Studiz

What Studiz does

Studiz ApS, founded in 2013 and headquartered in Åbyhøj, Denmark, operates a digital student discount aggregation platform combined with a mobile-based digital student ID card service targeting students enrolled at Danish and select Scandinavian educational institutions. The core product is a free, mobile-first platform (iOS, Android, web, and browser extension) that aggregates discounts from 150+ merchant partners across fashion, electronics, travel, food, fitness, beauty, and home categories, while simultaneously serving as a verified digital student ID. Verified student status is enabled through deep integrations with Danish education identity infrastructure, including WAYF (DeiC), UNI-login (Styrelsen for IT og Læring), Entra ID, and student administrative systems (Studie+, Lectio, Ludus). The platform is embedded across 60+ Danish educational institutions including Copenhagen Business School, DTU, Aarhus University, and Aalborg University, with selective international institution support such as KTH Royal Institute of Technology.

The business operates a two-sided, product-led model. Students access the service free of charge; revenue is generated on the merchant side through advertising placements and affiliate/commission arrangements when students transact via tracked links. A secondary revenue stream consists of data partnership services provided to educational institutions and student associations under formal data processing agreements. The company is privately held, has 1-10 employees, has not raised external funding, and does not disclose revenue. Adjacent product modules—Tickets by Studiz (event ticketing) and Studenterkørsel (student transportation)—broaden the platform beyond pure discount aggregation into a broader student lifestyle hub. The company self-attests compliance with the GÉANT Data Protection Code of Conduct for EU/EEA service providers.

Name

Studiz

Legal name

Studiz ApS

Website

https://studiz.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Studiz is a Danish digital student discount and mobile-based student ID platform serving students at 60+ Danish educational institutions through verified institutional authentication and affiliate-funded discount aggregation from 150+ merchant partners.

Ownership category

akta.pro rank

Product category

Student Benefits Platform

NAICS

Educational Support Services (611710)

akta.pro primary industry

Student Travel Passes, ID Cards & Local Discount Programs (EDAIANAI)

Keywords

• Student discount platform
• Digital student ID
• Student benefits marketplace
• Verified student status
• Student transportation service

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and affiliate commissions: The platform is free for students. Revenue is generated through advertising within the platform and affiliate/commission-based arrangements with merchant partners who offer student discounts through Studiz. Some discount services are partially or fully advertising-funded.
2. Data partnership services: Services provided to educational institutions and student associations, with data processing governed by data processing agreements where Studiz acts as data processor.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Studiz is a Danish student benefits platform that offers a free Digitalt Studiekort (digital student ID) and aggregates exclusive student discounts from third-party merchants across categories such as food, fashion, electronics, travel, beauty, and fitness. Students verify their status via UNI-Login/WAYF and access offers through a mobile app, web platform, and browser extension, while merchants gain exposure to a large verified student audience.

Product overview

Studiz operates as a student discount and digital identity platform, combining a mobile-based digital student ID card with an aggregated marketplace of over 150+ brand partnerships. The core offering consists of the Studiz Mobile App (iOS/Android) housing the Digital Student Card, which integrates with educational institution systems for verified student status. The platform includes the main Student Discount marketplace organized by categories (fashion, electronics, travel, food, beauty, fitness, home), enhanced by the Studiz Extension browser add-on for automatic discount application. Additional modules include Tickets by Studiz for event management and Studenterkørsel for transportation services. The platform connects to student administrative systems (Studie+, Lectio, Ludus) and authentication providers (WAYF, UNI-login, Entra) for identity verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitalt Studiekort (Digital Student Card)

Quantifiable outcome

• Students have collectively saved hundreds of thousands of Danish Kroner through merchant discounts on the platform

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DeiC / WAYFcoreTechnology or IntegrationIntegration with DeiC's WAYF (Where Are You From) identity federation service, allowing students from Danish educational institutions to authenticate using their institutional credentials. This is a core infrastructure partnership enabling verified student status.
• Styrelsen for IT og Læring (UNI-login)coreTechnology or IntegrationIntegration with UNI-login, the Danish Agency for IT and Learning's authentication system, used by many educational institutions for student identity verification.
• Educational Institutions (Denmark)coreStrategic or Co-development PartnerPartnerships with Danish educational institutions including Copenhagen Business School (CBS), DTU, Aarhus University, Aalborg University, Københavns Universitet, and 60+ other institutions. Institutions integrate Studiz to offer their students digital ID and discount services.
• Study Administrative Systems (Studie+, Lectio, Ludus)coreTechnology or IntegrationIntegration with student administrative systems used by Danish educational institutions to verify and manage student enrollment data.
• Merchant Partners (Fashion, Electronics, Travel, Food, Fitness, Beauty)coreGTM or Marketing PartnerOver 100 merchant partners including adidas, Samsung, Zalando, Nike, Myprotein, Rituals, and many others who offer exclusive student discounts through the Studiz platform. These partnerships drive student acquisition and engagement.
• Student Unions and AssociationsminorGTM or Marketing PartnerStudent unions and associations promote Studiz as a member benefit to their student constituents, helping drive adoption among their members.
• Student Project / Thesis CollaboratorsminorStrategic or Co-development PartnerStudiz collaborates with students on school projects, theses, and term projects in areas including event-related assignments, branding and strategy, web/mobile app development, and design/graphics. The company reports implementing approximately 80% of student suggestions received.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mecenat: Swedish student discount and benefits platform. Comparable in providing student discounts and a digital student card to Swedish university students; serves the same broader Nordic student demographic with similar merchant-funded economics.
• Studentkortet: Norwegian student discount and student ID platform. Directly comparable product offering (digital student card + discount marketplace) but operates primarily in Norway rather than Denmark, making it a Nordic parallel rather than direct domestic competitor.

Direct peers

• Student Beans: UK-headquartered student discount and ID verification platform. Closely comparable in both consumer-facing discount aggregation and B2B identity verification services; competes for the same global merchant partners (Zalando, Samsung, etc.) that Studiz works with.
• UNiDAYS: Global student discount and verification platform. Directly comparable to Studiz in product offering (student verification + discount aggregation), business model (free for students, merchant-funded), and target audience (university students), though operating at much larger scale across multiple geographies.

Broad incumbents

• SheerID: Enterprise identity verification platform with a student verification segment. Comparable in the identity-verification layer that powers Studiz's WAYF/UNI-login integrations, but operates as a broader B2B verification provider serving many verticals beyond student discounts.
• ID.me: US-headquartered digital identity network offering student verification among other segments. Comparable in the verified-identity-as-a-service model and ability to power merchant discounts for the student demographic, though operates at much larger scale across multiple verification verticals.
• ISIC (International Student Identity Card): Globally recognized student ID card and discount provider. Comparable in providing student-verified discount access worldwide, though historically physical-card based and operates through national student organizations rather than as a mobile-first digital platform.

Emerging players

• Youth Discount: Netherlands-based student and youth discount platform. Comparable in aggregating merchant discounts for the student demographic in a single European market, serving as a similar small-market digital discount platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/studizdk
• Facebookfacebook.com/studiz
• LinkedInlinkedin.com/company/3326416

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiz