Emerald Village West Hollywood

What Emerald Village West Hollywood does

Emerald Village West Hollywood is the marketing and destination-management brand of West Hollywood Tourism Marketing Fund, focused on positioning West Hollywood as a premier cannabis tourism destination. The organization curates a network of ten licensed cannabis dispensaries and seven consumption lounges operated by independent licensees across West Hollywood neighborhoods including the Sunset Strip, Design District, Historic Rainbow District, Center City, and Eastside. Dispensaries span established operators such as MedMen, The Artist Tree, Green Qween, Urbn Leaf, LAPCG, and PleasureMed; lounges include Eire @ PleasureMed, Ganja Garden @ The Woods, OG Cannabis Cafe, Private Reserve @ Off The Charts, Studio Lounge @ Artist Tree, Sunset Social Club, and IYKYK by Urbn Leaf. The company also offers same-day and scheduled cannabis delivery within West Hollywood and surrounding Los Angeles areas, plus branded merchandise through a Zazzle storefront.

The business model centers on destination marketing, community programming, and event production rather than direct retail operations. Revenue mechanics include promotional support for partner dispensaries and lounges, cannabis delivery services (with a 2.5% lower delivery tax than Los Angeles dispensaries), branded merchandise sales, and hosted events such as the inaugural Cannabis Culture & Change Conference (CCCC) held at West Hollywood City Council Chambers on February 28, 2026. Customer segments include adult-use recreational consumers (primary), medical cannabis patients (including those with HIV/AIDS, cancer, and chronic pain served through compassion programs), the LGBTQ+ community, and tourists visiting Southern California. Pricing is not publicly disclosed; cannabis sales are subject to California state taxes and West Hollywood's Measure Y 7.5% gross receipts tax, which funds local social services.

Operationally, the company is a small team (1-10 employees) led by Executive Director Scott Schmidt, with no proprietary technology platform, no parent company, no disclosed funding, and no AI/ML capabilities. The competitive position rests on the unique concentration of licensed dispensaries and consumption lounges within one walkable municipality, deep integration with West Hollywood's LGBTQ+ cultural heritage, partnerships with advocacy and media organizations (Queer in Cannabis, LA NORML, Cannabis Chamber of Commerce, Budist, Los Angeles Blade, Hiii Magazine, High at 9 News, Planted Podcast), and positioning for international tourism tied to the 2026 World Cup, 2027 Super Bowl, and 2028 Los Angeles Olympics.

Name

Emerald Village West Hollywood

Legal name

West Hollywood Tourism Marketing Fund dba Emerald Village West Hollywood

Website

https://emeraldvillageweho.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Emerald Village West Hollywood is the tourism marketing brand of West Hollywood Tourism Marketing Fund, curating a network of ten licensed cannabis dispensaries and seven consumption lounges in West Hollywood, California, serving adult-use consumers, medical patients, the LGBTQ+ community, and tourists.

Ownership category

akta.pro rank

Product category

Cannabis Retail and Hospitality

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Cannabis Dispensary with On-Site Consumption Lounge (where permitted) (CRANAFAF), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis retail
• Cannabis consumption lounges
• Cannabis delivery
• Cannabis tourism
• Branded merchandise

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Revenue from direct sales of cannabis products including California flower, edibles, concentrates, and other cannabis products through dispensary storefronts.
2. Cannabis Lounge Experiences: Revenue from on-site consumption lounges offering curated cannabis experiences, infused beverages, and food pairings.
3. Delivery Services: Same-day and scheduled cannabis delivery within West Hollywood and surrounding Los Angeles areas, with 2.5% lower delivery tax than Los Angeles dispensaries.
4. Merchandise/Swag Sales: Sales of branded merchandise including apparel (West Hollyweed, Los Cannabis, Mota designs) through Zazzle storefront.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Emerald Village West Hollywood operates as the umbrella brand for ten cannabis dispensaries and seven licensed cannabis consumption lounges concentrated in West Hollywood, California, offering adult-use and medical cannabis retail, legal on-site consumption experiences, and same-day delivery. The organization also curates cultural events (the Cannabis Culture & Change Conference) and sells branded merchandise through Zazzle.

Product overview

Emerald Village West Hollywood is a cannabis destination network comprising ten dispensaries and six cannabis consumption lounges throughout West Hollywood, California. The portfolio includes both company-operated lounges (Eire @ PleasureMed, Ganja Garden @ The Woods, OG Cannabis Cafe, Studio Lounge @ Artist Tree, Sunset Social Club, IYKYK by Urbn Leaf) and affiliated partner dispensaries (AHHS WeHo, The Artist Tree, Green Qween, LAPCG, MedMen WeHo, Off The Charts, PleasureMed, Urbn Leaf, The Woods, Calma WeHo). Additional offerings include the Cannabis Culture and Change Conference (CCCC) industry event and branded Emerald Village swag merchandise. The company positions itself as a curator of exclusive California flower products, tested for potency and purity, and experiences including social lounges, edible dining, and live music events.

Differentiator

Problem solved

Functional benefit

Brands

• West Hollyweed: A movie-poster inspired design celebrating the intersectionality of cannabis and culture.
• Los Cannabis
• Mota
• Emerald Village City Edition

Products and services

• Emerald Village Dispensary Network A directory and umbrella destination network covering ten licensed adult-use and medical cannabis dispensaries across West Hollywood, offering California flower tested for potency and purity. For adult consumers and medical patients in West Hollywood and visiting tourists.
• Emerald Village Cannabis Consumption Lounges Licensed social-consumption lounges offering curated cannabis experiences, infused beverages, and food pairings across multiple West Hollywood locations. For adult-use consumers seeking legal on-site consumption environments.
• Same-Day Cannabis Delivery Service On-demand cannabis delivery covering West Hollywood and surrounding Los Angeles neighborhoods, with a 2.5% lower delivery tax than comparable Los Angeles dispensaries. For adult-use consumers and medical patients who prefer home delivery.
• Cannabis Culture & Change Conference (CCCC) An industry conference focused on cannabis policy, science, design, and the intersection of LGBTQ+ rights with cannabis legalization history. For cannabis industry stakeholders, advocates, and community members.
• Emerald Village Branded Merchandise Cannabis-culture-inspired branded apparel and merchandise (including West Hollyweed, Los Cannabis, Mota, and City Edition Pride designs) sold through a Zazzle storefront. For cannabis tourists, fans, and community supporters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• City of West HollywoodcoreStrategic or Co-development Partner · 28 February 2026Official municipal partner for the inaugural Cannabis Culture & Change Conference held at West Hollywood city council chambers. The city provides support through elected official participation and hosting the event at civic facilities.
• Queer in CannabiscoreStrategic or Co-development PartnerNonprofit founder Rich Magaña presented the documentary 'Join the Club' about cannabis activist Dennis Peron at the CCCC event. The organization focuses on LGBTQ+ representation in the cannabis industry.
• Los Angeles NORMLcoreStrategic or Co-development PartnerLA NORML executive director Ian Rassman participated in the panel discussion on Gay Liberation & Cannabis Legalization. NORML advocates for cannabis policy reform at the local and state level.
• Cannabis Chamber of CommercecoreStrategic or Co-development PartnerPartner organization supporting the CCCC event and advocating for cannabis business interests in Los Angeles area.
• BudistcoreStrategic or Co-development PartnerBudist co-founder Jocelyn Sheltraw moderated the Design and Storytelling panel at CCCC. Budist is a media company covering cannabis culture.
• International Cannabis Business ConferenceminorStrategic or Co-development PartnerPartner organization for the Cannabis Culture & Change Conference, bringing international cannabis industry perspective to the event.
• Los Angeles BlademinorGTM or Marketing PartnerLGBTQ+ focused media outlet partner covering the CCCC event and cannabis culture topics relevant to the community.
• Hiii MagazineminorGTM or Marketing PartnerMedia partner covering cannabis culture and LGBTQ+ topics, participating in the CCCC event as a partner.
• High at 9 NewsminorGTM or Marketing PartnerCannabis-focused news media partner for the Cannabis Culture & Change Conference.
• Planted PodcastminorGTM or Marketing PartnerPodcast partner covering cannabis industry topics, participating as an event partner.
• Brownie Mary DemocratsminorStrategic or Co-development PartnerPolitical advocacy organization focused on cannabis reform; founder Lanny Swerdlow participated in the Gay Liberation & Cannabis Legalization panel at CCCC.
• Trojan Cannabis NetworkminorStrategic or Co-development PartnerPartner organization for the Cannabis Culture & Change Conference representing cannabis business interests.
• UCLA CannaClubminorStrategic or Co-development PartnerStudent organization partner for CCCC event, representing academic interest in cannabis science and policy.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MedMen: Multi-state cannabis retailer with a West Hollywood location at 8208 Santa Monica Blvd that is part of Emerald Village's dispensary network. Comparable as a vertically branded retail dispensary operator in California adult-use markets.
• Calma West Hollywood: Immersive atmosphere dispensary at 1155 N. La Brea Avenue, Emerald Village partner dispensary (currently temporarily closed). Comparable elevated-experience cannabis retail format in the same trade area.
• Urbn Leaf: The only licensed dispensary on the Sunset Strip (8477 Sunset Blvd), part of Emerald Village's network. Comparable multi-location California adult-use retailer with premium positioning.
• The Woods West Hollywood: Sun-grown organic flower dispensary at 8271 Santa Monica Blvd, hosts the Ganja Garden consumption lounge; integral Emerald Village partner. Comparable curated, lifestyle-positioned cannabis retail.
• The Artist Tree: Art-gallery-style cannabis dispensary at 8625 Santa Monica Blvd in West Hollywood; one of Emerald Village's partner dispensaries. Comparable as a premium, experience-driven retail format.
• Green Qween: One of the first LGBTQ+-owned dispensaries in West Hollywood's Rainbow District at 802 N San Vicente Blvd. Comparable as a values-aligned, community-rooted cannabis retailer in the same trade area.
• PleasureMed: Modern apothecary cannabis dispensary at 7718 Santa Monica Blvd; partners with Emerald Village and also hosts the Eire consumption lounge. Comparable premium curated-flower retail model.
• Off The Charts: Premium cannabis product retailer on Santa Monica Blvd hosting the Private Reserve consumption lounge; operates within Emerald Village's network. Comparable multi-format dispensary-and-lounge operating model.

Emerging players

• STIIIZY: Vertically integrated California cannabis brand with proprietary retail storefronts. Comparable to Emerald Village's premium-brand retail model with an emphasis on consistent customer experience.
• Cookies: California-originated cannabis brand and retail operator building flagship destination stores in major metros. Comparable as a brand-driven, experience-led cannabis retail concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/emeraldvillageweho
• LinkedInlinkedin.com/company/emerald-village-west-hollywood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Village West Hollywood