) where clients can also purchase immediately available art, accessories, and furniture pieces with European flair. Services span both residential and commercial segments, with the company working closely with clients from project conception through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Draperies & Window Treatments Handcrafted, Old World-style custom draperies and window treatments including soft and upholstered options, valances, and cornice boards, all meticulously made without machine production. Served residential and commercial clients in metro Detroit.
• Bedding Custom bedding including quilted bed covers, skirts, and children's and baby sets, crafted with the same Old World craftsmanship as window treatments for residential clients.
• Cushions and Pillows Custom cushions and pillows designed and crafted to complement the company's drapery and bedding offerings, available in residential and commercial configurations.
• Upholstery Custom upholstery services for furniture pieces, bringing the company's Old World craftsmanship to upholstered furniture.
• Table Skirts, Napkins and Runners Custom table linens including table skirts, napkins, and runners tailored to client specifications.
• Handmade Floral Accents and Decorative Details Handmade floral accents, decorative bows, and finishing details created to complete unique custom projects.
• Art, Accessories and Furniture (Showroom Inventory) A curated selection of art, accessories, and furniture pieces with European flair available immediately from the showroom inventory, including pieces with old-world European design inspiration.

Quantifiable outcome

• 25+ years of continuous operation in metro Detroit
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Ethan Allen: National custom furniture and home design company with in-house interior designers and made-to-order soft goods (drapery, bedding, upholstery). Comparable custom-build + designer-channel motion, but at substantially larger scale.
• Restoration Hardware (RH): Luxury home furnishings retailer with galleries offering drapery, bedding, upholstery, and interior design services. Broad incumbent competing for the same high-end residential soft-goods spend, though with a much wider portfolio.
• Pottery Barn: Large home furnishings retailer with curated bedding, window treatments, and upholstery offerings plus in-home design services. Competes for the same end consumer with a mass-market rather than custom-craft model.
• Hunter Douglas: Largest manufacturer of custom window treatments (blinds, shades, drapery hardware). Overlaps with Decoroom's window-treatment category but operates at industrial scale and does not run its own custom fabric workrooms.
• Crate & Barrel / CB2: National home furnishings retailer offering furniture, bedding, window treatments, and decor. Overlaps with Decoroom's showroom product categories but at mass-market scale and without custom workroom services.
• Williams-Sonoma Home: Premium home furnishings retailer under the Williams-Sonoma umbrella offering furniture, bedding, and decorative accessories. Adjacent premium positioning, though without the custom-workroom / bespoke soft-goods focus.

Direct peers

• Smith & Noble: Custom window treatments, drapery, and bedding retailer with showrooms and in-home design services. Closely comparable product mix (custom drapery, bedding, soft furnishings) and designer-channel sales motion.
• Calico (Calico Corners): Custom home furnishings retailer operating in-store workrooms that fabricate custom drapery, bedding, and upholstery — same hybrid custom-workroom + retail showroom business model as Decoroom.
• The Shade Store: National custom window treatment retailer with showrooms offering made-to-order drapery, shades, and blinds — directly comparable to Decoroom's core custom soft-window-treatment offering, but at significantly larger scale.

Others

• Kravet: Major to-the-trade fabric, furniture, and trim supplier serving interior designers — directly adjacent ecosystem participant. Comparable because interior designers are Decoroom's primary B2B channel and Kravet is a key upstream enabler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/decoroomllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoroom