What Apollon Formularies does

Apollon Formularies, as substantiated by the operational source material, operates apollon.org.uk — a UK-focused affiliate review platform that evaluates and ranks offshore-licensed, non-GamStop casino operators for UK-based players. The platform targets consumers seeking alternatives to UK Gambling Commission (UKGC) regulated gambling — including players wishing to bypass the GamStop self-exclusion scheme — by aggregating information on offshore casinos that offer flexible staking limits, broader game libraries, crypto-friendly payment options, and lighter KYC requirements. Five casino brands are reviewed in depth (Velobet, Rolletto, DonBet, Cosmobet, BassWin), while the homepage surfaces a broader roster of at least ten operators (also including Very Well Casino, Patrick Spins Casino, GoldenBet, MyStake, Lucky Mister, CasinOK, Mad Casino, Vegas Hero), indicating an evolving and expanding partnership base.

The product is a content-driven review and comparison platform with no disclosed proprietary technology stack, SDK, API, mobile application, or third-party integrations. The site functions as an SEO-targeted editorial property publishing structured casino profiles, payment-method guides, game-type breakdowns, and comparison tables. Coverage spans six game categories (slots, live dealer, game shows, crash games, table games, jackpot slots) and six payment methods (Visa/MasterCard debit, Skrill, Neteller, Bitcoin, bank transfer, Paysafecard), with reviewed casinos collectively offering 5,000–8,000 game titles. The reviewed operators hold Curaçao or Anjouan licences and offer 1–3 business day fiat withdrawals alongside crypto payouts.

Monetization is exclusively through affiliate referral commissions, earned when consumers sign up and deposit at listed casino operators via tracked affiliate links embedded in each review. The go-to-market is product-led, relying on organic content and SEO to capture UK player search queries related to non-GamStop gambling. A secondary B2B motion exists via an email contact channel for casino operator listing inquiries. No paid advertising, social media, or third-party distribution channels are documented. Ownership, legal entity structure, and management team are not disclosed in the source material; the platform operates under the DBAs 'Apollon' and 'Non GamStop Casinos'. A separate firmographic header describes Apollon Formularies as a medical cannabis pharmaceutical company (founded 2014, 51–100 employees, Kingston UK), but no source material in this dataset substantiates that description, and the analysis above is anchored to the first-party website content and detailed operational records.

Name

Apollon Formularies

Legal name

Non GamStop Casinos

Website

https://apollon.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Apollon Formularies operates apollon.org.uk, a UK-focused affiliate review platform that evaluates offshore-licensed, non-GamStop casino operators for UK players. Revenue is generated through referral commissions from listed casino brands, with content spanning licensing, bonuses, payments, and game libraries.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Reviews

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing
• Gambling comparison site
• Offshore casino listings
• Casino bonus comparison

Headquarters

HQ city

Kingston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate / Referral Commissions: The site generates revenue through affiliate commissions from the non GamStop casino operators it reviews and promotes. Each reviewed casino includes tracked affiliate links (e.g., /go/very-well-casino/, /go/patrick-spins-casino/), through which the site earns referral fees when users sign up and deposit at listed casinos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Apollon Formularies operates apollon.org.uk, an editorial review and comparison website that evaluates offshore-licensed, non-GamStop online casinos for UK-based players. The platform publishes detailed per-casino reviews covering licensing jurisdiction, bonus terms, wagering requirements, payment methods, game libraries, and withdrawal speeds, and earns revenue through tracked affiliate links to those casino operators.

Product overview

Apollon Formularies operates apollon.org.uk, a non-GamStop casino review platform. The site provides editorial reviews and rankings of offshore casino brands operating outside the UK Gambling Commission (UKGC) framework. The platform features detailed casino profiles covering Velobet Casino, Rolletto Casino, DonBet Casino, Cosmobet Casino, and BassWin Casino, with information on game libraries, bonuses, payment methods, and licensing jurisdictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Non GamStop Casino Review Platform A free-to-consumer editorial review platform that aggregates and compares offshore-licensed non-GamStop online casinos for UK-based individual players, featuring structured comparison tables, per-casino reviews, game-type breakdowns, and payment method analyses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Velobet CasinominorChannel Partner/ Reseller/ DistributorVelobet Casino is a Curaçao-licensed non GamStop casino reviewed on Apollon Formularies. The review includes a tracked affiliate link (/go/very-well-casino/). Velobet offers 7,000 game titles, crypto deposits, and VIP cashback with no wagering requirements.
• Rolletto CasinominorChannel Partner/ Reseller/ DistributorRolletto Casino is a Curaçao-licensed non GamStop casino reviewed on Apollon Formularies with tracked affiliate links. It offers casino, sports, esports, and virtual sports under a single account, with 6,000 game titles and instant Bitcoin withdrawals.
• DonBet CasinominorChannel Partner/ Reseller/ DistributorDonBet Casino is a Curaçao-licensed non GamStop casino (OGL/2024/250/0115) reviewed on Apollon Formularies with tracked affiliate links. It features 8,000 game titles, a 150% up to £750 welcome bonus, and coverage of 40+ sports disciplines.
• Cosmobet CasinominorChannel Partner/ Reseller/ DistributorCosmobet Casino is a non GamStop casino reviewed on Apollon Formularies with tracked affiliate links. It targets crypto users with instant BTC and ETH payouts and a dedicated crypto welcome offer separate from the fiat bonus.
• BassWin CasinominorChannel Partner/ Reseller/ DistributorBassWin Casino is a Curaçao-licensed non GamStop casino founded in 2024, reviewed on Apollon Formularies with tracked affiliate links. It offers a 375% welcome bonus up to £3,000 plus 300 free spins and daily slot tournaments.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CasinosNotOnGamstop.com: Affiliate review platform focused specifically on offshore casinos operating outside the GamStop self-exclusion scheme. Direct peer in niche, audience, and monetization model.
• NonGamStopCasinos.com: Closest direct competitor: a dedicated affiliate review site covering offshore non-GamStop casinos targeted at UK players. Operates the same business model (affiliate commissions from offshore operators via SEO-driven reviews) for the same primary segment.
• NonStopCasino.org: Niche affiliate site curating and reviewing casinos accessible to UK players outside the GamStop scheme. Same vertical, same affiliate model, same regulatory positioning.

Emerging players

• Bigwinboard: Casino review and slot comparison platform with affiliate monetization. Comparable in editorial review and affiliate revenue approach, though less narrowly focused on the non-GamStop UK segment.

Broad incumbents

• AskGamblers: Long-running casino review and player-complaints platform owned by Catena-affiliated operators. Comparable as an SEO-driven casino affiliate review site, though broader in geographic scope and includes regulated operators.
• Gambling.com Group: Large publicly traded affiliate marketing operator covering online gambling across multiple regulated and offshore markets. Comparable as a casino affiliate platform monetizing via referral commissions, though at much greater scale and broader geographic scope than Apollon's UK non-GamStop niche.
• Raketech: Affiliates and digital marketing company specializing in iGaming and sports betting with comparison and review content. Comparable as an SEO-driven casino affiliate peer, though Raketech spans multiple European geos and includes regulated-market operators.
• Catena Media: Established publicly traded affiliate operator with significant casino and sports betting content. Comparable through its affiliate revenue model and SEO-driven comparison content, though it operates across many regulated jurisdictions rather than specializing in non-GamStop UK traffic.
• XLMedia (nowセクセル Media): Affiliate marketing group with casino and gambling verticals using SEO-led content to drive player acquisition. Comparable as a casino affiliate peer, though XLMedia has a wider portfolio including personal finance and regulated-market coverage.
• Better Collective: Global sports betting and casino affiliate group with deep SEO content portfolios. Comparable in operating model (affiliate commissions, comparison content) and target audience (online gamblers), but at significantly larger scale and with focus on regulated markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/apollon_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollon Formularies