Magenable
Magenable is a Melbourne-based boutique ecommerce consultancy delivering Magento/Adobe Commerce, BigCommerce, and Shopify strategy, implementation, and ongoing support primarily to mid-market B2B merchants in Australia, with selective cross-border engagements.
- Company typePrivate
- Founded2014
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Magenable does
Magenable is a boutique ecommerce consultancy and implementation firm founded in 2014 and headquartered in South Melbourne, Australia. The company specializes in Magento/Adobe Commerce, BigCommerce, and Shopify (including Shopify Plus), serving mid-market B2B and ambitious SME merchants with complex ecommerce requirements such as tier pricing, multi-store operations, ERP integration, and Hyvä-based front-end performance builds. Its go-to-market combines strategic consulting, end-to-end implementation, and ongoing retainer support, delivered through a blended model of Melbourne-based director-level management with certified overseas development teams.
The firm's core technology competencies span certified partnerships with Adobe (multiple Adobe Certified Expert credentials), BigCommerce (Certified Partner), Shopify (Development Fundamentals), AWS (CTO certified), and ERP/integration partners including NetSuite. It has productized portions of its delivery into tiered B2B packages (Magento Open Source tiers from AUD 16,900 to AUD 59,900+; BigCommerce B2B Edition tiers from AUD 9,900 to AUD 39,900) alongside à la carte services for consulting, integrations, conversion optimization, and a 2025-launched AI for Commerce line covering chatbots, product discovery, ops automation, and MCP/agentic tools.
Revenue mechanics are anchored in professional services for project delivery, plus a recurring retainer layer for post-launch support, with publicly disclosed pricing in AUD excluding GST. Named enterprise clients include Dahlsens Building Centres, Bondi Sands, Fuzzyard, LMC, Access Hardware, and Australia Tasting Room, with delivery footprint extending opportunistically to Canada and the USA. The company is privately held, bootstrapped (no funding rounds disclosed), and led by Managing Director Alexander Levashov (first Magento certified developer in Australia) and CTO Francis Kim.
Magenable firmographics
Firmographics- Name
- Magenable
- Legal name
- Magenable
- Website
- https://magenable.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magenable is a Melbourne-based boutique ecommerce consultancy delivering Magento/Adobe Commerce, BigCommerce, and Shopify strategy, implementation, and ongoing support primarily to mid-market B2B merchants in Australia, with selective cross-border engagements.
- Ownership category
- akta.pro rank
Magenable industry classification
Industry- Product category
- Ecommerce Consulting and Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Magenable is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Magenable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Project Delivery: Fixed-scope project delivery for new builds, replatforming, migrations, UX/design, theme development, customizations, QA and launch
- B2B Packages: Tiered B2B ecommerce packages based on Magento Open Source and BigCommerce with different feature sets and pricing tiers
- Ongoing Support Retainer: Retainer-based ongoing support for bug fixes, small enhancements, performance work and conversion-focused improvements after launch
- Express Audit: Fixed scope fast review covering UX, performance, tracking and key journeys to identify quick wins and bigger opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Starter B2B Magento Package - $16,900 |
| Other | Multi-year contract | Standard B2B Magento Package - $29,900 |
| Other | Multi-year contract | Enterprise B2B Magento Package - $59,900 |
| Other | Multi-year contract | Starter B2B BigCommerce Package - $9,900 |
| Other | Multi-year contract | Standard B2B BigCommerce Package - $19,900 |
| Other | Multi-year contract | Enterprise B2B BigCommerce Package - $39,900 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Magenable product offering
Product offeringCore offering
Magenable is a boutique ecommerce consultancy that provides strategic consulting, implementation, integrations, and ongoing support for businesses on Magento/Adobe Commerce, BigCommerce, and Shopify platforms. They deliver end-to-end services including new builds, replatforming/migration, theme and custom development, B2B feature packages (tier pricing, customer groups, multi-store), ERP/CRM integrations, conversion/performance optimization, and AI-for-commerce solutions. They also offer ongoing support retainers and an Express Audit fixed-scope review.
Product overview
Magenable is a boutique ecommerce consulting and implementation firm specializing in Magento/Adobe Commerce, BigCommerce, and Shopify platforms. They offer a portfolio of services including strategic consulting, platform implementation, integrations, and ongoing optimization. Their structured product packages include Magento B2B Open Source tiers (Starter at $16,900, Standard at $29,900, Professional at $59,900+) and BigCommerce B2B Edition tiers (starting at $9,900). These are complemented by à la carte services for audit, build, integrations, conversion optimization, AI implementation, and ongoing support. The firm also delivers specialized offerings like Hyvä theme implementation for performance-critical Magento builds.
Differentiator
Problem solved
Functional benefit
Products and services
- Magento / Adobe Commerce Implementation Services End-to-end Magento and Adobe Commerce implementation including new builds, replatforming, migrations, custom development, theme and front-end build, and QA/launch for complex catalogues and B2B ecommerce clients.
- BigCommerce Implementation Services Strategy, implementation and support for BigCommerce platforms, suited to faster time-to-market B2B solutions with lower maintenance needs and a SaaS-based approach.
- Shopify Development Services Implementation services for Shopify and Shopify Plus including apps, scripts, functions, theme development, and custom solutions for speed, integrated POS and simpler operating model.
- Magento B2B Open Source Packages Tiered B2B ecommerce packages built on Magento Open Source with bundled extensions. Three tiers: Starter ($16,900), Standard ($29,900), and Professional ($59,900+). Includes customer-group prices, tier pricing, multi-store, multi-warehouse support, quick order, customer approval, and restricted store access.
- BigCommerce B2B Edition Packages Tiered B2B packages for the BigCommerce platform with lower start-up and maintenance costs. Three tiers starting from $9,900. Includes flexible pricing rules, multi-store support, quotes, streamlined B2B buyer portal, and buyer user roles and approval workflows.
- eCommerce Consulting and Roadmap Strategic consulting to define a clear ecommerce strategy and prioritized roadmap for growth, including store and UX review, performance and tracking sanity check, and prioritized recommendations.
- Integrations and Custom Development Integration services connecting ecommerce platforms with ERP/CRM/PIM, inventory/shipping/fulfilment, payments/tax/accounting, and middleware/API work.
- Conversion and Performance Optimisation Ongoing optimization covering Core Web Vitals/speed, CRO experiments, search/navigation/merchandising, and analytics and KPI tracking.
- AI for Commerce
Quantifiable outcome
- 390%+ ROI in 3 years for Magento downgrade project
- +3 more outcomes
Companies that use Magenable
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Magenable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature3 records
Magenable partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Adobe/MagentocoreCertified Adobe partner with multiple Adobe Certified Expert credentials across Commerce Business Practitioner, Commerce Cloud Developer, Adobe Commerce Developer, Commerce Developer, and Adobe Commerce Front End Developer. Primary platform focus alongside BigCommerce.
- BigCommercecoreBigCommerce Certified Partner providing B2B ecommerce solutions on the BigCommerce platform. Offers tailored BigCommerce B2B packages with lower start-up and maintenance costs.
- ShopifysecondaryShopify Development Fundamentals certified partner. Provides Shopify and Shopify Plus development services including apps, scripts, functions and custom solutions.
- Amazon Web Services (AWS)coreAWS hosting infrastructure for Magento-based stores. CTO Francis Kim is AWS certified. Provides cloud hosting solutions with greater reliability, redundancy and scalability.
- Google AnalyticscoreWeb analytics integration for ecommerce tracking and performance measurement.
- KlaviyosecondaryEmail marketing automation platform integrated with ecommerce stores for customer communication and marketing automation.
- YotposecondaryReviews and loyalty platform integrated for marketing and customer engagement.
- NetSuitecoreERP integration for B2B ecommerce clients including LMC, Australia Tasting Room. Connects ecommerce with back-office operations.
- DotdigitalsecondaryCustomer communication and marketing automation platform integrated with Magento for Australia Tasting Room project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Magenable competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Big Four digital consultancy offering ecommerce strategy, platform selection, and large-scale implementation. Comparable at the strategic consulting layer, including platform advisory and roadmap work that Magenable offers to ambitious Australian SMEs.
- Accenture Interactive / Song: Global systems integrator providing end-to-end ecommerce strategy, platform implementation, and ongoing operations across Adobe Commerce, SAP Hybris, and Shopify. Represents the enterprise-end incumbent benchmark that Magenable's boutique mid-market pitch implicitly competes against.
- DEG (formerly Blue Acorn): Larger Adobe/Magento, Shopify and BigCommerce-focused digital agency with broader CX, data, and optimization offerings. Comparable in core Magento/Adobe capability but at multi-hundred-employee scale with a much wider service portfolio.
Direct peers
- Bold Commerce: BigCommerce and Shopify-focused ecommerce solutions partner offering platform implementation, custom development and integrations. Comparable to Magenable's BigCommerce B2B Edition packages and B2B merchant focus, though at larger scale and with proprietary tooling.
- Vaimo: Global ecommerce agency and Adobe Commerce/Magento implementation partner with multi-region delivery. Vaimo is directly comparable to Magenable in platform focus (Magento/Adobe Commerce), B2B/catalog-heavy project work, and certified partner status — but at significantly larger scale.
- BSS Commerce: Magento/Adobe Commerce extensions and solutions provider with implementation services for merchants. Comparable in core Magento specialization and project-based delivery, with additional productized extensions that resemble Magenable's packaged B2B offering.
- Balance Internet: Australia-based Adobe Commerce/Magento and Shopify Plus implementation agency. Directly comparable as an Australian boutique competing for the same mid-market B2B ecommerce project pipeline, with similar core platform certifications.
- Opticon: Australian digital commerce consultancy delivering ecommerce replatforming, integrations, and support. Directly relevant as an Australian boutique competitor chasing similar mid-market and B2B ecommerce engagements.
- Atwix Solutions: Magento/Adobe Commerce implementation and support agency with certified Magento developers and a hybrid onshore/offshore delivery model — closely mirroring Magenable's blended delivery approach and core platform specialization.
Others
- Sitecore / OrderCloud: Enterprise commerce platform and digital experience suite with extensive partner ecosystem for implementation. Comparable as an adjacent ecosystem player — both compete for the same B2B merchant wallet while Magenable frequently integrates with or migrates to comparable stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Magenable social profiles
Digital presenceMagenable compliance and trust
Trust signalCompliance13 records
Magenable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magenable leadership team
Management profileNumber of profiles
Profiles2 records
Magenable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magenable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magenable
What does Magenable do?
Magenable is a boutique ecommerce consultancy that provides strategic consulting, implementation, integrations, and ongoing support for businesses on Magento/Adobe Commerce, BigCommerce, and Shopify platforms. They deliver end-to-end services including new builds, replatforming/migration, theme and custom development, B2B feature packages (tier pricing, customer groups, multi-store), ERP/CRM integrations, conversion/performance optimization, and AI-for-commerce solutions. They also offer ongoing support retainers and an Express Audit fixed-scope review.
Is Magenable a public or private company?
Magenable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magenable founded?
Magenable was founded in 2014. It employs 1 to 10 people.
Where is Magenable based?
Magenable is headquartered in South Melbourne, Australia, in the Oceania region.
How does Magenable make money?
Four revenue lines are on record. Professional Services - Project Delivery is the primary driver. The others are B2B Packages, ongoing Support Retainer and express Audit.
Who are Magenable's main competitors?
Broad incumbents on record are Deloitte Digital, Accenture Interactive / Song and DEG (formerly Blue Acorn). Direct peers are Bold Commerce, Vaimo, BSS Commerce, Balance Internet, Opticon and Atwix Solutions. Sitecore / OrderCloud is listed as an others.
Does Magenable have an API?
No public API is recorded for Magenable.
What industry is Magenable in?
Magenable's product category is Ecommerce Consulting and Implementation Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541511 and its SIC code is 7371.