DonBest

What DonBest does

DonBest (Don Best Sports Corporation) is a U.S.-based provider of real-time sports-betting odds, scores, and related market data, founded in 1995 and operating from Illinois with a secondary presence in Los Angeles. The company aggregates live odds and line-movement data from more than 40 monitored terminals tied to leading North American sportsbooks, holding exclusive data rights that power both its consumer and commercial offerings.

Its core product surface spans a free consumer layer — real-time odds, scores, a sportsbook directory, free-bet listings, schedules/rotations, a parlay calculator, and a betting-terminology guide — and a paid professional layer delivered through the DBS4 desktop client, offered at Gold ($120/month) and Platinum ($499/month) tiers. DBS4 integrates rotating screens, line-movement alerts, and the parlay calculator into a workflow-oriented tool for serious and professional bettors. A parallel B2B line licenses the same underlying data via XML feeds to operators, platforms, and media partners, including a syndication arrangement with VSiN.

Revenue mechanics are a mix of recurring monthly consumer subscriptions and B2B data licensing, with state-specific landing pages targeting at least seven legalized U.S. sports-betting states plus a national surface. The company is privately held with a small team (11-50 employees); Craig Mucklow is identified as COO and VP of Trading Services. No funding rounds, acquisitions, or AI/ML capabilities are disclosed in the available material, and the closest disclosed vendor linkage is to OpenBet (Light & Wonder), referenced in DonBest's privacy policy.

Name

DonBest

Legal name

Don Best Sports Corporation

Website

https://donbest.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

DonBest is a U.S. sports-betting data provider, founded in 1995, that aggregates real-time odds and scores from 40+ sportsbook terminals to power its DBS4 desktop subscriptions and B2B XML feeds for bettors, operators, and media.

Ownership category

akta.pro rank

Product category

Sports Betting Data & Odds Services

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting odds
• Real-time sports data
• Sportsbook data feeds
• Live betting lines
• Trading lines software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Services (Gold Package): Monthly subscription at $120/month providing access to sports odds, Vegas & Offshore books coverage with 2-minute delay, and email/phone support.
2. Subscription Services (Platinum Package): Premium monthly subscription at $499/month offering real-time (no delay) access to all sports, all books, representing the highest tier of service for professional users.
3. XML Data Feeds: Commercial XML data feeds sold to sportsbook operators and third-party betting platforms requiring real-time odds data.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

DonBest Sports distributes real-time sports betting odds, lines, scores, and schedules for North American and international sports to both individual bettors and licensed sportsbook operators. Its commercial offering centers on the DBS4 desktop application for retail/professional bettors, a subscription website (Gold at $120/month and Platinum at $499/month), and B2B XML data feeds used by sportsbook operators and media partners for odds distribution, risk management, and content licensing.

Product overview

DonBest operates as an odds aggregation and sports betting information platform offering real-time odds, scores, and sportsbook directory services. The core product portfolio consists of the Desktop (DBS4) software as the premium enterprise offering, supplemented by free web-based tools including Real-Time Odds, Scores, Free Bets aggregation, Sportsbooks Directory, Schedules, and a Parlay Calculator. The DBS4 desktop console is the cornerstone corporate service available in Gold and Platinum tiers, while the website provides consumer-facing access to odds and scores data along with sports betting educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• DBS4 Desktop Software Desktop application providing real-time odds, line movement, and trading data from 40+ monitored sportsbooks; designed for serious handicappers and professional bettors.
• DonBest Subscription Service Tiered subscription (Gold at $120/month or $1,200/year; Platinum at $499/month or $4,999/year) granting access to live odds, scores, schedules, and premium trading data; targeted at individual sports bettors.
• XML Data Feeds Real-time XML data feed of odds, lines, and scores licensed to sportsbook operators and media companies for integration into trading, risk, and content platforms.
• Free Sports Betting Tools Free online tools including Parlay Calculator, Free Bets, Schedules, and Sportsbooks Directory available to all visitors of the DonBest website.
• Real-Time Scores Service Real-time sports scores across North American and select international leagues, delivered alongside odds and available through the website and subscription tiers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• VSiN (Vegas Stats Information Network)minorChannel Partner/ Reseller/ DistributorDonBest rotation schedules (NFL/NCAAF, NBA/NCAAB, NHL, MLB) are sold and distributed through VSiN's platform. This partnership leverages VSiN's media distribution to reach bettors seeking printable rotation schedules for purchase and download.
• OpenBet (Part of Light & Wonder)coreOthersDon Best Sports operates under OpenBet's privacy policy and brand, indicating Don Best is owned by or integrated into OpenBet (now part of Light & Wonder, formerly Scientific Games). This provides access to a larger gaming technology ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stats Perform: Stats Perform distributes premium sports data, odds, and AI-powered content to sportsbooks and media — overlapping directly with DonBest's sports data and odds feed services for both B2B and content consumers.
• Genius Sports: Genius Sports supplies real-time sports data feeds, odds, and trading technology to sportsbook operators worldwide, making it one of the closest direct competitors to DonBest's feed and trading-data offering.
• VegasInsider: VegasInsider aggregates Vegas and offshore sportsbook odds, publishes picks, and offers sportsbook information for US bettors — closely analogous to DonBest's odds aggregation, scores, and sportsbook directory offerings.
• Sportradar: Sportradar is the largest pure-play sports data and odds/content provider globally, offering real-time odds feeds, trading services, and risk management to sportsbooks — directly comparable to DonBest's B2B XML feeds and odds aggregation core.
• ScoresAndOdds: ScoresAndOdds aggregates real-time sportsbook odds and scores for US bettors, directly competing with DonBest's free odds/scores consumer offering and serving a similar handicapper audience.
• VSiN (Vegas Stats & Information Network): VSiN is a sports betting media and information network already partnered with DonBest for distribution of rotation schedules; it is a directly comparable odds, picks, and betting information brand for US consumers and bettors.

Emerging players

• Covers: Covers operates a sports betting media and information platform including odds, scores, picks, and sportsbook listings, serving as an overlapping content and lead-gen competitor in the US consumer betting information market.
• BettingPros: BettingPros is an odds-aggregation and expert-picks platform serving US sports bettors, directly comparable to DonBest's consumer-facing real-time odds and picks offerings.
• Action Network: Action Network is a digital sports betting media and odds platform with subscription and free content; it competes with DonBest for sports bettor attention on real-time odds, picks, and content, but is primarily app-first whereas DonBest is desktop-first.
• OpticOdds: OpticOdds is a sports betting odds API and feed provider aimed at sportsbook operators and platforms — a more modern, API-first competitor to DonBest's XML data feed product for B2B customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DonBestSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DonBest