Radio Jackie
Radio Jackie is an independent local commercial radio station broadcasting on 107.8 FM across South West London and North Surrey, reaching approximately 800,000 listeners. It generates revenue by selling spot-based advertising to local small and medium businesses in its catchment area.
- Company typePrivate
- Founded1969
- HeadquartersSurbiton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Radio Jackie does
Radio Jackie is a local independent commercial radio station broadcasting 24 hours a day, 7 days a week on 107.8 FM across South West London and North Surrey, reaching an estimated 800,000 potential listeners. Founded in March 1969 as a pirate radio station in Sutton, it was forced to close in February 1985 following regulatory raids, then re-formed in 2003 when its original management team acquired the loss-making Thames 107.8 frequency and re-launched on 19 October 2003 as "the Sound of South West London" with live local presentation around the clock and hourly local news. The legal entity is Radio Jackie Limited, a private UK company headquartered in Tolworth with 11-50 employees.
The station's core product is its FM broadcast, supplemented by redundant digital distribution: online streaming via radiojackie.com, free mobile applications on iOS and Android, and smart speaker integration through Alexa and Google Home (via TuneIn). Its technology stack consists of conventional broadcast infrastructure rather than proprietary software. Revenue is generated almost exclusively through spot-based radio advertising sold to local businesses, with three pricing tiers (breakfast at £25, drivetime at £20, daytime at £15 per spot) and flexible week-on/week-off scheduling. Sales are handled by a small named direct sales team (Susan Kemp, Jan Ashley) targeting small and medium businesses in the SW London and North Surrey catchment, with anchor accounts including Bentalls Kingston. Website infrastructure is maintained by Telsa Media under a partnership arrangement.
Radio Jackie firmographics
Firmographics- Name
- Radio Jackie
- Legal name
- Radio Jackie Limited
- Website
- https://radiojackie.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio Jackie is an independent local commercial radio station broadcasting on 107.8 FM across South West London and North Surrey, reaching approximately 800,000 listeners. It generates revenue by selling spot-based advertising to local small and medium businesses in its catchment area.
- Ownership category
- akta.pro rank
Radio Jackie industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- News/Talk Radio Networks (MPABABAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Radio Jackie is headquartered
LocationHeadquarters
- HQ city
- Surbiton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Radio Jackie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Radio Advertising: Commercial airtime sales to local businesses across South West London and North Surrey. Advertising is sold on a spot-by-spot basis with flexible scheduling. Breakfast, drivetime, and daytime segments are priced differently based on audience size and demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Breakfast time advertising spots |
| Subscription | Pay-as-you-go | Drivetime advertising spots |
| Subscription | Pay-as-you-go | Daytime advertising spots |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Radio Jackie product offering
Product offeringCore offering
Radio Jackie is an independent local commercial radio station that broadcasts on 107.8 FM across South West London and North Surrey, reaching approximately 800,000 potential listeners 24 hours a day with live local presentation, hourly news, music, and entertainment programming. Its primary commercial activity is the sale of radio advertising airtime on a spot-by-spot basis to local businesses, with tiered pricing across breakfast, drivetime, and daytime slots.
Product overview
Radio Jackie is a local independent commercial radio station operating as a single unified broadcast service. The core offering is radio broadcasting on 107.8 FM across South West London and North Surrey, supplemented by digital access via online streaming, mobile app, and smart speaker integration. Revenue is generated through advertising and sponsored content, with additional audience engagement through competitions like 'Stick It and Win' and car sticker distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Jackie Broadcast (107.8 FM) Local commercial radio broadcasting service covering South West London and North Surrey on 107.8 FM, offering live local presentation around the clock with hourly local news, music, travel updates, and entertainment programming for approximately 800,000 listeners.
- Radio Advertising Commercial airtime sales to local businesses across South West London and North Surrey, sold on a spot-by-spot basis with flexible scheduling. Breakfast spots priced at £25, drivetime at £20, and daytime at £15 per spot, with package discounts and week-on/week-off scheduling available.
- Stick It and Win Competition Branded car sticker competition program where drivers displaying Radio Jackie stickers can win £107.80 if spotted by station scouts and their vehicle registration read out on air, designed to drive community engagement and station visibility.
Companies that use Radio Jackie
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Radio Jackie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Radio Jackie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Telsa MediacoreTelsa Media provides website design and technical infrastructure for Radio Jackie. Powers the radiojackie.com website and associated digital platforms. The company is credited with website maintenance and technical support.
- VersatileminorLocal business advertiser that reportedly 'trebled their turnover' through Radio Jackie advertising, referenced as a success case in marketing materials.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Radio Jackie competitors and assessment
Company assessmentBroad incumbents
- Radio X: Global Radio's alternative/music station available digitally and on FM across London; a broad incumbent whose rock/alt format overlaps parts of Radio Jackie's music playlist and advertiser demographic.
- BBC Radio London: Public service broadcaster serving the same London audience; not a direct commercial competitor but competes for listenership share, reducing the available commercial advertising pool.
Direct peers
- LBC 97.3: Global Radio's London news/talk station; competes for the same London news-listening audience and for local advertiser spend on news adjacencies.
- Heart London: Global Radio's London AC station operating on a similar advertiser-funded model with overlapping London geographic reach and competing for adult SMB advertising spend.
- Capital London: Global Radio's flagship London commercial CHR station; competes head-to-head for the same London SMB advertisers and 18-34 listeners that Radio Jackie targets.
- Magic 105.4: Bauer Media-owned London commercial music station also selling spot-based local advertising to the same Greater London audience as Radio Jackie, with comparable breakfast/drivetime pricing tiers.
- Smooth Radio London: Global Radio's London easy-listening station targeting a similar older London demographic and selling local spot advertising in direct competition with Radio Jackie's daytime inventory.
Others
- TuneIn: Global internet radio aggregator through which Radio Jackie is distributed on Google Home and other smart speakers; an enabling platform rather than a competitor, but also a structural headwind as listening consolidates into such aggregators.
Regional players
- Radio Verulam: Independent community/student commercial radio serving St Albans and surrounding Hertfordshire; structurally similar independent local broadcaster with comparable ad-sales model in a different London periphery market.
- Time 107.5: Independent local commercial station broadcasting on a neighbouring London/Essex frequency; comparable in scale and independent ownership profile to Radio Jackie, though geographically adjacent rather than overlapping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Radio Jackie social profiles
Digital presenceRadio Jackie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Jackie leadership team
Management profileNumber of profiles
Radio Jackie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Jackie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Jackie
What does Radio Jackie do?
Radio Jackie is an independent local commercial radio station that broadcasts on 107.8 FM across South West London and North Surrey, reaching approximately 800,000 potential listeners 24 hours a day with live local presentation, hourly news, music, and entertainment programming. Its primary commercial activity is the sale of radio advertising airtime on a spot-by-spot basis to local businesses, with tiered pricing across breakfast, drivetime, and daytime slots.
Is Radio Jackie a public or private company?
Radio Jackie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radio Jackie founded?
Radio Jackie was founded in 1969. It employs 11 to 50 people.
Where is Radio Jackie based?
Radio Jackie is headquartered in Surbiton, United Kingdom, in the Europe region.
How does Radio Jackie make money?
One revenue line is on record: radio Advertising.
Who are Radio Jackie's main competitors?
Broad incumbents on record are Radio X and BBC Radio London. Direct peers are LBC 97.3, Heart London, Capital London, Magic 105.4 and Smooth Radio London. TuneIn is listed as an others. Regional players are Radio Verulam and Time 107.5.
Does Radio Jackie have an API?
No public API is recorded for Radio Jackie.
What industry is Radio Jackie in?
Radio Jackie's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABABAD, News/Talk Radio Networks. Its NAICS code is 51611 and its SIC code is 4832.