Grown Ups

What Grown Ups does

Grown Ups (legal name Grown Ups Puerto Rico) is a privately held Puerto Rican corporation headquartered in Bayamón, Puerto Rico, specializing in recreational, health education, and wellness programs for adults aged 55 and older. The company has operated for more than ten years in the field of gerontological recreation, adapting activities such as music, crafts, culinary arts, cognitive games, wellness, and technology engagement to mitigate adverse health effects of inactivity in seniors. Specialized offerings include the WE Program (a dementia risk reduction initiative with sub-programs for at-risk individuals, those with early-stage dementia, and informal caregivers), the ClubHouse Membership (a recurring subscription providing three weekly activities), the Aventuras con Abu intergenerational program, and a Diabetes Self-Management workshop series. Staff hold certifications in gerontology, adapted physical education, and Montessori for Seniors methodology.

The underlying technology stack is light and delivery-oriented: the company uses video game consoles, internet platforms, and digital communication tools to support virtual recreational activities, rather than proprietary software. Service delivery occurs through a physical ClubHouse in Bayamón, on-site programming at senior facilities and community centers, and remote/virtual formats. Customer-facing channels include a blog, Facebook and Instagram, an email newsletter, community events, and partnerships with Puerto Rican entrepreneurship and health organizations. The company has no app, no public API, no disclosed SDK, and no listed integrations.

Grown Ups monetizes through professional service fees for recreational programming, a monthly ClubHouse subscription, and gift card sales. Customer segments span individual seniors and their families, plus institutional buyers such as senior clubs and associations. The WE Program is supported by U.S. Administration for Community Living grant 90ADPI0072. In 2019, the company participated in Grupo Guayacán's EnterPRize program and received innovation awards from MCS Foundation and PSI Business. Operations are concentrated in Bayamón and Guaynabo, Puerto Rico, with no disclosed geographic expansion beyond the island and no external institutional investment identified.

Name

Grown Ups

Legal name

Grown Ups Puerto Rico

Website

https://grownupspr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grown Ups is a Puerto Rican private corporation that designs and delivers recreational, health education, and wellness programs for adults aged 55+, including dementia risk reduction, Montessori-based activities, intergenerational bonding events, and chronic disease self-management workshops across the island.

Ownership category

akta.pro rank

Product category

Senior Recreational Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

akta.pro secondary industries

Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ), Senior/Low-Impact Group Fitness (HSADABAI), Elder Services & Aging Support (BPAGAEAF), Geriatric Rehabilitation Programs (HLADAJAL)

Keywords

• Senior recreational programs
• Gerontological recreation
• Dementia care programs
• Senior wellness activities
• Intergenerational activities

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Services for Seniors: Individual and group recreational programs for older adults, including musical activities, crafts, culinary arts, cognitive games, wellness, technology, and Montessori-based activities. Programs offered at facilities, community centers, and virtual formats.
2. ClubHouse Membership: Monthly membership program offering 3 activities on Wednesdays and Fridays, plus access to ClubHouse programs. Pricing varies by activities and plan.
3. Gift Cards: Grown Ups Gift Cards available for those who want to introduce seniors to the experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grown Ups is a Puerto Rican corporation that delivers gerontological recreation programs for adults aged 55 and older, offering adapted musical, cognitive, craft, culinary, wellness, technology, and Montessori-based activities. Its portfolio includes the WE Program for dementia risk reduction, Clubhouse Membership with regular scheduled activities, the Aventuras con Abu intergenerational bonding program, and a Diabetes Self-Management workshop. Services are guided by certified professionals in gerontology, adapted physical education, and related health fields.

Product overview

Grown Ups is a Puerto Rican corporation with over ten years of experience specializing in Gerontological Recreation. The company offers a comprehensive portfolio of recreational activity programs for adults aged 55 and older, including Musical Activities, Games, Crafts, Wellness, Culinary Activities, Technology, and Montessori for Seniors. These core recreational offerings are supplemented by specialized programs: the WE Program (a dementia risk reduction initiative with three sub-programs for at-risk individuals, those with early-stage dementia, and caregivers), Clubhouse Membership (providing regular scheduled activities and gift cards), and the Aventuras con Abu intergenerational program. The company also offers a Diabetes Self-Management course. All services are delivered by professionals in gerontology, adapted physical education, and related health fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerontological Recreational Activities Program
• Montessori for Seniors
• WE Program (Wellness and Engagement)
• Clubhouse Membership
• Aventuras con Abu (Adventures with Abu)
• Manejo Personal de la Diabetes (Diabetes Self-Management)

Quantifiable outcome

• Promotes postponement of disability through sensory stimulation
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Grupo Guayacán, Inc.coreStrategic or Co-development Partner · 12 December 2019Participated in EnterPRize 2019, a comprehensive entrepreneurship development program. Received mentorship, formation, and learning opportunities alongside other Puerto Rican entrepreneurs. Partner team included Laura Cantero, Katerina Sánchez, Alejandro Goicoechea, Sabrina Rodriguez, Gabriela Goitía, and Fabiola Colón.
• Muuaaa Design StudiominorStrategic or Co-development PartnerIntroduced Grown Ups to the Grupo Guayacán network and entrepreneurial ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wellbi: Spain/Iberia-focused senior wellness and active-aging platform. Comparable to Grown Ups' recreational wellness and adapted physical activity programming for older adults, but operating in a different geography.

Direct peers

• OLLI (Osher Lifelong Learning Institutes): Network of university-affiliated lifelong learning programs for adults 50+. Similar adult-learner, noncredit educational mission to Grown Ups' WE Program and structured activity catalog.
• Stitch: Social community platform for adults over 50 focused on connection, group activities, and shared experiences. Mirrors Grown Ups' ClubHouse membership model of recurring group-based activities for seniors.
• Cyber-Seniors: Nonprofit providing technology education and intergenerational mentorship for older adults. Aligns with Grown Ups' Tecnología activity line and intergenerational program design.
• GetSetUp: Online learning and social platform offering live classes taught by older adults for older adults. Closely comparable to Grown Ups' virtual recreation and learning programs targeted at the 55+ demographic.

Broad incumbents

• Senior Planet (AARP Foundation): National nonprofit program providing technology training and community engagement for older adults. Comparable in offering structured classes and social programs for the 55+ cohort, but at significantly larger U.S.-wide scale.
• AARP: Massive U.S. advocacy and service organization for adults 50+. Overlaps with Grown Ups' target demographic and broad portfolio of senior engagement, learning, and wellness resources, though at much larger scale and scope.
• National Council on Aging (NCOA): Large national advocacy and service organization running senior wellness, falls-prevention, and chronic-disease self-management programs. Comparable to Grown Ups' Manejo Personal de la Diabetes workshop series and broader senior wellness mandate.

Emerging players

• Encore.org: Organization promoting encore careers and third-age engagement. Overlaps with Grown Ups' positioning of meaningful post-retirement activity for the 55+ cohort.
• Generations United: National nonprofit focused on intergenerational programs and policy. Directly comparable to Grown Ups' Aventuras con Abu grandparent-grandchild engagement format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grownupspr
• Instagraminstagram.com/grownupspr
• LinkedInlinkedin.com/company/grown-ups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grown Ups