What Geograf does

GEOGRAF A/S is a privately held Danish GIS (Geographic Information Systems) company founded in 1992 and headquartered in Hillerød, Denmark. Its core products center on GMGIS, an offline-capable mobile GIS application for iOS and Android that allows field workers to view, edit, and sync geographic objects (points, lines, surfaces) with 1–2 cm accuracy when paired with Trimble or Leica GPS hardware, and GEOGRAF WebGIS, a browser-based GIS built on MapGuide Open Source. The portfolio is augmented with proprietary add-ons — GEOGRAF Byggesag for municipal building-permit case management, the LER 2.0 Robot for automated Danish cable-registry compliance, a Fleet Management system with Teltonika GPS hardware, and a Google-Maps-based Data Collector — alongside resale and integration of Precisely's MapInfo Pro desktop GIS, in which GEOGRAF holds 20+ years of certified partnership status.

GEOGRAF serves primarily Danish municipalities (50+ customers), water and district-heating utilities, energy providers (e.g., Nord Energi), and emergency services (e.g., Vesthimmerlands Beredskab), with 5,000+ GIS workstations installed nationwide. Revenue is generated through a mix of one-time MapInfo software licensing, tiered SaaS subscriptions (GMGIS Offline Backup System at 5,000–12,000 DKK/year per deployment tier), in-app add-ons, instructor-led MapInfo training (7,500–9,900 DKK), GPS hardware resale (Teltonika, Leica, Trimble), and enterprise implementation and integration services. Distribution is via direct enterprise field sales supported by a presence at four anchor Danish trade shows and self-serve download of the GMGIS app on iOS and Android stores.

The company is entirely owned by CEO Jonathan Langholz Jensen (100% as of January 2026), operates with a 6-person team, and recently relocated headquarters in November 2025 while launching new products (GMGIS Offline Backup, GMGIS WEB in testing) aimed at utility resilience and next-generation web GIS performance. GEOGRAF's strategic positioning combines deep Danish public-sector domain knowledge, certified Precisely/MapsInfo partnership, and proprietary offline and regulatory-automation technology — a niche GIS specialization rather than a horizontal platform play.

Name

Geograf

Legal name

GEOGRAF A/S

Website

https://geograf.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

GEOGRAF A/S is a privately held Danish GIS company (founded 1992) that delivers offline mobile and web-based geographic information systems to 50+ Danish municipalities and utilities. Its GMGIS platform, MapInfo reselling, and regulatory automation tools (LER 2.0, Byggesag) generate revenue through software licensing, SaaS subscriptions, training, GPS hardware, and integration services.

Ownership category

akta.pro rank

Product category

Geographic Information Systems (GIS) Software

NAICS

Computer Systems Design and Related Services (54151), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GIS software solutions
• Mobile GIS applications
• Municipal case management
• Utility infrastructure mapping
• Offline field data collection

Headquarters

HQ city

Allerød

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Licensing - MapInfo Pro: Sale and distribution of MapInfo Pro desktop GIS software. GEOGRAF is a certified Precisely partner and MapInfo reseller. Includes MapInfo Professional, MapInfo Runtime, and MapInfo Advanced versions.
2. GMGIS Subscription (SaaS): Annual subscription pricing for GMGIS Offline Backup System based on number of connections (devices/users). Tiered pricing from 5,000 DKK/year for small deployments up to custom pricing for enterprise.
3. GMGIS Mobile App Add-ons: Various tools and features available as add-on purchases within the GMGIS app for specialized use cases (municipalities, regions, supply sector, emergency services, agriculture).
4. MapInfo Training Courses: In-person instructor-led training courses for MapInfo Pro. Courses include Basic (2 days, 7,500 DKK), Advanced (2 days, 9,900 DKK), Advanced II, and SQL courses. Taught by company experts.
5. GPS Hardware Sales: Sale of GPS tracking devices from Teltonika (Europe's largest tracker producer) and high-precision GPS equipment from Leica and Trimble. Includes portable trackers, advanced vehicle trackers, and precision measurement systems.
6. GIS Implementation and Integration Services: Custom GIS solutions, WebGIS hosting, system integration, and ongoing technical support. Includes setup, configuration, data migration, and training for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GEOGRAF A/S develops, resells, and integrates Geographic Information Systems (GIS) software and related hardware for Danish municipalities, utility companies, and emergency services. Its core products include MapInfo Pro desktop GIS (resold via a certified Precisely partnership), the proprietary GMGIS 2 offline mobile GIS app for iOS and Android with precision GPS support, the GEOGRAF WebGIS platform, and the GEOGRAF Byggesag case management system for building permits with integrations to Danish municipal registries. Complementary offerings include the LER 2.0 Robot for automated cable registry responses, GPS-based fleet management with Teltonika hardware, a Data Collector tool for location-based surveys, and instructor-led MapInfo training courses.

Product overview

GEOGRAF A/S is a Danish GIS (Geographic Information Systems) company founded in 1992, specializing in digital mapping solutions. The product portfolio consists of a platform-plus-modules architecture centered around GMGIS (GEOGRAF Mobile GIS) - an offline-capable mobile app for field work - and GEOGRAF WebGIS for web-based map viewing. The core offerings include MapInfo Pro (resold as a certified Precisely Partner), the LER 2.0 Robot for automated cable registry responses, GEOGRAF Byggesag for municipal case management, fleet management with GPS tracking, and a Data Collector tool for location-based surveys. The GMGIS 2 mobile app serves as the field data collection platform with Trimble/Leica GPS integration for 1-2 cm precision, while the new GMGIS WEB represents an upcoming high-speed web GIS solution. These products share GIS data interoperability (MapInfo, ArcGIS, WFS) and serve utilities, municipalities, and public sector organizations.

Differentiator

Problem solved

Functional benefit

Brands

• GMGIS: GEOGRAF Mobile GIS - offline app for viewing maps and data, creating and editing geographical objects on iOS and Android tablets and smartphones.
• GMGIS WEB
• GEOGRAF Byggesag
• LER 2.0 Robot

Products and services

• GMGIS 2 (GEOGRAF Mobile GIS) Offline mobile GIS application for iOS and Android tablets and smartphones that allows viewing maps and data, and creating and editing geographic objects (points, lines, and surfaces) with attached data in the field; integrates with Trimble and Leica GPS for 1-2 cm measurement accuracy and synchronizes changes back to MapInfo, ArcGIS, and WebGIS when connectivity is restored.
• GMGIS Offline Backup System Offline backup solution that mirrors GIS data from Esri ArcGIS Server, MapInfo, and WebGIS to mobile devices via WFS, ensuring supply-sector field technicians have continuous access to network data during cyberattacks, hybrid warfare, natural disasters, and connectivity outages; technology-agnostic integration supports multiple enterprise GIS platforms.
• MapInfo Pro Desktop GIS Desktop GIS software combining maps and data for spatial analysis, mapping, and editing; GEOGRAF is a certified Precisely Business Partner with over 20 years of MapInfo application development experience, reselling MapInfo Pro, MapInfo Runtime, and MapInfo Advanced in Denmark.
• GEOGRAF WebGIS / GMGIS WEB Web-based GIS platform built on MapGuide Open Source (MGOS) for displaying maps and geographic data over the internet, supporting multiple simultaneous layers via the Maestro configuration tool and accepting MapInfo TAB, Intergraph/Microstation DGN, ArcView SHP, AutoCAD DWG/DXF, WFS and WMS formats; integrates with the GMGIS offline mobile app.
• GEOGRAF Byggesag (Building Case Management) Municipal case management system that automates the building application workflow with overviews, automations, and analyses; integrates directly with Cognito, LOIS, E&M, BBR (Danish Building Registry), ESDH document management, Økonomisystemer (accounting), and the Byg & Miljø (BoM) digital building permit module for communication with citizens.
• LER 2.0 Robot Automated LER (Line Establishment Registry) 2.0 response system for cable and utility owners that automatically submits cable data to the LER registry to comply with the regulatory two-hour response rule; operates independently of GIS programs when data resides in a SQL database.
• Flådestyring (Fleet Management) Complete fleet management solution providing real-time GPS tracking of vehicles, route history, stop duration tracking, and reporting, using Teltonika GPS trackers and integrating with the Danish Road Directorate's Jobmanager and GIS systems for documentation of driving activities.
• GEOGRAF Dataopsamler (Data Collector) Location-based survey and data collection tool built on Google Maps that links responses to locations or routes; used for citizen engagement, school traffic surveys, safety studies, and place-based feedback, with collected data delivered in TAB, SHAPE or other formats.
• MapInfo Applications Suite Suite of GEOGRAF-developed add-on applications for MapInfo Pro covering ACAD (AutoCAD integration), DAI (environmental data), Cognito/LOIS/E&M lookup, Grøn Pleje (green care management), GIS Manager Metadata, Address and Cadastral search (OPSLAG), Projection Conversion, GML localization (StedfæstGML), and Google Maps Data Collector integration.
• MapInfo Training Courses Instructor-led training services for MapInfo Pro delivered in Danish, including Basic (2 days, 7,500 DKK excl. VAT), Advanced (2 days, 9,900 DKK excl. VAT), Advanced II, and SQL courses, with an optional sideman instructor and full-day sessions (09:00-16:00 for Basic, 09:00-15:30 for Advanced); taught by Claus Kjærgård Hansen and other GEOGRAF experts.

Quantifiable outcome

• 5,000+ GIS workstations deployed across Danish organizations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Precisely (formerly Pitney Bowes Software)coreTechnology or IntegrationCertified Precisely Business Partner with MapInfo as specialty. GEOGRAF resells MapInfo Pro, MapInfo Runtime, and MapInfo Advanced. The partnership includes integration with Precisely Data Integrity Suite and access to product development roadmaps.
• TeltonikacoreTechnology or IntegrationAuthorized reseller of Teltonika GPS trackers - Europe's largest producer of personal and vehicle trackers. Provides hardware for fleet management solutions including portable trackers, advanced vehicle trackers with multiple digital signals (lights, ignition, etc.).
• MapGuide Open Source (OSGeo)coreTechnology or IntegrationWebGIS built on MGOS (MapGuide Open Source) platform for web-based GIS applications. Uses Maestro tool for map setup and editing supporting MapInfo, Intergraph/Microstation DGN, ArcView, AutoCAD DWG/DXF, WFS and WMS formats.
• Byg & Miljø (BoM)coreTechnology or IntegrationIntegration with Byg & Miljø digital building permit system. GEOGRAF Byggesag automatically links and sends documents to citizens through the BoM module as part of municipal case management workflow.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Precisely (MapInfo): Owner of the MapInfo Pro desktop GIS product that GEOGRAF resells and customizes; directly relevant because Precisely is both a technology partner and a competing channel for MapInfo-based GIS deployments.
• Leica Geosystems: High-precision GPS and surveying equipment vendor integrated with GMGIS for precision field data collection; competes for the same precision GIS field workflows GEOGRAF serves in utilities and municipalities.
• Esri: Global market leader in GIS via ArcGIS; comparable to GEOGRAF because ArcGIS is the dominant competing desktop and web GIS platform that GEOGRAF integrates with via its offline-first GMGIS app.
• Trimble Geospatial: Provider of high-precision GNSS and GIS-integrated field solutions; directly comparable because Trimble GPS is integrated into GMGIS for 1–2 cm accuracy, and Trimble sells adjacent surveying/mapping field platforms to similar utility and municipal customers.
• Hexagon Geospatial: Large geospatial platform vendor offering Power Portfolio and cloud-based GIS; comparable as a broad enterprise incumbent that utilities and municipalities may evaluate alongside GEOGRAF's MapInfo-centric stack.

Regional players

• Rambøll: Danish-headquartered engineering and consulting group with GIS-enabled services for water, energy, and infrastructure clients; comparable as a regional incumbent that bundles GIS into larger advisory engagements.
• Sweco: Nordic engineering consultancy with GIS and geodata capabilities serving municipal, water, and energy clients across Scandinavia; relevant as a regional peer addressing similar GIS and utility-mapping use cases outside Denmark.
• COWI: Large Danish engineering consultancy with a substantial GIS/mapping practice serving Danish municipalities and infrastructure owners; comparable because COWI competes for GIS implementation and spatial data projects in the same Danish market.

Direct peers

• Septima: Danish geospatial data and web map company focused on municipal and public-sector GIS; the closest direct competitor in Denmark, also building mapping and spatial analysis solutions for Danish municipalities.

Emerging players

• Felt (Felt Labs): Modern collaborative GIS/mapping platform with mobile-friendly field mapping capabilities; comparable as an emerging cloud-native alternative to legacy desktop GIS stacks that could erode GEOGRAF's enterprise mapping moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geograf-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geograf