Nomad Design

What Nomad Design does

Nomad Design is a privately-held UK artisan homewares business headquartered in a single workshop in Stroud, Gloucestershire, founded by Georgina Olley. The company sources heritage textiles directly from artisan communities in West Africa (Baule Ikat from Ivory Coast, Malian Mudcloth, Mali indigo cloth), Uzbekistan (silk ikat, including for lampshades), and Morocco (Tamegroute green-glazed pottery), and transforms them into contemporary luxury homewares — cushions, throws, silk eye masks, ceramics, and restored/upholstered furniture — that are hand-finished by seamstresses at the Stroud studio. Cushions and throws carry lead times of one to several weeks due to handmade production, underscoring a craft-over-scale operating model.

The business generates revenue through three streams: (i) direct-to-consumer e-commerce via a Shopify storefront with multi-currency support and worldwide shipping, anchored by unit-priced items ranging from ~$19 ceramics to ~$791 Ercol armchairs; (ii) a trade/designer program supplying interior designers, stylists, and architects with bespoke textile sourcing, custom sizing, and furniture recovery; and (iii) wholesale through selected regional stockists. Trade customers include prestigious UK design firms (Sibyl Colefax & John Fowler, Todhunter Earle Interiors, Studio Duggan) and hospitality accounts (Firmdale Hotels, Soho House's The Store), while consumer reach is supported by editorial coverage in House & Garden, House Beautiful, London Evening Standard, and The World of Interiors, plus a blog, email newsletter, and organic social presence.

The company is founder-owned with no disclosed institutional capital, operates with fewer than ten employees, and shows no M&A, fundraising, or significant leadership turnover. Its defensibility rests on direct artisan sourcing relationships, editorial credibility in the luxury interiors press, and trade relationships with named design firms — all of which support a niche, high-margin lifestyle brand positioning rather than a scale-driven model.

Name

Nomad Design

Legal name

Nomad Design

Website

https://nomaddesign.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nomad Design is a UK-based artisan homewares business that sources heritage textiles from West Africa, Uzbekistan, and Morocco and hand-finishes cushions, throws, silk eye masks, ceramics, and restored furniture at its Stroud workshop for consumers and interior designers.

Ownership category

akta.pro rank

Product category

Artisan Homewares and Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industries

Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

Keywords

• Artisan homewares
• Handcrafted textiles
• Global textiles sourcing
• Upholstered furniture
• Bohemian interior accessories

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through their Shopify-powered online store. Products include silk eye masks ($39-$41), cushions ($62-$287), throws, ceramics ($19-$44), and furniture ($164-$791).
2. Trade/Wholesale Program: Wholesale supply to interior designers, stylists, architects, and stockists who purchase products for their clients or retail locations.
3. Bespoke/Custom Orders: Custom furniture recovering and upholstery services, custom-sized cushions, and bespoke textile sourcing for interior design projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nomad Design sources heritage textiles directly from artisan communities in West Africa (Baule Ikat from Ivory Coast, Mudcloth and indigo cloth from Mali), Morocco (Tamegroute pottery), and Uzbekistan (silk ikat), and transforms them into handcrafted luxury homewares — cushions, throws, silk eye masks, lampshades, ceramics, and restored/upholstered furniture — finished in its Stroud, UK workshop. It sells these products directly to consumers via its Shopify store and to interior designers, stylists, and hotel groups through a trade program, also offering bespoke furniture recovering and custom textile sourcing.

Product overview

Nomad Design is a UK-based artisan homewares company offering handcrafted textiles and home accessories. The product portfolio centers on four core categories: Silk Ikat Eye Masks (with and without lavender filling), cushions (Baulé Ikat and Mudcloth varieties), furniture (restored/upholstered dining chairs, armchairs, and slipper chairs), and ceramics (Tamegroute pottery from Morocco). Supporting categories include Baulé Ikat Throws, Mudcloth Throws, Mali Indigo Cloth, and Silk Ikat Lampshades. All soft furnishings are made by hand in the Stroud workshop. The company also offers bespoke furniture recovering services and custom cushion sizing. Products blend West African textile traditions (Baulé ikat from Ivory Coast, Mudcloth from Mali) with British craftsmanship, featuring materials like cotton velvet backing and natural dyes.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Ikat Eye Masks Handcrafted silk ikat eye masks sourced from Uzbekistan, with cotton velvet backing and elasticated velvet straps; available in multiple patterns, with optional British-grown lavender filling. Priced $39 (without lavender) to $41 (with lavender). Targeted at conscious consumers and gift buyers.
• Baulé Ikat Cushions Cushions made from strip-woven Baulé ikat cloth sourced from Ivory Coast (West Africa), backed and piped with British-made midnight blue cotton velvet. Available in standard and long lumbar sizes. Targeted at interior designers and conscious consumers seeking artisan home décor.
• Mudcloth Cushions Cushions made from handwoven and hand-dyed Malian Mudcloth using organic cotton with natural mud pigments, finished with British velvet backing. Available in designs including White Chevron, White Hot Lips, Black Crosses, White Arrow, and Black Little River. Targeted at interior designers and conscious consumers.
• Mudcloth Dining Chairs Midcentury modern dining chairs upholstered with traditional African Mudcloth fabrics, restored by hand at the Stroud workshop. Available in white and black Mudcloth options. Priced from $164. Targeted at interior designers and consumers seeking statement furniture.
• Riverbed Slipper Chair Slipper chair hand-restored at the Stroud workshop, featuring curves and emerald green velvet back paired with traditional African textiles. Priced at $655. Targeted at interior designers and luxury home consumers.
• Mudcloth Ercol Armchair Classic Ercol armchair hand-restored in Stroud with original cushion pads reupholstered in Mudcloth covers in a midcentury modern style. Priced at $791. Targeted at interior designers and luxury home consumers.
• Tamegroute Pottery Handmade green-glazed pottery sourced from artisans in Tamegroute, Morocco (Sahara desert region). Mottled green glaze produced from copper oxide and magnesium. Includes bowls ($19–$21) and cake stands ($44). Targeted at conscious consumers and interior stylists.
• Baulé Ikat Throws Traditional strip-woven Baulé throws from Côte d'Ivoire with delicate hand-embroidered flashes of color, available in Emerald and Citron, Pale Blue and Peach, and Pale Denim Embroidered designs. Priced from $253+. Targeted at interior designers and luxury home consumers.
• Mudcloth Throws Handwoven monochrome throws made by skilled artisans in Mali using traditional methods; 100% organic cotton yarn with natural pigments, with each cloth taking up to three weeks to make. Targeted at interior designers and luxury home consumers.
• Mali Indigo Cloth / Throws Strip-woven cloth from Mali (West Africa) with a deep indigo base and super soft finish, drawing on traditional 13th-century techniques. Available in Pale Blue Mali Indigo design. Priced at $253. Targeted at interior designers and luxury home consumers.
• Silk Ikat Lampshades Handcrafted lampshades featuring silk ikat textiles from Uzbekistan. Part of Nomad Design's artisan homewares collection, targeted at interior designers and home consumers.
• Bespoke Furniture Recovery Service Bespoke furniture recovering service using Mudcloth and other Nomad Design fabrics at the Stroud workshop. Customers can have their existing furniture reupholstered. Pricing by quote. Targeted at interior designers and consumers seeking custom furniture updates.

Quantifiable outcome

• All soft furnishings made by hand in Stroud, UK - cushions take up to 2 weeks to make

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Firmdale HotelscoreStrategic or Co-development PartnerTrade client for whom Georgina sources textiles for their luxury hotel interiors. Firmdale Hotels is a prestigious UK hotel group known for their distinctive, design-led properties.
• Sibyl Colefax & John FowlercoreStrategic or Co-development PartnerTraditional British interior design firm and one of the most prestigious names in British interior design. Sources artisan textiles for their high-end residential projects.
• Todhunter Earle InteriorscoreStrategic or Co-development PartnerLuxury interior design studio sourcing unique textiles for their residential and commercial projects.
• Studio DuggancoreStrategic or Co-development PartnerContemporary interior design studio incorporating global artisan textiles into their design projects.
• Munro DesignminorStrategic or Co-development PartnerDesign studio working with Nomad Design textiles for interior projects.
• Honky DesignminorStrategic or Co-development PartnerInterior design firm sourcing artisan products for residential and commercial interiors.
• The Store (Soho House)coreChannel Partner/ Reseller/ DistributorSoho House's curated retail concept featuring Nomad Design artisan homewares in their lifestyle stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nkuku: UK-based ethical homewares and lifestyle brand that sources handcrafted artisan products globally and sells direct-to-consumer plus wholesale. Closely comparable to Nomad Design in artisan sourcing model, slow-living positioning, and product categories (textiles, homewares, accessories).
• Tonic Living: North American artisan home textiles brand selling hand-printed and globally-sourced cushions, throws, and fabric by the yard through DTC and trade. Comparable in artisan textile positioning, direct-to-designer channel, and global textile sourcing approach.
• Cox & Cox: UK homewares retailer offering a curated mix of artisan-inspired furniture, textiles, cushions, and decorative accessories. Comparable in product mix and UK DTC plus trade positioning, though at a more accessible price point.
• House of Hackney: UK luxury interiors brand selling artisan-print textiles, cushions, lampshades, and home accessories DTC and through premium stockists. Comparable in premium pricing, heritage-inspired textiles, and trade/designer channel.
• Toast (Toast Living): UK heritage-inspired lifestyle and homewares brand that sources globally-made textiles and crafts, sells DTC online plus wholesale, and is positioned in the premium artisan-conscious consumer segment. Direct overlap in cushion, throw, and home textile categories.
• Penny Morrison: UK artisan textile brand offering hand-printed and woven fabrics, cushions, and lampshades with a focus on globally-inspired designs. Closely comparable to Nomad Design in artisan textile positioning, UK DTC operations, and trade program for interior designers.

Broad incumbents

• The Conran Shop: UK design-led homewares retailer carrying premium furniture, textiles, and decorative objects. Comparable in design-conscious UK customer base and premium positioning, though with a much broader and more contemporary product mix.
• Anthropologie: Global multi-category lifestyle and home retailer featuring artisan-inspired textiles, cushions, throws, ceramics, and furniture. Operates a much broader portfolio and global store footprint but targets the same bohemian/artisan-minded design consumer.
• The White Company: Major UK home and lifestyle brand with a wide portfolio of premium textiles, bedding, and homewares sold DTC, via retail stores, and wholesale. A scaled incumbent in the same UK homewares category Nomad Design operates in.
• Soho Home: Soho House's premium home and interiors brand selling furniture, textiles, and decorative accessories to members and the public. Comparable in artisan-inspired aesthetic and existing commercial relationship (Nomad Design is stocked at The Store, Soho House's retail concept).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nomaddesignuk
• Facebookfacebook.com/nomaddesignuk
• LinkedInlinkedin.com/company/nomaddesignuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomad Design