RE/MAX Commercial & Investment Realty

What RE/MAX Commercial & Investment Realty does

RE/MAX Commercial & Investment Realty is a privately held commercial real estate brokerage founded in 2005 and headquartered in Rolling Hills Estates, California, with a regional office in Pasadena. The firm is an independently owned and operated franchise within the global RE/MAX Commercial network (which comprises 15,560 brokers, 585 offices, and $16B+ in annual commercial sales and lease volume across 110+ countries). The brokerage operates with approximately 16-18 licensed agents plus administrative staff, collectively led by President/Broker-Owner Steve Lampe, Managing Director Sharon Lampe, and Managing Director Enrique Viramontes, with multiple agents holding top-tier national rankings within the RE/MAX system.

The firm provides four core service lines: Commercial Brokerage (buyer, seller, landlord, and tenant representation), Property Valuation (broker opinions of value, comparative market reports, market rent analysis), Advisory & Consulting (1031 exchange coordination, financing referrals, portfolio strategy, market entry), and Leasing Services (tenant and landlord representation). These services support transactions across seven primary property types: multi-family, retail, office, industrial, land, mixed-use, and NNN (triple-net) investments. The firm's primary geographic focus is Southern California, with concentrated sub-market specialization in the Los Angeles South Bay/Palos Verdes Peninsula and the Greater Pasadena/San Gabriel Valley. Listings are distributed through LoopNet and CoStar partnerships, and the firm's differentiation rests on agent-level local market knowledge (e.g., $38.72/SF Pasadena asking rates, ~5.59% cap rates, ~15-18 active Palos Verdes Peninsula listings at any time), data-driven valuation rigor, and access to the global RE/MAX referral network.

The business model is transactional: revenue derives primarily from commission-based fees on closed deals (typically 3-6% of transaction value, split between listing and selling brokers), with supplementary professional services fees for valuation, advisory, and consulting engagements. The firm has accumulated $2.5B+ in closed transactions since inception and has been consistently ranked among the top brokerages in Los Angeles for 20 consecutive years. Go-to-market is sales-led and field-driven: licensed brokers pursue enterprise and mid-market commercial property owners, investors, and tenants through direct outreach, off-market broker networks, repeat clients, and inbound leads from digital content and platform referrals. RE/MAX Commercial & Investment Realty has no technology platform of its own beyond standard brokerage tooling, no proprietary AI capabilities, no external institutional ownership, and no disclosed financials.

Name

RE/MAX Commercial & Investment Realty

Legal name

RE/MAX Commercial & Investment Realty

Website

https://remaxcir.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX Commercial & Investment Realty is a privately held Southern California commercial real estate brokerage founded in 2005, providing transaction brokerage, valuation, advisory, and leasing services for property owners, investors, and tenants across multi-family, retail, office, industrial, mixed-use, and NNN asset classes.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Special Purpose & Alternative Asset Brokerage (BPAJABAH), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Commercial real estate brokerage
• Commercial property valuation
• Investment sales advisory
• Tenant landlord representation
• 1031 exchange coordination

Headquarters

HQ city

Rolling Hills Estates

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Commercial Brokerage Commissions: Transaction-based brokerage fees for buyer, seller, landlord, and tenant representation across commercial property types including multi-family, retail, office, industrial, land, and mixed-use properties. Commission structure based on percentage of transaction value.
2. Advisory and Consulting Services: Strategic advisory services including 1031 exchange coordination, financing referrals, investment strategy, portfolio advisory, risk analysis, and market entry guidance. Fees may be structured as flat fees or hourly consulting arrangements.
3. Property Valuation Services: Broker opinions of value (BOVs), pricing strategies, market rent analysis, and comparative market reports provided as standalone or bundled services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE/MAX Commercial & Investment Realty provides commercial real estate brokerage, valuation, advisory, and leasing services to property owners, investors, and tenants across Southern California. The firm represents clients in the acquisition, disposition, and leasing of multi-family, retail, office, industrial, land, mixed-use, and NNN properties, supported by data-driven market analysis and broker opinions of value.

Product overview

RE/MAX Commercial & Investment Realty is a full-service commercial real estate brokerage providing brokerage, valuation, and advisory services. The firm operates a platform of four integrated service lines: Commercial Brokerage (buyer/seller/landlord/tenant representation), Property Valuation (data-driven market analysis and broker opinions of value), Advisory & Consulting (1031 exchanges, financing referrals, portfolio strategy), and Leasing Services (tenant/landlord representation and lease structuring). These core services support transactions across seven primary property types: Multi-Family, Retail, Office, Industrial, Land, Mixed-Use, and NNN (Triple-Net) Investments. The firm maintains specialized market focus in Pasadena (with local office at 99 South Lake Ave) and Palos Verdes Peninsula submarkets. The company is backed by the global RE/MAX Commercial network of 15,560 brokers, $16B+ in commercial sales volume, and 585 offices worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Brokerage
• Property Valuation

Quantifiable outcome

• $2.5 billion+ in closed transactions across multifamily, retail, office, and mixed-use assets
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• LoopNetcoreGTM or Marketing PartnerLoopNet partnership provides property listing distribution and marketing visibility. The firm directs For Sale and For Lease listings through LoopNet's commercial real estate platform, providing maximum exposure for listed properties and search capabilities for prospective buyers and tenants.
• CoStarcoreGTM or Marketing PartnerCoStar partnership provides additional property listing distribution and market visibility. The firm is recognized as a CoStar Power Broker, demonstrating strong market presence and transaction volume on the platform. CoStar is one of the leading commercial real estate information and marketing platforms.
• RE/MAX Global Commercial NetworkflagshipChannel Partner/ Reseller/ DistributorRE/MAX Commercial & Investment Realty is part of one of the world's largest commercial real estate networks, offering 15,560 commercial brokers, 585 offices, operations in 110+ countries, $16B+ in annual commercial volume, and 60,000+ worldwide commercial transactions. This partnership provides global reach, brand recognition, referral networks, and industry-leading compensation structures for agents.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBRE Group: World's largest commercial real estate services firm offering investment sales, leasing, valuation, and advisory across all property types. Represents the broad incumbent competitive pressure on mid-market brokerages for institutional and enterprise mandates.
• Colliers International: Global commercial real estate services and investment management company offering brokerage, valuation, and advisory services. Represents broad incumbent competition for investor, owner, and tenant mandates in Southern California.
• Cushman & Wakefield: Major global commercial real estate services firm with investment sales, leasing, valuation, and advisory capabilities. Competes as a broad incumbent for large institutional mandates in the Los Angeles market.
• Newmark Group: Full-service commercial real estate advisory firm with capital markets, leasing, and valuation services. Represents broad incumbent competition particularly for multifamily investment sales and capital markets advisory in California.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with comprehensive brokerage, valuation, and capital markets capabilities. Competes as a broad incumbent especially on institutional investor mandates and enterprise tenant representation.

Regional players

• Kidder Mathews: Western U.S. commercial real estate brokerage offering brokerage, valuation, and advisory services with strong California presence. Comparable as a regional full-service brokerage competing for similar investor and owner clients in overlapping markets.
• NAI Capital: Southern California-focused commercial real estate brokerage and property management firm with similar service lines (brokerage, valuation, advisory) and overlapping territory across Los Angeles, Pasadena, and the South Bay. Operates as a direct regional competitor for owner/investor mandates.

Emerging players

• Apartment Realty Advisors (ARA), Newmark: Specialized multifamily investment sales brokerage integrated with Newmark. Highly comparable as a niche-focused competitor in the same multifamily investment property segment that RE/MAX CIR actively services in Los Angeles.

Direct peers

• Lee & Associates: Privately held commercial real estate brokerage firm with a similar full-service model spanning brokerage, valuation, and advisory across property types. Competes directly for owner/investor and tenant/landlord representation in Southern California markets.
• Marcus & Millichap: Specialized commercial real estate investment sales brokerage with a national focus on multifamily, retail, office, and self-storage properties. Multiple RE/MAX CIR agents (Viramontes, Sherbetdjian, Petrosian) previously worked at Marcus & Millichap, making it a directly comparable talent and product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remaxcir

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Commercial & Investment Realty