ZIC Motorsports

What ZIC Motorsports does

ZIC Motorsports is a privately held direct-to-consumer e-commerce retailer specializing in automotive performance parts, accessories, and garage decor. Founded in 2008 and headquartered in Carol Stream, Illinois, the company operates a single online storefront at zicmoto.com built on BigCommerce infrastructure, selling exclusively to individual consumers across the United States with free shipping on orders over $49 in the lower 48 states. The company employs between 11 and 50 people, supports customers via phone and email during a Mon-Fri 9am-4pm CST window, and has no physical retail locations, no third-party marketplace presence, and no public B2B channels.

The product catalog is organized around three core lines: STO-N-SHO quick release license plate brackets (a signature product carried since 2008), SmartStopStart engine auto start-stop eliminator devices, and officially licensed steel and neon/LED garage signs featuring major automotive brand imagery (Ford, GM, Shelby, MOPAR). These are complemented by extensive vehicle-specific accessories spanning Corvette (C1-C8), Mustang, BMW, Audi, Cadillac, Jeep, Dodge, and more than 50 makes in total, with deep model-level navigation. The company also distributes premium third-party performance brands including Eventuri, ADRO, Paragon Performance, MAED, Anderson Composites, and Steeda Autosports, offering carbon fiber body panels, intake systems, and chassis components priced up to $2,710, alongside budget accessories starting under $20.

The business model is straightforward one-time retail sales with no subscription, recurring, or service component. Pricing uses unit pricing across a wide spectrum from sub-$20 garage decor to over $2,700 in premium carbon fiber parts. Customer segments span performance vehicle enthusiasts (primary), automotive hobbyists and collectors (primary), and general vehicle owners (secondary). The company carries no external funding, has no disclosed parent, and operates as an independent founder-owned retailer relying on organic search, social media presence on Facebook/Instagram/X, and email marketing for demand generation.

Name

ZIC Motorsports

Legal name

ZIC Motorsports

Website

https://zicmoto.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ZIC Motorsports is a privately held US e-commerce retailer founded in 2008 that sells automotive performance parts, vehicle-specific accessories, and garage decor directly to automotive enthusiasts through its BigCommerce storefront at zicmoto.com.

Ownership category

akta.pro rank

Product category

Automotive Parts and Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Automotive accessories
• Performance parts
• Garage decor
• Vehicle accessories
• Aftermarket parts

Headquarters

HQ city

Carol Stream

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online retail sales of performance parts, automotive accessories, and garage decor products to consumers. Revenue generated through one-time product purchases with pricing ranging from under $20 for small items to over $2,000 for premium carbon fiber parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ZIC Motorsports is an e-commerce retailer that sells automotive performance parts, vehicle accessories, and garage decor directly to consumers through its BigCommerce storefront at zicmoto.com. The catalog spans vehicle-specific accessories for more than 50 brands (Corvette, Mustang, BMW, Jeep, Ford, etc.) and includes signature lines such as STO-N-SHO quick release license plate brackets, SmartStopStart engine auto start-stop eliminators, officially licensed steel garage signs, carbon fiber body components, intake systems, floor mats, decals, and garage gear.

Product overview

ZIC Motorsports is an e-commerce retailer offering a diverse portfolio of automotive accessories and performance parts for enthusiast vehicles. The core offerings center on three main product lines: STO-N-SHO quick release license plate brackets, engine auto start stop eliminator devices, and officially licensed steel garage signs. These are complemented by extensive vehicle-specific accessories for Corvette, Mustang, and numerous other vehicle makes including BMW, Audi, Dodge, Jeep, and others. The company provides performance parts such as air intake systems, exhaust components, and suspension items, along with interior accessories like floor mats, decals, and car care products. ZIC Motorsports operates exclusively as an online retail store without a unified software platform, selling third-party branded products alongside their own branded merchandise.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor.

• EventuriminorOthersPremium carbon fiber intake system manufacturer whose products are sold through ZIC Motorsports. Featured products include Eventuri C8 Corvette Coupe Black Carbon Intake System priced at $2,495.
• ADROminorOthersAerodynamic carbon fiber body components supplier. ZIC Motorsports carries ADRO products including C8 Corvette carbon side skirts ($2,190), rear diffuser ($2,710), and front lip ($1,590).
• Paragon PerformanceminorOthersPerformance parts manufacturer for Corvettes. Products include C8 Corvette Carbon Fiber Hood Struts ($199.99), Harness Bar ($549.99), and Lap Belt Bracket.
• SmartStopStartminorOthersManufacturer of engine stop-start disable devices. ZIC Motorsports distributes Gen II Engine Stop Start Override for GMC Sierra 2019-2026 at $139.99.
• STO-N-SHOminorOthersQuick release license plate bracket brand. STO-N-SHO products are a signature product line sold by ZIC Motorsports since 2008.
• Seat ArmourminorOthersSeat cover and protection products brand. Seat Armour seat cover towels with Jeep Wrangler logo are sold through ZIC Motorsports at $39.95.
• PhotoSteelminorOthersLicensed steel garage sign manufacturer. PhotoSteel-branded signs are sold by ZIC Motorsports including Corvette and other automotive brand designs.
• MAEDminorOthersPerformance accessories manufacturer. MAED C8 Corvette Magnetic Shift Paddle Set sold at $730.00.
• Lloyd MatsminorOthersPremium floor mat manufacturer. Lloyd Mats products are part of the ZIC Motorsports catalog for various vehicle applications.
• Oracle LightingminorOthersAutomotive LED lighting manufacturer whose products are carried by ZIC Motorsports.
• Steeda AutosportsminorOthersPerformance parts specialist for Ford vehicles, particularly Mustangs. Steeda products are part of the ZIC Motorsports Mustang catalog.
• American Car CraftminorOthersCustom automotive accessories manufacturer. Products featured in the ZIC Motorsports catalog.
• Anderson CompositesminorOthersCarbon fiber body panel manufacturer. Composites are part of the premium product lineup.
• ACS CompositeminorOthersAerodynamic components manufacturer. ACS products are carried by ZIC Motorsports.
• JackeryminorOthersPortable power station manufacturer. Jackery Explorer Series Power Stations, Solar Power Generators, and Solar Panels are sold under Garage Gear category.
• P3 GaugesminorOthersPerformance gauge manufacturer. Products carried in the ZIC Motorsports catalog.
• Z AutomotiveminorOthersAutomotive performance and accessories brand. Products featured in the popular brands section.
• TRL AutomotiveminorOthersPerformance automotive products. Listed as a popular brand carried by ZIC Motorsports.
• 4D TechminorOthersOff-road and automotive accessories manufacturer. Products carried in Jeep and off-road vehicle categories.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stage 3 Motorsports: Online retailer of Mustang, F-150, and Camaro aftermarket parts and performance upgrades. Similar enthusiast-targeted model with overlapping brand portfolio.
• Summit Racing Equipment: Largest US-based mail-order and online retailer of performance aftermarket parts, racing components, and restoration accessories. Direct competitor in the same vehicle-specific performance parts category ZIC serves, with broader catalog scale.
• Tire Rack: Online retailer of tires, wheels, and related suspension/braking components with strong vehicle-specific fitment technology. Comparable DTC model in adjacent performance automotive categories.
• AmericanMuscle: Specialty e-commerce retailer focused exclusively on Ford Mustang performance parts, accessories, and styling upgrades. Overlaps directly with ZIC's Mustang catalog and similar enthusiast buyer persona.
• ECS Tuning: Specialty e-commerce retailer of OE replacement and performance parts for Volkswagen, Audi, BMW, and Mercedes. Comparable vehicle-fitment-driven catalog model with European performance focus.
• RealTruck: Vertical e-commerce platform for truck and Jeep aftermarket parts, accessories, and lifestyle products. Comparable vehicle-fitment-driven DTC model with broader scale.
• CARiD: Multi-brand online retailer specializing in automotive parts, accessories, and performance upgrades with vehicle-specific fitment search. Closely mirrors ZIC's model across a broader brand and category assortment.
• Mid America Motorworks: Corvette-specific aftermarket parts and accessories retailer with deep C1-C8 coverage. Directly comparable to ZIC's Corvette category and similar vehicle-specialist positioning.

Broad incumbents

• AutoZone: National retail chain and online platform for automotive parts, accessories, and maintenance products. Much broader assortment focused on replacement/maintenance rather than performance, but competes for general accessory wallet share.
• Amazon Automotive: Mass-market e-commerce platform with extensive automotive parts and accessories marketplace. Competes with ZIC on commodity accessories, garage decor, and increasingly on fitment-specific performance parts via marketplace sellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zicmotorsports
• Facebookfacebook.com/zicmotorsports
• Instagraminstagram.com/zicmotorsports
• LinkedInlinkedin.com/company/8189840

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIC Motorsports