What Pure Strategies does

Pure Strategies is a privately-held, founder-owned sustainability consulting firm founded in 1998 by Tim Greiner and Robert Kerr and headquartered in Gloucester, Massachusetts. The firm delivers customized advisory services across four practice areas — Strategy, Climate, Nature, and Circularity — to enterprise clients in retail, food and agriculture, consumer products, apparel, and automotive. Services span double materiality assessments, GHG inventories, science-based targets (SBTi/SBTN), FLAG emissions, TNFD/LEAP nature risk assessments, life cycle assessments, sustainable chemistry and chemical footprinting, sustainable packaging, and Extended Producer Responsibility compliance.

The firm operates a proprietary supplier-collaboration SaaS called Pure Supply™, recommended by the Science Based Targets initiative, and complements consulting with the Nature Action Forum cohort program, the EPR Readiness Accelerator paid training, and a steady cadence of original research reports (Planet-Forward, Realizing Sustainable Packaging, Nature Navigator). Go-to-market is sales-led and relationship-driven, with named enterprise clients including Walmart, Ahold Delhaize USA, Ben & Jerry's, Toyota Motor North America, Stonyfield Organic, Everlane, Seventh Generation, Dollar Tree, Counter, and MegaFood — several relationships spanning decades. Pure Strategies is a certified B Corporation, co-founder of the Chemical Footprint Project, an early SBTN corporate engagement member, and a TNFD Forum participant, and is technology-agnostic via formal partnerships with PlanetFWD, Watershed, HowGood Latis, and Earth Blox. The firm is bootstrapped, reports no external funding rounds, and operates with a bench of approximately 18 named professionals.

Name

Pure Strategies

Legal name

Pure Strategies, Inc.

Website

https://purestrategies.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Strategies is a bootstrapped, B Corp-certified sustainability consultancy founded in 1998 that advises enterprise clients in retail, food, apparel, and automotive on climate, nature, circularity, and supply-chain sustainability programs, anchored by long-term relationships with Walmart, Ahold Delhaize, Toyota, and Stonyfield.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Environmental Consulting Services (54162), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Standards, Certification & Compliance (RECs/GOs, sustainability reporting) (EUAMANAJ)

Keywords

• Sustainability consulting
• Climate strategy
• Nature biodiversity
• Sustainable packaging
• Supply chain sustainability

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability Consulting Services: Pure Strategies generates revenue through customized sustainability consulting engagements. Services span strategy development, climate risk assessments, nature impact assessments, sustainable packaging programs, and supply chain optimization. Projects are tailored to client needs and delivered by expert consultants. Some clients have been engaged for multiple years, with some relationships spanning decades.
2. Training Programs: The company offers web-based training programs such as the EPR Readiness Accelerator at $500 per participant. These training sessions cover regulatory compliance, data reporting requirements, and business opportunities.
3. Research Reports: Pure Strategies publishes original research reports including Nature Navigator, Realizing Sustainable Packaging, Planet-Forward Strategies, and others. These reports are available for download with registration, serving both as thought leadership and potential revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pure Strategies provides customized sustainability consulting services across strategy, climate, nature, and circularity for enterprise clients. Offerings include materiality assessments, GHG inventories, science-based targets, nature risk assessments, sustainable packaging and EPR compliance, and supplier engagement, supported by the proprietary Pure Supply™ software platform and complemented by training programs and research publications.

Product overview

Pure Strategies is a sustainability consulting firm offering a portfolio of advisory services and one software platform. Core consulting services cover Strategy, Climate, Nature, and Circularity. The proprietary Pure Supply™ platform provides supplier engagement software for climate programs. Additional offerings include the Nature Action Forum (cohort training program) and the EPR Readiness Accelerator (web-based training). The portfolio is delivered through expert consulting with technical tools and software integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Sustainability strategy development services including materiality and double materiality assessments, baseline analysis, priority identification, and target development for companies across products and supply chains.
• Climate Consulting Climate strategy services including corporate carbon inventories, science-based targets (SBTi), climate risk assessments, decarbonization planning, and TCFD/IFRS-aligned climate risk reviews.
• Nature Consulting Nature and biodiversity strategy services including risk assessments for biodiversity, water, forests, and land; TNFD and LEAP assessments; and SBTN-aligned nature targets.
• Circularity Consulting Circular economy and packaging sustainability services including Extended Producer Responsibility (EPR) support, sustainable packaging strategies, life cycle assessments, and sustainable chemistry programs.
• Pure Supply™ Platform Supplier collaboration software platform that enables companies to engage and empower suppliers with tools, guidance, and support for climate and sustainability programs. Features include an online platform for automation and scalability, multi-stage supplier journey, educational resources library, expert advisory support, standardized assessments and data collection, customizable dashboards, and multi-program management.
• Nature Action Forum Six-month cohort program for corporate sustainability professionals working to advance nature progress. Includes monthly workshops covering nature assessment approaches, target-setting, implementation actions, and disclosure frameworks such as TNFD.
• EPR Readiness Accelerator 3-part web-based training program to help companies prepare for U.S. Extended Producer Responsibility packaging laws. Covers regulatory compliance, data reporting requirements, and eco-modulation opportunities. Sessions cost $500 per participant.

Quantifiable outcome

• Seventh Generation achieved 84% of products and packaging bio-based or made from post-consumer recycled content
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

24 partnerships are on record, tiered core and minor.

• Accountability Framework initiative (AFi)coreStrategic or Co-development PartnerA global coalition providing a roadmap for ethical supply chains in agriculture and forestry. Pure Strategies is a recognized AFi delivery partner, bringing AFi resources and guidance to advise clients on aligning with global best practices on ethical forest and agriculture supply chains.
• Planet FWDcoreTechnology or IntegrationPartnership combining best-in-class climate and nature consulting with fast, flexible and decision-ready emissions data. Planet FWD is a sustainability management platform providing emissions data to help prioritize climate action and prove impact.
• Earth BloxcoreTechnology or IntegrationSaaS platform delivering climate and nature analytics from satellite data. Helps businesses assess risks, monitor biodiversity, and comply with disclosure frameworks by turning complex geospatial data into actionable insights. Used by Pure Strategies for nature risk assessments.
• Science Based Targets Network (SBTN) Corporate Engagement ProgramcoreStrategic or Co-development PartnerPure Strategies was a first corporate engagement member of SBTN and contributed to development of SBTN methods and guides. Participants gain early access to tools, pilot methodologies, and provide feedback to shape approaches for biodiversity and ecosystem impact reduction.
• PlanetFWDcoreTechnology or IntegrationCarbon software partner for climate strategy support. Pure Strategies partners with PlanetFWD along with Watershed and HowGood Latis to help clients use technology to support their climate strategies.
• WatershedcoreTechnology or IntegrationCarbon software partner for climate strategy support. Pure Strategies partners with Watershed along with PlanetFWD and HowGood Latis to help clients use technology to support their climate strategies.
• HowGood LatiscoreTechnology or IntegrationCarbon software partner for climate strategy support. Pure Strategies partners with HowGood Latis along with PlanetFWD and Watershed to help clients use technology to support their climate strategies.
• The Chemical Footprint ProjectcoreStrategic or Co-development PartnerPure Strategies co-founded the Chemical Footprint Project and is an Accredited Verifier. They work with CFP Survey Responders to review and verify responses and documentation prior to submission. The CFP is a scorecard for measuring corporate progress on safer ingredients and material health.
• Taskforce on Nature-related Financial Disclosures (TNFD)coreStrategic or Co-development PartnerPure Strategies is a member of the TNFD Forum, supporting efforts to develop and deliver a risk management and disclosure framework to help organizations report and act on nature-related risks with the aim of supporting a shift in global financial flows toward nature-positive outcomes.
• Forest Stewardship Council (FSC)minorStrategic or Co-development PartnerInternational nonprofit setting the gold standard for responsible forest management. FSC certification ensures forest products come from environmentally appropriate, socially beneficial, and economically viable sources.
• Cool Farm AllianceminorStrategic or Co-development PartnerScience-led, not-for-profit membership organization managing the Cool Farm Tool, a widely used calculator for measuring on-farm greenhouse gas emissions, carbon sequestration, biodiversity, and water use.
• Sustainable Packaging CoalitionminorStrategic or Co-development PartnerThe leading voice on sustainable packaging with a membership encompassing the entire supply chain.
• United Nations Global Compact (UNGC)minorStrategic or Co-development PartnerPure Strategies is a member of UNGC and has made a commitment to implement universal sustainability principles and support UN goals.
• Textile ExchangeminorStrategic or Co-development PartnerGlobal non-profit creating leaders in the preferred fiber and materials industry, positively impacting the climate by accelerating the use of preferred materials.
• The U.S. Plastics PactminorStrategic or Co-development PartnerCollaborative initiative led by The Recycling Partnership and World Wildlife Fund as part of the Ellen MacArthur Foundation's Plastic Pact Network, unifying stakeholder approaches across the plastics value chain.
• The Association of Plastics RecyclersminorStrategic or Co-development PartnerInternational trade association representing the plastics recycling industry, committed to the success of plastics recycling.
• Dairy Sustainability AllianceminorStrategic or Co-development PartnerMulti-stakeholder group from across the dairy supply chain committed to being leaders in sustainability, convened by the Innovation Center for U.S. Dairy.
• Climate CollaborativeminorStrategic or Co-development PartnerPure Strategies is a Climate Collaborative Ally, joining concerned businesses from the natural products industry to catalyze bold action and promote sound policy to reverse climate change.
• Coalition for Private Investment in ConservationminorStrategic or Co-development PartnerGlobal coalition mobilizing private capital for conservation, developing investment blueprints aligning financial returns with environmental benefits.
• Pet Sustainability CoalitionminorStrategic or Co-development PartnerPure Strategies is a member, committed to implementing sustainable business practices that minimize impact on the environment and communities.
• American Sustainable Business NetworkminorStrategic or Co-development PartnerNational membership organization amplifying the voice of sustainable businesses, advocating for policies supporting a regenerative economy, equity, and environmental stewardship.
• Certified B CorporationcoreStrategic or Co-development PartnerPure Strategies is a certified B Corporation, meeting the highest standards of social and environmental performance, transparency, and accountability. There are more than 1,400 Certified B Corporations in over 120 industries and 40 countries.
• The Sustainability ConsortiumminorStrategic or Co-development PartnerLou Tarricone is registered as a TSC Service Provider, qualified to assist with the full complement of TSC tool kits for consumer goods industry and retailers.
• GreenScreen®minorStrategic or Co-development PartnerPure Strategies is a licensed GreenScreen® Consultant offering services on how tools such as the GreenScreen Certified™ Standard for Textile Chemicals can support chemicals management and sustainability goals.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Anthesis Group: Anthesis is a global sustainability consulting firm with comparable service offerings across strategy, climate, nature, supply chain, and circularity. Similar boutique-to-mid-scale positioning serving enterprise clients, and overlapping capabilities (LCA, SBTi, regenerative agriculture, packaging) make it the closest direct comparable to Pure Strategies.
• GreenStep: GreenStep is a sustainability consulting firm serving consumer goods, retail, and food businesses on supply chain, packaging, and circularity. Overlap with Pure Strategies' apparel/food/retail vertical focus and EPR/packaging expertise makes it a direct peer.
• SCS Global Services: SCS Global Services provides third-party certification, auditing, and sustainability consulting across food, agriculture, packaging, and chemicals. Comparable in sustainable chemistry, packaging, and supply chain verification services that overlap Pure Strategies' circularity and chemical footprint work.
• BSR (Business for Social Responsibility): BSR is a long-standing sustainability advisory nonprofit serving major global enterprises across climate, human rights, and supply chain topics. Overlapping client base (retail, food, apparel) and similar advisory-led, multi-decade relationship model make it a direct peer.
• South Pole Group: South Pole is a climate solutions and sustainability advisory firm providing strategy consulting, carbon credit development, and corporate climate services. Comparable in serving enterprise sustainability buyers across climate strategy, Scope 3, and supply chain.
• EcoAct (an ENGIE company): EcoAct is a climate consulting and advisory firm offering carbon accounting, SBTi target setting, and climate strategy services to enterprises. Closely comparable in service mix, client type (large corporates), and pure-play climate/nature orientation.

Emerging players

• Watershed: Watershed is an enterprise carbon accounting and climate platform that bundles software with implementation services. Pure Strategies is a formal Watershed technology partner, and Watershed increasingly competes for the same corporate climate strategy wallet with a software-first delivery model.
• Sweep: Sweep is an ESG and carbon management software platform serving enterprise sustainability teams with embedded consulting. Comparable intersection of software + advisory, particularly for Scope 3 and supply chain programs that overlap with Pure Strategies' Pure Supply™ proposition.

Broad incumbents

• KPMG Sustainability Services: KPMG's sustainability advisory practice offers CSRD/ESRS assurance, SBTi target validation, and climate risk consulting to large enterprises. As a Big 4 incumbent, it competes for the same enterprise ESG mandates while offering audit and assurance adjacencies Pure Strategies cannot match.
• ERM (Environmental Resources Management): ERM is the world's largest pure-play sustainability and environmental consultancy, offering advisory services that overlap substantially with Pure Strategies' portfolio (climate, nature, supply chain, reporting). Functions as a broad incumbent with significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-strategies
• Xx.com/purestrategies

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Strategies