Wallygro

What Wallygro does

WallyGrow (operating as Wallygro) is a North Kansas City, MO-based manufacturer of modular wall-mounted planters founded in 2007. The company designs and produces three patented product lines: the Eco Wall Planter (100% recycled HDPE plastic with a smart watering channel), the Pocket Wall Planter (breathable felt material), and the Loop Hanging Planter (patented 360-degree inner drainage shell). All products are built in the United States and emphasize recycled materials, with the Eco and Loop lines made entirely from recycled HDPE plastic.

The company operates a multi-channel go-to-market strategy. Direct-to-consumer e-commerce is executed through Shopify, with individual planter and accessory price points ranging from $10 (Loop Terracotta) to $1,000 (Pocket 5 Volume Offer Pack). In parallel, the company runs wholesale accounts for retailers, trade accounts for professional installers and landscape architects, and a corporate/commercial program explicitly targeting real estate, medical, advertising, hospitality, and education verticals. The distribution footprint reaches 176 countries.

Revenue is generated entirely through one-time product sales, with no subscription, software, or recurring service component disclosed. The customer base is split between individual consumers and B2B buyers across multiple industry verticals, supplemented by retailers, trade professionals, and healthcare providers. The product portfolio extends beyond core planters into a Home Collection, Drip Kits for automated watering, the Aspect Gen 2 LED Growlight, books, and gift cards. No management team, funding rounds, or financial disclosures are available in the input data.

Name

Wallygro

Legal name

WallyGrow

Website

https://wallygrow.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WallyGrow designs and manufactures patented modular wall-mounted planters from 100% recycled materials, selling to individual consumers, retailers, professional installers, and commercial clients across real estate, medical, advertising, hospitality, and education industries in 176 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through wallygrow.com Shopify storefront. Products include wall planters (Eco, Loop, Pocket lines), plant care accessories, hardware, and home collection items. One-time purchase model with volume discounts available.
2. Wholesale & Trade Accounts: Wholesale pricing for established retailers with active resale licenses. Trade discounts for installers, landscape architects, and interior plantscapers with tax ID numbers. Online portal for easy ordering.
3. Corporate/Commercial Accounts: Exclusive business account pricing for corporate clients across plant wall products. Targets offices, healthcare facilities, and commercial spaces.
4. Gift Cards: E-gift cards delivered by email in denominations of $25, $50, $100, $150, $250, and $500. No additional processing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

WallyGrow designs, manufactures, and sells patented modular wall-mounted planters across three core product lines (Eco, Loop, Pocket) made from 100% recycled HDPE plastic in the USA. The company enables consumers and businesses to create indoor and outdoor living walls, with products featuring proprietary smart watering, 360-degree drainage, and breathable felt designs that address root rot and overwatering. Direct-to-consumer e-commerce is complemented by wholesale, trade, and corporate account programs shipping to 176 countries.

Product overview

Wallygro is a wall planter company offering modular living wall products made from 100% recycled plastic, operating since 2007. The product portfolio consists of three core planter product lines: (1) Eco Wall Planters - the bestselling patented wall planters featuring smart watering channels and 100% leakproof design; (2) Pocket Wall Planters - felt-based planters that enable flush plant wall aesthetics with breathable recycled material; and (3) Loop Hanging Planters - compact planters with 360-degree drainage inner shells and versatile hanging/tabletop use. Beyond core planters, Wallygro offers complementary product categories including Volume Offer Packs for commercial buyers, Hardware & Accessories (brackets, knobs, cords), Drip Kits for automated irrigation, Plant Care products (potting mix, nutrients), Plant Health solutions (Arber protectants), and the Home Collection featuring botanical-print home goods (tea towels, swaddles, pillow covers, pet bandanas, burp cloths, face masks). The company also sells Books & Cards focused on plant care and lifestyle, Keychains & Pins with botanical themes, and E-Gift Cards. All planters include a 1-year warranty (up to 5 years for Wally Pro Pockets) and are designed for both indoor and outdoor use.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Wall Planter

Quantifiable outcome

• 30 lbs maximum weight load capacity per planter
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Golden & PineminorChannel Partner/ Reseller/ DistributorRetail partner featured in WallyGrow wholesale showcase displaying WallyEco planters and living wall installations. Located in Prairie Village, Kansas.
• Shop PigmentminorChannel Partner/ Reseller/ DistributorRetail partner featuring WallyEco planters in San Diego, California. Showcased in wholesale partner gallery.
• Fern Shop CincinnatiminorChannel Partner/ Reseller/ DistributorCincinnati-based retailer featuring WallyEco Charcoal planters in installation showcase.
• Phoenix Green WallscoreImplementation/ SI/ Consulting PartnerProfessional installation partner for Edge Realty Partners corporate plant wall project. Represents WallyGrow's installer network for commercial projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mobilane: European provider of full living wall systems and green facade solutions. Comparable as incumbent in vertical greening/plant wall category with broader systems integration approach than WallyGrow's planter focus.

Direct peers

• HC Companies: US-based manufacturer of plastic and resin planters serving both consumer and professional markets. Comparable on US planter manufacturing, recycled material usage, and broad channel distribution.
• Léon & George: Premium US-based DTC brand delivering plants in designer planters with subscription model. Comparable on premium positioning, e-commerce direct sales, and targeting design-conscious urban consumers.
• Bloomscape: US-based DTC online plant and planter retailer delivering plants in branded containers. Comparable on direct-to-consumer e-commerce motion, planter-as-hero product, and target customer (urban plant enthusiasts).
• Bloem: US-based planter brand sold at mass retailers (Home Depot, Walmart, Target). Comparable on consumer planter manufacturing and broad retail distribution across price tiers from value to premium.
• The Sill: US-based DTC plant and planter retailer focused on houseplants and modern containers. Comparable on e-commerce GTM, target consumer (plant enthusiasts with limited space), and content-driven marketing approach.
• Crescent Garden: US-based planter manufacturer with broad indoor/outdoor line including self-watering and decorative containers. Comparable on planter manufacturing category, wholesale distribution to retailers, and indoor/outdoor product versatility.
• Lechuza: Premium self-watering planter brand (Brandt subsidiary) with focus on plant health and design. Comparable on premium positioning, self-watering/drainage innovation, and consumer indoor planter category overlap.
• Elho: Dutch designer and manufacturer of indoor and outdoor planters. Most directly comparable in product category with broad planter portfolio targeting consumer and professional markets across Europe and globally.

Emerging players

• ANS Global: UK-based living wall design and installation specialist for commercial projects. Comparable as specialist in the living wall / green wall category serving corporate and commercial end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wallygrowplanters
• Pinterestpinterest.com/wallygrow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallygro