Magnolia Family Dental

What Magnolia Family Dental does

Magnolia Family Dental is a privately owned, single-location dental practice headquartered at 4121 NW 37th Place, Gainesville, Florida, providing general, cosmetic, and restorative dentistry services to patients of all ages across Gainesville and surrounding North Central Florida communities (Alachua, Starke, Lake Butler, High Springs, Ocala). Founded in 1996 by Dr. Twyla Roberts, DMD — a University of Florida College of Dentistry graduate and lifelong North Central Florida resident — the practice operates as a direct-to-consumer provider with two dentists on staff (Dr. Roberts as owner and Dr. Mina Sherazee, DMD as associate) supported by 1-10 total employees.

The practice's service catalog spans preventive care (cleanings, digital X-rays, Panorex panoramic imaging, sealants, oral hygiene), restorative treatments (fillings, crowns, bridges, dental implants, root canals, extractions, occlusal/night guards), cosmetic procedures (Invisalign clear aligners, Zoom! and KoR whitening systems, cosmetic bonding), and same-day emergency dental services. Technology adoption is limited to industry-standard digital dental imaging and recognized third-party cosmetic/orthodontic brand-name systems rather than proprietary platforms; the website is powered by Tebra Inc., a dental practice-management vendor. The comfort-experience positioning is differentiated via private treatment rooms equipped with televisions, back-massaging chairs, neck pillows, and blankets — an amenity-driven patient experience rather than a technology moat.

Magnolia Family Dental operates on a fee-for-service revenue model, accepting most PPO dental insurance plans (Aetna, Cigna, Eagle Benefit by Design, Shands Preferred, GEHA, Sun Life Financial) and explicitly excluding HMO, Medicare, and Medicaid dental plans. Go-to-market is direct-to-patient via a content website, Google reviews/testimonials, word-of-mouth referrals, community involvement, and insurance network directory listings. A complimentary Sonicare toothbrush is bundled with the new-patient comprehensive exam package as a customer-acquisition incentive. No public revenue, funding events, M&A activity, patents, or third-party AI/ML capabilities are disclosed.

Name

Magnolia Family Dental

Legal name

Magnolia Family Dental

Website

https://magnoliafamilydental.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnolia Family Dental is a privately owned dental practice in Gainesville, Florida, providing general, cosmetic, and restorative dentistry to patients of all ages across North Central Florida since 1996.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dental services
• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Preventive dental care

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services (Fee-for-Service): Revenue generated from comprehensive dental procedures including preventive care, cosmetic treatments, and restorative services. Services are billed per procedure with payment collected through insurance claims (PPO plans) or direct patient payment. New patients receive complimentary Sonicare toothbrush with comprehensive exam, FMX, and cleaning.
2. PPO Insurance Reimbursements: The practice accepts most PPO dental insurance plans including Aetna, Cigna, Eagle Benefit by Design, Shands Preferred, GEHA, and Sun Life Financial. Revenue is collected through insurance reimbursements for covered procedures.
3. Emergency Dental Services: Revenue from walk-in and same-day emergency dental appointments for conditions such as severe toothaches, broken teeth, knocked-out teeth, and oral infections. Emergency appointments available based on urgency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magnolia Family Dental is a privately owned family dental practice in Gainesville, FL that provides general, cosmetic, and restorative dentistry services to patients of all ages. The practice delivers preventive care (cleanings, digital X-rays, sealants), restorative treatments (implants, crowns, bridges, root canals, fillings, extractions), cosmetic procedures (Invisalign clear aligners, Zoom! and KoR teeth whitening, cosmetic bonding), and emergency dental services. All services are delivered by Dr. Twyla Roberts, DMD and Dr. Mina Sherazee, DMD in a single location emphasizing a gentle, conservative, spa-like patient experience.

Product overview

Magnolia Family Dental is a privately owned dental practice providing a comprehensive range of dental services as a single unified offering rather than a modular platform. The practice operates as a general, cosmetic, and restorative dentistry provider offering preventive services (cleanings, digital X-rays, sealants, oral hygiene care), restorative treatments (dental implants, crowns, bridges, root canals, fillings, extractions), cosmetic procedures (Invisalign clear aligners, Zoom! and KoR teeth whitening systems, cosmetic bonding), and emergency dental care. The practice emphasizes a comfortable patient experience with private treatment rooms equipped with televisions, back massagers, neck pillows, and blankets. Services are led by Dr. Twyla Roberts, DMD (owner) and Dr. Mina Sherazee, DMD (associate dentist), serving patients throughout Gainesville and surrounding Florida communities since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dentistry services for patients of all ages, including examinations, diagnostic care, and preventive treatments delivered at the Gainesville, FL practice.
• Cosmetic Dentistry Cosmetic dental treatments including teeth whitening, bonding, and porcelain restorations designed to enhance smile appearance.
• Restorative Dentistry Restorative treatments including dental implants, crowns, bridges, root canals, and extractions to restore damaged or missing teeth.
• Zoom! Teeth Whitening In-office professional teeth whitening system that brightens teeth in approximately 45 minutes using concentrated bleaching solution, with effects that can last up to three years with proper care.
• KoR Whitening System Deep-reaching professional teeth whitening system offered for more intensive whitening results beyond standard in-office whitening.
• Invisalign Clear Aligners Orthodontic treatment using custom-made clear plastic aligner trays to straighten teeth discreetly without metal braces, correcting crowding, gaps, crossbite, overbite, and underbite, typically taking 9-18 months depending on complexity.
• Dental Implants Metal posts installed into the jawbone to support replacement teeth, providing permanent replacement for missing teeth that look and function like natural teeth.
• Dental Crowns Porcelain, ceramic, or metal covers placed over weak or damaged teeth to protect and strengthen them; options include full gold crowns, porcelain fused to metal, and all-ceramic crowns, designed to last at least 10 years with proper care.
• Dental Bridges Fixed dental appliances that replace one or more missing teeth by bridging gaps using artificial replacement teeth supported by crowns on surrounding teeth or implants, with a service life of 15 years or longer with proper care.
• Root Canal Treatment Procedure to repair decayed, infected, or injured teeth by removing infected dental pulp and filling/sealing the tooth to preserve the natural tooth, performed using modern techniques that cause minimal discomfort.
• Cosmetic Bonding Application of tooth-colored composite resin to repair chipped, cracked, discolored, or misshapen teeth and close gaps, providing a quick and affordable cosmetic solution that typically lasts 3-10 years before touch-up or replacement.
• Dental Fillings Restorations to repair teeth damaged by cavities using either composite (tooth-colored) or amalgam (silver) materials.
• Tooth Extractions Removal of teeth that cannot be saved, including simple and surgical extractions for severely decayed, damaged, or impacted teeth.
• Occlusal / Night Guards Custom-fitted dental appliances to prevent tooth damage from grinding or clenching (bruxism), designed to help jaw muscles relax and protect the temporomandibular joint.
• Digital X-Rays Advanced radiographic imaging using digital sensors that reduce radiation exposure to as little as 10% compared to traditional film-based methods, including Panorex full-mouth X-rays for 2D panoramic views of teeth, jawbones, sinuses, and TMJ.
• Dental Sealants Thin resin layers applied to the pits, fissures, and grooves of premolars and molars to prevent decay on the chewing surfaces where the majority of back tooth decay begins.
• Dental Cleanings Professional preventive care including scaling, root planing (when needed), polishing, and periodontal evaluation to maintain oral health.
• Emergency Dentist Services Same-day or urgent-care appointments for dental emergencies including severe toothaches, broken or chipped teeth, knocked-out teeth, lost crowns or fillings, and oral infections, available based on urgency.

Quantifiable outcome

• Teeth whitening effects can last up to three years with proper care
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Benevis: A dental practice support organization operating affiliated general and orthodontic practices across multiple U.S. states. Comparable to Magnolia in offering general and cosmetic family dental services through supported practices, though at broader scale.
• Dental Care Alliance: A multi-state DSO supporting affiliated dental practices offering general dentistry, periodontics, endodontics, and cosmetic services. Comparable to Magnolia in offering comprehensive family dental care under one roof, but operating as a corporate platform with many supported practices.
• Great Expressions Dental Centers: A multi-location DSO providing general, cosmetic, orthodontic, and specialty dental services across the Southeast U.S., including Florida. Comparable to Magnolia in service mix and Florida presence, but with significantly broader geographic and operational scale.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of supported practices across general, cosmetic, and restorative dentistry. Comparable because it offers the same comprehensive family-dentistry service mix that Magnolia Family Dental delivers, but at scale and as part of a corporate platform.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S. with a focus on comprehensive general and specialty dentistry supported by modern technology. Comparable to Magnolia in offering full-scope family dentistry with modern digital workflows, though as an enterprise platform rather than an independent practice.
• Aspen Dental: A nationwide DSO brand operating Aspen Dental-branded offices focused on general, restorative, and cosmetic dentistry with PPO and financing options. Comparable to Magnolia in service breadth and target patient segments (families, PPO insured, walk-in emergencies), but with a far larger geographic footprint.

Regional players

• Sage Dental: A Florida-focused dental group practice and DSO offering general, cosmetic, and specialty dental services across the state, including the Gainesville area. Comparable to Magnolia as a Florida-based provider of comprehensive family dentistry competing for the same regional patient base.
• Coast Dental: A Florida-based DSO with a strong presence throughout the state, offering general, cosmetic, and specialty dentistry with broad insurance acceptance. Comparable to Magnolia as a Florida-focused dental service provider competing for the same regional patient pool.

Others

• Align Technology (Invisalign provider network): Manufacturer of Invisalign clear aligners and iTero scanners, supplying thousands of dental practices including Magnolia. Comparable as an enabling technology partner whose products Magnolia relies on for its orthodontic service offering; not a direct dental service competitor.

Emerging players

• SmileDirectClub: A direct-to-consumer clear aligner company offering teeth-straightening without in-office visits. Comparable to Magnolia's Invisalign offering as a competitor for orthodontic patients, but operates through a different, lower-touch delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.magnoliafamilydental.com%2Fservices%2Fcosmetic-bonding&description=Magnolia+Family+Dental+Cosmetic+Bonding+Specialist
• Facebookfacebook.com/magnoliafamilydental
• LinkedInlinkedin.com/company/magnolia-family-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Family Dental