What Assured Home Nurshing does

Assured Home Nursing Services Inc. is a privately held, Michigan-based home care agency founded around 2000 and headquartered in Birmingham, MI, with a second office in Novi, MI. The company provides non-medical and skilled in-home care services to seniors and their families across Southeast Michigan, including 30+ locations spanning Macomb, Oakland, and Wayne Counties and the Detroit Metro Area. Its service portfolio comprises ten core lines: Alzheimer's and Dementia Care, 24-Hour Home Care, Personal Care, Companion Care, Diabetes Care, Cardiovascular Home Care, Stroke and Paralysis Care, Parkinson's Home Care, Medical Home Care, and Veteran Care, delivered by licensed and certified caregivers classified as CNAs, HHAs, and RNs.

The business model is professional-services based, with revenue generated per hour of caregiver service rather than through any technology platform or subscription product. Pricing is quote-based and not publicly disclosed; payment is accepted from multiple sources including Private Pay, Long-Term Care Insurance, Workers' Compensation, Auto Insurance, Reverse Mortgage, Medicaid, VA Benefits, and Private Trust, which diversifies funding channels but also exposes the agency to payer-mix shifts. Distribution is sales-led and locally executed through a free in-home consultation with a registered nurse, supported by phone outreach, a website contact form, organic social media, email newsletters, and community referrals. The company holds BBB accreditation and maintains memberships in HCAOA, the Parkinson's Foundation, and the American Society on Aging, and reports HIPAA-compliant privacy practices.

Operationally, Assured Home Nursing runs no proprietary technology platform, mobile application, or AI systems; its competitive position rests on caregiver licensing, 25+ years of local brand reputation, 200+ served clients, and disease-specific credentials such as the Parkinson's Foundation Community Partner in Care designation. Headcount is reported as 80+ caring staff plus 45+ specialized staff across the two offices, and the company markets itself as the self-claimed #1 Best Senior Care Services provider in Birmingham, MI, with a 5-star Google rating.

Name

Assured Home Nurshing

Legal name

Assured Home Nursing Services Inc.

Website

https://myassuredhomenursing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Assured Home Nursing is a privately held Michigan home care agency founded around 2000 that delivers licensed in-home senior care, including Alzheimer's, dementia, 24-hour, personal, and skilled nursing services, across 30+ Southeast Michigan locations from offices in Birmingham and Novi.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• In-home senior care
• Home health services
• Alzheimer's care
• Personal care assistance
• Veteran home care

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Care Services: Professional in-home care services provided by licensed and certified caregivers (CNAs, HHAs, RNs). Services range from companion care to 24-hour care and specialized medical home care.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Assured Home Nursing is a private home care agency that delivers licensed, in-home caregiving services to seniors across Southeast Michigan. Service offerings range from companion care and personal care to 24-hour care and specialized medical home care, addressing conditions such as Alzheimer's/dementia, Parkinson's, diabetes, cardiovascular issues, stroke recovery, and post-surgical needs. Care is provided by certified caregivers (CNAs, HHAs, and RNs) and tailored through personalized caregiver matching and free in-home consultations with registered nurses.

Product overview

Assured Home Nursing is a home care agency offering a comprehensive suite of in-home senior care services across Michigan. The company provides personalized caregiving ranging from 6 hours to 24 hours of care daily. The core service portfolio includes specialized care programs for Alzheimer's & Dementia, 24-Hour Home Care, Personal Care, Companion Care, Diabetes Care, Cardiovascular Home Care, Stroke & Paralysis Care, Parkinson's Home Care, Medical Home Care, and Veteran Care. These services are delivered by licensed and certified caregivers (CNAs, HHAs, and RNs) who provide both practical assistance with daily living activities and emotional support to help seniors age safely in place.

Differentiator

Problem solved

Functional benefit

Products and services

• Alzheimer's & Dementia Care In-home care for seniors with Alzheimer's or dementia, offering daily assistance, gentle support, and companionship to keep clients safe at home.
• 24 Hour Home Care Dedicated one-on-one caregiving provided continuously throughout the day and night for seniors who require ongoing assistance.
• Personal Care Assistance with activities of daily living such as bathing, cleaning, feeding, grooming, and household tasks to maintain comfort and independence at home.
• Companion Care Social engagement and light assistance with daily tasks designed to combat loneliness and provide emotional support for seniors.
• Diabetes Care In-home support for seniors managing diabetes, including glucose monitoring, medication guidance, and dietary assistance.
• Cardiovascular Home Care In-home care supporting heart health through vital sign monitoring, medication support, daily activity guidance, and emotional support for seniors with cardiovascular conditions.
• Stroke & Paralysis Care In-home assistance with mobility, exercises, and activities of daily living for seniors recovering from stroke or managing paralysis.
• Parkinson's Home Care Stage-appropriate in-home care that supports walking, balance, and essential daily activities for seniors living with Parkinson's Disease.
• Medical Home Care Skilled in-home medical care delivered by registered nurses, including health monitoring, IV therapy, wound care, and medication management.
• Veteran Care In-home care assistance for veterans and surviving spouses accessing VA benefits, including daily living support and health monitoring.

Quantifiable outcome

• Over 200 happy clients served
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Home Care Association of America (HCAOA)coreStrategic or Co-development Partner · 25 February 2026Assured Home Nursing became a member of HCAOA, an organization representing home care providers across the United States. The membership provides access to ongoing training, industry best practices, webinars, and discounted third-party caregiving programs to enhance caregiver performance.
• Parkinson's FoundationcoreStrategic or Co-development Partner · 8 February 2026Recognized as a Community Partner in Care by the Parkinson's Foundation, enabling the agency to offer specialized, personalized care tailored to the unique needs of seniors living with Parkinson's Disease, including support with physical challenges, therapy adherence, and daily living assistance.
• American Society on AgingcoreStrategic or Co-development PartnerProud member of the American Society on Aging, reflecting commitment to ethical and high-quality home care for seniors.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amedisys: Public home health and hospice provider with skilled nursing, therapy, and personal care services at national scale. Operates in Michigan and offers overlapping capabilities, but at much greater scale across a wider portfolio.
• Help at Home: Large PE-backed personal care services provider focused on Medicaid-funded in-home care across multiple states. Comparable service model and senior demographic, but operates at greater scale and is more Medicaid-centric.

Direct peers

• Right at Home: International in-home senior care franchise with services spanning companion, personal, and specialized dementia care. Operates in Michigan and competes for the same private-pay and insurance-funded family market.
• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, personal care, and pediatric/adult home health services. Comparable clinical home health services and Michigan presence, but with broader geographic and service scope.
• Senior Helpers: National senior home care franchise with Parkinson's, Alzheimer's, and chronic disease care programs. Operates throughout Michigan and competes on condition-specific expertise similar to Assured.
• Home Instead: Largest global franchise network focused on personal care, companionship, and Alzheimer's/dementia home care for seniors. Operates in nearly every U.S. metro including Michigan, directly competing for the same families Assured serves.
• Interim HealthCare: Franchise network providing home health, hospice, and personal care services across the U.S. including Michigan. Closely aligned on skilled nursing, personal care, and senior-focused service lines.
• Comfort Keepers: Senior in-home care franchise offering personal care, companionship, specialized dementia care, and 24-hour support. Comparable service portfolio and similar target families in the same Michigan metro markets.
• Visiting Angels: National franchise network providing companion care, personal care, and specialized dementia/Parkinson's home care. Closely comparable in service mix, target customer, and franchise-led local market delivery model.
• BrightStar Care: National home care and medical staffing franchise with private duty nursing, Alzheimer's/dementia care, and 24-hour services. Direct competitor to Assured's full-service in-home care model across similar condition specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myassured
• YouTubeyoutube.com/@assuredhomenursing
• Facebookfacebook.com/assuredhomenursing
• LinkedInlinkedin.com/company/assuredhomenursing
• Instagraminstagram.com/assuredhomenursing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Home Nurshing