Brave Robot
- Company typePrivate
- Founded2020
- HeadquartersBoston, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Brave Robot firmographics
Firmographics- Name
- Brave Robot
- Legal name
- The Urgent Company, Inc.
- Website
- https://braverobot.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
Brave Robot industry classification
Industry- Product category
- Frozen Desserts / Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream (Hard Pack) Manufacturing (AFAHAEAA), Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG)
Keywords
Where Brave Robot is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brave Robot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Ice Cream Product Sales: Brave Robot generates revenue through direct sales of animal-free dairy ice cream products via their e-commerce website and through retail distribution partnerships with grocery chains and delivery platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail products - ice cream pints and ice cream sandwiches |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Brave Robot product offering
Product offeringCore offering
Brave Robot manufactures and sells animal-free dairy ice cream under The Urgent Company, Inc. umbrella brand. The ice cream is made with non-animal whey protein produced via precision fermentation (partnered with Perfect Day), delivering authentic dairy taste and texture without lactose, cholesterol, hormones, or antibiotics. Products are sold direct-to-consumer via e-commerce and through retail grocery partners.
Product overview
Brave Robot is a single-brand ice cream company owned by The Urgent Company, offering animal-free dairy ice cream made with precision fermentation technology. Their core portfolio consists of 11 ice cream pint flavors (Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla 'N Cookies, PB 'N Fudge, Hazelnut Chocolate Chunk, A Lot of Chocolate, Chocolate Chip Cookie Dough, Chocolate Cherry Brownie, Mint Chocolate Chip) plus 2 sub-product ice cream sandwiches (Mint Chocolate Chip Sammies and Chocolate Chip Cookie Dough Sammies) developed in collaboration with Coolhaus. All products use non-animal whey protein sourced from Perfect Day's precision fermentation process, providing the taste and texture of traditional dairy with no lactose and reduced environmental impact.
Differentiator
Problem solved
Functional benefit
Brands
- Brave Robot x Coolhaus: Collaboration ice cream sandwiches made with animal-free dairy, including Chocolate Chip Cookie Dough Sammies and Mint Chocolate Chip Sammies
Products and services
- Vanilla Classic vanilla ice cream made with animal-free whey protein from precision fermentation. Lactose-free and cholesterol-free, for consumers seeking traditional dairy taste without animal involvement.
- Buttery Pecan Vanilla ice cream with praline pecan and salted caramel swirl, made with animal-free whey protein. Lactose-free and cruelty-free.
- Blueberry Pie Blueberry pie-flavored ice cream with graham cracker crumbs, blueberry puree, and swirls. Made with animal-free whey protein.
- Raspberry White Truffle Creamy vanilla ice cream with swirls of raspberry jam and white truffle chips, made with animal-free whey protein.
- Vanilla 'N Cookies Vanilla ice cream with chocolate cookie crumble, combining creamy vanilla with chocolate cookie pieces. Made with animal-free whey protein.
- PB 'N Fudge Vanilla ice cream with peanut butter swirl and fudge ripples, made with animal-free whey protein.
- Hazelnut Chocolate Chunk Creamy hazelnut ice cream with dark chocolate chunks, made with animal-free whey protein.
- A Lot of Chocolate Chocolate ice cream with fudge swirls and dark chocolate chunks, made with animal-free whey protein. Targeted at chocolate enthusiasts.
- Chocolate Chip Cookie Dough Vanilla ice cream loaded with dark chocolate chips and cookie dough chunks, made with animal-free whey protein.
- Chocolate Cherry Brownie Rich chocolate ice cream with tart cherry slices and brownie chunks, made with animal-free whey protein.
- Mint Chocolate Chip Cool mint and vanilla ice cream with dark chocolate chips, made with animal-free whey protein.
- Brave Robot x Coolhaus Chocolate Chip Cookie Dough Sammies Ice cream sandwiches featuring Chocolate Chip Cookie Dough ice cream sandwiched between chocolate chip cookies. Co-developed with Coolhaus under The Urgent Company umbrella.
- Brave Robot x Coolhaus Mint Chocolate Chip Sammies Ice cream sandwiches featuring Mint Chocolate Chip ice cream sandwiched between double chocolate chip cookies. Co-developed with Coolhaus under The Urgent Company umbrella.
Quantifiable outcome
- 72% fewer greenhouse gas emissions compared to conventional dairy ice cream
- +3 more outcomes
Companies that use Brave Robot
Customer profileSegments4 records
Ideal customer profiles4 records
Brave Robot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brave Robot partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CoolhauscoreProduct collaboration with Coolhaus to create the world's first ice cream sandwiches made with animal-free dairy. Launched Chocolate Chip Cookie Dough Sammies and Mint Chocolate Chip Sammies products featuring Brave Robot ice cream between cookies.
- Perfect DaycoreIngredient partner providing the non-animal whey protein used in Brave Robot ice cream. Perfect Day uses precision fermentation technology to produce milk proteins from microflora that are bio-identical to cow's milk protein.
- GTFO It's VegancoreVegan-focused online retailer partner offering nationwide delivery of Brave Robot products through their e-commerce platform.
- KrogercoreMajor grocery retail chain partner for in-store distribution of Brave Robot ice cream products.
- Lowe's FoodsminorRegional grocery retailer partner for distribution in specific regional markets.
- Stop and ShopminorNortheast US grocery chain partner for regional retail distribution.
- InstacartminorOnline delivery platform partner enabling same-day delivery of Brave Robot products from participating retail locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Brave Robot competitors and assessment
Company assessmentBroad incumbents
- Ben & Jerry's (Unilever): Iconic premium ice cream brand owned by Unilever with full national grocery distribution and broad flavor portfolio. Comparable as a large incumbent in the same freezer case that competes for the same consumer occasions and shelf facings.
- Tillamook: Premium dairy brand with national grocery presence including Kroger, spanning ice cream, cheese, and other dairy categories. Comparable as a premium-positioned dairy brand competing for freezer-aisle shelf space at the same retailers.
- Häagen-Dazs: Mass-market premium ice cream brand with broad grocery and foodservice distribution. Comparable as a large incumbent competing for premium pints shelf space and consumer treat occasions.
Direct peers
- NadaMoo: Plant-based frozen dessert brand selling dairy-free ice cream pints through grocery and DTC. Most directly comparable to Brave Robot on category (frozen dairy alternative pints), distribution (natural and mainstream grocery), and target shopper (lactose-intolerant, plant-based, sustainability-minded consumers).
- Jeni's Splendid Ice Creams: Premium scoop and pint ice cream brand with national grocery presence and DTC. Comparable to Brave Robot on premium positioning, DTC + grocery omnichannel strategy, and product innovation cadence.
- Coolhaus: Premium ice cream sandwich brand and direct sister brand of Brave Robot under The Urgent Company, Inc. Most directly comparable on product format (ice cream sandwiches), parent-company shared operations, and grocery + DTC distribution.
- Van Leeuwen Ice Cream: Premium craft ice cream brand with national grocery distribution and DTC e-commerce. Comparable to Brave Robot in premium positioning, retail placement (Kroger, Sprouts, Whole Foods), and emphasis on ingredient quality and consumer experience.
- Halo Top: Better-for-you ice cream brand distributed nationally in grocery. Comparable to Brave Robot on mass-market grocery placement and positioning toward health/values-driven consumers (lower calorie, low sugar, etc.).
Emerging players
- Oatly: Plant-based dairy alternative brand (milk, ice cream, yogurt, cream) with strong national grocery and foodservice distribution. Comparable to Brave Robot on target consumer (lactose-intolerant, sustainability-minded), retail footprint, and category-disruption positioning, though plant-based rather than animal-free dairy.
Others
- Perfect Day: Animal-free dairy protein manufacturer (precision-fermentation whey) and Brave Robot's core ingredient partner. Comparable as the upstream technology platform enabling Brave Robot's product, and as a B2B precision-fermentation player whose expansion directly affects Brave Robot's supply economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brave Robot social profiles
Digital presenceBrave Robot compliance and trust
Trust signalCompliance2 records
Brave Robot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brave Robot leadership team
Management profileNumber of profiles
Profiles1 record
Brave Robot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brave Robot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brave Robot
What does Brave Robot do?
Brave Robot manufactures and sells animal-free dairy ice cream under The Urgent Company, Inc. umbrella brand. The ice cream is made with non-animal whey protein produced via precision fermentation (partnered with Perfect Day), delivering authentic dairy taste and texture without lactose, cholesterol, hormones, or antibiotics. Products are sold direct-to-consumer via e-commerce and through retail grocery partners.
Is Brave Robot a public or private company?
Brave Robot is a private company. It is classified as corporate owned and is currently operating.
When was Brave Robot founded?
Brave Robot was founded in 2020.
Where is Brave Robot based?
Brave Robot is headquartered in Boston, United States, in the North America region.
How does Brave Robot make money?
One revenue line is on record: ice Cream Product Sales.
Who are Brave Robot's main competitors?
Broad incumbents on record are Ben & Jerry's (Unilever), Tillamook and Häagen-Dazs. Direct peers are NadaMoo, Jeni's Splendid Ice Creams, Coolhaus, Van Leeuwen Ice Cream and Halo Top. Oatly is listed as an emerging player. Perfect Day is listed as an others.
Does Brave Robot have an API?
No public API is recorded for Brave Robot.
What industry is Brave Robot in?
Brave Robot's product category is Frozen Desserts / Ice Cream. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAA, Ice Cream (Hard Pack) Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.