What Paul Rogers does

Paul Rogers is a London-based specialist eCommerce consultancy operating as a personal brand, led by Paul Rogers, an eCommerce consultant with over 12 years of experience including 8+ years focused on the Magento ecosystem. The firm delivers enterprise-level Magento and Shopify Plus consulting and auditing services, drawing on certified Magento developer credentials and a contracted bench of senior full-stack Magento engineers plus a Solutions Architect. The service catalog spans replatforming support, eCommerce roadmapping, effectiveness audits, platform selection, requirements gathering, CX auditing, structured Magento code audits, and full RfP/ITT management for platform and systems integrator selection.

The consultancy's underlying methodology emphasizes impartiality, positioning the firm as a third-party auditor independent of any development agency, which is used to differentiate from implementation partners during platform migration decisions. Core deliverables include comprehensive code and architecture reviews covering codebase, third-party and custom extensions, server architecture, theme, performance, database, security patches, and integrations, alongside whole-business effectiveness reviews covering technology stack, customer experience, and operational activities. The technology stack is centered on Magento (1.x and 2.x) and Shopify Plus platforms, with deep familiarity across the broader enterprise eCommerce platform landscape.

The business model is professional services revenue through project-based consultancy engagements with custom, quote-driven pricing and multi-year contract cadence. The go-to-market is sales-led direct consulting with no self-service channels; engagement is initiated via the website contact form and delivers hands-on advisory rather than account-managed layers. Paul Rogers also serves as Managing Director of Vervaunt, a London-based eCommerce consultancy and paid media agency, providing an affiliated operating entity. Customers are predominantly enterprise and mid-market brands in fashion/luxury, beauty, home furnishings, consumer goods, performance/lifestyle, children's retail, and fitness verticals, with active engagements across the UK, Australia, USA, Canada, Saudi Arabia, India, and Italy. Marketing is content-led via the paulnrogers.com blog and an email newsletter, with social presence on Twitter, LinkedIn, Facebook, and Instagram.

Name

Paul Rogers

Legal name

Paul Rogers

Website

https://paulnrogers.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Paul Rogers is a London-based specialist eCommerce consultancy delivering Magento and Shopify Plus consulting, replatforming support, code audits, and RfP management to enterprise and mid-market brands across fashion, beauty, home, consumer goods, and lifestyle verticals globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultancy Services: Project-based consultancy services for eCommerce replatforming, strategy, auditing, and platform-specific support. Engagements include replatforming management, technology selection, eCommerce strategy, CX auditing, and Magento/Shopify Plus solutions support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Paul Rogers provides specialist eCommerce consultancy services focused on enterprise-level Magento and Shopify Plus implementations. Deliverables span replatforming support, eCommerce roadmapping, effectiveness and CX audits, platform selection, requirements gathering, and detailed Magento code audits covering codebase, extensions, server architecture, performance, security and database. Services are delivered by certified Magento engineers to mid-to-large sized brands and high-growth startups undertaking complex platform projects.

Product overview

Paul Rogers is a specialist eCommerce consultancy offering enterprise-level Magento consulting and auditing services delivered by certified engineers. The core offering is a portfolio of consulting services that help brands and retailers achieve growth, create best-in-class customer experiences, and deliver complex replatforming projects. Services span the full eCommerce project lifecycle including replatforming support, eCommerce roadmapping, effectiveness audits, platform selection, requirements gathering, CX auditing, and specialized Magento and Shopify Plus consultancy. The offering also includes Magento code audits covering codebase, extensions, architecture, and security reviews. The company works primarily with mid-to-large sized businesses and high-growth startups, often through its associated agency Vervaunt.

Differentiator

Problem solved

Functional benefit

Products and services

• Replatforming Support Hands-on, strategic and planning support on platform migration projects for mid-to-large sized businesses and high-growth startups undertaking replatforming initiatives.
• eCommerce Roadmapping Support and guidance in building out an effective and achievable roadmap for eCommerce businesses.
• eCommerce Effectiveness Audit Comprehensive audit of all core eCommerce functions, technologies, customer experience, and operational activities providing an impartial whole-business review.
• Platform Selection Consultancy Support and direction in vetting and selecting an eCommerce platform and tech stack.
• eCommerce Requirements Gathering Functional and business requirements gathering for large-scale eCommerce projects.
• eCommerce CX Auditing Detailed audit focused on end-to-end eCommerce customer experience throughout the purchase journey.
• Magento Consultancy Hands-on Magento 2 support and platform consultancy delivered by certified engineers.
• Magento Code Audits Detailed code and platform architecture audits delivered by certified Magento developers, covering full codebase review, third-party extensions, server architecture, performance, security and database.
• Shopify Plus Consultancy Hands-on support and platform advice for Shopify Plus projects.
• eCommerce RfP Management Support for the full RfP/ITT process including requirements gathering, tender documentation, partner shortlisting and validation, and decision-making support.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VervauntcoreOthersPaul Rogers is the Managing Director of Vervaunt, an eCommerce consultancy and performance marketing agency. Vervaunt provides eCommerce consultancy and paid media services, with a team focusing on growing and scaling eCommerce businesses including replatforming management, technology selection, eCommerce strategy, CX auditing and more.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global management and technology consultancy with a large Adobe Commerce / Salesforce Commerce Cloud / SAP Hybris practice. Comparable as a much larger incumbent offering end-to-end digital commerce transformation, frequently competing for the same enterprise RFPs.
• Deloitte Digital: Big Four digital consultancy delivering large-scale eCommerce strategy, replatforming, and managed services. Comparable as a broad incumbent with overlapping capability but far greater scale and delivery capacity.

Direct peers

• Elogic Commerce: eCommerce development agency delivering Magento, Shopify, and BigCommerce implementations. Comparable in delivering the same replatforming and audit services to mid-market and enterprise merchants globally.
• Atwix: Magento solutions partner focused on Adobe Commerce development, performance optimization, and replatforming. Comparable specialist consultancy competing directly for Magento audit and migration engagements.
• Vendic: Netherlands-based Magento and Shopify Plus agency providing replatforming, audits, and integrations. Comparable partner-level service provider targeting similar mid-market and enterprise brands across Europe.
• BelVG: Magento development and eCommerce consultancy offering custom builds, extensions, and platform migrations. Comparable boutique competing in the same Magento/Shopify replatforming space.
• Inchoo: Magento solutions partner offering replatforming, custom development, and design services. Comparable as a long-standing Adobe Commerce partner competing for the same replatforming and audit engagements.
• aheadWorks: Established Magento extension developer and solutions provider. Comparable in its deep Magento specialism and enterprise-grade delivery capability, competing for similar development and audit work.
• Vervaunt: London-based eCommerce consultancy and performance marketing agency where Paul Rogers serves as Managing Director. Directly comparable because it offers overlapping eCommerce strategy and replatforming services, sharing customers and delivery overlap.
• Magenable: UK-based Magento/Adobe Commerce specialist consultancy providing replatforming, audits, and development. Closely comparable boutique operating in the same Magento and Shopify Plus space with similar mid-market/enterprise client profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/paulnrogers
• Facebookfacebook.com/paulnrogers
• LinkedInlinkedin.com/company/paul-rogers-limited
• Instagraminstagram.com/paulnrogers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Rogers