T.A. Gentry Supply

What T.A. Gentry Supply does

T.A. Gentry Supply, Inc. is a West Michigan-based wholesale distributor and retailer of bath and kitchen plumbing fixtures, founded in 1969 by Terry and Carolyn Gentry. The company operates two physical showrooms — a 15,000 square foot flagship facility in Holland (rebranded in 2017 as the Gentry Supply Kitchen and Bath Gallery) and a second showroom in Kalamazoo — featuring over 40 working display models of faucets and fixtures from major brands including Moen, Delta, and TOTO. The Holland facility also serves as a wholesale distribution center supporting trade professional relationships.

The company's go-to-market is a showroom-based B2B2C model. T.A. Gentry Supply sells only to homeowners who are working with a professional plumber or contractor, with plumbers, builders, interior designers, and remodelers serving as the primary referral channel into the showroom. Customers schedule appointments to consult with design experts and select products for kitchen remodels, bathroom remodels, whole-house renovations, and specialty projects such as steam showers, pet spas, and outdoor showers. Pricing is quote-based and not publicly disclosed, with revenue generated through one-time fixture sales.

T.A. Gentry Supply operates as a subsidiary of Marcone, a 2,000-employee nationwide business, with ownership providing potential access to broader distribution resources. The company maintains active Facebook and Instagram profiles and a content-marketing website but relies primarily on showroom traffic, trade professional referrals, and word-of-mouth. The company has 1–10 employees, is privately held, and reports no public financials, funding history, or AI/technology capabilities.

Name

T.A. Gentry Supply

Legal name

T.A. Gentry Supply, Inc.

Website

https://gentrysupply.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

T.A. Gentry Supply is a West Michigan wholesale distributor and bath/kitchen fixture showroom operator serving homeowners working with professional plumbers and contractors from two locations in Holland and Kalamazoo, Michigan. It is a subsidiary of Marcone.

Ownership category

akta.pro rank

Product category

Bath and Kitchen Plumbing Fixtures Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industries

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

Keywords

• Bath and kitchen fixtures
• Plumbing supply distribution
• Wholesale plumbing fixtures
• Bath kitchen showroom
• Fixture retail distribution

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bath and Kitchen Fixture Sales: T.A. Gentry Supply generates revenue through the sale of bath and kitchen plumbing fixtures, faucets, and related products. As a wholesale distribution facility with a retail showroom component, the company sells to both trade professionals (plumbers, contractors) and their end-use customers (homeowners undertaking remodels). Products include fixtures from major brands like Moen, Delta, and TOTO.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

T.A. Gentry Supply distributes and retails bath and kitchen plumbing fixtures through appointment-based showrooms in Holland and Kalamazoo, Michigan. The company operates a 15,000 sq ft wholesale distribution facility and a flagship showroom featuring over 40 working display models of brands such as Moen, Delta, and TOTO, selling to homeowners working with professional plumbers or contractors.

Product overview

T.A. Gentry Supply is a bath and kitchen fixture distributor and showroom operating as a single-location business with two service points in West Michigan (Holland and Kalamazoo). The company carries product lines from major manufacturers including Moen, Delta, and TOTO, offering faucets, fixtures, and plumbing products. Their flagship Holland showroom operates under the sub-brand 'Gentry Supply Kitchen and Bath Gallery' and features over 40 working display models. The company provides design consultation services and works exclusively with professional plumbers and contractors rather than direct consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gentry Supply Kitchen and Bath Gallery Flagship showroom in Holland, Michigan featuring over 40 working high-design faucet and fixture models, offering hands-on product demonstrations and design consultation for customers working with professional plumbers or contractors.
• Moen Brand Fixtures Premium faucet and fixture brand featured in T.A. Gentry's showroom, including the latest innovative technology for bathrooms and kitchens, available to professional plumbers, contractors, and their homeowner customers.
• Delta Faucet Brand Products Bath and kitchen faucet and fixture brand showcased in the Holland showroom with working display models, offered to trade professionals and homeowners.
• TOTO Brand Products Bathroom fixtures including toilets, sinks, and bath hardware featuring innovative bathroom technology, distributed through T.A. Gentry Supply's West Michigan operations.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MoencoreChannel Partner/ Reseller/ DistributorMoen is a major product line carried by T.A. Gentry Supply. Initially difficult to secure, Moen became available as the company grew in sales and is now a flagship brand featured in the showroom with working display models.
• TOTOcoreChannel Partner/ Reseller/ DistributorTOTO is a major product line featuring innovative bathroom technology. Like Moen, TOTO was initially hard to secure but became available as T.A. Gentry grew, and is showcased in the showroom with the latest innovations.
• Delta FaucetcoreChannel Partner/ Reseller/ DistributorDelta Faucet is a key brand partner featured in the Holland showroom alongside Moen and TOTO, representing the latest innovations in plumbing fixtures and technology.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Ferguson: The largest U.S. distributor of plumbing, HVAC, and related products. Comparable because it serves both trade professionals and end consumers across kitchen, bath, and plumbing categories, though at vastly greater national scale and breadth than T.A. Gentry.
• Lowe's: Major U.S. home improvement retailer carrying kitchen and bath fixtures alongside broader home improvement categories. Comparable as an alternative purchase channel for plumbing fixtures serving both DIY consumers and pros.
• The Home Depot: Largest U.S. home improvement retailer with broad plumbing fixture assortments and contractor-services programs. Comparable as a competing channel for kitchen and bath fixtures, though it operates at vastly greater scale and with a broader merchandise mix.

Regional players

• Reece Group: Australia and New Zealand's largest plumbing and bathroom supplies distributor with showrooms serving trade and retail customers. Comparable business model (plumbing fixture wholesale + showroom retail) operating in a different geography.

Direct peers

• F.W. Webb Company: Northeast U.S. wholesale distributor of plumbing, heating, and industrial supplies with showrooms serving trade and residential customers. Comparable because of the trade-focused wholesale-plus-showroom model for kitchen and bath fixtures.
• PlumbMaster: Wholesale distributor of plumbing repair and remodel supplies serving independent plumbing contractors across the U.S. Comparable because of the trade-focused wholesale distribution of plumbing fixtures, parts, and supplies.
• First Supply: Midwest-focused wholesale distributor of plumbing, HVAC, and industrial products with showrooms serving contractors and homeowners. Comparable because of overlapping geography (Wisconsin/Midwest) and trade + retail customer mix for bath and kitchen fixtures.
• Kohler Signature Stores: Kohler brand-operated kitchen and bath showrooms offering premium working displays and design consultation. Comparable as a showroom-based retailer of kitchen and bath fixtures with a consultative, project-focused buying experience.
• Hajoca Corporation: Independent wholesale distributor of plumbing, heating, and cooling supplies serving contractors and trade professionals across the U.S. Comparable because it shares the trade-focused wholesale-plus-showroom distribution model for plumbing fixtures and supplies.
• WinWholesale: Cooperative-style wholesale distributor of plumbing, HVAC, and industrial supplies with local branches. Comparable because it operates a decentralized regional distributor model serving trade professionals on plumbing fixtures and related categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TAGentrySupplyKzoo
• Instagraminstagram.com/gentrysupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T.A. Gentry Supply