Paris World

What Paris World does

Paris World is an Indian direct-to-consumer ethnic fashion e-commerce platform operated by AJRAMAR FASHIONS PVT LTD, headquartered at Lalgate, Surat, Gujarat. The company sells traditional Indian apparel primarily targeting weddings and special occasions, with a catalog spanning sarees (Silk, Pure Patola, Designer, Hand Embroidered, Ready to Wear, budget sub-$60 options), salwar kameez (Anarkali, Indo/Western, Palazzo, Fusion, Straight Kurta Sets), lehengas (Bridal, Sangeet, Reception, Bridesmaid, Pre-draped), gowns, kurtis, and — for men — sherwanis, Indo-western wear, tuxedos, and kurta pyjama. A differentiated Couples Wear line bundles coordinated male-female occasion sets. Products are priced approximately $19 to $824+, are Made in India, and ship globally with free delivery on orders above $250 and free shipping within India. The business also operates a Surat showroom.

The platform is built on Shopify, supporting 11+ currencies, near-universal country coverage, 100+ payment methods (American Express, Diners Club, Maestro, Mastercard, PayPal, RuPay, Visa), and a Video Shopping service for personalized assistance. The company self-reports 1M+ customers served, supported by 101-250 employees. Go-to-market is purely digital-direct (e-commerce + email newsletter + video shopping), with the company classified as a bootstrapped, privately held Indian private limited company with no disclosed institutional investors, funding rounds, or parent entity.

Revenue is generated entirely through one-time retail transactions (no subscription or licensing). The product mix is structurally occasion-driven (weddings, festivals, receptions), with seasonal demand cycles likely shaping revenue cadence. There are no disclosed financials, awards, patents, regulatory actions, M&A activity, or leadership changes in the source data, leaving Paris World's operating profile as a focused but small-scale ethnic D2C retailer leveraging global Shopify infrastructure to access the Indian diaspora.

Name

Paris World

Legal name

AJRAMAR FASHIONS PVT LTD

Website

https://parisworld.in

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Paris World is an Indian D2C e-commerce ethnic fashion retailer (AJRAMAR FASHIONS PVT LTD) selling sarees, lehengas, sherwanis, and couples wear via Shopify to global customers, serving weddings and special occasions for women, men, and families.

Ownership category

akta.pro rank

Product category

Ethnic Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Special-Occasion & Formalwear Department Stores (CRAGAGAG), Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Ethnic fashion retail
• Indian bridal wear
• Wedding sarees online
• Lehenga collections
• Men's sherwani shop

Headquarters

HQ city

Gujrat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail of ethnic Indian fashion products including sarees, lehengas, sherwanis, and related accessories. Revenue generated through one-time purchase transactions with prices ranging from approximately $19 to $824+ per item. Products are shipped globally with free shipping on orders above $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paris World is a direct-to-consumer e-commerce brand operated by AJRAMAR FASHIONS PVT LTD that designs, sources, and sells traditional Indian ethnic wear for women, men, and couples. Its catalog spans sarees, lehengas, salwar kameez, gowns, kurtis, western wear, sherwanis, indo-western sets, tuxedos, kurta-pajama, and coordinated couples wear, with prices ranging from roughly $19 to $824+. The company ships globally from India via a Shopify storefront and also offers a video shopping service and a physical showroom in Surat, Gujarat.

Product overview

Paris World is an ethnic fashion e-commerce platform operated by AJRAMAR FASHIONS PVT LTD, built on the Shopify platform. The company offers a comprehensive portfolio of traditional Indian ethnic wear for women and men, primarily focused on wedding and occasion wear. The core product lineup includes women's wear categories (Sarees, Salwar Kameez, Lehengas, Gowns, Kurtis, Western Wears) and men's ethnic wear (Sherwanis, Indo-Western, Tuxedos, Kurta Pyjama), with a differentiated Couples Wear collection featuring coordinated sets. The platform also provides Video Shopping as a service feature. All products are manufactured in India (Made in India) and ship worldwide with free shipping on orders above $250.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarees
• Salwar Kameez
• Lehengas
• Gowns
• Kurtis

Quantifiable outcome

• 1M+ Happy Customers served

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Paris World online store. Enables multi-currency, multi-language, global shipping integration, secure payments, and scalable retail infrastructure. Platform supports 100+ payment methods including American Express, Diners Club, Maestro, Mastercard, PayPal, RuPay, Visa.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Utsav Fashion: Utsav Fashion is a leading Indian e-commerce retailer of ethnic wear — sarees, lehengas, salwar suits, sherwanis, and Indo-Western — serving a global customer base with multi-currency checkout. It is the closest like-for-like competitor to Paris World given overlapping assortment, wedding-occasion focus, and global shipping model.
• Karagiri: Karagiri is a D2C Indian saree specialist offering silk, designer, and wedding sarees online with global shipping. Comparable to Paris World's saree-led core assortment and direct-to-consumer ethnic wear positioning, though narrower in category breadth.
• Craftsvilla: Craftsvilla is an Indian online retailer specializing in ethnic and handcrafted fashion including sarees, lehengas, kurtas, and men's ethnic wear. Comparable to Paris World in its emphasis on Indian craftsmanship, traditional occasion wear, and direct-to-consumer online distribution.
• Pernia's Pop-Up Shop: Pernia's Pop-Up Shop is a curated Indian designer fashion e-commerce platform offering bridal lehengas, sarees, gowns, and men's occasion wear from premium Indian designers. Comparable to Paris World's higher-end bridal and designer assortment and India-to-global shipping model.
• Aza Fashions: Aza Fashions is a multi-brand Indian luxury ethnic wear retailer operating online and through physical boutiques, featuring bridal lehengas, gowns, sarees, and couture menswear. Comparable to Paris World's premium-occasion positioning and bridal/wedding customer base.
• Mehar by Indya: Indya (and Mehar) is an Indian ethnic wear brand offering kurtas, lehengas, sarees, and Indo-Western fusion across price points via D2C e-commerce. Comparable to Paris World's women-led ethnic assortment and occasion-wear focus, with overlapping target customer.
• Voonik: Voonik is an Indian online fashion marketplace focused on women's ethnic and fusion wear at accessible price points. Comparable to Paris World's women-focused ethnic assortment, though Voonik emphasizes budget and mid-market positioning rather than bridal premium.

Broad incumbents

• Nykaa Fashion: Nykaa Fashion is the fashion arm of the Nykaa ecosystem, offering Indian and Indo-Western wear including ethnic, fusion, and occasion-based apparel. Comparable to Paris World in ethnic and bridal assortment but operates as a broader multi-brand platform rather than a curated single-brand destination.
• Myntra: Myntra is one of India's largest fashion e-commerce marketplaces, offering extensive ethnic, bridal, western, and menswear assortments from thousands of brands. While much broader in scope than Paris World, it directly competes for the same ethnic-wear customer and represents the dominant marketplace alternative.
• Sabyasachi (via official retail): Sabyasachi is one of India's most prestigious luxury bridal couture houses, retailed through its own stores and select multi-brand luxury platforms. It sits at the top of the Indian bridal ethnic wear segment that Paris World partially serves at lower price points, anchoring the upper bound of the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parisworld.in
• LinkedInlinkedin.com/company/parissurat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris World