TiVo Corporation

What TiVo Corporation does

TiVo Corporation, founded in 1983 and headquartered in San Jose, California, operates as a wholly-owned subsidiary of Xperi Inc. (NASDAQ: XPER) following the 2019 merger of Xperi and TiVo. The company provides B2B digital entertainment technology spanning IPTV platforms, Smart TV operating systems, content discovery, entertainment metadata, cross-screen advertising, and viewership data analytics. TiVo's platform reaches 30M+ households via TiVo OS on Smart TVs (Samsung, Sharp, Panasonic), 40M+ households via TiVo Xtend CTV, and approximately 2.5 million households contributing ACR-based linear viewership data, with an estimated 5 billion hours of video consumed annually across 3.6 billion devices and vehicles globally.

The core technology stack combines a cloud-enabled IPTV platform, a proprietary entertainment metadata graph covering TV/movies/sports/music (5M+ albums, 40M+ songs, 36,000+ broadcasters), AI-powered personalized content discovery (recommendations, conversational NLP, predictive analytics), and the TiVo One cross-screen advertising platform. Products are organized into five categories: Data & Advertising (TiVo One, TiVo Xtend CTV, TV Viewership Data, Guide Advertising, Sponsored Discovery), Operator Solutions (TiVo IPTV Platform, Managed IPTV Service, Broadband TV, TiVo Guides), Content Discovery (Discovery Solutions, Personalized Content Discovery, TiVo+), Metadata APIs (Video, Sports, Music, Linear Schedule), and Smart TV/Connected Car (TiVo OS, Vewd products, DTS AutoStage).

TiVo monetizes through enterprise annual licensing to pay-TV operators (Charter, DirecTV, DISH, Virgin Media, Liberty Latin America, AT&T) and Smart TV OEMs, advertising on TiVo One and TiVo+ FAST, viewership data licensing to advertisers and agencies, and metadata API subscriptions. The company sells primarily through direct enterprise field sales and OEM embedded partnerships, with no direct-to-consumer revenue stream. Named enterprise customers span operators, OEMs, content providers (CBS, Discovery, Turner, Lionsgate), technology partners (Google, Microsoft, Roku, Vewd), and automotive manufacturers served via DTS AutoStage.

Name

TiVo Corporation

Legal name

TiVo Corporation

Website

https://business.tivo.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TiVo Corporation, a subsidiary of Xperi Inc., provides B2B entertainment technology — including IPTV platforms, TiVo OS Smart TV software, content discovery, cross-screen advertising, and entertainment metadata — licensed to pay-TV operators (Charter, DirecTV, DISH, Virgin Media), Smart TV OEMs (Samsung, Sharp, Panasonic), content providers, and advertisers, reaching 30M+ households and 3.6B+ devices globally.

Ownership category

akta.pro rank

Product category

Television & Video Entertainment Technology Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming Services (7371), Communications Services, Nec (4899)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• IPTV platform solutions
• Smart TV operating system
• Connected TV advertising
• Entertainment metadata services
• Content discovery platform

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licensing (Operators): TiVo licenses its IPTV platform, user interface, and entertainment discovery technology to pay-TV operators globally. Operators deploy TiVo's end-to-end video solution to reduce churn and enhance subscriber experience.
2. Smart TV OEM Licensing (TiVo OS): TiVo OS is licensed to television manufacturers enabling co-branded, neutral platform experiences. Revenue from OEMs gaining access to TiVo's content-first platform and 30M+ household footprint.
3. Advertising and AdTech Solutions: TiVo One cross-screen ad platform combines inventory across endpoints with targeting and measurement. Revenue from advertisers buying targeted TV and CTV inventory using TiVo's viewership data.
4. Viewership Data Licensing: TiVo monetizes its set-top box viewership data from 2.5+ million households. Data sold to advertisers, agencies, and analytics companies for media planning, buying, and campaign measurement.
5. Metadata API Services: TiVo licenses entertainment metadata (TV, movies, sports, music) to content providers, streaming platforms, and device manufacturers via API or FTP delivery.
6. TiVo+ Ad-Supported Streaming: Free ad-supported streaming service (FAST) offering 100K+ hours of content across 160+ channels. Revenue from advertising impressions during content consumption.
7. Managed IPTV Service: Fully managed cloud video service for operators to launch branded video offerings. Revenue from service management fees and potential revenue share arrangements with operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TiVo Corporation provides a B2B portfolio of entertainment technology platforms for pay-TV operators, Smart TV OEMs, advertisers, content providers, and automotive manufacturers. Its core offerings include the cloud-based TiVo IPTV Platform and TiVo OS Smart TV operating system for end-to-end video experiences, the TiVo One cross-screen advertising and viewership-data platform, AI-powered content discovery and personalization, entertainment metadata APIs (video, music, sports), managed IPTV services, interactive program guides (i-Guide, Passport Guide), and the TiVo+ free ad-supported streaming service. Solutions are delivered through enterprise software licensing, OEM embedding, and managed services.

Product overview

TiVo Corporation operates as a platform-plus-modules architecture offering entertainment technology solutions across five core areas: (1) Data & Advertising products including TiVo One (cross-screen ad platform), TiVo Xtend CTV, TV Viewership Data, Guide Advertising, and Sponsored Discovery; (2) Operator Solutions including TiVo IPTV Platform, TiVo Managed IPTV Service, TiVo Broadband TV, TiVo Broadband, and TiVo Guides (i-Guide, Passport Guide, DTA Guide); (3) Content Discovery including TiVo Discovery Solutions with Personalized Content Discovery (Search & Recommendations, Conversation, Insight modules) and TiVo+ streaming service with 160+ free channels; (4) Metadata products covering Video, Sports, Music, vMVPD TV Schedule, and Linear Schedule metadata; and (5) Smart TV solutions including TiVo OS (Powered by TiVo), Vewd Broadcast Plus, Vewd Core, and Vewd Browser. The company also offers the TV & Movie Metadata API for developer access. DTS AutoStage Video Service extends TiVo's capabilities to connected vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• TiVo OS: Smart TV operating system platform enabling OEMs to own brand experience with content-first entertainment discovery
• TiVo+
• TiVo Broadband
• DTS AutoStage Video Service
• Vewd
• Powered by TiVo
• TiVo Broadband TV
• TiVo Guides
• TiVo Discovery Solutions
• TiVo Metadata
• TiVo Music
• TiVo TV Viewership Data
• TiVo One
• TiVo Xtend CTV
• TiVo Guide Advertising
• Sponsored Discovery

Products and services

• TiVo IPTV Platform An award-winning end-to-end IPTV platform delivering hyper-personalized video experiences with universal search, discovery, recommendations, and cloud-based services across managed set-top boxes, streaming devices, Smart TVs, and mobile/web clients. Sold to pay-TV operators through quote-based annual licensing.
• TiVo Managed IPTV Service A fully managed, cloud-enabled IPTV streaming video solution enabling operators to launch branded video services in as little as 90 days, with ad insertion capabilities and analytics. Sold to operators as a managed service.
• TiVo Broadband TV A video solution for broadband-only customers offering 50+ entertainment channels, TiVo+ integration, up to 50 hours of network DVR storage, and features like MultiView and Sports Hub. Sold to operators/ISPs serving broadband-only subscribers.
• TiVo Broadband A video solution for broadband-only subscribers featuring super-aggregation across FAST, AVOD, SVOD, and OTT services with TiVo's universal search and recommendations.
• TiVo Guides Interactive program guides including i-Guide (HD interactive guide with VOD/DVR), Passport Guide (advanced HD guide with high-res graphics), and DTA Guide for digital terminal adapters. Sold to cable operators via enterprise licensing.
• TiVo Discovery Solutions A content discovery platform combining personalized recommendations, metadata, and behavioral analytics powered by AI to drive customer engagement and reduce churn. Sold to operators, OEMs, and content providers.
• Video Metadata Comprehensive entertainment metadata covering millions of TV shows, movies, and sporting events with high-resolution imagery, relational links, and deep descriptors for VOD menus, streaming apps, and program guides. Licensed to content providers, streaming platforms, and device manufacturers via API/FTP.
• Music Metadata A music metadata catalog with 5M+ albums, 40M+ song tracks, 6M+ artist images, and original editorial content including artist bios, discographies, and reviews built on AMG, Muze, Veveo, and Rovi libraries. Licensed to music services, streaming platforms, and device manufacturers.
• TV & Movie Metadata API A developer API providing access to TiVo's entertainment metadata with flexible delivery options, supporting predictive recommendations, image-rich interfaces, and dynamic schedule grids. Licensed via API or hybrid FTP delivery models.
• TiVo One A cross-screen advertising platform combining ad inventory across multiple endpoints in the home and car with advanced forecasting, precise targeting, and robust measurement for campaign optimization. Sold to advertisers and agencies.
• TiVo Xtend CTV A connected TV advertising solution enabling targeted CTV campaigns using first-party set-top box data for reach and frequency optimization across 40+ million households. Sold to advertisers and agencies.
• TV Viewership Data Deterministic linear viewership data sourced from set-top boxes across millions of U.S. households, providing second-by-second viewing behavior data accessible via AWS and API for campaign measurement and media planning. Licensed to advertisers, agencies, and analytics companies.
• TiVo OS (Powered by TiVo) A Smart TV operating system platform (Powered by TiVo) enabling OEMs to own their brand experience with content-first user interface, universal discovery, and voice navigation. Powers 30M+ households through OEM licensing partnerships.
• DTS AutoStage Video Service A video service for connected vehicles providing personalized entertainment recommendations, streaming content access, and TiVo+ integration for an estimated 3.6 billion devices and vehicles. Licensed to automotive manufacturers.
• Vewd Broadcast Plus A pre-certified hybrid TV solution combining broadcast TV and OTT content for Smart TV OEMs, supporting DVB-T/T2, DVB-C/C2, DVB-S/S2, ISDB, and ISDB-Tb standards. Licensed to TV manufacturers.
• Vewd Core An embedded rendering and streaming engine for digital media devices supporting HbbTV, native media player with MPEG-DASH/HLS/Smooth Streaming, and Chromium HTML5 optimized for Smart TVs. Licensed to TV manufacturers and device makers.
• Vewd Browser A full web browser for connected TVs enabling internet browsing on the television with virtual mouse navigation, on-screen keyboard, and Chromium-based security. Licensed to TV manufacturers.
• TiVo+ Free Ad-Supported Streaming A free ad-supported streaming service offering over 100,000 hours of content across 160+ free channels including live TV, news, sports, and movies. Integrated directly into the TiVo user experience from the home screen, guide, and recommendation carousels; monetized via advertising.
• Sponsored Discovery Paid content placements within the recommendations carousel that streamline viewer choices and capture attention with dynamic, targeted advertisements. Sold to advertisers and content providers.
• Sports Metadata Live sports statistics, player profiles, matchup images, and historical data for creating personalized, engaging sports viewing experiences. Licensed to sports broadcasters, streaming platforms, and OEMs.

Quantifiable outcome

• 40% more viewing time with personalized recommendations
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• SimulmediacoreTechnology or Integration · 1 January 2023Renewed licensing partnership for data and advertising solutions. Simulmedia accesses TiVo's viewership data and advertising technology for enhanced TV campaign targeting and measurement.
• Global and Local Streaming ServicescoreStrategic or Co-development PartnerStreaming services integrate with TiVo OS platform to reach 30M+ households powered by TiVo. Content providers gain access to TiVo's retail and pay-TV footprint for audience reach.
• Charter SpectrumcoreTechnology or IntegrationMajor pay-TV operator deploying TiVo video platform solutions for subscriber entertainment experience.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for IPTV solutions integration, including Azure cloud infrastructure and Microsoft technology stack compatibility.
• Virgin MediacoreTechnology or IntegrationMajor pay-TV operator (Liberty Global) deploying TiVo video platform solutions for UK and Ireland subscribers.
• CBScoreTechnology or IntegrationNetwork content partner integrated with TiVo operator platforms and content discovery solutions.
• DiscoverycoreTechnology or IntegrationNetwork content partner integrated with TiVo operator platforms for content discovery and viewer engagement.
• DISH NetworkcoreTechnology or IntegrationMajor satellite TV operator deploying TiVo video platform solutions for subscriber experience.
• DirecTVcoreTechnology or IntegrationMajor satellite TV operator using TiVo video solutions for content discovery and platform experience.
• Liberty Latin AmericacoreTechnology or IntegrationPan-regional pay-TV operator using TiVo IPTV Platform to introduce tailored video products at scale across Latin American markets.
• VewdcoreTechnology or IntegrationVewd products (Vewd Broadcast Plus, Vewd Core, Vewd Browser) integrated as part of TiVo Smart TV solutions. Vewd provides hybrid TV implementations, embedded rendering engine, and web browsing capabilities.
• Liberty Latin AmericacoreStrategic or Co-development PartnerStrategic partnership with Liberty Latin America SVP Vivek Khemka stating TiVo IPTV Platform enables introduction of new tailored video products and services at scale to serve different customer segments and markets.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roku: Roku operates a competing Smart TV OS (Roku TV), a CTV ad platform (Roku Ads), and the Roku Channel FAST service. Directly comparable to TiVo's Smart TV OEM licensing, TiVo One advertising, and TiVo+ streaming businesses.
• Innovid: Innovid provides independent CTV ad serving, creative personalization, and measurement. Comparable to TiVo's Guide Advertising, Sponsored Discovery, and TiVo One cross-screen ad products serving the same advertiser/agency buyers.
• The Trade Desk: The Trade Desk is a leading demand-side platform with growing CTV and connected-TV inventory integrations. Comparable to TiVo One as a programmatic CTV buying platform competing for advertiser dollars.
• FreeWheel (Comcast Technology Solutions): FreeWheel provides TV advertising technology for premium video across linear, CTV, and digital. Directly comparable to TiVo One and TiVo Xtend CTV for cross-screen ad serving, targeting, and measurement.
• Xumo (Charter Communications): Xumo is a FAST streaming service and device platform owned by Charter Communications. Comparable to TiVo+ (FAST), TiVo OS, and TiVo IPTV Platform, particularly as a pay-TV-operator-affiliated streaming offering.

Emerging players

• Plex: Plex offers universal discovery, watchlists, and free streaming with personalization across devices. Comparable to TiVo Discovery Solutions and TiVo+ as a discovery-and-aggregation layer, though with a different (consumer-direct) GTM model.

Broad incumbents

• Google TV (Android TV): Google TV / Android TV OS is embedded across Smart TVs and streaming devices. Comparable to TiVo OS as a competing Smart TV operating system, though broader (consumer, search, Play) and vertically integrated with Google services.
• Amazon Fire TV: Amazon Fire TV is an integrated Smart TV and streaming device platform with FAST channels (Freevee/Amazon Freevee) and CTV advertising. Comparable to TiVo OS in Smart TVs and TiVo+ in FAST streaming.
• Samsung Tizen: Samsung Tizen is the OS on Samsung Smart TVs, a competitor to TiVo OS on the same OEM's lineup and a platform-licensing peer for content discovery and ad inventory.
• LG webOS Hub: LG webOS is the Smart TV platform on LG TVs and is now also licensed to other OEMs (webOS Hub). Comparable to TiVo OS as an alternative Smart TV OS choice for OEMs seeking a non-Google OS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoviCorp
• Facebookfacebook.com/TiVo
• LinkedInlinkedin.com/company/tivo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A25 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TiVo Corporation