Cisa Drinks

What Cisa Drinks does

Cisa Drinks Oy is a Finnish alcohol importer and wholesaler headquartered in Espoo, Finland. The company sources and distributes alcoholic beverages from international suppliers to Finnish HoReCa (Hotels, Restaurants, Cafés), B2B customers, and indirectly to consumers through the regulated Alko retail channel. Operating for over 20 years, Cisa's stated strategy is to work closely with suppliers and leverage consumer understanding to identify and import products that match Finnish consumer preferences, a model the company cites as having produced a "string of best-seller products."

The company is co-led by partners Robin Salmi (COO/Sales) and Ville Luukkanen (COO/Marketing), with Risto Suomio as Partner responsible for Purchasing. The organization includes dedicated B2B and HoReCa sales functions, key account management, field sales, product management, logistics, and finance/controller roles. The company appears affiliated with the broader Viva Wine Group, as indicated by its corporate description and a whistleblower reporting channel hosted at wb.lantero.se/viva.

Cisa's primary consumer-facing asset is the Rosa Wine and Food Club, described as Finland's largest wine-food community. The platform provides over 1,500 recipes with wine pairings, online food and wine events, and a weekly newsletter reaching 120,000+ subscribers, with 100,000+ monthly consumers engaging with the platform. Revenue is generated through traditional alcohol import and distribution on a transaction-fee basis; pricing is not publicly disclosed and the product portfolio is accessed via Alko's catalog. No proprietary technology, AI, or digital platform infrastructure is disclosed beyond the Rosa community content offering.

Name

Cisa Drinks

Legal name

Cisa Drinks Oy

Website

https://cisa.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cisa Drinks Oy is a Finnish alcohol importer and wholesaler based in Espoo, serving HoReCa and B2B customers for over 20 years. The company also operates the Rosa Wine and Food Club, Finland's largest wine-food community platform with 100,000+ monthly consumers, and is affiliated with Viva Wine Group.

Ownership category

akta.pro rank

Product category

Alcohol Import & Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Alcohol importing
• Beverage distribution
• HoReCa supply
• Wine community
• Wholesale beverages

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Alcohol Import and Distribution: Cisa operates as a Finnish alcohol importer generating revenue through the importation and distribution of alcoholic beverages to B2B customers (HoReCa, retailers) and indirectly to consumers. The company has over 20 years of operating history and has developed a string of best seller products.

Go-to-market motion2 records

Core offering

Cisa Drinks Oy imports and wholesales alcoholic beverages in Finland, supplying wines, spirits, and other drinks to HoReCa venues (Hotels, Restaurants, Cafés) and B2B retailer customers. The company operates the Rosa Wine and Food Club, an online consumer community focused on wine and food content and engagement. The core business is B2B beverage distribution, with the Rosa platform serving as a complementary consumer engagement and brand-building channel.

Product overview

Cisa Drinks operates as a Finnish alcohol importer with over 20 years of industry experience. The company offers a single primary offering: the Rosa Wine and Food Club consumer community platform. This platform serves as the company's direct-to-consumer channel, providing wine-food pairing content, online events, and video content to Finnish consumers.

Differentiator

Problem solved

Functional benefit

Brands

• ROSA Wine and Food Club: Finland's largest wine-food community platform with over 1500 recipes, wine pairings, online events, and cooking videos reaching over 100,000 consumers monthly. Newsletter reaches 120,000 subscribers weekly.

Products and services

• Rosa Wine and Food Club
• Imported Alcoholic Beverage Wholesale Supply

Quantifiable outcome

• Over 100,000 consumers reached monthly through Rosa Wine and Food Club community platform
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Berry Bros. & Rudd: UK-based wine and spirits merchant acting as an importer and distributor of premium international brands to on-trade and retail customers. Comparable in importer/wholesaler model with deep supplier relationships and curated portfolio approach.
• Hallgarten Wines: UK-based specialist wine importer supplying on-trade and independent retail. Comparable as an independent importer/wholesaler focused on curating international brands for HoReCa customers.
• Anora Group: Finnish-headquartered alcohol beverage company formed from the merger of Altia and the Norwegian Arcus Wines. Operates across wine and spirits import, production, and distribution across the Nordics — directly comparable to Cisa's Finnish alcohol import and wholesale business.
• Arcus Wines (ArcusGruppen): Norwegian-based wine and spirits importer and brand owner supplying the Nordic region, including through state monopoly channels. Highly comparable to Cisa in business model (importer/wholesaler of international brands into a Nordic market) and target customer base.
• Enotria & Coe: UK-based wine and spirits importer and distributor focused on premium and on-trade channels. Comparable as an independent importer serving HoReCa with curated international brand portfolios.
• Galatea Spirits & Wine AB: Swedish importer and distributor of premium wines and spirits serving HoReCa and monopoly channels in the Nordics. Comparable in scale, geography, and category focus to Cisa.
• Spendrups Bryggeri AB: Swedish beverage producer and distributor with a broad portfolio of beers, ciders, wines, and soft drinks. Comparable as a Nordic alcohol beverage supplier operating across multiple channels with similar HoReCa and retail exposure.
• Vingruppen i Sverige AB: Swedish wine importer and supplier serving the Swedish Systembolaget monopoly and HoReCa. Closely comparable business model to Cisa as a Nordic importer/wholesaler of international wine brands with strong supplier partnerships.

Broad incumbents

• Pernod Ricard: Global wine and spirits major whose brand portfolio (e.g., Jacob's Creek, Jameson, Absolut) is distributed through Nordic importers like Cisa. Comparable as a brand owner whose commercial relationships and listing decisions directly shape Cisa's revenue.
• Treasury Wine Estates: Global wine company owning brands like Penfolds and Beringer and operating across multiple markets. Comparable as a major international wine supplier whose brands compete for shelf space at Nordic retail monopolies where Cisa is a distribution partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cisa Drinks