Insurance Post

What Insurance Post does

Insurance Post is a UK-focused B2B trade publication and subscription intelligence platform serving insurance carriers, brokers, risk managers, and individual insurance professionals. Founded in 1840 and published from London by Infopro Digital Services Limited, the platform delivers in-depth news, analysis, and opinion across dedicated topic verticals covering commercial, personal, claims, regulation, risk management, broker, and insurtech coverage. The product portfolio centres on a subscription news website (postonline.co.uk) with a freemium registration model (three free articles per month) and an individual tier priced at £1,685/year, complemented by multi-user corporate licences with dedicated account handlers and account analytics.

The technology stack is a digital content platform with web and mobile applications (iOS and Android) supporting offline reading, customisable newsletters, and saved-article workflows. The Insurance Matrix sub-product aggregates proprietary data assets including the Top 100 UK Insurers, Top 80 MGAs, Top 30 European Insurers, Top 50 Reinsurers, Best Insurance Employers, Power List, and FCA/FOS complaints trackers. Post Learning provides CII/IDD-accredited CPD e-learning across 22 topics. Pulse AI offers an AI-curated news surface. Distribution is multi-channel: website, mobile app, email newsletters, podcast, LinkedIn/X/Facebook, and a corporate licence-finder self-serve tool.

The business model is a hybrid of subscription recurring revenue (individual and corporate licences), advertising (online display, event sponsorships, table packages), and professional services (webinars, roundtables, whitepapers, custom content). The company hosts four flagship annual award programmes (British Insurance Awards, British Insurance Technology Awards, Claims & Fraud Awards, Diversity & Inclusion in Insurance Awards) plus 15+ in-person events reaching 4,000+ delegates annually, with 179,000 monthly page impressions. Named enterprise customers include Direct Line Group, RSA Group, the Association of British Insurers, and Admiral Law. The company is wholly owned by Infopro Digital, a private digital media conglomerate, and shares cross-promotion with sister title Insurance Age.

Name

Insurance Post

Legal name

Infopro Digital Services Limited

Website

https://postonline.co.uk

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Post is a UK B2B trade publication and subscription intelligence platform delivering news, analysis, proprietary rankings, CPD-certified training, and industry awards to insurance carriers, brokers, and risk management professionals. Owned by Infopro Digital.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Subscription: Annual subscription providing single-user access to all content across the entire Insurance Post site, including learning and development tools, Insurance Post app, Insurance Matrix, and Insurance Resources
2. Corporate Subscription: Multi-user access subscription with flexible options, dedicated account handler, and account analytics for organizations
3. Online Advertising: Online advertising placements to reach Insurance Post's highly engaged audience of insurance professionals including paid subscribers
4. Event Sponsorships and Table Packages: Sponsorship opportunities at award ceremonies and conferences including British Insurance Awards, British Insurance Technology Awards, Claims & Fraud Awards, and Diversity & Inclusion Awards
5. Custom Content: Webinars, roundtables, whitepapers, and sponsored content opportunities for brand partners

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Insurance Post is a subscription-based B2B news, analysis, and intelligence platform delivering in-depth coverage of the UK general insurance industry. Its core offering bundles proprietary editorial content, annual ranking franchises (Top 100 UK Insurers, Top 80 MGAs, Top 30 European Insurers, Top 50 Reinsurers, Best Insurance Employers, Power List), CII/IDD-accredited CPD e-learning (Post Learning), interactive data tools (Insurance Matrix), a mobile application, customisable newsletters, and four major annual industry award programmes for insurance companies, brokers, and risk management professionals.

Product overview

Insurance Post is a subscription-based B2B news and analysis platform serving insurance, broker, and risk management professionals. The platform operates as a unified content hub comprising a core news website with specialized sections (Commercial, Personal, Claims, Regulation, Risk Management, Broker, Technology/Insurtech), supplemented by data tools (Insurance Matrix with rankings and trackers), professional development (Post Learning CPD modules), and an AI-curated news feature (Pulse AI). The company also hosts multiple award programs including the British Insurance Awards, British Insurance Technology Awards, Claims and Fraud Awards, and Diversity and Inclusion in Insurance Awards. Content is delivered via web, mobile app (iOS/Android), and customizable newsletters, with a corporate licensing model for enterprise access.

Differentiator

Problem solved

Functional benefit

Brands

• Post Learning: CPD-certified e-learning modules for insurance professionals covering topics including AI, whiplash, reinsurance, fraud, blockchain, claims, climate change, cyber, drones, dual pricing, and telematics

Products and services

• Insurance Post (Core Subscription Platform) Subscription-based B2B news and analysis platform providing in-depth coverage of the UK general insurance industry for insurance professionals, brokers, and risk management practitioners, delivered via web and mobile channels.
• Insurance Matrix Interactive data platform providing access to Insurance Post's proprietary rankings (Top 100 UK Insurers, Top 80 MGAs, Top 30 European Insurers, Top 50 Reinsurers, Best Insurance Employers, Power List) and FCA/FOS complaints trackers for insurance professionals.
• Post Learning Professional learning and development platform offering CII/IDD-accredited CPD e-learning modules covering 22 topic areas including AI, electric vehicles, whiplash, reinsurance, fraud, blockchain, claims, climate change, cyber, drones, motor, and telematics for insurance professionals.
• Insurance Post Mobile App Mobile application for iOS and Android providing subscribers with live news updates, content customisation, offline article viewing, and article saving and sharing capabilities.
• Insurance Resources Content resource hub providing access to whitepapers, articles, research reports, webinars, and sponsored content covering insurance industry topics including insurtech, underwriting, fraud, and cyber.
• Pulse AI AI-curated news section providing personalised UK insurance industry news updates based on subscriber preferences and reading behaviour.
• Custom Newsletters Self-service feature enabling subscribers to build personalised industry newsletters by following specific topics (commercial, personal, claims, regulation, broker, etc.) for delivery to their inbox.
• British Insurance Awards Annual flagship award ceremony described as the industry's largest and most prestigious awards event celebrating excellence across the UK insurance sector, with sponsorship and table-package commercial offerings.
• British Insurance Technology Awards Annual awards programme recognising companies and individuals driving technological innovation and digital transformation across the UK insurance market.
• Claims & Fraud Awards Annual awards ceremony celebrating excellence in insurance claims and counter-fraud efforts, bringing together senior claims professionals, counter-fraud specialists, and technology partners.
• Diversity & Inclusion in Insurance Awards Annual awards programme celebrating individuals and organisations championing diversity and inclusion change across the UK insurance industry, delivered in partnership with iCAN (Insurance Cultural Awareness Network).
• Insurance Post Clubs (Claims Club, Underwriting Club) Membership-based networking club events for the insurance industry, including Claims Club and Underwriting Club, providing peer networking and discussion forums for senior practitioners.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DAC BeachcroftminorOthersDAC Beachcroft is a sponsor of the Claims & Fraud Awards 2026. The sponsorship indicates industry engagement but no deep strategic partnership.
• RDT (Revenue Management Solutions)minorOthersRDT is a sponsor of the Claims & Fraud Awards 2026. Provides claims management technology expertise to the event.
• Shift TechnologyminorOthersShift Technology sponsors the Fraud Intelligence Team of the Year category at Claims & Fraud Awards 2026. Shift provides AI decisioning solutions for insurance claims and underwriting.
• Synectics SolutionsminorOthersSynectics Solutions is a sponsor of the Claims & Fraud Awards 2026. The company provides cross-sector risk intelligence and fraud detection solutions.
• iCAN (Insurance Cultural Awareness Network)coreStrategic or Co-development PartneriCAN is the proud partner of the D&I in Insurance Awards. iCAN is the insurance industry's leading independent network for multicultural inclusion, connecting professionals, promoting diverse talent through initiatives like iCANApply and INspire, and driving real change across the sector.
• Reuters InsightsminorStrategic or Co-development PartnerInsurance Post partnered with Reuters Insights and Axa XL to gather data on energy leaders' views on insurance, producing research on how energy business leaders view insurance as essential to their business.
• Insurance AgeminorOthersInsurance Age is listed alongside Insurance Post under the same Infopro Digital parent company, indicating shared corporate ownership and cross-promotion between the two insurance industry publications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Artemis: Artemis is a specialist digital publication covering insurance-linked securities, reinsurance, and catastrophe bonds. It is an emerging digital-native peer in the same reinsurance vertical that Insurance Post covers via its Top 50 Reinsurers ranking and Reinsurance section.

Direct peers

• Insurance Times: Insurance Times is the other leading UK insurance trade title and the most direct competitor. Both serve the same UK insurance professional audience with news, analysis, events, and rankings. The two titles compete for enterprise subscribers, advertising, and event sponsorship across the London Market.
• Insurance Age: Insurance Age is a sister publication under the same Infopro Digital parent, covering UK insurance brokers specifically. It is highly comparable in business model (subscription + events + advertising) and shares infrastructure with Insurance Post, occasionally creating cannibalization but also cross-promotional synergies.
• Insurance Business UK: Insurance Business UK is a Key Media title targeting UK insurance brokers and professionals with news, magazines, awards events (e.g., IBUK Awards), and lead-generation services. Highly comparable subscription/event/advertising model targeting the same UK broker audience.
• The Insurer: The Insurer (formerly Trading Risk) is a London-based specialty insurance trade publication focused on reinsurance, ILS, and the London Market. It targets a partially overlapping audience with Insurance Post's reinsurance and commercial lines coverage and competes for sponsorship of insurance events.

Broad incumbents

• Insurance Journal: Insurance Journal is a major US-focused insurance trade publication with global reach, owned by Wells Media Group. It operates a comparable B2B news, rankings, and events model for the property/casualty industry, making it a direct structural analogue despite the US vs UK geography.
• AM Best News & Research: AM Best is a global insurance rating agency with news, research, and analytics products serving insurers, brokers, and reinsurers. It overlaps with Insurance Post's data/analytics franchise (rankings, trackers) and targets the same institutional insurance audience with subscription intelligence.
• Reactions (EMEA): Reactions is a long-established Euromoney/Financial Times-adjacent title covering the global reinsurance and insurance industry. It competes with Insurance Post for executive readership, awards sponsorship, and reinsurance-specific editorial attention at the London Market end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Insurance_Post
• Facebookfacebook.com/InsurancePost
• LinkedInlinkedin.com/showcase/10580270

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Post