Felt
Felt is a cloud-native GIS platform that lets organizations create, share, and analyze maps and geospatial data in the browser. It sells to enterprises in transportation, real estate, climate, cities, agriculture, and telecom via a hybrid SaaS model with self-serve and enterprise tiers.
- Company typePrivate
- Founded2021
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Felt does
Felt (legal entity Felt Maps, Inc.) is a cloud-native GIS (Geographic Information System) software company headquartered in the San Francisco Bay Area, founded in 2021. Its core product is a web-based mapping platform that lets users create, edit, share, and analyze geospatial data entirely in the browser without installing desktop software. The platform is modular, with a Web GIS foundation and add-on modules including Dashboards, Cloud Sources (native connectors to Snowflake, BigQuery, Databricks, Postgres, AWS S3, GCP, Azure, MS SQL, ESRI, STAC, WFS, and WMTS), App Development tooling (Python and JavaScript SDKs), Raster data handling, and a Field App for iOS and Android with external GNSS support. A proprietary "Upload Anything" engine handles automatic geocoding, boundary matching, and geometry parsing across arbitrary file formats.
Felt monetizes primarily via a SaaS subscription model with per-seat and freemium tiers (Personal free, Team/Organization per seat billed annually, Custom enterprise contracts with SSO and dedicated support). GTM is hybrid: a self-serve PLG motion for individual users plus an enterprise field-sales motion with a "Book a Demo" CTA, supplemented by cloud marketplace distribution and a strategic reseller/channel relationship with Wherobots. The company sells into verticals including transportation, telecommunications, retail/real estate, climate and natural resources, cities and government, and agriculture, with named enterprise customers spanning Lyft, Unilever, Cushman & Wakefield, Colliers, Turo, EQT, Keppel, Fastned, Brimstone, CYVL AI, and Harvard University.
The most recent strategic emphasis is the Felt AI layer, which adds natural-language map creation, conversational SQL querying against PostGIS-style spatial operations, and an MCP server enabling third-party AI agents to invoke full GIS capabilities, positioning Felt as the visual and agent-callable front end of the modern enterprise data stack. Felt has raised approximately $34.5 million across three funding rounds (2021 seed, 2022, and a 2025 Series A led by Energize Capital) and operates with 11–50 employees under CEO Sam Hashemi and CTO Can Duruk.
Felt firmographics
Firmographics- Name
- Felt
- Legal name
- Felt Maps, Inc.
- Website
- https://felt.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Felt is a cloud-native GIS platform that lets organizations create, share, and analyze maps and geospatial data in the browser. It sells to enterprises in transportation, real estate, climate, cities, agriculture, and telecom via a hybrid SaaS model with self-serve and enterprise tiers.
- Ownership category
- akta.pro rank
Felt industry classification
Industry- Product category
- Cloud-native GIS Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industry
- Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
Keywords
Where Felt is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Felt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue with seat licenses for organizations. Plans include Personal (individual), Team/Organization (enterprise), Classroom (education), and Nonprofit tiers. Annual and monthly billing options.
- Enterprise Custom Pricing: Enterprise accounts with custom pricing based on organizational needs, seat count, and feature requirements. Includes SSO, dedicated support, and advanced admin controls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual access with basic features |
| Per seat | Annual | Paid subscription for teams and organizations |
| Subscription | Multi-year contract | Custom enterprise agreements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Felt product offering
Product offeringCore offering
Felt is a cloud-native GIS (Geographic Information System) platform that enables users to create, edit, share, and collaborate on maps, apps, and dashboards entirely in the browser without installing desktop software. It offers AI-powered mapping, native integrations with major cloud databases (Snowflake, BigQuery, Databricks, Postgres, S3, Azure, GCP), and a mobile field data collection app with GNSS support. The platform is sold as a subscription SaaS with tiered personal, team, classroom, nonprofit, and enterprise plans.
Product overview
Felt is a cloud-native GIS (Geographic Information System) platform offering a unified product portfolio centered on its core Web GIS platform with modular add-ons. The platform includes Web GIS as the foundation for map creation and collaboration, augmented by specialized modules: Dashboards for data visualization, Cloud Sources for database integrations (Snowflake, BigQuery, Databricks, Postgres, Azure, S3, Google Cloud, MS SQL, ESRI), App Development for Python/JavaScript SDKs, Raster for satellite imagery, and Field App for mobile data collection. Felt AI serves as the AI layer providing natural language processing, generative AI for prompt-based map building, knowledge retrieval, process automation, and autonomous agent capabilities through MCP server. The platform targets industries including agriculture, cities and government, climate and natural resources, education, energy and utilities, engineering and infrastructure, insurance, real estate, retail, telecom, and transportation.
Differentiator
Problem solved
Functional benefit
Brands
- Felt AI: AI-powered geospatial analysis and mapping capabilities integrated into the Felt platform, including conversational querying and natural language map generation.
Products and services
- Felt Web GIS Platform Core cloud-native web GIS platform that enables users to create, edit, and share interactive maps, dashboards, and apps entirely in the browser without installing desktop software, with real-time collaboration, permissioning, and enterprise security (SOC 2 Type 2).
- Felt AI AI-powered capabilities within the Felt platform including natural language querying, conversational SQL generation, AI popups, prompt-based map and app building, knowledge retrieval from geospatial data, and an MCP server for AI agent integration.
- Felt Field App Native mobile application for iOS and Android that allows field teams to collect, edit, and sync geospatial data to the Felt platform, with external GNSS receiver support for survey-grade positional accuracy.
Quantifiable outcome
- Reduce deployment times by 75%
- +6 more outcomes
Companies that use Felt
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles2 records
Felt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature9 records
Felt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- WherobotsflagshipStrategic partnership to modernize geospatial data tools by integrating Wherobots' spatial intelligence lakehouse with Felt's collaborative mapping platform. The integration enables organizations to process petabyte-scale geospatial datasets and visualize insights without transferring data between systems. Agricultural technology company Leaf Agriculture is already using both platforms together, building products like LeafLake.
- AWScoreJoint webinar on building spatial apps with AI, featuring AWS solutions architects. AWS partnership includes technical guidance and go-to-market collaboration for enterprise AI implementations.
- WherobotsflagshipPartnership to deliver AI Ready Spatial Data Stack, integrating Wherobots' spatial intelligence lakehouse with Felt's mapping platform to provide a seamless, AI-enabled spatial data ecosystem.
- SnowflakecoreNative integration with Snowflake cloud data platform for seamless spatial data access and visualization.
- DatabrickscoreOfficial Databricks partner with native integration enabling spatial data processing and visualization. Fastned uses both platforms together.
- EsricoreIntegration with Esri services allowing users to connect ArcGIS layers and services to Felt platform.
- QGIScoreOfficial QGIS plugin allowing users to export and sync QGIS projects directly with Felt platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Felt competitors and assessment
Company assessmentDirect peers
- Mapbox: Developer-focused cloud mapping platform providing APIs, SDKs, and visualization tools. Most directly comparable to Felt on cloud-native maps, real-time collaboration, and developer SDKs; differs in being more transport/navigation and developer-first versus Felt's GIS/enterprise focus.
- CARTO: Cloud-native location intelligence and spatial analytics platform with native data-warehouse integrations (BigQuery, Snowflake, Databricks, Redshift). Directly comparable to Felt's cloud-native GIS, cloud-sources integrations, and dashboard/analytics positioning for enterprise users.
- Foursquare Studio: Cloud-based location analytics and mapping studio for enterprises. Comparable to Felt's dashboarding, cloud-source integrations, and enterprise use cases in retail, real estate, and advertising — though smaller in scope and tilted toward Foursquare's POI and movement datasets.
- Maptive: Cloud-based custom mapping platform for business users, with territory, sales, and demographic mapping. Comparable to Felt's PLG motion, dashboarding, and SMB/mid-market positioning in retail and real estate, though less enterprise/AI-oriented.
Broad incumbents
- Esri (ArcGIS Online): Dominant enterprise GIS incumbent with ArcGIS Online as its cloud offering. Direct overlap with Felt across virtually every vertical Felt serves, but Esri sells a much broader portfolio (desktop, server, online, apps) anchored by deeply entrenched government and enterprise relationships.
- Google Maps Platform: Hyperscaler mapping platform offering Maps, Routes, Places APIs and cloud-based geospatial services. Overlaps with Felt on cloud-hosted mapping, developer APIs, and enterprise sales — but as part of a much wider Google Cloud portfolio rather than a focused GIS product.
- Microsoft Azure Maps: Hyperscaler mapping and spatial APIs bundled with Microsoft Azure. Comparable as an enterprise cloud mapping platform integrated with Azure data services; competes primarily on bundled procurement and Microsoft enterprise relationships rather than GIS depth.
- HERE Technologies: Global location platform providing maps, geospatial data, and location services across automotive, logistics, and enterprise. Overlaps with Felt in transportation, logistics, and enterprise mapping use cases; broader data catalog but less collaborative/AI-native positioning.
- TomTom: Mapping and location technology provider with APIs, SDKs, and traffic data. Comparable to Felt in transportation, fleet, and developer-facing APIs; significantly larger but more navigation/traffic-oriented versus Felt's GIS and collaboration focus.
Emerging players
- Wherobots: Spatial data lakehouse built on Apache Sedona for petabyte-scale geospatial processing. A direct strategic partner of Felt (flagship alliance) — adjacent rather than competing, as Wherobots provides the processing engine and Felt provides the collaborative visualization layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Felt social profiles
Digital presenceFelt compliance and trust
Trust signalCompliance2 records
Felt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felt leadership team
Management profileNumber of profiles
Profiles6 records
Felt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felt
What does Felt do?
Felt is a cloud-native GIS (Geographic Information System) platform that enables users to create, edit, share, and collaborate on maps, apps, and dashboards entirely in the browser without installing desktop software. It offers AI-powered mapping, native integrations with major cloud databases (Snowflake, BigQuery, Databricks, Postgres, S3, Azure, GCP), and a mobile field data collection app with GNSS support. The platform is sold as a subscription SaaS with tiered personal, team, classroom, nonprofit, and enterprise plans.
Is Felt a public or private company?
Felt is a private company. It is classified as venture growth investor backed and is currently operating.
When was Felt founded?
Felt was founded in 2021. It employs 11 to 50 people.
Where is Felt based?
Felt is headquartered in Oakland, United States, in the North America region.
How does Felt make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Custom Pricing.
Who are Felt's main competitors?
Direct peers on record are Mapbox, CARTO, Foursquare Studio and Maptive. Broad incumbents are Esri (ArcGIS Online), Google Maps Platform, Microsoft Azure Maps, HERE Technologies and TomTom. Wherobots is listed as an emerging player.
Does Felt have an API?
Yes. Felt offers a public API enabling developers to build custom mapping applications. The platform provides a Python SDK for programmatic access and control over Felt's interface and data. Developers can use the JavaScript SDK to programmatically control UI components, map contents, and event handling for creating branded applications, interactive story maps, and dashboard filters. The API supports real-time data synchronization and enables direct database connections to cloud sources. Developer documentation is at developers.felt.com.
What industry is Felt in?
Felt's product category is Cloud-native GIS Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAM, Satellite Imagery & Remote Sensing Geospatial Platforms. Its NAICS code is 513210 and its SIC code is 7372.