Image Instruments
Image Instruments GmbH is a German software company that develops OnyxCeph³, a specialized image-based measurement and cephalometric analysis software for orthodontic and dental practices, distributed via direct licensing with annual renewals.
- Company typePrivate
- Founded1999
- HeadquartersChemnitz, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Image Instruments does
Image Instruments GmbH is a German privately-held software company founded on April 27, 1999 in Chemnitz, Germany, by Dr. Rolf Kühnert and Dr. Tom Kühnert, who continue to serve as both shareholders and managing directors (Vertretungsberechtigte Geschäftsführer). The company is registered as HRB 16678 at Amtsgericht Chemnitz and operates in the software development industry, specializing in the development, manufacturing, and marketing of image-based measurement systems (bildgestützte Meßsysteme) for orthodontic and dental applications. Image Instruments targets orthodontic and dental practices that require precise cephalometric analysis and image-based measurements for diagnostic and treatment planning purposes, with references to 'Anwender weltweit' (users worldwide) suggesting an international installed base despite its registered German domicile.
The company's flagship product is OnyxCeph³, a specialized dental and orthodontic imaging and cephalometric analysis software. The product follows a core-plus-modules architecture, where OnyxCeph³ provides the foundational imaging and measurement platform, supplemented by discrete add-on modules (Module | Funktionen) that extend functionality for specific diagnostic and analysis workflows. The software is delivered directly through the company's multilingual website (German and English) alongside parallel documentation, a separate OnyxWiki knowledge base, and structured support channels including remote maintenance (Fernwartung), telephone support, and practice training requests (Praxisschulung).
Image Instruments generates revenue primarily through one-time software license sales supplemented by an annual license renewal model. Pricing is quote-based and not publicly disclosed, with customers submitting purchase inquiries through the website's ordering system and managing license activation and renewals through dedicated portals. The business is operated by a lean team of 1-10 employees under tight founder control, with no external institutional investment or parent company identified in the available data, and the company maintains active operating status with continuous software releases.
Image Instruments firmographics
Firmographics- Name
- Image Instruments
- Legal name
- Image Instruments Gesellschaft mit beschränkter Haftung
- Website
- https://image-instruments.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Image Instruments GmbH is a German software company that develops OnyxCeph³, a specialized image-based measurement and cephalometric analysis software for orthodontic and dental practices, distributed via direct licensing with annual renewals.
- Ownership category
- akta.pro rank
Image Instruments industry classification
Industry- Product category
- Dental Imaging Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)
- akta.pro secondary industry
- Dental Imaging Interpretation & Teleradiology Services (HLABAIAK)
Keywords
Where Image Instruments is headquartered
LocationHeadquarters
- HQ city
- Chemnitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Image Instruments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licenses: The company generates revenue through the sale and renewal of software licenses for its OnyxCeph product line, with both new license purchases and annual renewal options available.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Image Instruments product offering
Product offeringCore offering
Image Instruments develops, manufactures, and markets image-based measurement systems for dental and orthodontic applications. Its flagship offering is OnyxCeph³, a software platform that performs cephalometric analysis and image-based measurements for diagnostic and treatment planning purposes, sold to orthodontic and dental practices worldwide via one-time licenses with annual renewal options.
Product overview
Image Instruments develops, manufactures, and markets image-based measurement systems. The company offers a platform-plus-modules architecture centered on OnyxCeph³, a dental/orthodontic imaging and cephalometric analysis software. Additional specialized functionality is delivered through discrete modules and feature packs that extend the core platform's capabilities for specific diagnostic and treatment planning workflows.
Differentiator
Problem solved
Functional benefit
Brands
- OnyxCeph: Dental and orthodontic cephalometric imaging software for analysis and measurement.
Products and services
- OnyxCeph³ Dental/orthodontic imaging and cephalometric analysis software for diagnostic measurement and treatment planning, sold as one-time licenses with annual renewal options to orthodontic and dental practices worldwide.
- OnyxCeph Module | Funktionen Modular extensions for OnyxCeph³ providing specialized functions for specific diagnostic and analysis workflows in orthodontic and dental practices.
Companies that use Image Instruments
Customer profileSegments1 record
Ideal customer profiles1 record
Image Instruments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Image Instruments partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Image Instruments competitors and assessment
Company assessmentBroad incumbents
- Align Technology (iTero): Align Technology's iTero scanner ecosystem includes iTero imaging software and ClinCheck treatment planning, positioning it as a competing integrated platform for orthodontic imaging and case planning.
- VATECH: VATECH manufactures CBCT and panoramic imaging equipment with accompanying imaging software (Ez3D-i) for dental and orthodontic diagnostics, an adjacent competitor in orthodontic imaging workflows.
- Dentsply Sirona: Dentsply Sirona is a broad dental incumbent offering imaging systems (Orthophos, Axeos), CAD/CAM (CEREC/inLab), and orthodontic software that competes for the digital orthodontic workflow that OnyxCeph serves.
- Planmeca: Planmeca provides dental/orthodontic imaging hardware (ProMax 3D) and the Romexis software platform for image-based diagnostics, comparable to Image Instruments' image-based measurement focus.
- DEXIS: DEXIS offers dental imaging software (IS Connect, DTX Studio) used in dental and orthodontic practices for image management, comparable to OnyxCeph's image-centric diagnostic offering.
- Carestream Dental: Carestream Dental is a broad incumbent in dental imaging, offering CBCT, intraoral scanners, and imaging software platforms (CS Imaging) used in orthodontic and dental practices for treatment planning.
Emerging players
- 3Disc Imaging: 3Disc Imaging (Clinux) provides dental imaging software and cloud solutions that compete with Image Instruments in the orthodontic/dental image management and diagnostic workflow space.
- Relu (Dental AI): Relu is an emerging dental software company offering AI-based 3D segmentation and orthodontic treatment planning tools, a forward-looking competitor whose AI capabilities could pressure traditional cephalometric software like OnyxCeph.
Direct peers
- Dolphin Imaging & Management Solutions: Dolphin Imaging is the most directly comparable peer, offering cephalometric analysis, orthodontic tracing, and treatment planning software to orthodontic practices globally — the same core workflow as OnyxCeph.
- 3Shape: 3Shape provides orthodontic imaging and CAD/CAM software (including TRIOS scanner software and orthodontic studio) used by orthodontic practices for digital workflows, overlapping directly with OnyxCeph's treatment planning scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Image Instruments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Instruments leadership team
Management profileNumber of profiles
Profiles2 records
Image Instruments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Instruments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Instruments
What does Image Instruments do?
Image Instruments develops, manufactures, and markets image-based measurement systems for dental and orthodontic applications. Its flagship offering is OnyxCeph³, a software platform that performs cephalometric analysis and image-based measurements for diagnostic and treatment planning purposes, sold to orthodontic and dental practices worldwide via one-time licenses with annual renewal options.
Is Image Instruments a public or private company?
Image Instruments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Instruments founded?
Image Instruments was founded in 1999. It employs 1 to 10 people.
Where is Image Instruments based?
Image Instruments is headquartered in Chemnitz, Germany, in the Europe region.
How does Image Instruments make money?
One revenue line is on record: software Licenses.
Who are Image Instruments's main competitors?
Broad incumbents on record are Align Technology (iTero), VATECH, Dentsply Sirona, Planmeca, DEXIS and Carestream Dental. Emerging players are 3Disc Imaging and Relu (Dental AI). Direct peers are Dolphin Imaging & Management Solutions and 3Shape.
Does Image Instruments have an API?
No public API is recorded for Image Instruments.
What industry is Image Instruments in?
Image Instruments's product category is Dental Imaging Software. Its primary akta.pro industry code is HLABAIAI, Orthodontic Imaging & Treatment Planning Centers, with a secondary code of HLABAIAK, Dental Imaging Interpretation & Teleradiology Services. Its NAICS code is 3345 and its SIC code is 3843.