Edizioni L'Informatore Agrario

Name

Edizioni L'Informatore Agrario

Legal name

Edizioni Informatore Agrario

Website

https://ediagroup.it

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Edizioni L'Informatore Agrario is an Italian agricultural publishing house, founded in 1945 and based in Verona, producing a specialized magazine, newsletters, books, and a digital platform (e-commerce, digital magazine, and online archive) serving Italian agricultural professionals via subscription-based access.

Ownership category

akta.pro rank

Product category

Specialized Agricultural Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Agricultural publishing
• Digital magazine
• Agricultural content
• Specialized journalism
• Agricultural databases

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscription Services: Subscription-based access to digital magazine (Rivista digitale) and online database (Banca Dati On-line/Archivio riviste) through the reserved area (Area riservata). Digital services delivered via web portal with user authentication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Edizioni L'Informatore Agrario is an Italian specialized publishing house that produces and distributes agricultural magazines, newsletters, and books, delivering them through a proprietary digital ecosystem. Its core commercial offering is access to the digital magazine, the online archive of historical issues, and member-only content via a self-serve web portal, with sales handled through an integrated e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Brands

• web.informatoreagrario.it: Digital ecosystem platform offering e-commerce, user area, digital magazine, and online database services

Products and services

• Rivista digitale (Digital Magazine) Digital edition of the company's Italian-language agricultural magazine, providing agricultural news, technical articles, and industry insights in electronic format to agricultural professionals and practitioners.
• Banca Dati On-line (Archivio riviste) — Online archive database Online searchable database of historical magazine issues, providing agricultural professionals with access to the company's archive of past publications and technical reference material through the web portal.
• E-commerce storefront Integrated e-commerce section of the web.informatoreagrario.it portal where users can directly purchase agricultural publications, subscriptions, and related content online.
• Area riserva (Reserved user area) Reserved, login-protected user area of the web.informatoreagrario.it portal providing subscribers with personalized access to member-only digital content, subscriptions, and subscriber resources.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Direct peers

• Edagricole: Edagricole is a leading Italian agricultural trade magazine and book publisher (part of Gruppo Tecniche Nuove) covering agronomy, livestock, and rural economics. It is the most direct competitor to Edizioni L'Informatore Agrario, serving the same agricultural professional audience in Italy with overlapping print and digital products.
• Terra e Vita: Terra e Vita is a long-established Italian weekly magazine focused on agriculture, agribusiness, and rural policy. It directly competes with L'Informatore Agrario for the same Italian agricultural professional readership, and is now published under the Edagricole/Gruppo Tecniche Nuove umbrella.
• Vita in Campagna: Vita in Campagna is an Italian magazine and book publisher serving small-scale farmers, hobby farmers, and rural professionals. It is comparable as a domestic Italian agricultural trade publication with subscription, book, and digital content offerings targeting a similar but slightly more consumer-leaning segment.

Emerging players

• Il Contoterzista: Il Contoterzista is a specialized Italian trade publication focused on agricultural contractors and mechanized farming services. It overlaps with L'Informatore Agrario's professional agricultural audience on a narrower sub-vertical, serving as a niche competitor in the same broader agricultural media space.
• Agri-Pulse: Agri-Pulse is a US agricultural policy and agribusiness news publisher operating primarily in digital and newsletter formats. It is comparable as a digital-first, subscription-based agricultural trade publication targeting agribusiness professionals, though it focuses more on policy than agronomy.

Broad incumbents

• Gruppo Tecniche Nuove: Gruppo Tecniche Nuove is a major Italian B2B publishing group spanning agriculture (Edagricole), industry, and healthcare verticals. It is a broad incumbent that competes with Edizioni L'Informatore Agrario in agricultural trade publishing while also operating across multiple other professional media categories.
• Successful Farming (Meredith): Successful Farming / Agriculture.com is a major US agricultural media brand owned by Dotdash Meredith. It is a broad incumbent comparable to L'Informatore Agrario as a long-running agricultural trade publication that has built digital subscriptions, data products, and an online archive for professional farmers.
• Farmer's Weekly (UK): Farmer's Weekly is the UK's leading agricultural trade magazine and digital platform, covering arable, livestock, and farm business. It is comparable as a long-established, subscription-driven agricultural trade publication targeting professional farmers, with similar print-archive-to-digital migration dynamics.
• DTN / Progressive Farmer: DTN is a US-based agricultural information services company providing news, market data, weather, and the Progressive Farmer brand. It is comparable as a subscription-based agricultural information business that combines editorial content with data services for ag professionals, representing a more digitally evolved version of the same model.

Others

• Gruppo 24 Ore (Il Sole 24 Ore): Gruppo 24 Ore is the publisher of Il Sole 24 Ore, Italy's leading business and financial daily, with a dedicated agriculture/agribusiness section. It is comparable as a major Italian B2B subscription publishing group with digital subscription infrastructure and a professional audience, though it is broader in scope.

Market position

Customer concentration

• LinkedInlinkedin.com/company/edizioni-l-informatore-agrario-s.r.l.-in-breve-edia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edizioni L'Informatore Agrario