Ondernemen Met Personeel

What Ondernemen Met Personeel does

Ondernemen Met Personeel is a Dutch web-based content platform that provides practical information, news, and expert-authored articles to small and medium-sized business owners in the Netherlands who employ staff. The platform is organized along two axes: the full employee lifecycle (Oriënteren, Aannemen, Administreren, Motiveren, Ontslaan) and six industry verticals (Bouw, Detailhandel, Groothandel, Horeca, Persoonlijke dienstverlening, Zakelijke dienstverlening). Content is published in Dutch, distributed via a free weekly newsletter to over 21,000 subscribers, and surfaced through organic search, LinkedIn, X/Twitter, and YouTube. The site also hosts a postcode-based 'Vind adviseur' tool that connects visitors to De Goudse insurance advisors.

Name

Ondernemen Met Personeel

Legal name

VCSW B.V.

Website

https://ondernemenmetpersoneel.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

HR Content and Advisory Services

NAICS

Professional Employer Organizations (561330), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

akta.pro secondary industries

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Time, Attendance & Leave Management Outsourcing (T&A, Absence, FMLA) (BPACAKAF)

Keywords

• HR content platform
• Employment law guidance
• Personnel management advice
• Payroll administration services
• Employee insurance referrals

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels8 records

Core offering

Ondernemen Met Personeel is a Dutch online information platform that provides practical HR guidance, news, and articles to SMB entrepreneurs managing employees. Content is organized by employee lifecycle stage (Oriënteren, Aannemen, Administreren, Motiveren, Ontslaan) and by industry branch (Bouw, Detailhandel, Groothandel, Horeca, Persoonlijke dienstverlening, Zakelijke dienstverlening), and the platform drives referrals to partner services including De Goudse insurance, Pay-Check payroll administration, and Kijk op Verzuim absence management.

Product overview

Ondernemen Met Personeel is an informational platform providing HR guidance for Dutch entrepreneurs across six industries (construction, retail, hospitality, wholesale, personal services, business services). The platform connects related service brands including Pay-Check (payroll administration since 2008, now part of VCSW as of December 2025) and Kijk op Verzuim (absence management with VIER Analyse methodology). These services are offered through business partnerships with De Goudse insurance and other HR-related service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ondernemen Met Personeel platform A Dutch online information hub that provides SMB entrepreneurs with practical HR guidance, news, and articles covering hiring, managing, motivating, administering, and dismissing employees. Content is organized by employee lifecycle stage and by six industry branches (construction, retail, wholesale, hospitality, personal services, business services). Includes a postcode-based insurance advisor finder tool and a free weekly newsletter with 21,000+ subscribers.
• Pay-Check payroll administration A payroll service bureau (loonservicebureau) that supports Dutch SMB entrepreneurs and accounting/administration firms with salary administration. Offers a switching service, online dashboards for salary/time/absence management, and 24/7 access to payslips. Featured as a partner service on the Ondernemen Met Personeel platform.
• Kijk op Verzuim absence management A service that brings structure, overview, and control to organizational absence management (verzuimbeheer) using the VIER Analyse (For Insight And Control) method to identify the financial costs of absence and develop practical HR and Finance agendas. Featured as a partner on Ondernemen Met Personeel for SMB entrepreneurs seeking absence management solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• VCSWcoreStrategic or Co-development PartnerVCSW B.V. is the owner and initiator of Ondernemen Met Personeel. It is a subsidiary of De Goudse Verzekeringen and a specialist in social legislation and regulations. Effective 1 February 2026, VCSW became the new owner of the Ondernemen Met Personeel platform, taking over from De Goudse. The platform's contact address and privacy/cookie policies reference VCSW B.V. at Bouwmeesterplein 1, 2801 BX Gouda. VCSW also acquired Pay-Check in December 2025, bundling payroll administration expertise with broader HR support and data-driven insights.
• De Goudse VerzekeringencoreGTM or Marketing PartnerDe Goudse (Goudse Verzekeringen) is the primary insurance partner referenced throughout the platform. The site features a 'Top 5 verzekeringen' section promoting De Goudse products including verzuimverzekering (absence insurance), aansprakelijkheidsverzekering (liability insurance), Anw-pensioen, WIA-verzekering, and arbeidsongeschiktheidsverzekering (AOV). The platform includes partner logos, an advisor finder tool connecting visitors to De Goudse insurance advisors, and article content extensively citing De Goudse products and premium calculation examples. Prior to February 2026, De Goudse owned the platform directly.
• Pay-CheckcoreChannel Partner/ Reseller/ DistributorPay-Check is a payroll service bureau (loonservicebureau) supporting Dutch SMB entrepreneurs and accounting/administration firms with salary administration since 2008. It offers a switching service, online dashboards for salary/time/absence management, and 24/7 access. Since December 2025, Pay-Check has been part of VCSW, aligning with Ondernemen Met Personeel's broader HR content ecosystem. Pay-Check is featured as a partner on the platform.
• HR NavigatorminorChannel Partner/ Reseller/ DistributorHR Navigator is listed as a partner on Ondernemen Met Personeel, providing HR software and tools to Dutch entrepreneurs. The partnership extends the platform's ecosystem of HR service recommendations beyond content into software tooling.
• Kijk op VerzuimminorChannel Partner/ Reseller/ DistributorKijk op Verzuim is featured as a partner platform that brings structure, overview, and control to organizational absence management (verzuimbeheer). It uses the VIER Analyse (Voor Inzicht En Regie) method to identify financial costs of absence and develop practical HR and Finance agendas. Partnered with Ondernemen Met Personeel to extend reach to SMB entrepreneurs seeking absence management solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Intermediair.nl: Dutch online career, HR, and employer-branding content platform. Comparable as a content-led platform addressing Dutch HR professionals and employers with editorial, jobs, and employer resources, though focused more on recruitment than SMB HR operations.
• Nationale Vacaturebank: Leading Dutch job board and employer resource platform owned by DPG. Comparable as a content-and-tools hub serving Dutch employers on hiring, employment law, and HR topics, and competes for the same SMB employer attention that Ondernemen Met Personeel captures via its newsletter.
• Ondernemersplein (Kamer van Koophandel): Official Dutch Chamber of Commerce information platform for entrepreneurs, covering HR, legal, tax, permits, and subsidies. Closest public-sector analog to Ondernemen Met Personeel's SMB information hub model and a direct competitor for Dutch SMB attention.
• MKB Servicedesk: Dutch online resource hub providing practical information, templates, and tools for SMB entrepreneurs on HR, legal, tax, and compliance topics. Operates the same content-plus-referral model for the same Dutch SMB audience that Ondernemen Met Personeel targets.

Broad incumbents

• AFAS Software: Leading Dutch HR, payroll, and ERP software vendor serving SMBs and mid-market. Comparable in addressing the same Dutch SMB HR/payroll buyer with practical content, tooling, and embedded services, and competes for the same wallet Ondernemen Met Personeel's content drives into partner products.
• Loket.nl: Dutch payroll and HR SaaS provider targeting SMBs and accounting firms, owned by Visma. Operates in the same Dutch SMB HR/payroll space that Ondernemen Met Personeel readers are being referred to through Pay-Check and adjacent services.
• SD Worx: European HR, payroll, and workforce management provider active across Benelux. Comparable in combining payroll/HR services with country-specific regulatory expertise for SMB and mid-market employers, similar to the VCSW/De Goudse ecosystem around Ondernemen Met Personeel.
• Visma | Raet: Major Dutch HR and payroll software provider serving mid-market and enterprise. Competes for the same Dutch HR/employment administration wallet and is frequently cited in Dutch SMB HR content as an alternative solution.

Others

• Wolters Kluwer (Loon & HR / Checklist): Wolters Kluwer's Dutch division provides authoritative legal, tax, and HR information products and software for SMBs and professionals, including employment law commentary. Comparable as a content-and-tools provider serving Dutch HR and SMB decision-makers, though at a much larger enterprise scale.

Regional players

• Acerta: Belgian HR, payroll, and social legislation services provider owned by the White & Yellow Cross. Analogous to VCSW in combining social-legislation expertise with payroll services for SMBs, making it a comparable HR-content-and-services ecosystem in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metpersoneel
• YouTubeyoutube.com/channel/UCiXFWoeSVdqbY1clBrWyJIA
• LinkedInlinkedin.com/company/ondernemenmetpersoneel-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ondernemen Met Personeel