Clean Agency

What Clean Agency does

Clean Agency is a Los Angeles- and Ventura-based sustainability consulting firm founded in 2002 by Seri McClendon that delivers environmental assessment, sustainability strategy, and green marketing services to enterprise clients. The firm offers Life Cycle Assessments (LCA), Environmental Product Declarations (EPD) with third-party verification, sustainability strategy and program development, sustainable procurement advisory, GRI sustainability reporting, green marketing communications, and stakeholder training. Its client base spans fashion and apparel (Allbirds, Reformation, Ettitude, Gia), food and beverage (Nestlé USA, Frito-Lay), toys and entertainment (Disney, Mattel), technology (Cisco), hospitality and gaming (Caesars Entertainment), manufacturing (Pelican), and NGOs (World Resources Institute), as well as government engagements.

The firm's technical core combines traditional ISO 14040/14044-compliant LCA and EPD methodology with custom web-based software tools developed in-house. Notable productized assets include RefScale (a consumer-facing carbon and water footprint tool built for Reformation) and a multi-user product optimization dashboard for Allbirds that enables scenario modeling across material blends, manufacturing processes, and geographies. Clean Agency has begun adopting AI to assist with select LCA requirements and EPD report generation, though no proprietary models or research pipeline has been disclosed. The team is small (11-50 employees) and includes GRI-certified third-party verifiers, with a research director holding 7+ years of LCA and 8+ years of EPD verification experience.

Clean Agency operates a project-based professional services revenue model with quote-based, non-publicly disclosed pricing. Its go-to-market is direct sales-led, supported by content marketing (blog, case studies), email newsletters, LinkedIn, and earned media coverage in Forbes, Fast Company, The Guardian, and Entrepreneur Magazine. The firm is privately held, founder-owned, and bootstrapped, with no disclosed institutional funding rounds; it has received a $250,000 California Department of Conservation development grant. Its recognized credentials include an EPA-Design Award for Professional Innovation in Cradle-to-Cradle design and inclusion on multiple regional and industry best-of lists.

Name

Clean Agency

Legal name

Clean Agency

Website

https://cleanagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Agency is a Los Angeles-based sustainability consulting firm founded in 2002 that delivers life cycle assessments, EPD verification, sustainability strategy, and green marketing services to enterprise clients across fashion, food and beverage, technology, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEUAHAJAF

Product Sustainability & LCA/EPD (Eco-design, PCF)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

SECONDARYEUAIANAH

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

SECONDARYEUAHABAF

Environmental Compliance Audits & Management System Audits (EHS Audits, ISO 14001/45001 Compliance Audits)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Regulatory Compliance & Auditing (Air, Water, Waste)

Keywords

• Sustainability consulting
• Life cycle assessments
• Environmental product declarations
• Green marketing services
• Corporate sustainability strategy

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sustainability Consulting Services: Professional consulting services including sustainability strategy development, LCA assessments, EPD verification, and green marketing communications. Revenue is generated through project-based engagements with clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clean Agency is a sustainability consulting firm that delivers Life Cycle Assessments (LCAs), Environmental Product Declarations (EPDs), third-party LCA verification, sustainability strategy development, sustainable procurement and supply chain advisory, and green marketing communications to enterprise clients. The firm also develops custom web-based LCA tools and AI-enhanced EPD generation capabilities to help clients measure environmental impacts and communicate sustainability to consumers.

Product overview

Clean Agency is an award-winning sustainability consulting firm offering a unified portfolio of environmental assessment and green marketing services. The core offerings center on Life Cycle Assessments (LCA) and Environmental Product Declarations (EPD) with third-party verification capabilities, complemented by strategic sustainability planning, sustainable procurement and supply chain strategy, and industry benchmarking services. The consulting practice also encompasses GRI-certified sustainability reporting, green marketing and communications, stakeholder engagement and training programs, product labeling guidance, and sustainable packaging design and evaluation. Additionally, the firm develops customized web-based LCA tools for clients such as RefScale for Reformation and proprietary optimization dashboards for Allbirds, enabling data-driven sustainability decision-making throughout supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Cycle Assessments (LCA) ISO 14040 and 14044-compliant Life Cycle Assessments that measure and quantify environmental impacts including carbon, water, energy, and waste across a product's life cycle stages, delivered to enterprise clients seeking credible environmental impact data.
• Environmental Product Declarations (EPD) End-to-end Environmental Product Declaration services including LCA performance, EPD creation following product category rules (PCRs), and defense during verification processes, enabling clients to publish standardized environmental product disclosures.
• LCA Third Party Verification Third-party verification of existing LCAs and technical assessments following ISO 14040 and 14044 standards, ensuring secure data, accurate calculations, and valid conclusions for client sustainability claims.
• Sustainability Strategic Planning Evaluation and development of current sustainability measures with strategic planning for the future in a rapidly evolving business landscape, designed to enhance business resilience and competitiveness.
• Sustainable Procurement & Supply Chain Strategy Supply chain impact assessment and purchasing policy development to evaluate and reduce environmental impacts throughout the value chain.
• Industry Benchmarking Analysis of sustainability strategies and learning from industry leaders and laggers to identify best practices within a particular sector.
• Sustainability Reporting & Verification GRI-certified sustainability reporting services with third-party verification to help organizations begin or continue their sustainability reporting journey.
• Green Marketing Cause-based campaigns and sustainability messaging marketing around products or company programs, designed to drive conscious consumers to products and services.
• Stakeholder Engagement & Training Programs Workshops and training programs for cross-functional teams to set, measure, and develop sustainability goals through specialized sustainability training plans.
• Product Labeling and Recycling Communication Expert guidance on correct product labeling and consumer communication about recycling options, leveraging expertise in current NGO tracking and government regulations.
• Industry and Market Research Research services including sustainability SWOT analysis to learn from trends and leaders within specific industries and regions.
• Recyclability Research & Recycling Networks Evaluation of recycling communications and identification of outlets and organizations that may benefit from reusing a company's waste stream.
• Sustainable Packaging Design & Evaluation Packaging impact assessment services to determine environmental impacts of packaging improvements before or after production, based on extensive packaging industry experience.
• RefScale Consumer Footprint Tool Web-based consumer-facing LCA tool created for Reformation that shows the carbon and water footprint of products and how impacts compare to conventional clothing, enabling transparent consumer communication about product sustainability.

Quantifiable outcome

• An ettitude sheet set saves 52% in GHG emissions over a conventional cotton sheet set
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• World Resources Institute (WRI)coreStrategic or Co-development PartnerProject POTICO is a partnership between NewPage (corporate sponsor), WRI (NGO), and Clean Agency to create sustainable palm oil plantations on degraded lands in Indonesia, preventing clearing of virgin forests. Clean provided copywriting, design, programming, promotional materials, campaign microsite, presentations, and newsletters.
• NewPagecoreStrategic or Co-development PartnerCorporate sponsor for Project POTICO partnership with WRI and Clean Agency, funding sustainable palm oil plantation development on degraded Indonesian lands.
• Leading Universities and Industry AssociationsminorStrategic or Co-development PartnerConnected through partnerships with leading universities and industry associations to solve client sustainability problems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anthesis Group: Anthesis is a global sustainability consultancy that provides LCA, EPD, and strategic sustainability services to consumer brands, overlapping directly with Clean Agency's consulting practice across fashion, F&B, and packaging clients.
• Sphera: Sphera is a direct peer offering enterprise-grade LCA software (GaBi) alongside ESG and sustainability consulting services, competing head-on with Clean Agency in ISO-compliant LCA/EPD delivery and product carbon footprint tooling.
• Antea Group: Antea Group is a direct peer environmental and sustainability consultancy providing ESG advisory, EHS compliance, and LCA-adjacent services to multi-site enterprise clients.
• Quantis: Quantis is a direct peer focused on environmental impact assessments, including ISO-compliant LCAs, product carbon footprints, and sustainability strategy for consumer goods companies, closely mirroring Clean Agency's positioning.
• Pure Strategies: Pure Strategies is a boutique sustainability consultancy serving consumer brands with strategy, supply chain, and LCA-aligned services, directly comparable to Clean Agency in scale and segment focus.
• BSR (Business for Social Responsibility): BSR is a direct peer sustainability consultancy helping brands with ESG strategy, sustainable supply chains, and stakeholder engagement, addressing the same enterprise RFPs that Clean Agency pursues.
• SCS Global Services: SCS Global Services is a direct competitor on third-party LCA verification and EPD certification services, serving overlapping enterprise clients seeking ISO 14040/14044-conformant verifications.
• Climate Earth: Climate Earth is a peer firm specializing in LCA and EPD implementation programs in North America, and is the prior employer of Clean Agency's Research Director Hossein Tavakoli.

Emerging players

• Watershed: Watershed is an emerging carbon accounting and sustainability platform that competes for the same enterprise customers by automating footprint calculations that Clean Agency delivers via service-based engagements.

Broad incumbents

• ERM (Environmental Resources Management): ERM is a large global environmental consultancy offering sustainability strategy, LCA/EPD, and supply chain services; competes with Clean Agency on enterprise mandates but operates at materially greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cleanagency
• Xx.com/cleanagency
• Facebookfacebook.com/CLEANagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Agency