Mehran Oils
Mehran Oils is a Karachi-headquartered Pakistani lubricant manufacturer operating under the Double Horse brand since 1984, producing automotive and industrial lubricants distributed across all five provinces via a three-region distributor network, MOL Service Centers, and an online store, serving both consumer vehicle owners and B2B industrial clients.
- Company typePrivate
- Founded1984
- HeadquartersKarachi, Pakistan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mehran Oils does
Mehran Oils Pvt. Ltd. is a Pakistani lubricant manufacturer and distributor founded in 1984 and headquartered in Karachi, with manufacturing operations in Hyderabad and a regional office in Islamabad. Operating primarily under the Double Horse brand, the company produces and sells automotive and industrial lubricants organized into four categories: motorcycle engine oils (Rapido, Rapido Gold, Breeze, D-2), car motor oils (Diamond and Platinum, both fully synthetic with Group 3 base oils imported from Korea), diesel engine oils (DH200, DH300, DH400, DH600 and DH Power across multiple viscosity grades), and industrial and generator oils (MOL Energizer, MOL Compressor, MOL CNG Station Oil, MOL Circulating Oil, and Mehran SMO 220/680). Formulas are engineered for Pakistan's climate extremes and heavy traffic conditions, with API certifications ranging from SG to SN depending on the line.
The company monetizes primarily through wholesale lubricant sales via a three-region distributor network covering all five Pakistani provinces, supplemented by retail through company-sponsored MOL Service Centers offering oil change, car wash, and maintenance services, plus a direct online storefront. Its customer base spans consumer-facing segments (motorcycle, passenger vehicle, and commercial diesel vehicle owners) and B2B industrial clients across cement, textile, fertilizer, power generation, port/terminal, logistics, maritime, and engineering sectors, with named enterprise accounts including Fauji Fertilizer, Pioneer Cement, Nishat Textile Mills, Pakistan International Container Terminal, and Saif Power. A technical collaboration with Chevron (Caltex) Pakistan supports formulation and production know-how.
Mehran Oils is a privately held company with no disclosed institutional investment, no funding rounds, and no M&A history. Management is led by Executive Director Ozair Bokhari, and the company markets through national radio, television, distributor incentive events, and a 2017 brand revamp. The company claims 40 years of lubricant blending experience, 30+ years of Double Horse brand presence, and approximately 1 billion liters of cumulative engine oil sold, with owned blending plants in three of Pakistan's five provinces.
Mehran Oils firmographics
Firmographics- Name
- Mehran Oils
- Legal name
- Mehran Oils Pvt. Ltd.
- Website
- https://mehranoils.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mehran Oils is a Karachi-headquartered Pakistani lubricant manufacturer operating under the Double Horse brand since 1984, producing automotive and industrial lubricants distributed across all five provinces via a three-region distributor network, MOL Service Centers, and an online store, serving both consumer vehicle owners and B2B industrial clients.
- Ownership category
- akta.pro rank
Mehran Oils industry classification
Industry- Product category
- Automotive Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191), Automotive Oil Change and Lubrication Shops (811191), Petroleum and Coal Products Manufacturing (3241)
- SIC
- Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)
Keywords
Where Mehran Oils is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Mehran Oils business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricant Sales: Sale of automotive and industrial lubricants including diesel engine oils, gasoline oils, motorcycle oils, and industrial/generator oils through distributors and retail.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mehran Oils product offering
Product offeringCore offering
Mehran Oils manufactures and distributes a comprehensive range of automotive and industrial lubricants under the Double Horse brand in Pakistan, including motorcycle engine oils, car motor oils for gasoline/LPG/CNG vehicles, diesel engine oils, and industrial/generator oils. The company operates owned blending plants in 3 of 5 Pakistani provinces and sells products through a national network of appointed distributors and retailers, supplemented by company-sponsored MOL Service Centers offering car wash, oil change, and auto maintenance services.
Product overview
Mehran Oils (also known as Double Horse Motor Oil) is a Pakistani lubricant company operating in the lube blending industry for over 40 years. The company offers a diversified portfolio of engine oils organized into four main product categories: (1) Motorcycle Engine Oils including RAPIDO (synthetic blend), RAPIDO GOLD (fully synthetic), BREEZE, and D-2; (2) Car Motor Oils including DIAMOND and PLATINUM (both fully synthetic with Group 3 base oils from Korea); (3) Diesel Engine Oils including DH200, DH300, DH400, DH600, and DH POWER in various viscosity grades; and (4) Industrial & Generator Oils including MOL ENERGIZER, MOL COMPRESSOR, MOL CNG STATION OIL, and MEHRAN SMO grades. The company also operates MOL Service Centers providing car wash, service, and oil change facilities. Products are distributed through a network of loyal distributors and retailers serving all 5 provinces of Pakistan.
Differentiator
Problem solved
Functional benefit
Brands
- Double Horse: Primary brand under which Mehran Oils operates. Present in the market for over 30 years with established brand loyalty.
- Super DHL
Products and services
- Rapido Synthetic blend lubricant for motorcycles with API SJ certification and SAE 20W-40 viscosity. Made from Group 2 base oils, engineered for heavy traffic and extreme temperature climates common in the Pakistani market. Available in 0.7 litre packaging.
- Rapido Gold Highest quality fully synthetic lubricant for motorcycles with API SL/CF certification and SAE 20W-50 viscosity. Replaced Super DHL Group 2, providing greater mileage and engine quality. Available in 0.7 litre and 1 litre bottle packaging.
- Breeze Motorcycle engine oil with API SG certification. Designed for reliable engine protection in motorcycles.
- D-2 Motorcycle engine oil designed for standard engine protection and performance.
- Diamond Fully synthetic car motor oil made with Group 3 base oils imported from Korea. API SN certified, SAE 10W-40 viscosity. Provides maximum engine life, utmost power and performance with excellent mileage. Minimizes maintenance costs and lowers petrol consumption. Suitable for electronic transmission vehicles. Available in 3 and 4 litre packaging.
- Platinum Fully synthetic car motor oil made with Group 3 base oils imported from Korea. SAE 20W-50 viscosity. Provides maximum engine life and power performance with excellent mileage. Formulation minimizes maintenance costs and lowers fuel consumption. Suitable for electronic transmission vehicles.
- DH200 Diesel engine oil with API SD/CD certification and SAE 50 viscosity. Made from base oils procured from National Refinery. Available in multiple packaging sizes from 1L to 205L.
- DH300 Diesel engine oil with API CF4/SG certification. Provides enhanced protection against engine friction and increases engine life while reducing fuel consumption.
- DH400 Diesel engine oil with API CF4/SJ certification and SAE 20W-50 viscosity. Made with imported base oils from renowned refineries like Hyundai Shell Oil. Provides enhanced protection, increased power, and smooth drives for heavy duty vehicles.
- DH600
- DH Power Diesel Engine Oil SAE 50 High-performance diesel engine oil for heavy duty diesel engines. Available in 205 litre drums.
- DH Top Gear Oil SAE 80W-90 Gear oil for automotive transmissions and differentials. API GL-5 certified.
- MOL Energizer 68 Industrial hydraulic oil for various applications.
- MOL Compressor Compressor oil for industrial compressor systems.
- MOL CNG Station Oil 150 Specialized oil for CNG station equipment.
- MOL Circulating Oil Industrial circulating oil for machinery lubrication.
- Mehran SMO 220, 680 (ISO VG) Industrial Industrial lubricating oil available in ISO VG 220 and 680 grades for industrial applications.
- MOL Service Center Company-sponsored oil change centers providing car wash, car service, auto mechanic, and oil change facilities with air-conditioned customer waiting lounges and complete range of MOL products.
Quantifiable outcome
- 1 billion liters of quality engine oil sold
- +1 more outcomes
Companies that use Mehran Oils
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Mehran Oils technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mehran Oils partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- HabibFida AliminorRenowned architect HabibFida Ali designed MOL retail centers. Previously involved in mega projects such as Karachi airport, LU.M.S., Aitchison College, Shell House.
- Chevron (Caltex) Pakistan Pvt LtdcoreTechnical collaboration with Chevron (Caltex) Pakistan for technology and expertise sharing in lubricant formulation and production.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mehran Oils competitors and assessment
Company assessmentBroad incumbents
- Fuchs Petrolub: Global German lubricants manufacturer specializing in industrial oils, including hydraulic, gear, compressor, and metalworking fluids. Direct competitor to Mehran's MOL Energizer, MOL Compressor, and industrial SMO lines.
- TotalEnergies Lubrifiants: Global lubricants arm of TotalEnergies producing automotive and industrial motor oils across multiple viscosity grades. Comparable in finished lubricant formulation, blending, and additive technology to Mehran's products.
- Gulf Oil International: Global lubricants major (Hinduja Group) with significant Pakistan distribution via Gulf Oil Pakistan. Directly comparable in motor oils, motorcycle oils, and industrial lubricants at a multinational scale.
Direct peers
- Total Parco Pakistan: Pakistani fuel and lubricants marketing joint venture offering Total-branded motor oils and industrial lubricants. Overlaps directly with Mehran's automotive and industrial product lines and uses a similar nationwide distributor network.
- Hascol Petroleum: Pakistani fuel and lubricants company distributing motor oils and industrial lubricants across Pakistan. Comparable product portfolio and distribution-led GTM model to Mehran Oils.
- Pakistan State Oil (PSO): State-owned Pakistani fuel marketer with its own lubricant manufacturing and marketing operations including automotive and industrial oils. Competes directly with Mehran in the domestic Pakistani market across most product categories.
- Shell Pakistan: Subsidiary of Shell plc producing and marketing Shell-branded lubricants, motor oils, and industrial oils across Pakistan. Directly competes with Mehran across automotive, motorcycle, and industrial segments through a similar distributor-led model and strong brand power.
- Chevron Pakistan (Caltex): Pakistan lubricants and fuels marketer operating the Caltex brand — simultaneously Mehran's technical collaboration partner and a direct competitor across motor oils, diesel engine oils, and industrial lubricants. Highly comparable product portfolio and channel strategy.
Emerging players
- ZIC (SK Lubricants): South Korean lubricant brand (SK Lubricants) expanding in Pakistan with synthetic motor oils. Competes in Mehran's premium automotive and motorcycle segments, particularly where Group 3 base oil positioning is emphasized.
Regional players
- Petromin (Saudi Arabia): Saudi Arabian lubricants and petroleum marketer with motor oil and industrial lubricant offerings across MENA and parts of South Asia. Comparable in product range (auto, diesel, industrial) but primarily serves a different geography than Pakistan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mehran Oils social profiles
Digital presenceMehran Oils financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mehran Oils leadership team
Management profileNumber of profiles
Profiles1 record
Mehran Oils funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mehran Oils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mehran Oils
What does Mehran Oils do?
Mehran Oils manufactures and distributes a comprehensive range of automotive and industrial lubricants under the Double Horse brand in Pakistan, including motorcycle engine oils, car motor oils for gasoline/LPG/CNG vehicles, diesel engine oils, and industrial/generator oils. The company operates owned blending plants in 3 of 5 Pakistani provinces and sells products through a national network of appointed distributors and retailers, supplemented by company-sponsored MOL Service Centers offering car wash, oil change, and auto maintenance services.
Is Mehran Oils a public or private company?
Mehran Oils is a private company. It is classified as family owned and is currently operating.
When was Mehran Oils founded?
Mehran Oils was founded in 1984. It employs 251 to 500 people.
Where is Mehran Oils based?
Mehran Oils is headquartered in Karachi, Pakistan, in the Asia region.
How does Mehran Oils make money?
One revenue line is on record: lubricant Sales.
Who are Mehran Oils's main competitors?
Broad incumbents on record are Fuchs Petrolub, TotalEnergies Lubrifiants and Gulf Oil International. Direct peers are Total Parco Pakistan, Hascol Petroleum, Pakistan State Oil (PSO), Shell Pakistan and Chevron Pakistan (Caltex). ZIC (SK Lubricants) is listed as an emerging player. Petromin (Saudi Arabia) is listed as a regional player.
Does Mehran Oils have an API?
No public API is recorded for Mehran Oils.
What industry is Mehran Oils in?
Mehran Oils's product category is Automotive Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants). Its NAICS code is 324191 and its SIC code is 2890.