Klean Freak

What Klean Freak does

Klean Freak is a privately held Utah-based consumer packaged goods company that designs, manufactures, and distributes oversized personal hygiene wipes marketed toward active, on-the-go lifestyles. The company's core product line consists of two sub-brands: "Body Wipes" — oversized 12"x12" textured wipes made from wood pulp and plant fibers, infused with botanical extracts (Aloe Vera, Witch Hazel, Chamomile, Calendula, Sweet Chestnut Leaf Extract), alcohol-free and pH-balanced — and "The Flusher," a line of individually wrapped, septic-safe flushable wipes. A 29-SKU catalog spans trial packs, resealable jugs, refill bags, flushable paks, themed bundles, branded apparel (hats and t-shirts), sticker packs, gift cards, and a charitable donation product.

Name

Klean Freak

Legal name

Klean Freak LLC

Website

https://kleanfreak.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Klean Freak is a Utah-based direct-to-consumer and retail CPG company that designs and sells oversized biodegradable body wipes and flushable wipes for active consumers including outdoor enthusiasts, gym users, travelers, and military personnel. The company sells through its Shopify website, Walmart, Amazon, Scheels, Backcountry, AAFES, and a wholesale program.

Ownership category

akta.pro rank

Product category

Consumer Personal Hygiene Wipes

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Wipes & Cleansing Towelettes (CRABAEAG)

akta.pro secondary industries

Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN), Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)

Keywords

• Personal care wipes
• Body wipes
• Flushable wipes
• Portable hygiene products
• Biodegradable wipes

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through kleanfreak.com website powered by Shopify, offering individual products, bundles, and subscription options.
2. Subscription (Subscribe & Save): Recurring subscription model allowing customers to set up regular deliveries with flexible management through customer account portal.
3. Retail Distribution: Products sold through major retail partners including Walmart, Amazon, Scheels, Backcountry, AAFES, Academy, and Extra Mile.
4. Wholesale/B2B: Wholesale program for business customers including bulk ordering with tiered pricing, tailored wholesale prices, and net payment terms.
5. Gear and Apparel: Branded merchandise including hats, t-shirts, and sticker packs sold alongside core wipe products.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels7 records

Core offering

Klean Freak manufactures and sells oversized, plant-based personal hygiene wipes—including 12"x12" body wipes and 6"x9" flushable wipes—for consumers who lack access to showers during outdoor, fitness, travel, work, or family activities. The company offers individually wrapped wipes, multi-pack bundles, branded apparel, and a Subscribe & Save subscription program sold direct-to-consumer via Shopify and through major retail and specialty channels.

Product overview

Klean Freak is a direct-to-consumer consumer packaged goods company offering premium body wipes and flushable wipes for active lifestyles. The core product line consists of oversized Body Wipes (12 Pack, 100 Pack, The Jug with 120 wipes, The Filler refill, and Trial Run variety) designed for full-body cleaning without water, and Booty/Flushable Wipes (20 Pack, 100 Pack, 150 Wipes multi-pack) for bathroom use. Products are sold individually and in themed bundle packages (The Outlaw Stash, Full Throttle Stash, The No-Brakes Stash, The Mixed Madness, The Body Stack, Flusher Frenzy Bundle) at various price points. The company also offers apparel (hats, t-shirts), accessories (stickers), gift cards, and a subscription service. All wipes feature plant-based, biodegradable materials with natural ingredients like Aloe, Witch Hazel, Chamomile, and Calendula, available in multiple scents including Tea Tree, Peppermint, Coconut, Lavender, Citrus, and Scent-Free options.

Differentiator

Problem solved

Functional benefit

Brands

• Body Wipes: Oversized 12" x 12" textured body wipes for full-body cleaning without water or shower access.
• Booty Wipes (The Flusher)

Products and services

• Body Wipes (12"x12" oversized line) Oversized 12"x12" textured body wipes made from wood pulp and plant fibers, infused with botanical extracts (Aloe, Witch Hazel, Chamomile, Calendula), sold in trial, 12-pack, 100-pack, jug, and refill formats for full-body cleaning without water. For individual consumers needing portable hygiene during outdoor, fitness, travel, work, or family activities.
• Flushable Booty Wipes ("The Flusher" line) 6"x9" flushable wipes made from wood pulp and plant fibers, GD4 tested, septic-safe, biodegradable, and infused with Aloe, Witch Hazel, Chamomile, Calendula, and Sweet Chestnut Leaf Extract. Sold in 20-pack, 100-pack, and 150-wipe resealable formats for individual consumers seeking on-the-go bathroom hygiene.
• Wipe Bundles (Outlaw Stash, Full Throttle, No-Brakes, Mixed Madness, Body Stack, Flusher Frenzy) Pre-curated multi-pack bundles that combine Klean Freak body wipes, flushable wipes, and branded gear at combined prices ranging from $30 to $104, for consumers seeking a one-purchase sampling or value set.
• Branded Apparel (Hats and Tees) Branded apparel including snapback hats and graphic t-shirts in cotton/poly blends sold alongside core wipe products for fans and brand community members.
• Sticker Pack Pack of 3 vinyl decals and 4 mini slap-anywhere weatherproof stickers sold as a low-cost accessory for brand fans.
• Subscribe & Save Subscription Recurring subscription program that delivers Klean Freak wipes on a scheduled cadence with flexible management of products, scents, and quantities via a customer account portal.
• Wholesale Program B2B wholesale program offering tailored pricing, volume discounts, and net payment terms for registered business customers buying Klean Freak wipes in bulk.
• Klean Freak Gift Card Digital gift card redeemable on kleanfreak.com for one year from purchase, available in denominations from $10 to $150.
• Gift for Good Donation Charitable donation product where contributions are routed through the DailyKarma Foundation to beneficiary charities, with tax-deductible status.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorNational retail partnership for in-store and online distribution of Klean Freak products
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership for broad e-commerce reach
• ScheelscoreChannel Partner/ Reseller/ DistributorSpecialty outdoor and sporting goods retailer partnership for outdoor enthusiast market
• BackcountrycoreChannel Partner/ Reseller/ DistributorSpecialty outdoor gear retailer targeting outdoor adventure consumers
• AAFES (Army & Air Force Exchange Service)coreChannel Partner/ Reseller/ DistributorMilitary retail partnership serving active duty military, veterans, and their families
• Academy Sports + OutdoorscoreChannel Partner/ Reseller/ DistributorNational sporting goods and outdoor retailer for consumer distribution
• ShopifycoreTechnology or IntegrationE-commerce platform powering kleanfreak.com online store, payment processing, and customer data management
• DailyKarma FoundationminorOthersCharitable giving partner for Gift for Good donation product, with tax-deductible donations to indicated charities
• Cowboy CerroneminorGTM or Marketing PartnerMMA fighter partnership featuring custom Can-Am vehicle giveaway and branded Cowboy's Stacks product bundles

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dr. Bronner's: Dr. Bronner's is a natural, plant-based personal care brand with strong D2C, retail, and mission-driven branding. Comparable to Klean Freak in natural-ingredient positioning, lifestyle brand building, and multi-channel distribution.
• Scrub Daddy: Scrub Daddy is a D2C-born, Shark Tank-funded CPG brand that scaled into mass retail (including Walmart and Amazon) and is sold alongside cleaning/hygiene products. It shares Klean Freak's product-led D2C-to-retail trajectory, though it is a cleaning tool rather than a wipe.
• Native (Procter & Gamble): Native is a personal care brand (deodorant, body wash, wipes) that scaled from D2C to mass retail and was acquired by P&G. Comparable to Klean Freak in natural-ingredient, subscription-friendly, and D2C-first CPG playbook relevant to potential strategic acquirers.

Direct peers

• DUDE Wipes: DUDE Wipes is the leading direct-to-consumer body wipe brand in the U.S., offering individually-wrapped and bulk body wipes for men. It is the closest direct competitor to Klean Freak in product format, target consumer, and D2C-plus-retail go-to-market motion.
• Bambo Nature (Abena): Bambo Nature is an eco-certified baby and personal care wipe brand from Abena. Comparable to Klean Freak in plant-based, biodegradable, skin-friendly positioning, though its core is baby/diaper category rather than active-lifestyle body wipes.
• Goodwipes: Goodwipes sells plant-based, biodegradable body and flushable wipes via D2C and Amazon, with individually-wrapped, scented SKUs. Highly comparable to Klean Freak in ingredients, packaging, and digital-first positioning.
• WaterWipes: WaterWipes is a premium, minimal-ingredient baby wipe brand sold through retailers and hospitals globally. Comparable to Klean Freak in "clean" ingredient positioning and retail/wholesale distribution, though focused on baby care.

Broad incumbents

• Summer's Eve (Prestige Consumer Healthcare): Summer's Eve is a leading feminine hygiene wipes brand with broad retail distribution. Comparable to Klean Freak in personal care wipes category and retail presence, though targeted at a different end-use case.
• Charmin (Procter & Gamble): Charmin is P&G's flagship toilet paper and flushable wipes brand. It competes with Klean Freak in the flushable/bathroom wipe category through national mass retail and could easily introduce competing oversized or natural-positioned SKUs.
• Cottonelle (Kimberly-Clark): Cottonelle is the dominant U.S. flushable wipe brand from Kimberly-Clark, sold nationally in mass retail. It directly competes with Klean Freak's "The Flusher" line on shelf space and pricing, with vastly greater scale and ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCUUgj90FBIs88bkmIV64cWQ
• Facebookfacebook.com/thekleanfreak
• Instagraminstagram.com/thekleanfreak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klean Freak