L'Informatore Agrario

What L'Informatore Agrario does

Edizioni L'Informatore Agrario Srl is an Italian agricultural publishing and information company headquartered in Verona, founded in 1945 and operating under the motto "Dal 1945 libero, competente, innovativo." The company serves Italian farmers, agricultural technicians and consultants, and agroindustry companies (seed, fertilizer, machinery sectors) with editorial coverage of arable crops, horticulture, fruit growing, viticulture, livestock, agricultural economics, regulations, and agroindustry news. Its core platform is a digital magazine (Rivista Digitale) paired with an online portal covering nine editorial verticals — Seminativi, Orticoltura, Frutticoltura, Vite e vino, Zootecnia, Pac e mercati, Meccanica, Difesa e Fertilizzazione, and Leggi e tributi — and maintained sub-brand projects including Vite in Campo, Olivo in Campo, Biostimolanti in Campo, and the more recent Oliveto Smart initiative.

The product portfolio extends beyond editorial content into a diversified recurring and transactional revenue model: annual magazine subscriptions (Rivista Digitale and print editions), subscription newsletters, the BDF (Banche Dati Agrofarmaci e Fertilizzanti) database for agrochemical/fertilizer regulatory data, print and digital books/manuals, agricultural events and conferences (e.g., Giornata di studio, Biostimolanti in Campo), and advertising placements managed through a dedicated mediakit portal. Distribution is primarily direct-to-subscriber within Italy, supplemented by field events and organic social sharing; the entity is private (Srl) with a paid-up capital of €510,000 and shares infrastructure (ediagroup.it) with what appears to be a related publishing group, though no formal parent-subsidiary relationship is disclosed. The company employs 51-100 staff, declares partial accessibility compliance under Italian law (Legge 9 gennaio 2004, n. 4), and shows no evidence of AI/ML capability, external funding, or M&A activity.

Name

L'Informatore Agrario

Legal name

Edizioni L'Informatore Agrario Srl

Website

https://informatoreagrario.it

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Edizioni L'Informatore Agrario Srl is a Verona-based Italian agricultural publisher, founded 1945, producing a digital magazine, newsletters, specialized agrochemical databases (BDF), books, events, and video content for Italian farmers, agricultural technicians, and agroindustry companies.

Ownership category

akta.pro rank

Product category

Agricultural Publishing and Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Agriculture, Environmental & Earth Sciences (EDAGABAL)

Keywords

• Agricultural publishing
• Agricultural information services
• Farming trade publications
• Agricultural databases
• Agricultural news media

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Subscription-based access to print and digital versions of L'Informatore Agrario magazine and related publications
2. Newsletter Services: Newsletter subscription services providing regular agricultural news and market updates
3. Database Access: Access to specialized agricultural databases including agrofarmaci and fertilizzanti databases (BDF)
4. Books and Manuals: Sale of agricultural books and technical manuals via web.informatoreagrario.it/libri/
5. Event Participation: Revenue from agricultural events and conferences including Giornata di studio and Biostimolanti in Campo
6. Advertising: Media kit available at mediakit.informatoreagrario.it for advertising placements

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

L'Informatore Agrario is an Italian agricultural publishing company that publishes agricultural magazines (Rivista Digitale digital magazine and print editions) and operates a multi-channel digital content platform providing news, market prices, technical agrotecnica guidance, regulatory updates, and agroindustry information. It complements its core publications with subscription newsletters, specialized databases (BDF - Agrofarmaci e Fertilizzanti), agricultural books and manuals, video content, and in-person agricultural events and conferences for Italian farmers, technicians, consultants, and agroindustry companies.

Product overview

Edizioni L'Informatore Agrario Srl is an Italian agricultural publishing company established in 1945, operating primarily as a digital content and information platform. The company offers a multi-channel portfolio centered around its core Digital Magazine (Rivista Digitale) and Online Agricultural Information Portal (Informazione Agraria Online), which together provide comprehensive coverage of agricultural sectors including field crops (Seminativi), horticulture (Orticoltura), fruit growing (Frutticoltura), viticulture (Vite e vino), and livestock (Zootecnia). The portfolio includes complementary subscription products such as the Newsletter Service, specialized databases (BDF - Banche Dati Agrofarmaci e Fertilizzanti), digital books and manuals (Libri e Manuali), video content (L'Informatore Agrario Video), and event programs (Eventi Agricoli). The company also maintains dedicated project initiatives like Oliveto Smart and strategic editorial partnerships including La Stanza de L'Informatore Agrario on Green Telling.

Differentiator

Problem solved

Functional benefit

Brands

• Rivista digitale L'Informatore Agrario: Digital magazine version of the publication
• Vite in Campo
• Olivo in Campo
• Biostimolanti in Campo

Products and services

• Rivista Digitale (Digital Magazine)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farm Journal: Large US agricultural media company publishing magazines, digital platforms, and events for the farming sector. Comparable as an established agricultural trade media incumbent with subscription, advertising, and event revenue lines targeting farmers and agribusiness.
• Meister Media Worldwide: US-based B2B media company producing trade magazines, digital content, and events for the agricultural and horticultural sectors. Comparable as a much larger agricultural trade media operator with a multi-brand, multi-channel model that mirrors L'Informatore Agrario's diversified portfolio.
• DTN (Progressive Farmer): US agricultural information company delivering news, market data, weather, and decision tools to farmers and agribusiness. Comparable as a diversified agricultural information subscription and data business serving professional farmers, similar to L'Informatore Agrario's combined magazine and BDF database model.

Direct peers

• Terra e Vita: Long-running Italian agricultural magazine covering crop production, markets, and technical guidance. Directly comparable as a competitor periodical targeting the same Italian farmer and technician audience with similar subscription-based B2B trade media model.
• Edagricole: Italian agricultural trade publishing house owned by Il Sole 24 Ore group, publishing agricultural magazines, technical books, and digital content. Directly comparable as the leading competitor in the same Italian agricultural trade media category with overlapping audience of farmers, technicians, and agroindustry.
• Informatore Fitopatologico: Italian scientific-technical periodical covering plant pathology and crop protection. Comparable as a specialized Italian agricultural periodical with subscription-based access serving an overlapping technical audience, particularly relevant given L'Informatore Agrario's difesa/fertilizzazione sections.
• Vita in Campagna: Italian monthly magazine focused on small-scale and hobby farming, horticulture, and rural lifestyle. Comparable as a subscription-based Italian agricultural periodical targeting an overlapping, though more amateur-leaning, agricultural audience.

Emerging players

• Agronotizie: Italian online agricultural news and technical information portal. Comparable as a digital-first agricultural information platform addressing Italian farmers with overlapping editorial coverage (crops, markets, machinery) but a younger, web-only format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/news_lia
• Facebookfacebook.com/InformatoreAgrario
• LinkedInlinkedin.com/company/l-informatore-agrario

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Informatore Agrario