TestPilot

What TestPilot does

TestPilot (legal name TestPilot CPG) is a private, early-stage software company that operates an AI-enabled, simulated shopping platform targeting consumer packaged goods (CPG) brands. The platform enables brands to test product concepts, packaging, pricing, and competitive positioning by placing real, verified category buyers into simulated Amazon and Walmart (and forthcoming TikTok Shop) retail environments, where their clicks, scrolls, time-on-page, and purchase decisions are tracked. Results are delivered in 48-72 hours and analyzed by 'Robbie,' an AI-powered assistant that produces actionable recommendations rather than raw data.

The commercial model is usage-based with three tiers: a one-time test at $79/shopper (50-shopper minimum, $3,950 floor), a prepaid subscription at $49/shopper for 1,000+ shoppers (38% discount, 48-hour priority processing, rollover credits), and an enterprise tier with custom pricing for organizations running 10+ tests annually (unlimited tests, dedicated account manager, custom integrations, advanced analytics). Customers include both mid-market and notable enterprise CPG brands such as Quest Nutrition, Cholula, Shaz & Kiks, Jinx, Modica, Wondercide, and Bala Enzyme. The company is bootstrapped, founder-led by Allan Peretz, headquartered in Austin, TX, and operates with 1-10 employees. The company claims 89% correlation with actual market performance, 10x faster turnaround, and 40x lower cost versus traditional test markets, positioning itself as a substitute for focus groups and test markets in pre-launch product validation.

Name

TestPilot

Legal name

TestPilot CPG

Website

https://testpilotcpg.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

TestPilot is an AI-enabled simulated shopping platform that lets CPG brands test product concepts, packaging, and pricing with real category buyers in simulated Amazon and Walmart environments, delivering AI-powered recommendations in 48-72 hours.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods Testing Software

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)

Keywords

• CPG product testing
• Simulated shopper research
• Packaging design testing
• Price optimization software
• Consumer market research

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Per-Shopper Testing Fees: TestPilot charges on a per-shopper basis with tiered pricing. One-time tests start at $79/shopper with a 50-shopper minimum ($3,950/test). Prepaid subscription plans offer reduced rates at $49/shopper for organizations committing to volume. Enterprise custom pricing for high-volume testers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

TestPilot provides an AI-enabled pre-launch testing platform for consumer packaged goods (CPG) brands. Verified real category buyers shop in simulated Amazon and Walmart environments, where the proprietary AI assistant "Robbie" analyzes their behavioral data to deliver actionable go/no-go recommendations on product concepts, packaging, and pricing within 72 hours.

Product overview

TestPilot is a unified pre-launch testing platform for CPG (Consumer Packaged Goods) brands that simulates real shopping environments to predict product success before market investment. The core TestPilot platform enables brands to upload designs, recruit real category buyers, and receive AI-powered analysis through its Robbie assistant within 72 hours. The platform offers three simulation environments (Amazon, Walmart, and TikTok Shop Coming Soon) where products are tested against realistic competitive shelf contexts. Pricing is structured in three tiers: One-Time tests at $79/shopper for single tests, Prepaid Plan at $49/shopper for recurring testing with priority processing and multi-variant comparison features, and Enterprise tier with unlimited tests, custom integrations, and dedicated account management.

Differentiator

Problem solved

Functional benefit

Products and services

• TestPilot AI-powered pre-launch testing platform for consumer packaged goods (CPG) brands that uses verified real category buyers in simulated Amazon and Walmart shopping environments to evaluate new product concepts, packaging designs, and pricing decisions. The proprietary AI assistant Robbie analyzes behavioral data and delivers actionable go/no-go recommendations within 72 hours for a fraction of the cost and time of traditional physical test markets.

Quantifiable outcome

• 89% correlation with actual market performance vs 35% for focus groups
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationAmazon is one of two live simulated shopping environments available on the TestPilot platform. Real category buyers shop in a simulated Amazon environment as part of product testing, enabling brands to evaluate product performance in an Amazon retail context.
• WalmartcoreTechnology or IntegrationWalmart is one of two live simulated shopping environments available on the TestPilot platform. Real category buyers shop in a simulated Walmart environment as part of product testing, enabling brands to evaluate product performance in a Walmart retail context.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Highlight: Highlight is an AI-powered consumer research platform focused on qualitative video feedback and shopper interviews for CPG and retail brands. It is an emerging peer to TestPilot because it targets the same brand decision-makers seeking faster, AI-enabled alternatives to traditional qualitative research.
• EyeQuant: EyeQuant provides AI-based attention and emotion prediction for digital designs and packaging. It is an emerging peer to TestPilot because it addresses similar pre-launch decisioning for CPG packaging and creative, though with a narrower scope than full simulated shopping environments.
• Dragonfly AI: Dragonfly AI offers AI-driven visual attention prediction for CPG packaging and retail creative. It is an emerging peer to TestPilot because it applies AI to predict shopper response to packaging, an adjacent but overlapping capability within the CPG pre-launch testing workflow.

Broad incumbents

• Numerator: Numerator provides omni-channel consumer intelligence, combining first-party purchase data with survey panels for CPG brands. It overlaps with TestPilot's pre-launch validation use cases but sells a broader data and insights portfolio to enterprise brand teams.
• Ipsos: Ipsos is a global market research firm offering product testing, packaging research, and innovation testing through established panels. It serves the same CPG brand buyers as TestPilot and represents the traditional incumbent alternative on speed, cost, and methodology grounds.
• NielsenIQ: NielsenIQ is the dominant CPG market research incumbent offering retail measurement, panel data, and launch analytics. It is the primary traditional competitor TestPilot positions against on accuracy and cost, with much broader scale but slower, more expensive offerings.
• Kantar: Kantar is one of the world's largest market research and consulting firms, offering brand tracking, consumer panels, and product testing services for global CPG brands. It competes with TestPilot across the CPG launch validation and brand health categories, with greater scale but longer timelines.

Direct peers

• Suzy: Suzy is an AI-enabled consumer insights platform that connects brands directly to a network of vetted consumers for rapid survey-based and qualitative research. It is comparable to TestPilot as a tech-forward alternative to traditional market research firms targeting CPG and consumer brand decision-makers.
• Attest: Attest is a consumer research platform that provides brands with fast access to survey-based insights from a large international consumer panel. It competes with TestPilot in the on-demand consumer insight category, though it relies on surveys rather than simulated shopping environments.
• Behaviorally (formerly PRS): Behaviorally is a shopper-centric research firm specializing in packaging, in-store, and digital shopper behavior for CPG brands. It is directly comparable to TestPilot because both focus on predicting CPG purchase behavior using behavioral measurement rather than stated preference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/testpilot-cpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TestPilot