Nat & Form
Nat&Form is a French manufacturer of natural dietary supplements (phytotherapy, nutraceuticals, and marine collagen), producing 400 million gélules annually across two Brittany sites and selling ~214 SKUs direct-to-consumer online and through 5,500 French pharmacies and parapharmacies.
- Company typePrivate
- Founded1996
- HeadquartersKervignac, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nat & Form does
Nat&Form (legal entity: Laboratoire Atlantic Nature) is a French manufacturer of natural and biological dietary supplements, founded in 1996 by Élisabeth Macé in Guidel, Brittany, and operational since 2018 under second-generation leader Bastien Pariaud. The company develops, formulates, and produces its own product range in-house across two Brittany sites — the Plœmeur manufacturing workshop, which produces over 400 million gélules per year, and the Kervignac facility dedicated to packaging and shipping. The portfolio comprises approximately 214 SKUs across three core lines (Phytothérapie, Nutraceutiques, and Marine Collagen) and four sub-ranges (Nutraceutiques, Phytothérapie, Expert, and Nat&Form Protect), covering more than 20 health benefit categories (joints, beauty, digestion, sleep, stress, immunity, sport, feminine/masculine health, children) delivered in ten formats including gélules, capsules, ampoules, gummies, tisanes, powders, sprays, sticks, oils, and comprimés. The differentiation rests on clinically-proven patented ingredients (notably Naticol® marine collagen, Cynatine® HNS keratin, Ovomet®, Morosil™, Lumi'Sun®, Kéraphane®, Prostapaise®, Digécalm®, MélaZen®), liposomal delivery technology for enhanced bioavailability, plus a 'totum de plante' (whole-plant) formulation philosophy. 115 products carry ECOCERT/COSMOS ORGANIC certification and 164 are certified vegan, and the company states 99% plastic-free, eco-responsible packaging.
Nat&Form operates a dual-channel go-to-market. Direct-to-consumer sales are transacted through the company's own e-commerce storefront at nat-form.com, with product price points ranging from €5.90 to €44.00, free shipping over €30, and a 10% discount code available for orders of three or more products; customer acquisition is driven principally by content marketing through the company's health and wellness blog and organic social presence on Facebook, Instagram, LinkedIn, and YouTube. The B2B channel operates through the 'Espace Pro' platform, distributing SKUs to approximately 5,500 pharmacy and parapharmacy points of sale across France. There is no evidence of public listing, external institutional investment, or M&A activity; ownership and leadership remain family-controlled.
The company disclosed €18 million in annual revenue, classifying it as a mid-sized French CPG business. Operating geographies are cited as Europe in general, but commercial activity is concentrated domestically in France. The business has demonstrated incremental expansion through new product lines (notably the 2023 Micronutrition range, the Marine Collagen powder line, and the premium Expert tier), format diversification (liposomal, spray, stick), and infrastructure investment (the 2020 Kervignac site), while explicitly avoiding high-cost marketing campaigns in favor of content-led organic acquisition.
Nat & Form firmographics
Firmographics- Name
- Nat & Form
- Legal name
- Laboratoire Atlantic Nature
- Website
- https://nat-form.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nat&Form is a French manufacturer of natural dietary supplements (phytotherapy, nutraceuticals, and marine collagen), producing 400 million gélules annually across two Brittany sites and selling ~214 SKUs direct-to-consumer online and through 5,500 French pharmacies and parapharmacies.
- Ownership category
- akta.pro rank
Nat & Form industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)
Keywords
Where Nat & Form is headquartered
LocationHeadquarters
- HQ city
- Kervignac
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Nat & Form business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time product purchases through nat-form.com online store, with products sold at various price points ranging from €5.90 to €44.00. The company drives sales through content marketing, SEO, and promotional discount codes.
- Professional/B2B Channel: Sales to pharmacies and parapharmacies through their 'Espace Pro' B2B platform, with distribution to 5,500 retail points of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for direct consumers |
| Unit Pricing | Pay-as-you-go | Professional/B2B pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nat & Form product offering
Product offeringCore offering
Nat & Form is a French manufacturer of natural and biological dietary supplements, with over 214 products spanning phytotherapy, nutraceuticals, marine collagen, and sports nutrition. The company controls the full value chain from in-house R&D formulation through in-house manufacturing of 400 million gélules annually at its Plœmeur facility, with packaging and shipping operated from a second facility in Kervignac. Products are sold under the Nat & Form brand (legal entity Laboratoire Atlantic Nature) directly to consumers via nat-form.com and through 5,500 pharmacy and parapharmacy points of sale across France.
Product overview
Nat & Form is a manufacturer of natural and biological dietary supplements (compléments alimentaires) with over 30 years of expertise rooted in phytotherapy and, since 2023, nutraceuticals. The company operates as a Breton (Brittany, France) brand that develops, manufactures, and packages its own products, producing over 400 million gélules per year across two facilities in Plœmeur and Kervignac. The product portfolio is organized across three core product lines — Phytotherapy (plant-based supplements using the totum of plants), Nutraceutiques (amino acids, vitamins, minerals, and patented active ingredients, including the premium Expert sub-line backed by clinical studies), and Marine Collagen (clinically-proven Naticol® powders for skin, joints, and hair). Products are available in 10 distinct formats: gélules, capsules (oil-based), ampoules, comprimés, gummies, tisanes, sprays, sticks, oils, and powders. Benefits categories span Articulations, Beauté de la peau, Circulation, Concentration & Mémoire, Confort urinaire, Détente, Digestion, Enfants, Grossesse, Minceur, Ongles & cheveux, Solaires, Sommeil, Sportifs, Tonus & Immunité, Voies respiratoires, and Vision. Approximately 214 products total are distributed through 5,500 points of sale. The company holds COSMOS/ECOCERT organic certifications for its cosmetic-range ingredients and is COSMOS ORGANIC certified, with 99% of products in plastic-free eco-responsible packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Nutraceutiques: Premium range of nutraceutical products including vitamins, minerals, amino acids, and proteins with technical formulations, quality, efficacy, and eco-responsibility.
- Phytothérapie
- Expert
- Nat&Form Protect
Products and services
- Phytotherapy Product Line Plant-based dietary supplements formulated using the totum of plants (the complete set of active principles) to address everyday wellness needs such as digestion, sleep, immunity, and circulation. Includes single-plant and multi-plant complex formulations in gélules, ampoules, capsules, tisanes, and comprimés.
- Nutraceutical Product Line Premium dietary supplements combining technical formulations with quality and efficacy. Includes amino acids, proteins, vitamins, minerals, and other naturally-occurring active ingredients in scientifically dosed formats such as gélules, capsules, powders, and gummies. Includes the Expert sub-line with patented and clinically-studied actives.
- Marine Collagen Naticol® Powder Line Marine collagen powder line in multiple formulations: Articulations-Peau (joints and skin), Beauté de la peau Anti-Âge (anti-aging with hyaluronic acid), Anti-taches & teint unifié (anti-spot unified complexion with Naticol®-CySkin®), and Cheveux Anti-Chute (hair anti-chute with Cynatine® HNS). Clinically proven efficacy on joint discomfort, skin hydration (+22.8%), elasticity (+23.7%), and wrinkle reduction (11% in 8 weeks).
- Sport Range (BCAA, Creatine, Pre-Workout, Clear Whey) Sports nutrition line including BCAA 2:1:1 for energy and recovery, Creatine Monohydrate for explosive performance, Pre-Workout Booster for energy and concentration, Clear Whey Isolate for muscle building and recovery, Spiruline Bio, and L-Glutamine. Formulated to support athletic performance, muscle recovery, joint health, and endurance.
- Junior Gummies (Children's Range) Child-specific gummy supplements shaped like teddy bears, formulated with essential vitamins and minerals. Includes Gummies Junior 9 Vitamines for vitality and Gummies Junior Immunité for immune support. Made without gelatin, suitable for vegan certification.
- Liposomal Technology Range (Magnesium, Vitamin C, Vitamin D3, Multivitamin, Zinc, Melatonin Liposomal) Nutraceutical products using liposomal technology for enhanced active ingredient assimilation. Includes Magnesium Liposomal, Vitamin C Liposomal, Vitamin D3 Liposomal, Multivitamin' Liposomal, Zinc Liposomal, and Melatonin Liposomal.
- Complexe Articulaire — Collagène Ovomet® Articulation support complex featuring patented Ovomet® marine collagen, targeting cartilage and tendon health for joint comfort and flexibility.
- Minceur Morosil™ 400 Weight management supplement featuring patented Morosil™ bioactive citrus extract, formulated as a fat-burner and weight loss aid.
- Pack Products (Bundles) Pre-configured product bundles combining complementary products at reduced prices. Includes Pack Hiver (Winter Pack), Pack Immunité (Immunity Pack), Pack Nez (Nose Pack), Pack Digestion (Digestion Pack), Pack Anti-Age, and Pack Beauté.
- Gélules (Capsules) — Core Capsule Manufacturing Hard gélule capsules manufactured in France, representing the company's core manufacturing capacity (400 million capsules per year). Guaranteed nanoparticle-free and packaged in eco-friendly pill bottles made of 100% recycled and recyclable cardboard with plant-based compostable lids.
- Ampoules Highly concentrated single-dose ampoules formulated with synergistic natural active ingredients. 100% alcohol-free, preservative-free, and colorant-free. Available for articulation, circulation, digestion, immunity, and minceur benefit categories.
- Capsules (Oil-based) Soft capsules developed to maximally preserve the benefits of carefully selected plants, particularly effective for retaining oils. Packaged in eco-friendly pill bottles made of 100% recycled cardboard.
- Gummies Gummy supplement formats combining efficacy with enjoyment. Highly dosed active formulas in delicious fruity flavors, suitable for both children (Junior line) and adults. Includes gummies for skin beauty, hair/nails, sleep, and immunity.
- Tisanes (Herbal Teas) 100% organic herbal teas offered in bulk as leaves, fruits, bark, and roots in their purest form. Selected from plantations practicing responsible farming, packaged in recyclable cartons with solvent-free inks and reduced-thickness heat-sealed bags to minimize plastic use by 85%.
- Powder Supplements Powder-format dietary supplements that dissolve easily with low molecular weight, mixable with water, fruit juice, or culinary preparations. Includes marine collagen powders, BCAA, Clear Whey, and other sport and nutraceutical products.
- Spray Supplements Spray-format dietary supplements formulated with plants and vitamins, easy to use with a few sprays under the tongue for optimal active absorption. Includes MélaZen Flash sleep spray with melatonin.
- Stick Supplements Stick-format single-dose supplements for convenient on-the-go consumption. Includes Confort Menstruel Flash sticks.
Quantifiable outcome
- Skin hydration improved by +22.8% and elasticity by +23.7% with Naticol® collagen after 12 weeks
- +3 more outcomes
Companies that use Nat & Form
Customer profileSegments6 records
Ideal customer profiles6 records
Nat & Form technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nat & Form partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Nat & Form competitors and assessment
Company assessmentDirect peers
- Arkopharma: French leader in phytotherapy and plant-based dietary supplements distributed via pharmacies and parapharmacies. Directly comparable to Nat&Form's phytotherapy heritage, plant-based ('totum de plante') philosophy, and pharmacy channel.
- Nutergia: French dietary supplement manufacturer with a strong pharmacy distribution footprint and broad product range covering digestion, immunity, joints, and beauty. Closely comparable to Nat&Form in operating model, channel strategy, and target customer.
- Biocyte: French supplement brand with strong positioning in beauty-from-within (collagen, hair/skin/nails) and slimming categories. Closely comparable to Nat&Form's Naticol®-led beauty and marine collagen line and DTC + pharmacy dual channel.
- Granions: French trace element and dietary supplement specialist distributed via pharmacies, with a similar emphasis on clinically formulated, single-active products. Comparable to Nat&Form in pharmacy channel dominance and clinical/efficacy positioning.
- Solgar: Globally distributed premium supplement brand with broad category coverage (vitamins, minerals, botanicals, specialty) sold through health professionals and pharmacies. Comparable to Nat&Form in premium positioning, broad catalog, and clinical/quality emphasis.
- D-SOLUTIONS: French supplement brand specializing in micronutrition products distributed through pharmacies and DTC channels. Comparable to Nat&Form in French positioning, channel mix, and target consumer benefits.
- Forté Pharma: French/Monaco-based supplement brand with a multi-category product range (slimming, energy, beauty, sleep) sold through pharmacies and DTC channels. Comparable to Nat&Form in product portfolio breadth, category positioning, and pharmacy-led GTM.
- PiLeJe: Founded in France, PiLeJe is a leading French micronutrition brand sold through pharmacies and healthcare professionals, with adjacent product categories (phytotherapy, probiotics, dietary supplements). Highly comparable to Nat&Form in channel mix, French-centric positioning, and ingredient-led R&D.
Emerging players
- Ritual: US-born DTC subscription supplement brand expanding into Europe; competes with Nat&Form in the vitamins/multivitamins category but with a subscription model and digital-native brand. Comparable in target benefits (multivitamin, women's health, sleep) and category overlap.
Broad incumbents
- Pierre Fabre: Large French pharmaceutical and dermo-cosmetics group with a supplements and natural health portfolio (including Naturactive). Overlaps with Nat&Form's phytotherapy and beauty category but operates as a much broader portfolio incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nat & Form social profiles
Digital presenceNat & Form compliance and trust
Trust signalCompliance4 records
Nat & Form financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nat & Form leadership team
Management profileNumber of profiles
Profiles1 record
Nat & Form funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nat & Form M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nat & Form
What does Nat & Form do?
Nat & Form is a French manufacturer of natural and biological dietary supplements, with over 214 products spanning phytotherapy, nutraceuticals, marine collagen, and sports nutrition. The company controls the full value chain from in-house R&D formulation through in-house manufacturing of 400 million gélules annually at its Plœmeur facility, with packaging and shipping operated from a second facility in Kervignac. Products are sold under the Nat & Form brand (legal entity Laboratoire Atlantic Nature) directly to consumers via nat-form.com and through 5,500 pharmacy and parapharmacy points of sale across France.
Is Nat & Form a public or private company?
Nat & Form is a private company. It is classified as family owned and is currently operating.
When was Nat & Form founded?
Nat & Form was founded in 1996. It employs 51 to 100 people.
Where is Nat & Form based?
Nat & Form is headquartered in Kervignac, France, in the Europe region.
How does Nat & Form make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional/B2B Channel.
Who are Nat & Form's main competitors?
Direct peers on record are Arkopharma, Nutergia, Biocyte, Granions, Solgar, D-SOLUTIONS, Forté Pharma and PiLeJe. Ritual is listed as an emerging player. Pierre Fabre is listed as a broad incumbent.
Does Nat & Form have an API?
No public API is recorded for Nat & Form.
What industry is Nat & Form in?
Nat & Form's product category is Dietary Supplements. Its primary akta.pro industry code is CRAFACAC, Health & Wellness (Vitamins, Supplements, OTC) DTC. Its NAICS code is 42421 and its SIC code is 5122.