El Roi

What El Roi does

Stichting El Roi is a Dutch ANBI-certified charitable foundation founded in 2016 and headquartered in Utrecht, Netherlands, providing holistic social support to women in the sex industry, victims of sexual exploitation, and survivors of human trafficking in the Midden-Nederland (Central Netherlands) region. Its service portfolio is delivered free of charge to beneficiaries and comprises: (i) Outreachend Veldwerk — trained volunteer teams conducting in-person field visits to clubs, escort services, hotels, and street locations, supplemented by digital field work that initiates contact with sex workers advertising online; (ii) the Inloophuiskamer (Drop-in Living Room) — weekly open drop-in spaces in Utrecht (Thursdays) and Amersfoort (Tuesdays); (iii) the SeeYou! Academy — a structured personal development program built around three modules (identity, origin, future) that incorporates TMA talent analysis, CV preparation, job coaching, and life-planning; (iv) Taal Academie — A1-level Dutch and English language lessons; (v) Mi Casa — biweekly multicultural pastoral evenings with meals, Bible reading, and peer support; and (vi) Maatschappelijke en Juridische Hulpverlening — case-by-case social work and legal assistance covering finances, the Dutch tax office (Belastingdienst), IND immigration matters, housing, and practical needs. The organization also runs the Hotel Project jointly with sister organization Bright Fame to reach the less-visible escort segment.

The underlying "technology" of El Roi is the relational "presence approach" (presentiebenadering) operationalized through a small core professional staff of approximately four coordinators (director Annelies van Til, social work coordinator, drop-in/Mi Casa coordinator, volunteer coordinator) supplemented by ~26 trained volunteers and experiential experts. Digital field work is conducted via standard phone, email, and WhatsApp channels (06-33149922; [email protected]); no proprietary software platform, API, or AI system is in evidence. The organization's international reach is conveyed through a website and program information available in seven languages (Dutch, English, Romanian, Hungarian, Bulgarian, Spanish, Arabic).

El Roi's business model is exclusively donation-based as an ANBI (Algemeen Nut Beogende Instelling); gifts are tax-deductible in the Netherlands and no commercial revenue is generated. All services are provided free of charge to beneficiaries. Go-to-market is community-led and event-driven: relationship-building through physical presence at sex workplaces, awareness raising via church and youth-group speaking engagements, earned media, social media (Facebook, Instagram, LinkedIn), and a bi-annual newsletter. Awareness, prevention, and donor/volunteer recruitment are pursued rather than commercial promotion. Geographic scope is regional (Central Netherlands), anchored by two physical offices at Kanaalweg 22, Utrecht, and Zielhorsterweg 71, Amersfoort.

Name

El Roi

Legal name

Stichting El Roi

Website

https://elroi.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting El Roi is a Dutch ANBI-certified charitable foundation, founded 2016 and based in Utrecht, that provides free, holistic support — outreach, drop-in centers, the SeeYou! Academy, language training, and social-legal aid — to women in the sex industry, trafficking survivors, and exploited individuals in Central Netherlands, funded entirely by donations.

Ownership category

akta.pro rank

Product category

Humanitarian Social Services

NAICS

Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

akta.pro secondary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Humanitarian social services
• Anti-trafficking support
• Sex worker outreach
• Nonprofit foundation
• Community-based care

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: As an ANBI-certified charitable foundation (Algemeen Nut Beogende Instelling), El Roi is entirely dependent on donations. Gifts are tax-deductible in the Netherlands. They receive no commercial revenue and provide all services free of charge to beneficiaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stichting El Roi is a Dutch charitable foundation that delivers free, holistic social support to women working in the sex industry, victims of sexual exploitation, and survivors of human trafficking in Central Netherlands (Midden-Nederland). Its service portfolio combines field outreach at workplaces (clubs, escort services, hotels, streets and online platforms), weekly drop-in living rooms in Utrecht and Amersfoort, Dutch and English language lessons, structured personal development through the SeeYou! Academy, social and legal casework, pastoral community evenings (Mi Casa), and public awareness activities. All services are provided without prerequisites and funded entirely through donations.

Product overview

El Roi operates as a unified charitable service platform rather than a commercial software product. Its core offering is a holistic support ecosystem for women in the sex industry and victims of human trafficking, combining direct client services — outreach fieldwork, a drop-in living room, the SeeYou! Academy, the Language Academy, Mi Casa pastoral evenings, and social/legal assistance — with community education and advocacy. The SeeYou! Academy serves as the central development program, incorporating TMA talent analysis, job coaching, and life-planning modules. The Language Academy provides A1-level Dutch and English lessons as a gateway to integration. Outreach fieldwork (both in-person and digital) serves as the entry point that connects clients to the full service portfolio. The organization also runs the Hotel Project in partnership with Bright Fame to reach the escort sector.

Differentiator

Problem solved

Functional benefit

Products and services

• SeeYou! Academy A personal and social development program for women exiting the sex industry, organized around three core modules — identity (Who are you?), origin (Where do you come from?), and future (Where are you going?). Includes TMA talent analysis, a life-domains house framework, CV building, and job coaching to help women transition to alternative work or education.
• Taal Academie (Language Academy) Dutch and English language lessons delivered via the A1 method, designed for women in the sex industry who face language and cultural barriers. Helps clients integrate into Dutch society and pursue education or employment.
• Inloophuiskamer (Drop-in Living Room) A weekly open drop-in space where women and men in the sex industry can receive a warm welcome, coffee, conversation, and practical support. Open on Tuesdays in Amersfoort and Thursdays in Utrecht (10:00–17:00). Also hosts activities such as language lessons and creative workshops.
• Mi Casa A biweekly multicultural pastoral community evening held on Thursday evenings for women in the sex industry. Includes shared meals, Bible reading, singing, birthday celebrations, and peer support between active and exited sex workers. Functions as an experiential-expert group with pastoral care.
• Outreachend Veldwerk (Outreach Fieldwork) Teams of trained volunteers and experiential experts visit women directly at their workplaces — in clubs, escort services, hotels, and street locations — as well as through digital field work via online platforms. Builds personal relationships and trust as a bridge to El Roi's support services.
• Maatschappelijke en Juridische Hulpverlening (Social and Legal Assistance) Case-by-case social work and legal support, including help with finances, the Dutch tax office (Belastingdienst), the Immigration and Naturalization Service (IND), housing, and practical needs such as moving or groceries.
• Hotelproject (Hotel Project) A collaborative outreach initiative with Bright Fame that reaches women in the escort industry through digital contact followed by in-person meetings in hotel rooms. Targets the less-visible segment of the sex industry; hotels are informed and supportive of the outreach presence. Achieved a 40-45% positive response rate from hotel outreach meetings.

Quantifiable outcome

• SeeYou! Academy provides structured exit pathway including TMA talent analysis, personal development modules, and job coaching leading to alternative employment
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bright FamecoreStrategic or Co-development Partner · 1 January 2017Bright Fame is a sister organization working on similar issues of prostitution and human trafficking. El Roi and Bright Fame collaborate on outreach activities, particularly the Hotel Project which reaches escort workers through meetings in hotel rooms. The two organizations share the same vision and approach, with Annelies van Til serving as director of El Roi while also working with Bright Fame. They conduct joint outreach and share experiences with other sister organizations and shelters.

Scale indicators2 records

Recent moves10 records

Expansion highlights6 records

Regional players

• CKM (Centrum tegen Kinderhandel en Mensenhandel): European center focused on child trafficking and exploitation; thematically adjacent to El Roi's anti-trafficking mission with overlap in advocacy and awareness but a narrower child-focused scope.
• Stichting De Kringloper / Kadera: Dutch faith-rooted regional organization providing social services and reintegration support to vulnerable populations including those affected by exploitation; comparable in pastoral/social-work orientation but regional in scope.

Broad incumbents

• Leger des Heils (Salvation Army Netherlands): Major Dutch faith-rooted social-services provider offering shelter, reintegration, and outreach to vulnerable populations including trafficking survivors; broader incumbent with overlapping pastoral and case-management capabilities.
• Rode Kruis (Dutch Red Cross): Large humanitarian organization active in NL with comparable humanitarian aid, shelter, and outreach to vulnerable populations; broader incumbent with substantially larger scale and funding base.
• La Strada International: European network against trafficking in human beings, with Dutch member La Strada; comparable mission scope but operating as a broader advocacy/research umbrella rather than direct local service delivery.
• Humanitas: Large Dutch social-services organization with comparable programs in mentoring, language support, and reintegration; a broader incumbent that competes for similar volunteer and donor pools.
• CoMensha: Dutch national coordinator on human trafficking and sexual violence against children; operates as a broader incumbent across El Roi's anti-trafficking niche, providing reporting and shelter coordination that complements El Roi's direct outreach.

Direct peers

• HVO-Querido: Amsterdam-based organization supporting homeless people, including those with sex-work backgrounds; comparable Dutch social-services model that also combines housing, social work, and reintegration pathways for vulnerable adults.
• Bright Fame: Dutch foundation focused on sex workers and trafficking victims, with which El Roi runs the joint Hotel Project; the most direct organizational peer given shared vision, methods, and overlapping leadership.
• De Skûle: Dutch safe-house and shelter for victims of human trafficking and sexual exploitation; directly comparable in target population and complementary in service delivery to El Roi's outreach-and-exit model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elroiutrecht
• LinkedInlinkedin.com/company/stichting-el-roi
• Instagraminstagram.com/stichtingelroi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Roi