FrontRunner
FrontRunner is a privately held U.S. SaaS company that provides performance management and compensation software for insurance agencies, tracking agent activity, production, and bonus or commission programs in real time for both captive and independent agency customers.
- Company typePrivate
- Founded-
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FrontRunner does
FrontRunner Enterprises LLC, operating as FrontRunner, is a privately held U.S. SaaS company headquartered at 501 Darby Creek Rd, Suite 13, Lexington, Kentucky, that provides performance management and compensation software purpose-built for insurance agencies. The platform enables agencies to track hours worked, paid time off, agent activities, production, goals, and bonus or commission programs in real time, and to automate bonus and commission calculations previously handled in tools such as Excel. Core capabilities include real-time tracking dashboards, an automated bonus and commission calculator, conversion-ratio analytics (e.g., Calls to Quotes), sales forecasting, leaderboards, calendar scheduling with marketing-source ROI tracking, sales and service word tracks, and data migration tools for onboarding from prior tracking platforms.
The product portfolio is structured around tiered subscriptions: FrontRunner Standard at $159/month with a $300 one-time setup fee and month-to-month flexibility; the FrontRunner Partner Plan at $149/month under a 12-month commitment with no setup fee; and two annual add-on support tiers, SideKick ($249/year) and Premium ($599/year), that bundle comp plan consulting, onboarding, zoom-based support, and, at the Premium level, 90 minutes of agency marketing consultation delivered via partner Uptown Marketing. Two optional monthly add-ons, the MOA Feature ($75/month) and Reviewzy ($50/month), extend the platform surface. Distribution is direct-to-customer via the company website with self-service signup, supplemented by phone and email support and a Facebook-based agent community.
The company serves U.S. insurance agencies, both captive (State Farm, Allstate, Shelter Insurance, Desjardins) and independent, as a single primary customer vertical. Its GTM motion is sales-led via website with a 20-minute live demo and tiered pricing targeting SMB agencies. Payment processing runs through Stripe, with Google and Facebook offered as third-party login options. The entity is privately held with no disclosed institutional funding, parent company, or acquisition activity, and operates with a small headcount (1-10 employees).
FrontRunner firmographics
Firmographics- Name
- FrontRunner
- Legal name
- FrontRunner Enterprises LLC
- Website
- https://imafrontrunner.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FrontRunner is a privately held U.S. SaaS company that provides performance management and compensation software for insurance agencies, tracking agent activity, production, and bonus or commission programs in real time for both captive and independent agency customers.
- Ownership category
- akta.pro rank
FrontRunner industry classification
Industry- Product category
- Insurance Agency Management Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Onboarding, Offboarding & Employee Lifecycle Services (BPACAKAH)
Keywords
Where FrontRunner is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FrontRunner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly and annual subscription-based SaaS revenue with tiered pricing plans. Revenue generated through recurring monthly fees with options for month-to-month or 12-month commitments. Additional revenue from optional add-ons including MOA Feature ($75/month) and Reviewzy subscription ($50/month).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Partner Plan - Best value with 12-month commitment |
| Subscription | Monthly | Standard - Month-to-month flexibility |
| Subscription | Annual | SideKick - Annual plan with premium support |
| Subscription | Annual | Premium - Highest tier with coaching |
| Subscription | Monthly | MOA Feature Add-on |
| Subscription | Monthly | Reviewzy Add-on |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FrontRunner product offering
Product offeringCore offering
FrontRunner is a SaaS performance management and compensation software platform built specifically for insurance agencies. It enables agencies to track hours worked, paid time off, activities, production, goals, and bonus/commission programs in real time. The platform automates bonus and commission calculations, provides rich reporting with close ratios and leaderboards, and supports sales forecasting and marketing source ROI tracking for agency owners and their teams.
Product overview
FrontRunner is a unified SaaS performance management and compensation software platform designed specifically for insurance agencies. The core FrontRunner System enables agencies to track hours worked, paid time off, activities, production, goals, and bonus/commission programs through real-time tracking and reporting features. The product portfolio includes multiple subscription tiers: FrontRunner Standard (base tier at $159/month with month-to-month flexibility), SideKick (mid-tier at $249/year with consulting and enhanced support), and FrontRunner Partner Plan (premium tier at $149/month with 12-month commitment and all-inclusive pricing). Add-on modules including the MOA Feature ($75/month) and Reviewzy ($50/month) provide additional optional functionality. The platform is accessible via web application and mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- FrontRunner Partner Plan: Subscription plan at $149/month with no setup fee and all-inclusive features including comp plan consulting and live onboarding.
- FrontRunner Standard
- SideKick
- Premium
- Reviewzy
- MOA Feature
Companies that use FrontRunner
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
FrontRunner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
FrontRunner partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Uptown MarketingminorUptown Marketing provides agency marketing consultation and strategy services as part of the Premium tier offering. This partnership delivers 90 minutes of marketing consultation to Premium subscribers at no additional cost beyond the annual subscription fee.
- StripecoreStripe serves as the third-party payment processor for all subscription transactions. FrontRunner uses Stripe to securely process recurring monthly payments and one-time setup fees for SaaS subscriptions.
Recent moves5 records
Expansion highlights5 records
FrontRunner competitors and assessment
Company assessmentDirect peers
- Ambition: Sales performance management SaaS with bonus/commission tracking, leaderboards, and coaching workflows explicitly serving insurance and financial services - highly comparable in compensation-management function.
- HawkSoft: Agency management system serving independent insurance agencies with built-in activity tracking, reporting, and producer productivity features - the closest direct competitor in workflow and target customer.
- EZLynx: Agency management, comparative rater, and workflow platform for insurance agents, with embedded activity tracking and reporting that competes with FrontRunner's day-to-day agency productivity use case.
- AgencyBloc: Agency management and performance tracking platform purpose-built for life and health insurance agencies, with commission, activity, and reporting tools that overlap directly with FrontRunner's feature set.
Broad incumbents
- Vertafore: Major insurance technology provider whose AMS360 and agency suites include producer productivity, reporting, and compensation features that overlap with FrontRunner's core offering.
- Salesforce: Dominant CRM platform with Sales Performance Management and Incentive Compensation products that, while not insurance-specific, represent the broader platform direction agencies could adopt instead of point tools.
- Applied Systems: Largest insurance agency management platform (Applied Epic) with embedded performance, commission, and reporting modules - the dominant incumbent that could bundle FrontRunner's functionality at scale.
Emerging players
- NowCerts: Modern insurance CRM/AMS focused on workflow automation and producer activity tracking for agencies - an emerging competitor with overlapping activity, goal, and reporting functionality.
- XILO: Insurance sales platform targeting producer performance, lead conversion, and pipeline tracking - a niche emerging player with partial overlap on activity tracking and sales forecasting.
Others
- Pipedrive: Sales CRM with pipeline tracking, activity logging, and goal-based reporting used by some smaller insurance agencies as an alternative performance-tracking tool - adjacent, not directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FrontRunner social profiles
Digital presenceFrontRunner financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrontRunner leadership team
Management profileNumber of profiles
FrontRunner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrontRunner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrontRunner
What does FrontRunner do?
FrontRunner is a SaaS performance management and compensation software platform built specifically for insurance agencies. It enables agencies to track hours worked, paid time off, activities, production, goals, and bonus/commission programs in real time. The platform automates bonus and commission calculations, provides rich reporting with close ratios and leaderboards, and supports sales forecasting and marketing source ROI tracking for agency owners and their teams.
Is FrontRunner a public or private company?
FrontRunner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FrontRunner founded?
FrontRunner was founded in -1. It employs 1 to 10 people.
Where is FrontRunner based?
FrontRunner is headquartered in Lexington, United States, in the North America region.
How does FrontRunner make money?
One revenue line is on record: saaS Subscription.
Who are FrontRunner's main competitors?
Direct peers on record are Ambition, HawkSoft, EZLynx and AgencyBloc. Broad incumbents are Vertafore, Salesforce and Applied Systems. Emerging players are NowCerts and XILO. Pipedrive is listed as an others.
Does FrontRunner have an API?
No public API is recorded for FrontRunner.
What industry is FrontRunner in?
FrontRunner's product category is Insurance Agency Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAKAH, Onboarding, Offboarding & Employee Lifecycle Services. Its NAICS code is 54121 and its SIC code is 7372.