SMA Design
SMA Design is an Australian interior design consultancy delivering commercial fitouts across retail, hospitality, workplace, and healthcare sectors through a national studio network spanning six Australian states and select international projects.
- Company typePrivate
- Founded2010
- HeadquartersMaroochydore, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SMA Design does
SMA Design is an Australian interior design consultancy specialising in commercial fitouts across the retail, hospitality, workplace, and healthcare sectors. The firm operates a national studio network with offices in Queensland (Maroochydore), South Australia (Adelaide, head office), New South Wales (Sydney), Victoria (Melbourne), the Australian Capital Territory (Mawson), and Western Australia, and has delivered work internationally in New Zealand. Its offering spans the full project lifecycle from conceptual design, test fit documentation, and 3D rendering through to branding and graphic design, full construction documentation, FFE specification, regulatory approvals, tendering, project management, retail design management, and tenancy coordination. Project scale ranges from small kiosks to multi-thousand square metre tenancies and multi-storey hotel developments.
The business model is professional services: projects are engaged on a quote basis with fee structures not publicly disclosed. The go-to-market is sales-led, direct client engagement with enterprise and SMB clients across Australia, supported by long-standing commercial relationships with major Australian property groups including Scentre Group, Vicinity Centres, Dexus, QIC, Stockland, Mirvac, and Goodman Group. Customers include Beyond Bank Australia (multiple banking branches), Rockpool Dining Group / The Bavarian (multiple venues including Auckland, NZ), Next Practice (healthcare clinics), Peter Sheppard (retail), The Coffee Club, Sparke Helmore, Gilchrist Connell, Fullerton Health Australia, Cosentino, and a long tail of SMB hospitality and retail clients. Marketing is portfolio-led via the firm website, project case studies, an active blog (SMA Blog), and Instagram.
Leadership is led by Managing Director Leah Markey, who manages projects from coffee kiosks through to 10-storey hotel developments, and Senior Designer Prue Evans, who oversees concept creation, 3D rendering and construction documentation. The firm is privately held with no disclosed parent company, no institutional investors, and no funding rounds on record. Revenue and headcount figures are not publicly disclosed.
SMA Design firmographics
Firmographics- Name
- SMA Design
- Legal name
- SMA Design
- Website
- https://smadesign.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMA Design is an Australian interior design consultancy delivering commercial fitouts across retail, hospitality, workplace, and healthcare sectors through a national studio network spanning six Australian states and select international projects.
- Ownership category
- akta.pro rank
SMA Design industry classification
Industry- Product category
- Commercial Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where SMA Design is headquartered
LocationHeadquarters
- HQ city
- Maroochydore
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
SMA Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interior Design Services: Design and project management services for commercial fitouts including conceptual design, 3D rendering, construction documentation, and project management. Services span from small kiosk projects to large-scale multi-story developments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SMA Design product offering
Product offeringCore offering
SMA Design provides full-service commercial interior design and fitout solutions for retail, hospitality, workplace, and medical/healthcare sectors. The offering covers concept design, 3D rendering, branding and graphic design, test fit and construction documentation, FFE specification, regulatory approvals, tendering, project management, retail design management, and tenancy coordination. Project scale ranges from small kiosks to multi-thousand square meter tenancies, delivered through a national studio network across Australia.
Product overview
SMA Design is a commercial interior design firm offering a unified suite of design and project delivery services rather than a software product. The core offering encompasses end-to-end interior design and fitout services spanning conceptual design, 3D rendering, branding and graphic design, construction documentation, FFE specification, regulatory approvals, tendering, project management, retail design management, and tenancy coordination. These service modules collectively address the retail, hospitality, workplace, and medical sectors, with projects ranging from small kiosks to multi-thousand square meter tenancies. The firm operates nationally from studios in QLD, NSW, ACT, VIC, SA, and WA, and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services
Quantifiable outcome
- Project scale ranging from small kiosks to multi-thousand square meter tenancies
- +1 more outcomes
Companies that use SMA Design
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
SMA Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMA Design partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and moderate.
- Scentre GroupcoreMajor Australian shopping centre operator. SMA Design has long-standing commercial relationships working on tenancies within Scentre Group managed shopping centres.
- Vicinity CentrescoreMajor Australian retail property group. SMA Design has established relationships for delivering commercial fitouts in Vicinity Centres shopping complexes.
- DexuscoreAustralian real estate investment trust. Long-standing relationships for commercial property fitouts.
- QICcoreQueensland Investment Corporation managing shopping centre assets. SMA Design has worked on multiple QIC properties including Grand Central Toowoomba and Canberra Centre.
- StocklandcoreMajor Australian property group. Established commercial relationships for retail fitout projects.
- MirvaccoreAustralian property group. Long-standing commercial relationships for property fitouts.
- Goodman GroupcoreGlobal industrial and digital infrastructure property group. Commercial relationships for fitout delivery.
- Lend LeasecoreMajor Australian construction and property company. Established commercial relationships.
- CBREmoderateGlobal commercial real estate services firm. Working relationships for commercial fitout projects.
- Colliers InternationalmoderateGlobal real estate services firm. Commercial relationships for fitout delivery.
- JLLmoderateProfessional services and investment management firm. Commercial relationships for property fitouts.
- SavillsmoderateGlobal real estate services firm. Commercial relationships for commercial fitouts.
- Knight FrankmoderateGlobal real estate consultancy. Commercial relationships for fitout projects.
- AMP CapitalmoderateInvestment management firm with commercial property portfolio. Established commercial relationships.
- Beyond Bank AustraliacoreKey client and strategic partner. SMA Design are described as 'a key part of the Beyond Bank Australia family' with many years of collaboration designing high quality, modern, collaborative environments. SMA Design affirmed the bank's B Corp certification and ethos.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
SMA Design competitors and assessment
Company assessmentBroad incumbents
- M Moser Associates: Global workplace strategy, design, and delivery firm with APAC operations. Overlaps with SMA's workplace and retail segments, particularly for multinational enterprise clients seeking integrated design-to-build partners.
- Gensler: Global architecture and design firm with extensive APAC operations. Competes with SMA in workplace and retail design for multinational enterprise clients, though at significantly larger scale and broader scope.
- Unispace: Global workplace design and construction firm with significant APAC presence. Competes directly with SMA in workplace and retail fitout for enterprise clients, though with broader geographic reach and integrated construction services.
- Cox Architecture: Large Australian architecture practice with interior design capability across commercial, workplace, and hospitality sectors. Overlaps with SMA in commercial fitout, particularly for larger national programs.
Direct peers
- Bates Smart: Australian architecture and interior design practice with deep experience in workplace, hospitality, and residential sectors. Comparable in scale and segment focus to SMA Design, with a national presence.
- Buchan Group: Australian architecture and interior design firm with retail, workplace, and mixed-use expertise. Comparable in geographic footprint and segment focus, particularly in shopping centre and commercial fitout.
- HASSELL: Australia-headquartered architecture and interior design firm with a strong workplace, retail, and hospitality portfolio. Operates nationally and internationally with comparable multi-sector commercial fitout expertise.
- Gray Puksand: Australian architecture and interior design firm with workplace, retail, and hospitality portfolios. Operates nationally and competes directly for similar mid-market enterprise fitout mandates.
- DesignInc: Australian architecture and interior design practice with multi-sector expertise across workplace, hospitality, and healthcare. Comparable in size, geography, and service breadth to SMA Design.
Regional players
- Populous: Global architecture practice specializing in sports, hospitality, and entertainment venues. Overlaps with SMA's hospitality design capability for large-scale venues and dining/entertainment concepts, though focused on a more specialized vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SMA Design social profiles
Digital presenceSMA Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMA Design leadership team
Management profileNumber of profiles
Profiles2 records
SMA Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMA Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMA Design
What does SMA Design do?
SMA Design provides full-service commercial interior design and fitout solutions for retail, hospitality, workplace, and medical/healthcare sectors. The offering covers concept design, 3D rendering, branding and graphic design, test fit and construction documentation, FFE specification, regulatory approvals, tendering, project management, retail design management, and tenancy coordination. Project scale ranges from small kiosks to multi-thousand square meter tenancies, delivered through a national studio network across Australia.
Is SMA Design a public or private company?
SMA Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMA Design founded?
SMA Design was founded in 2010. It employs 11 to 50 people.
Where is SMA Design based?
SMA Design is headquartered in Maroochydore, Australia, in the Oceania region.
How does SMA Design make money?
One revenue line is on record: interior Design Services.
Who are SMA Design's main competitors?
Broad incumbents on record are M Moser Associates, Gensler, Unispace and Cox Architecture. Direct peers are Bates Smart, Buchan Group, HASSELL, Gray Puksand and DesignInc. Populous is listed as a regional player.
Does SMA Design have an API?
No public API is recorded for SMA Design.
What industry is SMA Design in?
SMA Design's product category is Commercial Interior Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410.