What Pfeiffer Lab does

Pfeiffer Lab is a privately held, founder-led industrial design studio headquartered in Oakland, California, operating since the early 2000s under creative director Eric Pfeiffer. The studio designs and develops a portfolio of furniture, seating, storage, and desktop accessories — including the Barn Stool, Saddlebag Table, Pillow Lounge, Chamfer Chair, Cobra Table, Panino Collection, Perch Lounge, and Tote Table — using materials such as solid ash, molded and bent plywood, recycled HDPE, and plant-based bio-plastics. Product design is informed by a Shaker-influenced, sustainability-oriented philosophy and is executed through a mix of in-house products and collaborative design projects for external brands.

The business operates a hybrid revenue model. The studio sells its own branded products through a multi-channel distribution network of roughly 350 premium retail doors in the US, Europe, and Japan — including Design Within Reach, MoMA Store, Room & Board, The Conran Shop, and Illums Bolighus — and through the direct-to-consumer sub-brand Corral (corralusa.com), which Pfeiffer Lab helped launch as its primary retail vehicle. A second revenue stream is B2B design services and co-development work, with named engagements spanning Evernote (Pfeiffer Collection desktop accessories), Google, Steelcase, Williams Sonoma, Crate & Barrel, Gap, Levi's, Council (Plank outdoor collection), Loll Design (Racer Collection), and Peter Pepper Products (Go-To and MeetUp lines).

Revenue is not publicly disclosed, no funding rounds are recorded, and the company operates as Pfeiffer Lab LLC with an LLC structure and individual founder ownership. The studio's competitive position rests on design IP, award recognition (ID Magazine 2004, ICFF 2012 Editor's Choice, GOOD DESIGN 2018), institutional validation (SF MoMA permanent collection acquisitions), and the founder's personal reputation and published works, rather than on scale, technology platforms, or recurring software-style revenue mechanics.

Name

Pfeiffer Lab

Legal name

Pfeiffer Lab LLC

Website

https://pfeifferlab.com

Company type

Private

Operating status

Operating

Short description

Pfeiffer Lab is an Oakland, California-based industrial design studio that designs furniture, seating, and desktop accessories and sells them through premium retailers and its own sub-brand Corral, while also providing collaborative design services to brands such as Evernote, Google, and Steelcase.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: Revenue generated from designing and selling furniture and home accessories through retail partners and direct-to-consumer channels. Products include chairs, tables, storage solutions, and desktop accessories.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Pfeiffer Lab is an industrial design studio that conceives, designs, and brings to market a portfolio of furniture and home accessories — including chairs, tables, storage, outdoor furniture, and desktop accessories — typically manufactured in wood, bent plywood, recycled HDPE, and bio-plastic. The studio sells its own designs through premium furniture retailers worldwide and via its direct-to-consumer sub-brand Corral, and conducts product design collaborations for major brands.

Product overview

Pfeiffer Lab is a California design studio led by Eric Pfeiffer offering a portfolio of furniture and desktop accessories. The product line includes seating (Barn Stool, Pillow Lounge, Chamfer Chair, Spin Lounge, Perch Lounge, Racer Collection), tables (Saddlebag Table, Cobra Table, Tote Table, Scando Table, Mag Table, Hangover Tables, Chalkboard Table), storage solutions (Panino Collection, Rhombins), and collaborative workspace products (MeetUp, Go-To Collection). Additionally, Pfeiffer Lab designed desktop accessories for Evernote (Platforms and Vessels collections) and outdoor furniture for Council (Plank Collection). The company has also launched a sub-brand called Corral focused on American design ethos products. Most products are available through retailers like Design Within Reach, with some collections made-to-order in the USA using sustainable materials.

Differentiator

Problem solved

Functional benefit

Brands

• Corral: A furniture brand focused on exploring an American design ethos through products that blend utility and aesthetics to create purposeful everyday objects.

Products and services

• Barn Stool Collection A simple utility stool crafted in solid ash, inspired by Shaker simplicity, versatile for seating or use as a small table in the home or office. Available through the Corral brand store.
• Saddlebag Table A molded plywood table providing storage for books and magazines with a small surface for technology or beverages; multifunctional and robust, built to last. Available through Corral.
• Pillow Lounge A soft pillow-like form held by a simple steel rod base; visually lightweight yet comfortable for lounging in the home or office. Available through Corral.
• Chamfer Chair A refined lounge chair featuring a large chamfer at the bottom with powder coated steel legs, offering upright comfort with a lightweight aesthetic. Available through Corral.
• Cobra Table A lightweight molded plywood table providing a perch for laptop or tablet at sofa height, with storage on the backside; easy to move and set up anywhere in the home or office. Available through Corral.
• Plank Collection An outdoor furniture collection for Council made from Perennial Wood, including a stacking chair, lounges, and a series of tables, with each piece featuring a simple curve in wood resting on a powder coated rod base.
• Spin Lounge A swiveling lounge chair with a soft form for easy conversations and adjustments, suitable for living rooms, breakout spaces, and meeting rooms. Available through Corral.
• Tote Table
• Evernote Platforms (Pfeiffer Collection) A desktop accessory collection for Evernote including a tablet stand, laptop stand, and monitor riser in bent plywood for desktop organization. Available through Corral.
• Panino Collection
• Scando Table
• Perch Lounge
• MeetUp
• Mag Table
• Go-To Collection Wall-mounted worktables designed for Peter Pepper Products with steel frame and aluminum top in powder coated colors for standing-height work, including hooks for messenger bags, purses, and backpacks.
• Evernote Vessels Premium desktop accessories for Evernote including a pencil cup with hidden storage and phone slot, a tablet stand with stylus slot, and reconfigurable stacking storage, blending digital and analog organization. Available through Corral.
• Rhombins
• Hangover Tables A cantilevered folded aluminum table providing a surface for laptop, coffee, or magazines in a pure, simple form.
• Chalkboard Table
• Racer Collection
• Corral (Sub-brand) A furniture sub-brand launched by Pfeiffer Lab exploring American design ethos through products that blend utility and aesthetics, serving as the primary retail channel for most Pfeiffer Lab designs.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• EvernotecoreStrategic or Co-development PartnerPfeiffer Lab was tapped by Evernote to design and develop a line of premium desktop accessories. The resulting Pfeiffer Collection includes tablet stand, laptop stand, and monitor riser made from bent plywood. Also designed Evernote Vessels line exploring the bridging of digital and analog worlds through everyday desktop objects.
• CorralflagshipChannel Partner/ Reseller/ DistributorPfeiffer Lab helped launch Corral brand focused on exploring American design ethos through products that blend utility and aesthetics. Corral serves as the primary retail channel for most Pfeiffer Lab products including Barn Stool, Saddlebag Table, Pillow Lounge, Cobra Table, Chamfer Chair, and others.
• CouncilcoreStrategic or Co-development PartnerPfeiffer Lab designed the Plank Collection for Council, a premium furniture brand from San Francisco. The outdoor collection includes stacking chair, lounges, and tables using Perennial Wood material. Collection won Editor's Choice Award for Best Outdoor Furniture at ICFF 2012.
• Peter Pepper ProductscoreStrategic or Co-development PartnerCollaboration with Peter Pepper Products on the Go-To Collection featuring wall-mounted worktables with minimal space for maximum utility. Also designed the MeetUp mobile easel with dual writing surfaces and storage.
• Loll DesigncoreStrategic or Co-development PartnerPfeiffer Lab designed the Racer Collection with Loll Design, a multi-functional line made in the US using 100% recycled HDPE. Includes Lounge, Rocker, and Side Car Table with sporty styling and handles.
• AMACminorOEM/ Whitelabel/ Licensing PartnerAMAC, a Petaluma, California based manufacturing company, produces the Rhombins desktop accessory collection designed by Eric Pfeiffer and Scot Herbst. Products made using Cereplast plant-based bio-plastic.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offi: Eric Pfeiffer's previous company where he served as VP of Design. Offi is a design-led furniture and accessories brand operating in the same designer-driven premium space, with overlapping product categories (seating, tables, workspace).
• Tom Dixon: London-based designer brand selling premium furniture, lighting, and accessories through international design retailers and department stores. Highly comparable as a designer-led premium home brand with global wholesale distribution.
• Established & Sons: Premium designer-led furniture brand that commissions work from leading designers and sells through high-end retailers and museum stores — a direct operating analogue to Pfeiffer Lab's designer-brand model.
• Council: San Francisco-based premium outdoor furniture brand for which Pfeiffer Lab designed the Plank Collection (Editor's Choice, ICFF 2012). They collaborate in the same premium designer-furniture category and share San Francisco roots.

Broad incumbents

• Vitra: Swiss premium design furniture brand working with leading designers and distributing internationally through design stores. Comparable in product category, designer-led development model, and global premium retail distribution.
• Knoll: Established premium furniture manufacturer working with classic and contemporary designers. Comparable as a broad incumbent in the designer furniture category, serving both contract and residential channels.
• Cassina: Italian premium furniture manufacturer known for designer collaborations and modern classics. Comparable in the designer-led premium furniture space and in international distribution through high-end design retailers.
• Room & Board: American premium modern furniture retailer that stocks Pfeiffer Lab products. Comparable as both a retail channel and a broader incumbent in the premium contemporary home furniture market.
• Design Within Reach: Now owned by Herman Miller, DWR is one of Pfeiffer Lab's most prominent retail partners and a broad incumbent in the premium designer furniture retail category in the US.
• Herman Miller: Major premium furniture manufacturer (parent of Design Within Reach). Comparable as a broad incumbent in the premium furniture market and a retail partner through DWR; Pfeiffer Lab's products are sold across the DWR retail network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pfeifferlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pfeiffer Lab