Super Easy Storage

What Super Easy Storage does

Super Easy Storage, legally registered as Super Cheap Franchise Pty Ltd (ABN 20 118 677 626), is an Australian mobile storage company founded in 2008 by Edward and Jordana Thirwall and headquartered in North Adelaide with a Sydney regional office. The company delivers portable storage modules (Locker, Mini Module, Maxi Module) directly to customer premises, where they are loaded by AFRA-accredited removalists under a Premium Service tier or by the customer themselves under a Self-Load Service tier, then transported to 24/7 monitored warehouses where modules are stacked to maximise cubic storage capacity. Operations are executed through a franchise-based distribution network spanning Sydney, Melbourne, Brisbane, Gold Coast, Perth, Newcastle and surrounding sub-regions, with the franchisor managing national marketing, brand, and lead generation while franchisees operate local warehouses, fleets, and on-site loading services.

The company monetises through a mix of recurring monthly storage rental (billed in advance via direct debit), transactional delivery/redelivery/access fees, and professional loading services. Storage terms are flexible from one month to several years, with promotional pricing for 6-month+ prepayments and a $100 non-refundable booking deposit credited against the first month's storage. Pricing is quote-based by postcode and service type rather than publicly listed, with a no-lock-in-contract policy and a best-price guarantee. Customer acquisition relies on a direct-to-consumer motion: a website with online booking forms, a storage calculator tool for sizing and lead capture, location-specific SEO landing pages targeting Australian cities and suburbs, a content blog, and aggregated social proof across Google Reviews (2,850), Product Review (166), and Trustpilot (483), totalling 4,499 reviews.

The customer base is predominantly long-tail residential, with homeowners, students, and event organisers as named segments, alongside a Business & Commercial Storage vertical serving excess inventory, office furniture, and document storage needs. The company self-describes as "Australia's largest mobile storage provider," reports having served over 100,000 customers and stored 3.4 million items, and cites a 92% customer satisfaction rate, supported by 15 years of operating history and a recent rebrand from Super Cheap Storage to Super Easy Storage to emphasise flexibility and personalised service over price positioning.

Name

Super Easy Storage

Legal name

Super Cheap Franchise Pty Ltd

Website

https://supereasystorage.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Super Easy Storage is an Australian mobile storage company that delivers portable storage modules to customers' premises for professional or self-loading, then transports them to secured, stacked warehouses, operating via a national franchise network across NSW, VIC, QLD, and WA serving homeowners, businesses, students, and event organisers.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Warehouse-Hosted Portable Storage (Off-Site Storage + Redelivery) (HSAKAIAD)

akta.pro secondary industries

Residential Full-Service Storage (HSAKAHAA), Commercial Full-Service Storage (HSAKAHAB)

Keywords

• Mobile storage services
• Self-storage solutions
• Removalist services
• Portable storage units
• Moving and storage

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Recurring Storage Rental: Monthly rental of storage modules stored in secure warehouses. Storage fees are billed monthly in advance via direct debit from credit or debit card. Flexible terms from one month to several years, with competitive rates for 6-month+ prepaid terms.
2. Removal and Loading Services: Revenue from loading and unloading of storage modules at customer premises. Premium service includes two experienced removalists, a truck, and protective padding. Self-load service includes driver waiting on-site for one hour per module. Additional time charged in 15-minute increments.
3. Delivery and Redelivery Fees: Fees charged each time the storage space is delivered to or redelivered from the customer. Access fees charged when customer accesses the space at the facility. Late return fees charged per 24-hour period outside the defined packing period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Super Easy Storage is an Australian mobile storage company that delivers portable storage modules (Locker, Mini Module, Maxi Module) directly to customers' homes for packing at their own pace. The company then transports the loaded modules to secure 24/7 monitored warehouses for short- or long-term storage, and offers optional AFRA-accredited professional loading/unloading, self-load options, and local and interstate moving services under a franchise-operated model.

Product overview

Super Easy Storage is a mobile self-storage service offering door-to-door storage solutions. The core offering consists of Mobile Storage units (Locker, Mini Module, and Maxi Module sizes) delivered directly to customers' homes. The company provides two service tiers: Premium Service (full packing and loading by AFRA-accredited removalists) and Self-Load Service (customer-managed packing). Complementary services include Business & Commercial Storage, Container Storage, and Local & Interstate Moves. Formerly known as Super Cheap Storage, the company rebranded to better reflect its focus on flexibility and convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Storage

Quantifiable outcome

• Trusted by more than 100,000 satisfied customers
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zippy Shell: Portable storage container company offering door-to-door pickup, warehouse storage, and redelivery — virtually identical service model to Super Easy Storage, operating primarily in the US market.
• Big Box Storage: Australian mobile storage operator offering portable container delivery, storage, and redelivery — directly overlapping with Super Easy Storage's core door-to-door mobile model and target residential/SMB customers.
• 1-800-Pack-Rat: US-based portable container storage and moving company delivering containers to customers' homes for loading, then transporting to secure storage — direct comparability with Super Easy Storage's mobile storage workflow.
• GoBox: Australian mobile storage competitor offering portable container delivery and storage services, directly comparable to Super Easy Storage's core offering and target customer segments.

Broad incumbents

• Kennards Self Storage: One of Australia's largest self-storage operators with a national facility network. Provides traditional fixed-site self-storage that overlaps with Super Easy Storage's storage rental offering, though Kennards lacks a mobile door-to-door model.
• Storage King: National Australian self-storage chain competing for the same residential and SMB storage rental spend, though focused on fixed-site units rather than mobile door-to-door service.
• PODS: Global portable storage container company pioneering the mobile storage model that Super Easy Storage operates. Comparable in delivery-to-doorstep service model, though PODS is primarily US-based and at significantly larger scale.
• National Storage Holdings: ASX-listed self-storage REIT (NSR) operating a large portfolio of storage centers across Australia. Comparable as a storage rental provider but operates a fixed-facility model versus Super Easy Storage's mobile delivery approach.

Emerging players

• Fort Knox Storage: Australian self-storage operator with a regional facility footprint serving residential and SMB storage demand. Competes for storage rental dollars but lacks a mobile door-to-door delivery model.
• Vault Self Storage: Australian self-storage operator competing for residential and business storage rental customers; partial overlap with Super Easy Storage's commercial storage offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SuperEZstorage
• Facebookfacebook.com/SuperEasyStorage
• LinkedInlinkedin.com/company/super-easy-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Easy Storage