NF Group
NF Group is a Moscow-based, privately held premium real estate brokerage and consulting firm offering sales, leasing, consulting, valuation, and property management (NF PM) for elite residential and commercial properties in Russia, with international offices in Dubai and Bali serving buyers across 30+ countries.
- Company typePrivate
- Founded1896
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NF Group does
NF Group (legal name АО «НФ Групп»; DBA: NF Group, NF GROUP, KF Expert) is a Moscow-headquartered, privately held Russian real estate brokerage and consulting firm specializing in premium and elite residential and commercial property. The company operates a relationship-driven, enterprise-field-sales go-to-market with assigned personal consultants handling each client, supported by the kf.expert self-serve portal. Service lines span sales and rental brokerage for premium Moscow apartments, penthouses, townhouses, and country estates; commercial real estate brokerage (offices, retail, warehouse, industrial, shopping centers); full-scope consulting and valuation; construction and office fit-out project management; and a dedicated property management arm (NF PM) covering maintenance, tenant relations, and NOI optimization. The firm also serves international buyers across 30+ countries (UAE, Turkey, Cyprus, Indonesia/Bali, Thailand) via regional offices in Dubai and Bali, with residency- and citizenship-by-investment advisory bundled into transactions.
The firm's technology footprint is modest but distinct. Its primary digital asset is the kf.expert website, which hosts a verified listing database (over 4,541 residential apartment listings, 372 residential complexes, 190 penthouses, 28 townhouses, and 135 new developments) and offers an AI-powered apartment search by photo (computer vision) at ai.kf.expert that matches uploaded images to listings within 60 seconds, plus an Office Space Calculator for workspace planning. There are no disclosed proprietary models, research programs, or AI/ML hires; the AI feature is a customer-facing layer over an otherwise conventional brokerage data stack.
Revenue mechanics are commission- and fee-based across four streams: property sales brokerage, property rental brokerage, consulting and advisory fees, and managed services via NF PM. Pricing is quote-based and not publicly disclosed; transaction values on the platform range from tens of millions to billions of rubles per unit. Customer segments split between HNW residential buyers/sellers (primary), corporate commercial buyers/tenants/landlords (primary), real estate investors, developers, and property owners (secondary), with no disclosed customer-level revenue concentration and no third-party distribution, marketplace, or reseller channels.
NF Group firmographics
Firmographics- Name
- NF Group
- Legal name
- АО «НФ Групп»
- Website
- https://kf.expert
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NF Group is a Moscow-based, privately held premium real estate brokerage and consulting firm offering sales, leasing, consulting, valuation, and property management (NF PM) for elite residential and commercial properties in Russia, with international offices in Dubai and Bali serving buyers across 30+ countries.
- Ownership category
- akta.pro rank
Where NF Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices6 records
Markets served
NF Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Brokerage: Commission-based brokerage for sale of premium and elite residential and commercial real estate properties in Moscow and internationally
- Property Rental Brokerage: Commission-based brokerage for rental of residential and commercial properties
- Consulting and Advisory Services: Full-scope consulting for premium residential and commercial real estate projects including market research, investment analysis, and strategic advisory
- Property Management (NF PM): Property management services for commercial real estate portfolios, including maintenance, tenant management, and NOI optimization
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NF Group product offering
Product offeringCore offering
NF Group is a Moscow-based real estate brokerage and consulting firm that brokers the sale, rental, and acquisition of premium and elite residential properties (apartments, penthouses, townhouses), commercial properties (offices, retail, warehouses, shopping centers), and international properties across 30+ countries. The firm provides end-to-end services including property valuation, investment advisory, construction project management, and ongoing property management through its NF PM division, supported by an AI-powered photo search and analytics tools on the kf.expert platform.
Product overview
NF Group operates as a luxury real estate agency offering a comprehensive portfolio of services across multiple property segments. The core offering includes premium urban residential properties (apartments, penthouses, townhouses) in Moscow's most prestigious districts, country estates in Moscow region, commercial properties (offices, retail, warehouses) throughout Russia, and international real estate across 30+ countries. Technology-driven services include an AI-powered apartment search by photo (computer vision), an office space calculator, and virtual tour capabilities. The company provides full-service consulting including property valuation, investment advisory, construction project management, and property management through its NF PM division. Services for residency and citizenship programs through investment are also available for international properties in UAE, Turkey, Cyprus, Indonesia, and other countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Urban Residential Property Brokerage Brokerage services for the sale, purchase, and rental of premium urban residential properties (apartments, penthouses, townhouses) in Moscow's most prestigious districts, including new developments and exclusive off-market listings, with assigned personal consultant support.
- Country/Suburban Property Brokerage Brokerage for buying, selling, and renting luxury suburban properties (houses, cottages, townhouses, land plots) in elite Moscow Oblast areas, particularly along Rublevskoye Highway.
- Commercial Property Brokerage Sale and rental brokerage for office, retail, warehouse, light industrial, and business center commercial properties across Russia, including street retail, shopping centers, multi-functional complexes, and ready rental businesses.
- International Property Brokerage Brokerage for international residential and commercial real estate in 30+ countries including UAE, Turkey, Cyprus, Indonesia (Bali), Thailand (Phuket), supported by residency and citizenship-by-investment advisory services.
- Consulting and Advisory Services Expert consulting for premium residential and commercial real estate projects covering investment advisory, market research, project concept development, financial modeling, and strategic advisory for developers, investors, and corporate clients.
- Property Valuation Professional property valuation services with recommendations for transaction optimization, supporting sales, purchases, financing, and portfolio decisions.
- Property Management (NF PM) Full-service property management for commercial real estate portfolios through the NF PM division, including maintenance, tenant relations, renovation quality control, lease contract legal support, and NOI optimization.
- Construction Project Management Project management services for real estate construction and office renovation projects, including fit-out project management for corporate clients.
- Residency and Citizenship-by-Investment Services Immigration advisory services via investment, including residence permit and citizenship programs for clients acquiring international real estate in UAE, Turkey, Cyprus, Indonesia, and other jurisdictions.
- Client Representation Services Professional representation for buyers, tenants, and property owners in real estate transactions, lease negotiations, and ongoing lease management.
- Financing Attraction Services Advisory services for attracting investment and financing for real estate development and acquisition projects.
Companies that use NF Group
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
NF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
NF Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
NF Group competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield: Global commercial real estate services firm with Russia/CIS presence offering brokerage, valuation, and property management. Comparable across CRE consulting, advisory, and transaction services but with much broader institutional client base.
- Colliers International: Global CRE services firm with active operations in Russia, providing brokerage, valuation, and consulting to corporate clients. Highly comparable service model to NF Group, particularly on office and retail leasing mandates.
- Savills: International real estate advisor with strong premium/luxury residential and commercial expertise, competing for the same HNW buyer pool as NF Group in international markets (UAE, Europe, Asia).
- CBRE Group: World's largest commercial real estate services firm with operations across Russia, offering investment sales, leasing, valuation, and property management. Overlaps with NF Group on enterprise CRE mandates (BASF, Novartis-type clients) but at significantly greater scale.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm with offices across Russia/CIS. Comparable on enterprise office leasing, consulting, and capital markets advisory but with global reach and broader service portfolio than NF Group.
- Knight Frank: Global real estate consultancy with deep operations in Russia and CIS offering brokerage, consulting, and property management for premium residential and commercial clients. Directly comparable service portfolio to NF Group, but at much larger global scale.
Direct peers
- Intermark Real Estate: One of the largest Moscow-based luxury real estate agencies offering sales, rentals, and consulting for premium residential and commercial properties. Closest direct competitor to NF Group in the elite Moscow segment, with overlapping client base and similar business model.
- Blackwood (Russia): Moscow-based CRE agency offering brokerage, consulting, and property management for commercial and residential clients. Comparable full-service model competing for the same enterprise and premium residential mandates as NF Group.
- Kalinka Group: Premium Moscow real estate agency specializing in luxury residential sales, rentals, and consulting for HNW clients. Direct competitor in the same Moscow elite residential segment with comparable customer base and award-winning positioning.
Others
- Moscow Sotheby's International Realty:
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NF Group social profiles
Digital presenceNF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NF Group leadership team
Management profileNumber of profiles
NF Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NF Group
What does NF Group do?
NF Group is a Moscow-based real estate brokerage and consulting firm that brokers the sale, rental, and acquisition of premium and elite residential properties (apartments, penthouses, townhouses), commercial properties (offices, retail, warehouses, shopping centers), and international properties across 30+ countries. The firm provides end-to-end services including property valuation, investment advisory, construction project management, and ongoing property management through its NF PM division, supported by an AI-powered photo search and analytics tools on the kf.expert platform.
Is NF Group a public or private company?
NF Group is a private company. It is classified as unknown and is currently operating.
When was NF Group founded?
NF Group was founded in 1896. It employs 11 to 50 people.
Where is NF Group based?
NF Group is headquartered in Moscow, Russia, in the Europe region.
How does NF Group make money?
Four revenue lines are on record. Property Sales Brokerage is the primary driver. The others are property Rental Brokerage, consulting and Advisory Services and property Management (NF PM).
Who are NF Group's main competitors?
Broad incumbents on record are Cushman & Wakefield, Colliers International, Savills, CBRE Group, JLL (Jones Lang LaSalle) and Knight Frank. Direct peers are Intermark Real Estate, Blackwood (Russia) and Kalinka Group. Moscow Sotheby's International Realty is listed as an others.
Does NF Group have an API?
No public API is recorded for NF Group.