Maschinenring

What Maschinenring does

Maschinenring is an Austrian federation of approximately 80 regional farmer self-help associations (Vereine), coordinated federally by Maschinenring Österreich (Bundesverband) headquartered in Linz, with a separate cooperative entity — Maschinenring Personal und Service eGen — handling personnel services. Founded in the 1960s, the organization operates as a cooperative platform serving farmers, municipalities, SMEs, and private households across all nine Austrian federal states. It reports more than 70,000 farmer members, 30,000 deployed service providers and employees, and 130 regional contacts operating through 80+ offices, with more than 50% of Austria's agricultural land managed by member farms.

The service portfolio is organized around three interconnected platforms: agricultural machinery services (Maschinengemeinschaften, harvest operations, fertilization, drone-based wild animal rescue, RTK GPS precision farming, MR AgrarPortal plant protection module), personnel services (temporary staffing across 260+ occupational fields, recruitment, payroll administration through Personal und Service eGen), and rural/facility services (winter service, green space and tree care, garden and landscape construction, cleaning, facility management, forestry/biomass, photovoltaic installation with battery storage and energy management). Digital infrastructure includes the RTK signal service with an MR Helpdesk, the digital delivery-note system, the Maschinenring Teamwork mobile app, and partnerships with SatGrass (satellite grassland analytics) and John Deere (precision farming guidance content).

Revenue is generated through a mix of service fees for machinery operations, margins on temporary-worker placement, fees for facility and installation work, and recurring membership contributions that bundle collective purchasing, billing, social support, and partner discounts (A1 telecommunications, OMV fuel, insurance). The legal structure combines Vereine (registered associations) and an eGen (registered cooperative), with no external investors or parent company; control rests with member-elected federal and state chairmen. The GTM is community-led and field-sales driven: regional agricultural advisors and personal-services offices handle acquisition through direct outreach, supported by member referral, regional newspapers, the Frau.Land.Hof. women's magazine, the Maschinenring Akademie, and an e-commerce member shop.

Name

Maschinenring

Legal name

Maschinenring Österreich GmbH

Website

https://maschinenring.at

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Maschinenring is a federation of approximately 80 regional Austrian farmer cooperatives, founded in the 1960s and headquartered in Linz, serving over 70,000 farmer members and 30,000 service providers across all nine Austrian federal states. It operates an integrated platform of agricultural machinery services, personnel staffing, facility management, and renewable energy installations.

Ownership category

akta.pro rank

Product category

Agricultural cooperative services

NAICS

Support Activities for Crop Production (11511), Farm Labor Contractors and Crew Leaders (115115), Crop Harvesting, Primarily by Machine (115113), Farm Management Services (115116)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

akta.pro secondary industries

Seasonal & Migrant Farm Labor Staffing (AFACAHAA), Harvesting & Combining Services (Grain, Oilseed, Row Crop) (AFACAAAD), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)

Keywords

• Agricultural cooperative services
• Personnel staffing services
• Rural facility management
• Agricultural machinery services
• Photovoltaic energy solutions

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Agricultural Machinery Services: Provision of agricultural machinery services including harvesting, tillage, fertilizer application, and machine community organization. Revenue generated through service fees for machinery operations performed by members for other members.
2. Personnel Services: Temporary staffing (Arbeitskräfteüberlassung), recruitment (Personalvermittlung), and payroll services (Payroll-Service) for companies. Revenue generated through margin on worker placement and service fees.
3. Service and Facility Management: Winter services, green space maintenance, tree care, landscaping, cleaning, and object/facility management services for municipalities and businesses.
4. Membership Fees and Commissions: Members pay fees for collective purchasing power, access to machinery communities, billing services, and social support programs.
5. Energy Solutions: Photovoltaic systems, battery storage, energy management systems, and electrical services for agricultural and residential customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Maschinenring is an Austrian farmer-owned cooperative federation providing shared agricultural machinery services (harvesting, fertilization, tillage, weed control, machine communities), agricultural labor solutions (economic and social farm assistance), temporary staffing, personnel placement, and payroll services for businesses. Beyond agriculture, it delivers winter services, green space maintenance, tree care, landscaping, cleaning, and facility management for municipalities and commercial customers, plus photovoltaic and battery storage energy solutions for farms and rural households. Operations are coordinated through 80+ regional offices, digital tools (MR AgrarPortal, RTK signal services, drone services), and an in-house academy for farmer training.

Product overview

Maschinenring is an Austrian cooperative organization providing a comprehensive portfolio of services primarily focused on agricultural support, personnel services, and facility management. Founded in the 1960s as a farmers' self-help association, it now operates with over 70,000 members and 30,000 service providers across 80 regional offices. The offering is structured as a platform of interconnected services: core agricultural services (agrarische Maschinendienstleistungen, economical and social farm assistance, machine communities) are complemented by professional services (personnel placement, temporary employment, payroll services), facility management (winter service, green space maintenance, tree care, garden and landscape construction, cleaning, object/facility management), and energy solutions (photovoltaic systems, battery storage, energy management, emergency power). Digital offerings include the MR AgrarPortal for agricultural management and precision farming via RTK GPS and drone technology. The Maschinenring Akademie provides educational courses, while regional newspapers and the Frau.Land.Hof magazine serve communication and community-building purposes. With over 25 years of experience in personnel services and 130 regional contacts, the organization serves as a bridge between farmers, municipalities, businesses, and job seekers across rural Austria.

Differentiator

Problem solved

Functional benefit

Brands

• Frau.Land.Hof. Women's magazine published by Maschinenring covering topics of interest to women in rural areas, including lifestyle, fashion, sustainability, and community.
• Maschinenring Personal und Service
• Maschinenring Akademie

Products and services

• Agrarische Maschinendienstleistungen Shared agricultural machinery services providing member farms with access to harvesting, fertilization, tillage, and weed control operations performed by other members with specialized equipment.
• Wirtschaftliche Betriebshilfe (Economic Farm Assistance) Provision of agricultural workers to member farms during peak seasons, vacations, or to cover specialized agricultural tasks and labor needs.
• Soziale Betriebshilfe (Social Farm Assistance) Social safety program providing financial support and replacement workers to member farms during operator illness, accident, rehabilitation, or death, underwritten with SVS and state subsidies.
• Maschinengemeinschaften (Machine Communities) Organized communities of farmers jointly owning and operating agricultural machinery to reduce equipment costs and improve utilization.
• Arbeitskräfteüberlassung (Temporary Employment) Temporary staffing service that places qualified workers with businesses across 260+ occupational fields for short- or long-term assignments.
• Personalvermittlung (Personnel Placement) Recruitment service connecting qualified job seekers with companies across Austria, operating since 1998 through Maschinenring Personal und Service eGen.
• Payroll-Service Complete payroll processing service handling payment administration for businesses employing temporary workers placed through Maschinenring personnel services.
• Winterdienst (Winter Services) Winter road and surface maintenance including salt and grit spreading plus mechanical and manual snow removal for municipalities and commercial customers.
• Grünraumpflege (Green Space Maintenance) Green space maintenance including lawn mowing, cultural and landscape maintenance, sport facility care, roof greening, and weed removal for municipalities and commercial properties.
• Baumpflege und Baummanagement (Tree Care and Management) Tree care and management including pruning, felling, tree safety checks, stump removal, planting, control measures, and tree cadasters.
• Garten- und Landschaftsbau (Garden and Landscape Construction) Garden and landscape construction including garden planning, design, irrigation, planting, natural pools, playgrounds, fencing, paving, and terrace construction.
• Naturraum- und Naturgefahren (Natural Space and Natural Hazard Services) Natural hazard services including invasive species control, storm cleanup, ecological compensation measures, amphibian protection, and trail maintenance.
• Forst, Energie und Biomasse (Forestry, Energy and Biomass) Forestry, biomass and energy services including PEFC-certified wood trading, forest maintenance, timber harvesting, chipping, biomass, and heat delivery.
• Objektbetreuung und Facilitymanagement (Facility Management) Object and facility management including building care, maintenance, and operational facility management for commercial and residential properties.
• Reinigung (Cleaning Services) Cleaning services including maintenance cleaning, facade cleaning, construction cleaning, disinfection, PV panel cleaning, and special cleaning solutions.
• Photovoltaik und Elektrotechnik (Photovoltaic and Electrical Engineering) PV system installation with electrical engineering, battery storage, emergency power solutions, and energy management systems for agricultural operations and rural customers.
• Stromspeicher (Battery Storage) Battery storage solutions combined with PV systems to increase self-consumption rates from 30-40% to 60-80%, and up to 80-95% when combined with energy management systems.
• Energiemanagementsysteme (Energy Management Systems) Energy management systems for PV and battery installations that optimize energy consumption, control storage charging, and integrate with the power grid for maximum efficiency.
• Notstromlösungen (Emergency Power Solutions) Emergency power solutions including PV with battery backup, diesel generators, power take-off aggregates, and UPS systems for agricultural operations.
• Digitales Feldmanagement (Digital Field Management) Precision farming bundle including RTK precision farming, agricultural drone services for monitoring and wild animal rescue, and GPS-guided autonomous operations.
• Nährstoffmanagement (Nutrient Management) Agricultural nutrient management including soil sampling and analysis for optimized fertilizer application.
• MR AgrarPortal Online digital platform for agricultural management featuring plant protection modules, field documentation, and regulatory compliance tools for Austrian farmers.
• Maschinenring Akademie Academy providing agricultural education, online courses, webinars, training programs, and knowledge exchange events for farmers and members.
• Agrarische Drohnendienstleistungen (Agricultural Drone Services) Agricultural drone services including wild animal rescue (fawn detection via thermal imaging), field monitoring, and precision agriculture applications.

Quantifiable outcome

• More than 50% of Austria's agricultural land is managed by Maschinenring member farms
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• A1 Telekom AustriaminorGTM or Marketing PartnerSpecial A1 member tariff for Maschinenring members offering discounted telecommunications and internet services. Members can transfer existing phone numbers or sign up for new mobile data plans with personal support.
• OMVminorGTM or Marketing PartnerFuel card partnership providing members with discounted fuel prices through the Maschinenring Shop.
• Maschinenring InternationalcoreStrategic or Co-development PartnerInternational network of machine rings connecting Austrian operations with European counterparts. Hans Peter Werderitsch serves as President of the European Machine Ring Federation.
• Landwirtschaftskammer (Agricultural Chamber)minorStrategic or Co-development PartnerPartnership for data transmission to Vorarlberg Agricultural Chamber for processing of relevant subsidy measures as defined by the association's purpose.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Lohnunternehmenverband (German contractor association): Industry association for German agricultural contractors (Lohnunternehmer) who provide machinery services on contract. Represents independent contractor business model that competes with parts of Maschinenring's machinery-sharing offering.
• Land- und Forstwirtschaftliche Sozialversicherung (SVLFG / SVS) partners: Austrian social insurance institution for farmers that co-funds Maschinenring's social Betriebshilfe program. Partner rather than competitor, but represents a structural dependency for the social assistance service line.

Emerging players

• xFarm Technologies: Agri-tech platform providing farm management software, IoT sensors, and digital agronomy services across Europe. An emerging alternative for the precision farming and farm documentation workflow that Maschinenring covers via MR AgrarPortal.
• 365FarmNet (CLAAS): Digital farm management platform owned by CLAAS, providing agronomic planning, documentation, and machinery integration. Competes with MR AgrarPortal for the digital agriculture workflow layer.
• FarmBlick / SeasonWorker: European platforms connecting seasonal farm labor with agricultural employers. Represents the digital labor-marketplace alternative to Maschinenring's traditional Arbeitskräfteüberlassung staffing model.

Broad incumbents

• BayWa AG: Large German agricultural conglomerate with trading, agricultural inputs, and services across the DACH region. Overlaps with Maschinenring in farm services, energy solutions, and rural customer base but operates as a much broader portfolio company.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative group serving crop production, livestock, energy, and farm services. Comparable in cooperative governance and rural service orientation, but materially larger and more diversified.
• RWZ Rhein-Main eG: German agricultural cooperative active in agricultural trade, energy, and rural services. Comparable cooperative structure and overlap with farm services and renewable energy offerings.

Direct peers

• Maschinenring Deutschland: The German counterpart and original Maschinenring model. Operates the same cooperative machinery-sharing, farm labor, and rural services structure across Germany with comparable regional federation architecture. Closest peer by business model, scale, and service mix.

Regional players

• Maschinenring Schweiz: The Swiss Maschinenring organization operating the same farmer self-help cooperative model in Switzerland. Directly comparable in service mix (machinery sharing, personnel services, facility management), though serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHiRmbDUkhR97QX603LreZA
• Facebookfacebook.com/MaschinenringOesterreich
• LinkedInlinkedin.com/company/maschinenring-personal-und-service-egen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maschinenring