Trojan Horse Cannabis

What Trojan Horse Cannabis does

Trojan Horse Cannabis, now operating under the brand High Spirits, is a Commerce City, Colorado-based consumer products company that formulates, manufactures, and sells hemp-derived Delta-9 THC beverages and gummies. Founded around 2019-2020 by Chris Fontes (CEO and Founder), the company holds a first-mover position in the federally legal hemp-derived Delta-9 THC category under the 2018 Farm Bill, having obtained the first legal opinion for such products and been the first to commercialize gummies and canned beverages in the segment. Its core technology centers on stable, consistently dosed hemp-derived Delta-9 THC formulations in both edible (gummy) and beverage (canned) formats, positioned as a functional, alcohol-free alternative for adult consumers.

The company monetizes through one-time direct product sales to adult consumers via its Shopify-based e-commerce storefront (drinkhighspirits.com) and through a B2B2C channel via distributors and retailers. Marketing is primarily founder-led via LinkedIn, supported by a referral coupon program (25% off first order) and direct customer service by phone and email. The business is privately held and bootstrapped, with no disclosed institutional funding, 7 employees, and operations concentrated in the United States.

In 2024 the company executed a full rebrand from Trojan Horse Cannabis to High Spirits, migrating its e-commerce platform from WordPress to Shopify and consolidating all SKUs under the new brand identity after a 12-month supply chain overhaul intended to resolve chronic stockouts. The rebrand explicitly aimed to broaden appeal beyond the original counterculture positioning toward a more mainstream alcohol-replacement consumer.

Name

Trojan Horse Cannabis

Legal name

High Spirits

Website

https://trojanhorsecannabis.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Trojan Horse Cannabis, operating as High Spirits, is a Colorado-based DTC company that formulates and sells federally legal hemp-derived Delta-9 THC beverages and gummies to US adult consumers via Shopify e-commerce and distributor/retailer channels.

Ownership category

akta.pro rank

Product category

Hemp-Derived THC Beverages and Edibles

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Hemp-derived THC beverages
• Delta-9 THC gummies
• Functional cannabis drinks
• Hemp THC edibles
• Alcohol alternative beverages

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling hemp-derived Delta-9 THC beverages (cans) and gummies directly to adult consumers via e-commerce, as well as through distributors and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trojan Horse Cannabis (now operating as High Spirits) manufactures and sells federally legal, hemp-derived Delta-9 THC products in two formats: canned beverages and gummy edibles. Products are sold direct-to-consumer through a Shopify e-commerce site and through distributors and retailers to adult consumers in the United States seeking a cannabis-based alternative to alcohol.

Product overview

Trojan Horse Cannabis, now operating under the rebranded name High Spirits, is a functional beverage and edible company. The product portfolio consists of two core offerings: High Spirits Beverages (Delta-9 THC drinks in cans, the company's newer product line) and High Spirits Gummies (Delta-9 THC edible gummies, originally launched under the Trojan Horse Cannabis brand). Both product lines share the same hemp-derived Delta-9 THC formulations and are now unified under the High Spirits brand identity. The company also maintains its legacy Trojan Horse Cannabis brand name for historical context, though all active products have transitioned to the High Spirits branding.

Differentiator

Problem solved

Functional benefit

Products and services

• High Spirits Beverages (Hemp-Derived Delta-9 THC Cans) Canned beverages infused with hemp-derived Delta-9 THC, marketed as a functional, alcohol-free alternative that delivers uplifting, intoxicating effects in a dose-controlled format for adult US consumers.
• High Spirits Gummies (Hemp-Derived Delta-9 THC Edibles) Hemp-derived Delta-9 THC gummy edibles originally introduced under the Trojan Horse Cannabis brand and now sold under the High Spirits brand, intended for adult consumers seeking a familiar edible format of federally legal THC.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mood (Kadenwood Brands): Mood produces functional beverages with adaptogens and hemp-derived cannabinoids. Directly comparable to High Spirits on the crossover between functional beverages and hemp-derived THC, and overlapping target consumer.
• Keef Brands: Keef (Keef Brands) is a long-standing cannabis-infused beverage producer offering a range of THC sodas and drinks. Competes with High Spirits on THC beverage format and adult-use cannabis consumer base.
• Wunder: Wunder makes cannabis-infused sparkling waters and other beverages targeting adult consumers. Closely comparable to High Spirits on product format, customer segment, and hemp-derived THC positioning.
• Cann: Cann produces low-dose THC-infused social tonics and is one of the most prominent cannabis beverage brands. Directly competes with High Spirits in the canned hemp-derived THC beverage category serving adult consumers seeking alcohol alternatives.
• cycling '89: cycling '89 produces hemp-derived THC seltzers in cans positioned as a cleaner alternative to alcohol. Highly comparable to High Spirits on product format, hemp-derived THC formulation, and DTC + retail distribution.

Emerging players

• Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens and nootropics for mood and relaxation. Adjacent competitor in the broader 'better than alcohol' functional-beverage category that High Spirits targets.
• De Soi: De Soi produces non-alcoholic adaptogenic sparkling drinks positioned as sophisticated alcohol alternatives. Comparable to High Spirits on the functional-beverage, alcohol-replacement value proposition, though without the THC component.

Broad incumbents

• Lagunitas Hi-Fi Hops (Molson Coors): Lagunitas Hi-Fi Hops is a cannabis-infused IPA launched by Lagunitas Brewing (Molson Coors). Broad incumbent offering THC beverages backed by major beverage-industry distribution, putting it in direct competition with High Spirits on shelf space.
• Pabst Labs: Pabst Labs is the cannabis beverage arm of Pabst Brewing Company, developing THC-infused drinks leveraging Pabst's mass-market beverage distribution. Represents the kind of well-capitalized incumbent High Spirits competes against.

Others

• Vertosa: Vertosa is a cannabis emulsion technology supplier that enables beverage and edible manufacturers to formulate stable, fast-acting cannabinoids. Relevant ecosystem participant because High Spirits' canned beverage stability depends on similar emulsion technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trojanhorsecannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trojan Horse Cannabis