50th Parallel Public Relations

What 50th Parallel Public Relations does

50th Parallel Public Relations is a privately held, purpose-driven strategic communications agency headquartered in Victoria, British Columbia. Founded in 2013 by Naz Lauriault, the firm delivers public relations services to Indigenous communities, government agencies, not-for-profits, and certified B Corporations across Canada and select international markets. The agency became B Corp certified in 2023 (the first full-service PR agency on Vancouver Island to obtain this status) and is also a certified Living Wage Employer and member of 1% For the Planet. Its service portfolio is anchored by a proprietary "Conscious PR" methodology organized around four pillars: Listen First, Learn with Intention, Collaborate with Meaning, and Take Real Action.

The firm's revenue model blends traditional professional-services retainers with productized, recurring offerings. Core services include media relations, strategic communications planning, event PR, and graphic design. Adjacent revenue streams are increasingly productized: the Whole-Person Leadership package is sold on a multi-month subscription basis (Foundations at $8,000/month for 3 months; Elevate at $7,000/month for 6 months); the 50th Parallel Communications Series is delivered as private, instructor-led team workshops priced on inquiry; and the 50th School for Conscious PR operates as a cohort-based educational platform with its Lead With Clarity six-week masterclass. Go-to-market is primarily sales-led with a community- and values-driven overlay, including complimentary 30-minute discovery sessions, immediate/a la carte services for urgent needs, and an event-driven motion through workshops and conferences.

The agency operates with a small team of 1–10 employees and reports no institutional funding or parent company. Documented client engagements span residential-school-related communications (Ahousaht First Nation, Tseshaht First Nation, Stolo Nation Chiefs' Council), crisis communications (Nuu-chah-nulth Tribal Council toxic drug crisis), multi-year nonprofit partnerships (Co-operative Housing Federation of BC, Comox Valley Land Trust), and individual leadership engagements. Recognition includes The PR Net's Marcomms' Most Influential 2025 (founder), PR Net Next Gen Awards 2026 honoree, an IABC Gold Quill Award of Merit for Community Relations (2026), and a Vancouver Island Business Excellence Awards finalist nomination.

Name

50th Parallel Public Relations

Legal name

50th Parallel Public Relations Inc.

Website

https://50thparallelpr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

50th Parallel Public Relations is a Victoria, BC-based purpose-driven PR agency providing strategic communications, media relations, leadership coaching, and educational workshops for Indigenous communities, government agencies, nonprofits, and B Corps.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Event PR & Communications Support (BPAFADAO), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Thought leadership coaching
• Crisis communications

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. PR Services: Full-service strategic and creative communications agency providing services including Signature PR Services, Brand Visioning, Media Relations & Storytelling, Workshops, and immediate/a la carte services. Revenue generated through client service engagements.
2. Whole-Person Leadership Packages: Tiered leadership coaching packages including Foundations ($8,000/month for 3 months) and Elevate ($7,000/month for 6 months). Includes strategy, messaging development, media coaching, and visibility support.
3. Communications Series Workshops: Private team-based workshops delivered for organizations and leadership teams. Pricing and customization handled by inquiry to ensure alignment with organizational context and goals.
4. 50th School for Conscious PR Masterclass: Educational platform offering the Lead With Clarity six-week masterclass for purpose-driven individuals. Cohort-based model with limited spots for intimate, high-touch experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

50th Parallel Public Relations is a full-service strategic and creative communications agency providing public relations services centered on conscious PR and culturally-responsive storytelling. Core offerings include media relations, strategic communications, event PR, crisis communications, and graphic design for purpose-driven organizations, alongside a tiered Whole-Person Leadership coaching program, private Communications Series workshops, and the 50th School for Conscious PR educational masterclass.

Product overview

50th Parallel Public Relations is a full-service strategic communications agency offering a portfolio of services centered on conscious PR and purpose-driven storytelling. The core offering includes Signature PR Services encompassing media relations, strategic communications, event PR, and graphic design. Additional specialized offerings include Whole-Person Leadership packages for individual thought leaders, the 50th Communications Series for team-based workshops, and the 50th School for Conscious PR as an education platform with the Lead with Clarity masterclass. The agency focuses on serving Indigenous communities, governments, not-for-profits, and purpose-driven organizations.

Differentiator

Problem solved

Functional benefit

Brands

• 50th School for Conscious PR: An education platform that teaches purpose-driven individuals and organizations how to communicate with clarity, integrity and impact. Offers courses in conscious leadership and strategic storytelling, including the flagship 'Lead with Clarity' masterclass.
• 50th Parallel Communications Series
• Whole-Person Leadership

Products and services

• Signature PR Services Full-service strategic and creative communications offering covering media relations, strategic communications, event PR, crisis communications, and graphic design for purpose-driven organizations including Indigenous communities, government agencies, not-for-profits, and B Corps.
• Whole-Person Leadership Tailored coaching and strategy package helping purpose-driven individuals build industry presence, increase credibility, and create partnership opportunities through thought leadership positioning, messaging development, media coaching, and visibility support. Offered as Foundations (3-month) and Elevate (6-month) tiers.
• 50th Communications Series Modular set of private, instructor-led workshops for organizations and leadership teams designed to strengthen communication, alignment, and decision-making. Includes Core Communications Workshops (e.g., Core Messaging Alignment, Cultural Listening and Signal Detection, Earned Media Gap Analysis, 90-Day Communications Rollout Planning) and the Whole-Person Leadership Series.
• 50th School for Conscious PR Education platform teaching purpose-driven individuals and organizations how to communicate with clarity, integrity, and impact. Flagship offering is the 'Lead with Clarity' six-week masterclass featuring live online sessions, coaching, and workbook materials for purpose-driven individuals shaping their message, point of view, and visibility strategy.

Quantifiable outcome

• 59 stories generated for Stolo Nation Chiefs' Council event across 36 outlets
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• 1% For the PlanetcoreStrategic or Co-development Partner50th Parallel PR is a proud member of 1% For the Planet, committing to donate 1% of annual sales to environmental causes. This membership aligns with the agency's B Corp certification and commitment to social and environmental responsibility. The partnership is displayed on their website footer as a key sustainability commitment.
• B Lab (B Corp)coreOthers50th Parallel achieved B Corp Certification through B Lab, becoming the first full-service PR agency on Vancouver Island to obtain this status. This certification validates the agency's commitment to meeting high standards of social and environmental performance, transparency, and accountability.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hill+Knowlton Strategies: Global public relations consultancy with deep public affairs, government relations, and crisis communications practices. Comparable to 50th Parallel because both serve government agencies and high-stakes crisis communications, though Hill+Knowlton operates with much broader geographic footprint and service breadth.
• Edelman: Global communications and PR firm with established purpose-driven and DE&I practices. Comparable to 50th Parallel because both serve values-aligned clients with strategic communications, reputation management, and earned media services, although Edelman operates at vastly larger scale across all sectors.

Direct peers

• WE Communications: Mid-sized global communications agency with purpose, social impact, and earned media practices. Comparable to 50th Parallel because both serve mission-driven and values-aligned clients with strategic storytelling, media relations, and integrated PR services.
• NATIONAL Public Relations: One of Canada's largest full-service public relations firms with a strong public-sector and NFP practice. Directly comparable to 50th Parallel because both are Canadian PR agencies offering media relations, strategic communications, and event PR to government, nonprofit and corporate clients across Canada.
• Veritas Communications: Canadian boutique public relations and communications firm. Comparable to 50th Parallel as both are mid-sized Canadian agencies offering media relations, strategic communications, and event PR to consumer, NFP and public-sector clients across Canada.
• Zeno Group: Purpose-driven communications agency focused on earned media, brand storytelling, and consumer-impact work. Comparable to 50th Parallel because both center purpose-led storytelling and serve values-aligned brands with strategic media relations and storytelling services.
• Hanover Communications: UK-based communications consultancy with strong corporate reputation and purpose-driven practice. Comparable to 50th Parallel because both center values-led strategic communications, reputation management, and stakeholder engagement for purpose-driven organizations.
• Argyle Communications: Boutique Canadian communications firm with strong public-sector and purpose-driven client base. Comparable to 50th Parallel as both are mid-sized Canadian PR firms offering strategic communications, media relations, and stakeholder engagement to government, NFP and purpose-driven clients.
• Public Inc. Boutique North American PR firm specializing in healthcare, purpose-led, and social impact communications. Comparable to 50th Parallel because both serve purpose-driven clients with strategic communications, media relations, and storytelling anchored in social and environmental outcomes.

Emerging players

• Citizen Relations: Purpose-led communications and earned-media agency with strong consumer and influencer practices. Comparable to 50th Parallel because both emphasize culturally responsive, purpose-driven storytelling and serve progressive brands seeking authentic narrative development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/50thparallelpublicrelations
• Instagraminstagram.com/50thparallelpr
• Xx.com/50thParallelPR
• Facebookfacebook.com/50thparallelpr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 50th Parallel Public Relations