Car Rental

Name

Car Rental

Legal name

CRC - Car Rental Company, Lda

Website

https://crcrental.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

CRC - Car Rental Company is a privately held Portuguese car rental operator based in Prior Velho near Lisbon Airport, serving leisure and corporate travelers with a diverse fleet — including electric vehicles — via online booking and a free airport shuttle.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Corporate & Government Contract Car Rental (THADAAAJ), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Airport car hire
• Vehicle fleet rental
• Corporate car rental
• Electric vehicle rental

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Fees: Core revenue stream from daily/period rental of vehicles across multiple categories (mini, economic, compact, intermediate, SUV, executive, luxury, convertible, minivan, minibus, electric, commercial). Pricing varies by vehicle group with minimum 24-hour rental period.
2. Insurance and Coverage Products: Additional revenue from optional coverage products including CDW (Collision Damage Waiver), TP (Theft Protection), PAI (Personal Accident Insurance), SCDW (Super Collision Damage Waiver), WDW (Windscreen and Tyre Waiver), and FC (Full Coverage).
3. Extra Services: Fees for optional services such as young driver surcharge, out-of-hours pickup/return, delivery and collection at customer locations, Via Verde toll management (€50 deposit), special cleaning, fuel replenishment, and replacement documentation/keys.
4. Corporate Accounts: Dedicated corporate account program with separate login system for business customers, enabling centralized billing and account management for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CRC - Car Rental Company is a Lisbon-based car rental agency operating primarily from a station near Lisbon Airport, offering self-drive vehicle rentals across multiple categories (mini, economy, compact, intermediate, SUV, executive, luxury, convertible, minivan, minibus, electric, and commercial). The company supports both leisure travelers and corporate accounts with online booking, pre-check-in, Via Verde toll integration, and supplementary insurance and service add-ons.

Product overview

CRC - Car Rental Company operates as a Lisbon-based car rental business offering a single unified rental service with multiple vehicle categories and add-on services. The core product is the vehicle rental service, supplemented by the CRC Royal Club loyalty program offering 10% discounts and priority service. Additional modules include Online Pre Check-in for faster pickup, Delivery/Collection Service for convenient vehicle handover, Out-of-Hours Service for flexibility outside operating hours, and various insurance/coverage options (CDW, TP, PAI, SCDW, WDW, FC) to manage customer liability. The company also provides corporate account management, a Via Verde toll payment integration for automatic toll processing, and partnership programs with tourism businesses. The fleet spans MINI, economy, compact, intermediate, SUV, executive, luxury, convertible, minivan, minibus, electric, and commercial vehicle segments.

Differentiator

Problem solved

Functional benefit

Brands

• CRC Royal Club: Loyalty program offering 10% discount on online bookings and priority service for members after their 3rd rental

Products and services

• Car Rental Services

Quantifiable outcome

• Free shuttle service to/from Lisbon Airport included with all rentals
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Associação Plantar Uma ÁrvoreminorStrategic or Co-development Partner · 5 June 2024Environmental responsibility partnership launched June 5, 2024 (World Environment Day). CRC customers can donate €5 at vehicle pickup for tree planting in Portugal. Company plant a tree in customer's name with photo provided in November. Initiative supports environmental sustainability.
• Clube de Golf Santo da SerraminorGTM or Marketing PartnerGolf tourism partnership providing vehicle rental services to members and visitors of the Santo da Serra golf club in Madeira. CRC vehicles available for golfers visiting the course.
• Sublime ComportaminorGTM or Marketing PartnerPartnership with upscale boutique hotel in Comporta region providing car rental services to hotel guests. Enhances guest experience by offering convenient vehicle access for exploring the area.
• Terras da ComportaminorGTM or Marketing PartnerPartnership with tourism operator in Comporta region, providing vehicle rentals for visitors exploring the coastal area south of Lisbon.
• Easypay - Instituição de Pagamento, Lda.coreTechnology or IntegrationPayment processing partner for online bookings. Easypay handles credit card payments (Visa, Mastercard), Multibanco references, and bank transfers for rental payments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turiscar: Long-established Portuguese self-drive car rental with airport and city locations across Portugal, including Lisbon — a direct domestic peer with similar target customers and fleet mix.
• Hertz Portugal: Hertz operates on-airport car rental counters at Lisbon Airport offering self-drive passenger and commercial vehicles to leisure and corporate clients — directly competing with CRC for the same Lisbon Airport-arriving traveler.
• Avis Portugal: Avis maintains on-airport Lisbon rental counters serving leisure and corporate customers with a comparable self-drive fleet mix; a head-to-head competitor in Lisbon airport car rental.
• Sixt Rent a Car Portugal: Sixt runs on-airport Lisbon counters with a premium-leaning fleet (Mercedes, BMW, Audi) and corporate account programs — competing for the same premium-segment leisure and corporate traveler that CRC targets with its executive/luxury categories.
• Centauro Rent a Car: Centauro operates self-drive car rental at Lisbon Airport with a broad fleet including SUVs and family vehicles; a direct competitor for CRC's leisure and family/group travel segments.
• Drive on Holidays: Portuguese self-drive rental operator serving Lisbon and other Portuguese cities with online booking; competes with CRC for online leisure travelers and has broader Portuguese geographic coverage.
• Goldcar Portugal: Goldcar is a budget-focused self-drive rental operator with a strong Lisbon Airport counter presence, competing directly with CRC's economy and compact categories on price-sensitive leisure demand.
• Interrent (by Europcar): Budget self-drive car rental brand operating at Lisbon Airport; competes with CRC for price-sensitive leisure travelers and OTA-driven bookings in the economy and compact segments.
• Enterprise Rent-A-Car Portugal: Enterprise operates self-drive car rental at Lisbon Airport and city locations, targeting both leisure and corporate accounts with centralized billing — directly overlapping CRC's corporate and leisure segments.

Others

• Madeira Rent: Group company of CRC operating self-drive car rental in Madeira; same business model and brand family, providing geographic complementarity rather than competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CRC.carrentalcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Rental