Equity

What Equity does

Equity (legally Equity Credit Management A/S, CVR 34350493) is a Scandinavian accounts receivable automation company founded in 1994 by Norwegian entrepreneur Helge Helgesen. The company operates a cloud-based platform that automates the invoice-to-payment lifecycle, providing configurable payment reminders, a debtor self-service portal, integrated debt collection workflows, credit risk scoring (1-10 scale for Danish businesses), and real-time reporting dashboards. Equity is purpose-built for the pre-collection phase — intervening before invoices escalate to debt collection agencies — and is delivered primarily as subscription software to SMBs, accounting firms, and enterprise groups with multi-entity AR oversight across Denmark and Norway.

The platform is anchored by native integrations with 15+ leading Nordic and pan-European ERP/accounting systems, including E-conomic, Microsoft Dynamics 365 Business Central, Visma (Business, Dinero, Net, Global), Uniconta, Xena, SAP Business One, Zenegy, and automotive-specific systems (Helios, Keyloop). These integrations synchronize invoice and payment data bi-directionally, eliminating manual data entry and triggering automated reminder sequences via email, postal mail, EAN (electronic invoice notification), and MobilePay. The company reinvests approximately 50% of revenue into continued system development and integration maintenance, and holds certified partner status with Visma and Microsoft AppSource listing.

Equity monetizes primarily through volume-tiered monthly subscriptions (Small Business 420 DKK/month up to Enterprise at 1,625 DKK/month, with custom Enterprise Plus pricing above 500 invoices/month) and supplementary transaction revenue from cases forwarded to external collection agencies. Customers retain all interest and reminder fees collected. Go-to-market combines direct online self-service, demo-driven sales, and a heavy channel partnership layer with ERP vendors and vertical networks such as InstallatørPartner (Danish electricians/plumbers). The company is privately held by its founder, with no disclosed institutional investors and a headcount of 11-50.

Name

Equity

Legal name

Equity Credit Management A/S

Website

https://equity.credit

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Equity (Equity Credit Management A/S) is a Scandinavian SaaS company that automates accounts receivable workflows — payment reminders, debtor portals, credit scoring, and integrated collections — for SMBs, accounting firms, and enterprise groups via deep ERP integrations across Denmark and Norway.

Ownership category

akta.pro rank

Product category

Accounts Receivable Automation Software

SIC

Services-Prepackaged Software (7372), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Invoice Trading / Receivables Marketplace (P2P) (FSAKAHAH)

Keywords

• Accounts receivable automation
• Payment reminder software
• Invoice follow-up
• Debt collection management
• ERP-integrated billing

Headquarters

HQ city

Brevik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Monthly subscription tiers based on invoice volume (Small Business up to 50 invoices at 420 DKK/month, Basic up to 100 invoices at 785 DKK/month, Professional up to 300 invoices at 1100 DKK/month, Enterprise up to 500 invoices at 1625 DKK/month, Enterprise plus with custom pricing). Customers retain all interest and fees collected during the reminder process.
2. Transaction Fees: Postage/shipping costs for physical mail reminders may apply. For invoices forwarded to external collection agencies, interest and fees accrue to Equity as compensation for the collection service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Equity provides a cloud-based accounts receivable automation platform that syncs with customers' ERP/accounting systems to automate invoice follow-up and payment reminders. The platform combines automated reminders, a customer/debtor self-service login portal, credit checks, integrated debt collection (inkasso), and real-time reporting in a single system. It is offered primarily as subscription-based SaaS to small, mid-market, and enterprise businesses across Scandinavia.

Product overview

Equity offers a unified platform for accounts receivable management and payment follow-up. The core product combines invoice follow-up, automated payment reminders, and integrated collection management in a single system. The three main modules are Fakturaopfølgning (Invoice Follow-up) for automated reminders, Partner Løsning (Partner Solution) for accountants and corporations managing multiple clients, and Inkasso (Collection) for seamless transition from reminders to debt recovery. The platform integrates with leading ERP systems including E-conomic, Microsoft Business Central, Visma, Uniconta, Xena, SAP, and Zenegy. Pricing is tiered by invoice volume from Small Business (under 50/month) to Enterprise Plus (500+/month). Customers retain all interest and fees collected.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Payment Reminder Solutions
• Fakturaopfølgning (Invoice Follow-up)

Quantifiable outcome

• Replaced need for full-time bookkeeper dedicated to payment follow-up (case study: Hertels)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• E-conomiccoreTechnology or IntegrationDeep integration with E-conomic accounting software. Most of Equity's customers use E-conomic and have improved their liquidity through automated payment reminders synced directly from their accounting system.
• Microsoft Business CentralcoreTechnology or IntegrationIntegration with Microsoft Dynamics 365 Business Central listed on Microsoft AppSource. Enables seamless synchronization of invoices and payments between Business Central and Equity's platform.
• VismacoreTechnology or IntegrationCertified Visma ISV Partner with integrations to multiple Visma products including Visma Business, Visma Dinero, Visma Net, and Visma Global. Optimizes cash flow through seamless integration with Visma accounting systems.
• UnicontacoreTechnology or IntegrationIntegration with the fast cloud-based accounting system Uniconta. Syncs invoices and payments for automated follow-up.
• InstallatørPartnercoreChannel Partner/ Reseller/ DistributorProud collaboration partner of Denmark's strongest network of electricians and plumbers. Members get access to Equity's efficient reminder and collection solutions with member discounts and free setup.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pleo: Nordic fintech providing corporate cards and spend management for SMBs. Comparable as a Nordic SaaS fintech layer on top of SMB finance workflows, with potential overlap on automated payments and AR visibility.
• Ageras: Nordic marketplace and SaaS for SMB financial services (accounting, banking, lending). Comparable through its accountant-channel and SMB-AR workflows, overlapping with Equity's accountant/auditor segment.

Direct peers

• Fortnox: Swedish cloud-based accounting and ERP platform serving SMBs with invoicing, reminders, and book-keeping features. Direct overlap with Equity on SMB invoice follow-up and accounting integration, with broader finance functionality.
• Billogram: Nordic billing and payment SaaS that automates invoicing, reminders, and debt-collection workflows. Closely comparable to Equity on automated reminders, customer payment flows, and integrated collection.

Broad incumbents

• Visma: Large Nordic ERP/accounting software provider whose products (Visma Business, Dinero, Net, Global) Equity integrates with. Comparable as a platform-level incumbent whose own roadmap decisions materially affect Equity's distribution and competitive position.
• Lowell: European credit management services group combining debt purchase and outsourced collections. Comparable to Equity on the collection/receivables side of the business, operating at significantly greater scale.
• Collector Bank (within Nordic Capital Fintech portfolio): Nordic challenger bank and credit-management player offering receivables, factoring, and collection services. Comparable on the receivables-purchasing and collection side of Equity's integrated offering.
• Intrum: Pan-European credit management and debt collection leader. Comparable through the integrated collections and debt-recovery angle of Equity's offering, though at vastly larger scale and broader scope.
• Tink: European open-banking platform (Visa-owned) providing PSD2 data aggregation and account verification. Comparable as Nordic fintech infrastructure that could enable or compete with payment-data-driven AR automation.
• Hoist Finance: Nordic-headquartered debt purchaser and servicer. Comparable to Equity's collection capabilities and customer base, particularly for SMBs that originate receivables later sold or referred for collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equity-norway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity