DailyKarma
DailyKarma operates Shop for Good, a SaaS platform built primarily as a Shopify app that enables e-commerce brands to run cause marketing campaigns (donations, round-ups, matching) with automated co-venture compliance and a 1.5M+ nonprofit database, serving brands from SMB startups to enterprise customers like Rare Beauty and Lancome.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DailyKarma does
DailyKarma, Inc., founded in 2018 and headquartered in West Hollywood, California, is a private SaaS company that operates the Shop for Good platform, a cause marketing solution distributed primarily as a native Shopify app. The platform enables e-commerce brands to embed charitable giving into the shopping experience through six campaign types (Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, and Donation Matching), supported by a proprietary nonprofit database covering 1.5 million+ pre-screened certified 501(c)(3) organizations with IRS good-standing verification. Underlying technology includes automated Commercial Co-Venture compliance across US states, donation calculation and fund distribution through the affiliated DailyKarma Foundation (a 501(c)(3) public charity under Our Change Foundation oversight), real-time analytics on AOV and customer engagement, and an API suite (Charity, Custom Widget, Integration, Analytics, and Headless APIs) for enterprise and non-Shopify deployments.
The company monetizes through tiered SaaS subscriptions: a Free Startup tier with a 10% donation processing fee, an Emerging tier at $265/month, a Scaling tier at $595/month, and custom Enterprise pricing with ISO 27001-certified security, plus 3% credit card or 0.8% ACH transaction fees across paid tiers. Go-to-market combines self-serve installation via the Shopify App Store for SMB merchants with a sales-assisted demo booking motion for Scaling and Enterprise tiers. Customers include enterprise and mid-market brands across beauty (Rare Beauty, Biossance, Lancome CA, John Masters Organics), apparel (Ivory Ella, Faherty, Stio), and food/beverage (Harney & Sons), with reported outcomes including 34-65% AOV or conversion increases and 35-57% customer participation in donation campaigns. The company maintains a small team led by co-founders Patty Dao (CEO) and Rajeev Mecheri (Chairman), with advisors from L'Oreal, Salesforce, FedEx/ShopRunner, Peak6, Xenon Partners, and Amazon; no institutional funding rounds are disclosed.
DailyKarma firmographics
Firmographics- Name
- DailyKarma
- Legal name
- Daily Karma, Inc.
- Website
- https://dailykarma.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DailyKarma operates Shop for Good, a SaaS platform built primarily as a Shopify app that enables e-commerce brands to run cause marketing campaigns (donations, round-ups, matching) with automated co-venture compliance and a 1.5M+ nonprofit database, serving brands from SMB startups to enterprise customers like Rare Beauty and Lancome.
- Ownership category
- akta.pro rank
DailyKarma industry classification
Industry- Product category
- Cause Marketing Software
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where DailyKarma is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DailyKarma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Shopify App): Monthly/annual subscription fees for access to Shop for Good platform with tiered features. Free Startup tier, $265/month Emerging tier, $595/month Scaling tier, and custom Enterprise pricing.
- Donation Processing Fee: 10% donation processing fee deducted from donations on Startup plan only. Emerging, Scaling, and Enterprise plans exempt from this fee. Additional 3% credit card or 0.8% ACH transaction fee applies to all plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for independent Shopify entrepreneurs starting their mission-driven journey |
| Subscription | Monthly | Mid-tier for established Shopify merchants with advanced campaign and customization options |
| Subscription | Monthly | High-tier for scaling merchants up to 20,000 transactions/month with premium support |
| Subscription | Multi-year contract | Custom enterprise tier for mission-driven brands requiring API integrations and white glove support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DailyKarma product offering
Product offeringCore offering
DailyKarma's Shop for Good is a Shopify-integrated SaaS platform that enables e-commerce brands to run six cause marketing campaign types (Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, Donation Matching) while automating nonprofit vetting, co-venture compliance, donation calculation, and fund distribution through The DailyKarma Foundation. The platform provides real-time analytics on AOV, customer engagement, and campaign ROI, and offers tiered subscription pricing from a free Startup plan to custom Enterprise contracts.
Product overview
DailyKarma operates as a B2B SaaS company offering the Shop for Good platform, a unified cause marketing solution built primarily as a Shopify app. The core product enables ecommerce brands to embed charitable giving campaigns directly into their shopping experience through six campaign types: Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, and Donation Matching. The platform also includes Impact Collectives (Partnerships for Good) for cross-brand cause marketing collaborations. DailyKarma's tech stack includes donation tracking, compliance management, nonprofit vetting of 1.5M+ organizations, and analytics reporting. The company offers tiered pricing plans (Startup, Emerging, Scaling, Enterprise) with varying levels of customization, API access, and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop for Good DailyKarma's flagship Shopify app that enables ecommerce brands to run cause marketing campaigns including donate for discount, portion of sales, round-up, donation tiers, gift with donation, and donation matching. The platform handles nonprofit vetting, compliance management, donation processing, and performance analytics.
- DailyKarma API Suite Enterprise API suite comprising Charity API for nonprofit management, Custom Widget API for branded widget customization, Integration API for third-party platform connectivity, Analytics API for campaign performance reporting, and Headless API for Shopify for headless/composable commerce implementations. Available to Scaling and Enterprise tier customers.
- DailyKarma Consumer Site Consumer-facing website at causefunds.dailykarma.com where users can create accounts, log in via Facebook, participate in Impact Collectives, and manage their giving preferences across DailyKarma's network of brand partners.
Quantifiable outcome
- Average conversion increase reported by platform users
- +8 more outcomes
Companies that use DailyKarma
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
DailyKarma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature7 records
DailyKarma partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopifycoreDailyKarma's Shop for Good app is distributed through the Shopify App Store as a native Shopify integration. Provides seamless installation and deep integration with Shopify checkout, product pages, and store functionality. Includes Shopify Checkout UI Extensions, Shopify Markets, and Shopify Point of Sale integrations.
- The DailyKarma Foundationcore501(c)(3) nonprofit public charity (EIN 86-3353394) that processes and distributes donations to nonprofits. Independent nonprofit overseen by the Board of The Change Foundation. Handles all donation collection, compliance documentation, and fund disbursement to designated charities monthly.
- GetChange.iocoreTechnology partner for donation distribution and nonprofit database. Nonprofits must have an account with GetChange.io to receive donations through DailyKarma. Provides charity database integration and payment processing for fund disbursement.
- Our Change FoundationcoreParent nonprofit organization (d/b/a The DailyKarma Foundation) that provides regulatory oversight and fiduciary responsibility for donor-advised fund. Independent Board of Directors governs grantmaking decisions.
- OceanaminorNonprofit ocean conservation organization. Featured case study partner with Biossance brand. Represents type of nonprofit partnerships brands can form through the platform.
- Direct ReliefminorEmergency medical supplies nonprofit. Available in Shop for Good dashboards for Hurricane Helene relief campaigns. Represents type of disaster response nonprofits supported.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
DailyKarma competitors and assessment
Company assessmentDirect peers
- Give Lively: Give Lively provides free fundraising and donation tools for nonprofits, including peer-to-peer fundraising, event ticketing, and donation forms. It is a direct competitor in the cause marketing and donation platform space, with overlap in nonprofit verification and donation distribution infrastructure.
- Pledge: Pledge offers a cause marketing and donation platform that helps brands integrate charitable giving into their checkout and customer experiences. It directly competes with DailyKarma's Shop for Good platform across e-commerce cause marketing, with overlap in nonprofit partnerships and donation processing.
- RoundUp App: RoundUp App provides round-up donation functionality for e-commerce stores, enabling customers to round up purchases to donate to nonprofits. It directly competes with one of DailyKarma's core campaign types (Round-up at checkout) in the same e-commerce cause marketing category.
Broad incumbents
- Funraise: Funraise is a comprehensive nonprofit fundraising platform offering donation forms, CRM, event management, and peer-to-peer fundraising. It is a broader incumbent in the nonprofit technology space, with overlap in donation processing and nonprofit partnership infrastructure.
- Benevity: Benevity is a corporate social responsibility and employee engagement platform that helps companies manage donation matching, volunteer programs, and grantmaking. It is a broader incumbent in the corporate giving space, with overlap in donation matching campaigns and nonprofit vetting.
Emerging players
- DonationMatch: DonationMatch connects brands and nonprofits for cause marketing campaigns, with a focus on facilitating donation partnerships and matching campaigns. It has meaningful overlap in the donation matching campaign type that DailyKarma offers.
- Kindsight: Kindsight provides impact reporting and analytics for cause marketing and nonprofit fundraising campaigns. It has partial overlap with DailyKarma's Impact Tracker analytics features and serves a similar purpose-driven brand audience.
- DoJiggy: DoJiggy provides online fundraising and donation platform solutions for nonprofits and brands, including peer-to-peer fundraising, event management, and donation processing. It has partial overlap in the donation and fundraising platform space.
- Acts of Kindness: Acts of Kindness operates a giving platform that enables brands and consumers to engage with charitable causes through e-commerce integrations. It has emerging but partial overlap with DailyKarma's cause marketing platform.
- GreenGive: GreenGive provides cause marketing and donation tools for environmentally focused brands and nonprofits. It overlaps with DailyKarma in the e-commerce cause marketing space, particularly for sustainability-focused brands like those in DailyKarma's case study portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DailyKarma social profiles
Digital presenceDailyKarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
DailyKarma leadership team
Management profileNumber of profiles
Profiles12 records
DailyKarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DailyKarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DailyKarma
What does DailyKarma do?
DailyKarma's Shop for Good is a Shopify-integrated SaaS platform that enables e-commerce brands to run six cause marketing campaign types (Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, Donation Matching) while automating nonprofit vetting, co-venture compliance, donation calculation, and fund distribution through The DailyKarma Foundation. The platform provides real-time analytics on AOV, customer engagement, and campaign ROI, and offers tiered subscription pricing from a free Startup plan to custom Enterprise contracts.
Is DailyKarma a public or private company?
DailyKarma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DailyKarma founded?
DailyKarma was founded in 2018. It employs 1 to 10 people.
Where is DailyKarma based?
DailyKarma is headquartered in Los Angeles, United States, in the North America region.
How does DailyKarma make money?
Two revenue lines are on record. SaaS Subscription (Shopify App) is the primary driver. The others are donation Processing Fee.
Who are DailyKarma's main competitors?
Direct peers on record are Give Lively, Pledge and RoundUp App. Broad incumbents are Funraise and Benevity. Emerging players are DonationMatch, Kindsight, DoJiggy, Acts of Kindness and GreenGive.
Does DailyKarma have an API?
Yes. DailyKarma offers a robust API ecosystem for brands running on non-Shopify platforms, enabling them to leverage cause marketing capabilities. The API suite includes: Charity API (for nonprofit management), Custom Widget API (for branded widget customization and placement), Integration API (for third-party platform connectivity), Analytics API (for campaign performance reporting), and Headless API for Shopify (for headless/composable commerce implementations). Enterprise and Scaling tier customers have access to these API integrations. Brands on other platforms can book a call to learn more about API integration options.
What industry is DailyKarma in?
DailyKarma's product category is Cause Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its SIC code is 7372.