MediaOnAsia

What MediaOnAsia does

MediaOnAsia, operating through its legal entity Mediaon Limited, is a Hong Kong-based full-service digital marketing agency established as a subsidiary of the Digital Marketing Group, a parent organization with 18 years of industry experience. The firm operates from Kwun Tong, Hong Kong, with a headcount of 11–50 employees, and serves regional businesses targeting Hong Kong, Mainland China, and international markets across enterprise, mid-market, and SMB client segments. Its customer base disclosed publicly spans food and beverage (Golden Duck Restaurant), entertainment (Emperor Entertainment Group), and parenting verticals (HK Mommies), with execution spanning award-winning programmatic DOOH campaigns at Hong Kong International Airport and metaverse activations in The Sandbox.

The agency's product portfolio is organized across 15+ service lines, including display advertising and media buying, AI-powered programmatic advertising via Yahoo DSP and Google DV360, social media marketing, KOL/influencer marketing, SEO, SEM, China marketing (Douyin, WeChat, Xiaohongshu), MarTech, PR, website development, DOOH, multimedia video production, and Web 3.0 services covering NFT and metaverse marketing. Its underlying technology stack relies on third-party platforms — Yahoo, Taboola, VIOOH/JCDecaux, Meta, Google — integrated with proprietary campaign management workflows rather than a unified in-house platform. The firm holds authorized partner status with Yahoo HK and Taboola, and was recognized with two awards at the Yahoo Asia Big Idea Chair Awards 2021 for programmatic DOOH innovation.

MediaOnAsia generates revenue through professional service fees for marketing campaigns and consulting, with pricing conducted via quote-based engagement rather than published tiers. Its go-to-market is sales-led, combining direct outreach, website-based quote requests, and credibility marketing through industry awards and thought-leadership content. The company is privately held with no disclosed external funding, and is led by CEO Jerry Chan, who has been active in digital marketing for over 16 years.

Name

MediaOnAsia

Legal name

Mediaon Limited

Website

https://mediaonasia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaOnAsia is a Hong Kong-based full-service digital marketing agency (legal entity Mediaon Limited) serving enterprise, mid-market, and SMB clients across Hong Kong, Mainland China, and international markets. It delivers integrated campaigns spanning programmatic, social, search, DOOH, China platforms, and Web 3.0 services via authorized partnerships with Yahoo, Taboola, and VIOOH.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAC

Media Planning, Buying & Optimization

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAABAC

Search Engine Marketing (SEM) Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Digital marketing services
• Programmatic advertising
• Social media marketing
• Search engine optimization
• China marketing solutions

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing integrated solutions across search, social media, programmatic advertising, influencer marketing (KOL), China marketing, website development, and emerging Web 3.0 services including NFT and metaverse marketing. Revenue generated through professional service fees for marketing campaigns and consulting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MediaOnAsia is a Hong Kong-based full-service digital marketing agency offering integrated solutions across display advertising, programmatic media buying, social media marketing, KOL/influencer marketing, SEO, SEM, China marketing, MarTech, public relations, website development, and emerging Web 3.0 services including NFT and metaverse marketing. The agency delivers tailor-made, performance-driven campaigns for businesses across Hong Kong, Mainland China, and international markets.

Product overview

MediaOnAsia is a comprehensive digital marketing agency based in Hong Kong with 18 years of industry experience. The company operates as a full-service digital marketing solutions provider with a modular service portfolio organized into core marketing services and specialized offerings. The core services include Display Ads & Media Buy, Programmatic Advertising (powered by AI and RTB technology), Social Media Marketing, KOL/Micro-Influencer Marketing, SEO, SEM, China Marketing, and MarTech with AI-powered automation. The specialized service lines include Web 3.0 Services (NFT Marketing and Metaverse Marketing), DOOH Marketing with programmatic buying, Multimedia Video Production, and niche offerings like HK Mommies Marketing. MediaOnAsia functions as a platform approach where programmatic advertising serves as the AI-powered foundation connecting various channels including social, search, display, and outdoor advertising, supplemented by Web3 capabilities for emerging technology marketing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Display Ads & Media Buy Traditional and digital display advertising with media buying services to place ads across various online platforms and websites for business clients.
• Programmatic Ad AI-powered automated advertising buying using DSP platforms and real-time bidding technology for precise audience targeting and optimized ad placement across ad exchanges.
• Social Media Marketing Comprehensive social media marketing services including content creation, community management, and paid social advertising across platforms like Facebook, Instagram, and LinkedIn.
• KOL Marketing Key Opinion Leader marketing services connecting brands with influencers and micro-influencers for authentic promotional content and wider audience reach.
• Search Engine Optimization (SEO) Organic search optimization services to improve website rankings and visibility on search engines through content optimization, technical SEO, and link building.
• Search Engine Marketing (SEM) Paid search advertising services on Google and other search engines including keyword strategy, ad creation, and campaign optimization for immediate visibility.
• China Marketing Specialized marketing services for the Chinese market including Douyin, WeChat, Xiaohongshu, and other mainland China platforms with cultural and regulatory expertise.
• Marketing Technology (MarTech) AI-powered marketing automation and analytics service integrating programmatic advertising, customer data platforms, and marketing workflow automation for client campaigns.
• Public Relations and Communication PR services including media relations, press release distribution, crisis communication, and brand reputation management for business clients.
• Website Design & Development Custom website development services creating responsive, user-friendly websites with modern design and optimized user experience for business clients.
• Web 3.0 Services (NFT & Metaverse Marketing) Comprehensive Web3 marketing offerings including NFT marketing campaigns, metaverse experiences, and blockchain-based brand activations for clients entering the Web3 space.
• Metaverse Marketing Service Virtual world marketing services including metaverse land acquisition, virtual events, and branded metaverse experiences in platforms like The Sandbox and Decentraland (e.g., Hinsland virtual community for Hins Cheung).
• Multimedia Video Production Professional video content creation for marketing campaigns including short-form videos, promotional content, and multimedia storytelling for digital platforms.
• Yahoo! HK Ad Service Authorized Yahoo advertising services in Hong Kong including campaign setup, optimization, and management of Yahoo display and search advertising.
• Taboola Native Advertising Native advertising campaigns through Taboola's content discovery platform to reach audiences through recommended content placements on premium publisher sites.
• DOOH Marketing Digital Out-of-Home advertising services including programmatic DOOH buying at airports, transit stations, and outdoor LED displays with audience measurement.
• HK Mommies Marketing Services Specialized mother and baby product marketing services leveraging parenting communities and mommy influencers for targeted reach in Hong Kong.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Verizon MediacoreTechnology or Integration · 1 April 2021Verizon Media partnered with DOOH exchange platform VIOOH to enable programmatic DOOH advertising. MediaOnAsia participated in the APAC Growth Summit 2021 with Verizon Media, showcasing programmatic DOOH advertising capabilities at Hong Kong International Airport.
• VIOOHcoreTechnology or IntegrationDOOH programmatic trading platform that enables programmatic digital out-of-home advertising. Through Verizon Media's DSP integration, VIOOH provides premium DOOH inventory including airport advertising spaces.
• YahoocoreChannel Partner/ Reseller/ DistributorMediaOnAsia is an authorized Yahoo advertising partner providing Yahoo HK ad services, including display advertising and programmatic buying through Yahoo's advertising platform. Won Yahoo Asia Big Idea Chair Awards 2021.
• TaboolaminorChannel Partner/ Reseller/ DistributorMediaOnAsia offers Taboola native advertising services as an authorized partner, providing clients access to Taboola's content recommendation network.
• Happy Hong Kong (快樂香港)minorGTM or Marketing PartnerMarketing partnership with Happy Hong Kong initiative, collaborating on promotional activities and campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GroupM Hong Kong: WPP's media investment arm in HK, encompassing Mindshare, MediaCom, Wavemaker and Essence — competes for the same media planning/buying budgets at scale, with vastly greater buying power and global enterprise relationships.
• Publicis Hong Kong: Publicis Groupe's HK operations (including Leo Burnett, Saatchi & Saatchi, Publicis Media) — competes for the same enterprise creative, media and digital transformation budgets.
• Dentsu Hong Kong: Dentsu International's HK operations spanning creative, media, CXM and DX — a broad incumbent competing for HK enterprise mandates across the same digital, programmatic and social services MediaOnAsia offers.
• ADK Hong Kong: Asatsu-DK's HK operations offering advertising, digital, content and media services — broad incumbent competing for regional brand mandates across the same integrated digital scope.
• Hakuhodo Hong Kong: Japanese network agency's HK operations — competes for digital, social, KOL and integrated campaigns, particularly strong on Japan-China-HK cross-border briefs.
• Ogilvy Hong Kong: WPP-owned full-service creative and communications network in HK — overlaps with MediaOnAsia on integrated campaigns, brand strategy, PR, and social, while bringing global scale and creative credentials.
• VMLY&R Hong Kong: WPP brand and customer experience agency in HK — competes on integrated digital campaigns, social, content, and commerce transformation work for enterprise clients.

Direct peers

• iClick Interactive Asia Group: Asia-focused programmatic and China marketing technology company offering cross-border digital advertising, KOL, and data-driven campaigns — directly comparable to MediaOnAsia on China marketing expertise and programmatic buying capability, with deeper MarTech infrastructure.
• Mirum Hong Kong: WPP-owned digital agency operating in Hong Kong across experience design, commerce, marketing technology and data — competes head-to-head for the same enterprise digital mandates including programmatic, MarTech, and cross-channel campaign execution.
• Isobar Hong Kong: Part of Dentsu International; a digital-first agency network offering strategy, creative, content, commerce, and platform services in Hong Kong. Direct competitor on integrated digital campaigns across SEO, social, programmatic, and commerce for HK enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mediaonasia
• YouTubeyoutube.com/channel/mediaonasia
• Facebookfacebook.com/mediaonasia
• LinkedInlinkedin.com/company/mediaonasia
• Instagraminstagram.com/mediaonlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaOnAsia