What Momomedia does

Momomedia is a performance-driven digital media buying agency specializing in lead generation for the affiliate marketing industry. Founded in 2017 and headquartered in Seoul, South Korea, the firm operates under Momomedia Co., Ltd. and Momonow Limited, with a staff of 11–50 employees. The company manages paid advertising campaigns—primarily on Facebook—for affiliate marketers and performance-oriented businesses, claiming cumulative ad spend under management exceeding $30M and ten years of domain experience led by CEO Harry Jung. Its core services consist of three interconnected offerings: Media Buying Services (end-to-end paid acquisition management optimized for ROI and lead quality), Facebook Ad Management (a specialized channel leveraging claimed $30M+ spend history to optimize against the Meta algorithm), and an In-House Creative Engine (an internal team producing, editing, and refining ad creative for speed and consistency). The technology stack is conventional services tooling plus Google Analytics for web-side analytics; no proprietary platforms, APIs, or AI/ML components are disclosed. The revenue model is performance-based and affiliate-referral in nature, with pricing structured on a quote basis tied to ad spend volume and campaign requirements rather than publicly disclosed tiers. Go-to-market is sales-led and direct, relying on referrals and testimonials from affiliate managers, with a stated global distribution footprint despite its South Korean domicile.

Name

Momomedia

Legal name

Momomedia Co., Ltd.

Website

https://momomedia.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Momomedia is a Seoul-based performance media buying agency that manages Facebook ad campaigns for affiliate marketers, claiming $30M+ in cumulative ad spend and operating an in-house creative engine under a performance-based fee model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Performance media buying
• Affiliate lead generation
• Facebook ad management
• Advertising creative production
• ROI campaign optimization

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Buying Services: The company manages advertising spend on behalf of clients, likely earning revenue through management fees, performance commissions, or a percentage of ad spend managed. Their focus on ROI and conversions suggests a performance-based revenue structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Momomedia is a performance-driven media buying team that manages advertising spend on behalf of affiliate marketers and businesses, with over $30M in ad spend managed and 10 years of industry experience. The company specializes in Facebook ad management and runs an in-house creative engine that produces, edits, and refines converting advertisements. Core delivery is high-quality leads at scale through data-backed media buying strategies optimized for ROI rather than vanity metrics.

Product overview

Momomedia is a performance-driven media buying team operating in the lead generation affiliate industry. The company offers three interconnected core services: (1) Media Buying Services for managing ad spend and delivering high-quality leads at scale, (2) Facebook Ad Management as a specialized channel for unlocking advertising scale, and (3) an In-House Creative Engine that produces and refines ad creative for speed, control, and performance consistency. The company emphasizes data-backed strategies, fast execution, and ROI-focused outcomes rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying Services Performance-driven media buying service for businesses and affiliate marketers, managing advertising spend to deliver high-quality leads at scale with data-backed strategies optimized for ROI and conversions.
• Facebook Ad Management Specialized Facebook advertising management service that leverages over $30M in managed ad spend to beat the algorithm and unlock scale, designed for affiliate marketers and businesses running social traffic campaigns.
• In-House Creative Engine Internal creative production service that produces, edits, and refines scroll-stopping advertisements in-house for speed, control, and performance consistency, tailored to affiliate offers and social traffic.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mobytask: Performance marketing agency specializing in affiliate media buying and lead generation campaigns. Directly comparable in GTM, customer persona (affiliate managers), and channel mix.
• AdCombo: Affiliate marketing network and media buying operation running lead generation campaigns across Facebook and native channels. Comparable in vertical focus (lead gen) and in-house media buying capability.
• ClickDealer: Affiliate network and media buying team operating in lead generation across multiple verticals. Comparable affiliate-industry positioning and performance-based economics.
• Tonic: Performance marketing agency offering media buying and affiliate campaign management for lead generation advertisers. Direct competitor in the affiliate media buying niche Momomedia serves.
• Terra Media: Performance marketing agency focused on affiliate and lead generation media buying. Direct competitor for the same affiliate-manager buyers Momomedia serves.
• Cpamatica: Affiliate marketing and media buying operation focused on performance-based lead generation campaigns. Overlaps with Momomedia in offer types, traffic sources, and affiliate customer segment.
• ZATO: Media buying agency offering performance-based campaign management for affiliates and lead generation advertisers. Comparable in managed-spend orientation and in-house creative capabilities.
• Yellow Bricks: Performance and affiliate marketing agency with strong emphasis on Facebook and paid social buying for lead generation offers. Closely mirrors Momomedia's channel specialization and customer base.
• Native Ads: Native advertising network and media buying operation serving affiliate marketers and lead generation advertisers. Comparable business model with revenue tied to performance and traffic quality.

Broad incumbents

• Tinuiti: Large independent performance marketing agency offering paid social, search, and programmatic buying across many verticals. Serves the same performance-marketing buyer needs but at significantly broader scale and with diversified channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/momomediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momomedia