Rode Kruis

What Rode Kruis does

Het Nederlandse Rode Kruis (Rode Kruis) is the largest non-government emergency relief organisation in the Netherlands, founded in 1867 and constituted as a vereniging (association) under Dutch law. The organization operates as part of the International Red Cross and Red Crescent Movement, one of 191 National Societies, and delivers humanitarian services across the Netherlands, the Caribbean, and international disaster zones. Its core functional pillars are: humanitarian aid and disaster response (food assistance, refugee support, victim of trafficking support, Restoring Family Links tracing services, emergency response teams); first aid training (EHBO) across adult, child, baby, sport, childcare (IKK-compliant), maternity care (KCKZ-accredited), BHV workplace, and CPR/AED contexts; event first aid services at approximately 5,028 events per year; and educational programs for primary, secondary, and MBO schools covering humanitarian law, emergency response, and child exploitation prevention.

The organization's technology stack rests on conventional digital platforms rather than proprietary systems. Core digital assets include the free EHBO mobile app (iOS/Android) with offline guidance and Google Maps/Apple Maps-based location services, E-learning content delivered via LessonUp across humanitarian law, EHBO, and crisis response curricula, and hybrid online/classroom first aid courses with certification. The webshop at shop.rodekruis.nl sells first aid kits, AEDs, and BHV equipment (with Medisol as the AED channel partner). Marketing and analytics infrastructure includes Google Analytics, Meta Pixel, LinkedIn Insight Tag, Google Ads Pixel, and Microsoft Clarity. No AI/ML capabilities are disclosed.

The business model is hybrid and non-profit. Revenue streams comprise: donations and charitable contributions (Giro 5125, Postcode Loterij annual contributions including a nearly €2 million allocation to the Dimbokro project, legacy bequests, corporate donations); first aid training courses priced from €17.50 for online basic EHBO to €1,595 for EHBO theme instructor certification, with health insurer reimbursement available; event first aid services billed at VAT-exempt rates without profit motive; and product sales via the webshop. The organization maintains ANBI (public benefit institution) status, CBF Erkend certification, and DDMA Privacy Waarborg. Customer segments span the general public (donors, vulnerable populations, trainees), businesses and organizations (workplace BHV, event organizers, CSR partners), educational institutions (schools, childcare, MBO), and government/municipalities (disaster response coordination, crisis preparedness). Distribution is executed through 127 local volunteer departments, an omnichannel digital presence, on-location training delivery, and corporate partnerships.

Name

Rode Kruis

Legal name

Het Nederlandse Rode Kruis

Website

https://rodekruis.nl

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Het Nederlandse Rode Kruis is the largest non-government humanitarian organization in the Netherlands, delivering disaster response, first aid training, event medical services, and educational programs through 10,000+ volunteers across 127 local departments in the Netherlands and Caribbean.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Emergency Response Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

akta.pro secondary industry

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• First aid training
• Humanitarian aid services
• Disaster response
• Emergency medical services
• Volunteer humanitarian network

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations through giro accounts (Giro 5125), online donation portals, and legacy bequests. The organization is funded significantly through charitable contributions from the public and institutional donors like the Postcode Loterij.
2. First Aid Training Courses: Revenue from EHBO courses including basic, extended, and specialized courses for adults, children, sports, workplace, childcare. Courses range from €17.50 for online basic to €1595 for theme instructor certification. Most costs may be reimbursed by health insurers.
3. Event First Aid Services: Professional first aid and medical services at events. Approximately 5,028 events per year receive EHBO support. Services provided at VAT-exempt rates without profit motive.
4. Product Sales: Sales of first aid kits, AED devices, and accessories through the Rode Kruis webshop (shop.rodekruis.nl)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Rode Kruis (Het Nederlandse Rode Kruis) is a humanitarian organisation delivering first aid (EHBO) training across adult, child, baby, sport, childcare, maternity, and workplace safety segments, professional event first aid and medical services, and humanitarian aid/disaster response programmes. It also provides school-based educational programmes on humanitarian law and exploitation prevention, supported by the free EHBO mobile app, e-learning platforms, and an online webshop for first aid supplies.

Product overview

Rode Kruis (Netherlands Red Cross) operates as a humanitarian organization offering a broad portfolio of first aid training products, educational programs, event medical services, and digital tools. The core offering is organized around three pillars: (1) first aid (EHBO) training — including general adult/child/baby courses, sport EHBO, childcare EHBO, maternity EHBO, BHV workplace safety courses, and CPR/AED courses — delivered via classroom, blended (e-learning + practical), or on-location formats; (2) event medical services — providing certified EHBO teams, medical staff, and AED/bike units to approximately 5,028 events annually; and (3) educational programs for schools (VO/MBO) — including the Hero of Humanity dilemma game, Humanity Game simulation, Woorden vs. Wapens humanitarian law lessons, and the BUIT e-learning on student exploitation — primarily delivered through LessonUp. Supporting products include the free EHBO mobile app (with offline guidance and location features), an EHBO newsletter, BHV/AED/bandage webshop products, and school fundraising tools at actievoorrodekruis.nl. The portfolio functions as a platform-plus-module model where the core EHBO training framework underpins sector-specific courses (sport, childcare, workplace) and educational offerings share the LessonUp digital delivery platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rode Kruis EHBO App (Gratis EHBO-app) A free mobile app providing step-by-step first aid instructions, offline access to guidance, and location-based notifications for nearby assistance and emergency information. Available on Google Play and Apple App Store.
• EHBO op Evenementen (Event First Aid Services) Professional first aid and medical services delivered at events by certified Red Cross volunteers and healthcare professionals, supporting approximately 5,028 events per year with EHBO teams, medical units, bike teams, and AEDs.
• BHV-cursus (Workplace Emergency Response Training) Emergency response and evacuation training for organisations, taught by experienced instructors using realistic scenarios. Delivered at the client's location for groups of six or more, combining e-learning theory with a practical day.
• EHBO-cursus op Locatie (On-Location First Aid Training) Flexible first aid training delivered at a location of choice by a Red Cross instructor for organisations, sports clubs, childcare providers, and schools, with online and in-person components.
• Sport EHBO-cursus (Sports First Aid Course) First aid training tailored to sports environments, covering common sports injuries, resuscitation, and AED use. Available as online, basic, or extended courses for sports clubs, trainers, and coaches.
• EHBO-cursus Kinderopvang (Childcare First Aid Course) First aid training for childcare professionals covering injuries to babies and young children. Approved under the Dutch IKK (Innovation and Quality of Childcare) legislation, which mandates at least one certified child first aid responder per childcare location.
• Kraamzorg EHBO-cursus (Maternity Care First Aid Course) First aid training specifically developed for maternity care workers, accredited by the Kenniscentrum Kraamzorg (KCKZ), covering skills to handle emergencies with newborns and mothers.
• EHBO-cursus Volwassenen (Adult First Aid Course) First aid training for adults covering common accidents and emergencies, available as Basic (8 hours blended), Extended (covering neck/spine injuries, stroke, and dislocation), or Extended including Baby & Child modules.
• EHBO-cursus Baby's en Kinderen (Baby and Child First Aid Course) First aid training focused on injuries and emergencies involving babies and young children, available as online-only, blended (online + practical), or comprehensive extended courses for both children and adults.
• EHBO-cursus Reanimatie en AED (CPR and AED Course) Cardiopulmonary resuscitation and AED (Automated External Defibrillator) training available in basic (2:15 hours), standard, or comprehensive formats, with options for online theory, in-person practice, or blended delivery.
• EHBO-certificering Voortgezet Onderwijs (Secondary School EHBO Certification) First aid certification programmes for secondary school students, including RED! (6-hour emergency life-saving skills), Basic EHBO (8 hours), EHBO (12 hours), Extended EHBO (20 hours), and Reanimatie & AED (4 hours), with e-learning theory and instructor-led practical sessions.
• Woorden vs. Wapens – Humanitarian Law Lesson Series A three-part educational lesson series (45 minutes each) plus interactive guest lesson on humanitarian law during armed conflict, covering the role of the Red Cross, the laws of war, weapons and tactics, downloadable via LessonUp video content.
• Humanity Game – Educational International Aid Simulation An educational simulation game where students take on the role of Red Cross aid teams responding to real disasters (typhoon in the Philippines, conflict in Syria, Venezuela migration, COVID-19 in Zambia), making resource allocation decisions with video content and knowledge tests via LessonUp.
• Hero of Humanity – Willingness to Help Dilemma Game An online dilemma game for the classroom presenting moral dilemmas about helping others, featuring video stories from young Red Cross volunteers, aimed at stimulating discussion about willingness to help among students aged 16+.
• E-learning BUIT voor Professionals – Exploitation at School A 45-minute e-learning programme for secondary school professionals to recognise and prevent sexual and criminal exploitation of students, developed jointly with Defence for Children and Fier, available through buitvoorprofessionals.nl. Project funded by Ministry of Justice & Security until end of 2026.
• EHBO-producten Webshop (First Aid Supplies Webshop) Online webshop selling first aid supplies including BHV (emergency response) kits, AEDs and accessories, first aid boxes for various settings (standard, plus, children), and bandage products, via shop.rodekruis.nl.
• Training Uitbuiting (niet) op School (Exploitation Prevention Training) Regional online training programmes and on-site training for education professionals to recognise and prevent exploitation of students, offered in variants for regular secondary education (VO), special/vocational education (VSO/PRO), and international transition classes (ISK), delivered free of charge until end of 2026.
• Actie voor het Rode Kruis – Sponsor Actions Platform A fundraising platform allowing schools, organisations, and individuals to organise sponsor actions for Red Cross relief efforts, with an online team page at actievoorrodekruis.nl for tracking donations.

Quantifiable outcome

• 5,028 events receive EHBO support annually
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• RabobankminorStrategic or Co-development PartnerRabobank participated in resilience training programs in Poland organized by the Polish government, alongside the Dutch Red Cross and other Dutch companies. The training covers survival skills including fire-making, water purification, and wilderness shelter building.
• Albert HeijnminorStrategic or Co-development PartnerAlbert Heijn participated in resilience training programs in Poland alongside Rotterdam municipality and the Dutch Red Cross. The training covers survival skills such as making fire, purifying water, and building shelters.
• Rotterdam MunicipalityminorStrategic or Co-development PartnerRotterdam municipality participated in resilience training programs in Poland organized by the Polish government, alongside Dutch companies and the Red Cross.
• Defence for ChildrencoreStrategic or Co-development PartnerPartnership with Defence for Children and Fier to provide training and e-learning programs for educators on recognizing and preventing child exploitation (seksuele uitbuiting and criminele uitbuiting) in schools. Project runs until end of 2026, funded by Ministry of Justice & Security.
• FiercoreStrategic or Co-development PartnerPartnership with Defence for Children and the Netherlands Red Cross to provide training and e-learning programs for educators on recognizing and preventing child exploitation in schools. Project runs until end of 2026, funded by Ministry of Justice & Security under 'Actieplan programma Samen tegen Mensenhandel'.
• VluchtelingenWerk NederlandcoreStrategic or Co-development PartnerVluchtelingenWerk Nederland and the Red Cross jointly provided humanitarian assistance at the Ter Apel asylum registration center. Both organizations halted assistance citing unsafe conditions, describing it as a political emergency signal.
• MedisolminorChannel Partner/ Reseller/ DistributorMedisol is the partner for AED sales through the Red Cross. The Red Cross exclusively sells AEDs of the highest quality through this partnership, ensuring good service and expertise for customers.
• WWF NederlandminorStrategic or Co-development PartnerInspired by international Red Cross-WWF collaboration, WWF Nederland and the Netherlands Red Cross began collaborating at national level on climate adaptation and environmental initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• American Red Cross: The US National Society, a much larger humanitarian organization with emergency response, training, and blood services. Comparable in integrated model of donations + fee-based training and products, though operating at significantly larger scale and in a different regulatory environment.
• Artsen zonder Grenzen (Médecins Sans Frontières – Holland): Major international medical-humanitarian NGO. Comparable as a Netherlands-domiciled humanitarian organization raising donations from Dutch public and operating in conflict/disaster settings, though narrower in mission (medical focus) and without Red Cross's training and domestic service portfolio.

Direct peers

• Deutsches Rotes Kreuz (German Red Cross): Germany's National Society and the largest Red Cross society in Europe, operating community-based first aid, disaster relief, and social welfare programs. Highly comparable in volunteer-led structure, EHBO equivalent training, and federalized service delivery.
• Oxfam Novib: The Netherlands affiliate of Oxfam International, fundraising from Dutch donors for international development and humanitarian relief. Compares directly on donation-driven revenue model, public-benefit (ANBI) status, and Netherlands-based public fundraising infrastructure.
• British Red Cross: The UK National Society of the International Red Cross and Red Crescent Movement, providing emergency response, first aid training, and humanitarian aid in the same federation structure as Het Nederlandse Rode Kruis. Directly comparable in mission, revenue model, and IFRC integration.
• Rode Kruis-Vlaanderen (Belgian Red Cross – Flanders): The Flemish section of the Belgian Red Cross, providing first aid training (EHBO), blood supply, and humanitarian aid in Belgium. Operates in the same Dutch-language, adjacent-market context with directly overlapping training and donor dynamics.
• Oranje Kruis: The leading accredited EHBO certification body in the Netherlands, issuing widely recognized first-aid diplomas. Direct competitor to Rode Kruis's EHBO and BHV courses across consumer and corporate channels, competing on employer reimbursement and accreditation status.
• Canadian Red Cross: Canada's National Society providing first aid/CPR training, disaster response, and humanitarian programs. Mirrors the multi-revenue-stream model (donations, training, equipment sales) under the same IFRC framework as Het Nederlandse Rode Kruis.

Emerging players

• Hartstichting (Dutch Heart Foundation): Dutch cardiovascular health charity promoting CPR/AED training and resuscitation awareness. Overlaps with Rode Kruis's Reanimatie & AED courses and EHBO app cardiac-arrest functionality, making it the most focused competitor in the reanimation training sub-segment.

Others

• UNICEF Nederland: Dutch fundraising arm of UNICEF, sharing similar donor base, ANBI status, and educational outreach in Dutch schools. Comparable as a mission-driven peer raising funds from Dutch households, though focused exclusively on children and without paid-service revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RodeKruis
• Facebookfacebook.com/rodekruis
• LinkedInlinkedin.com/company/rode-kruis
• Instagraminstagram.com/rodekruis

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rode Kruis